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Institute of Technology
Newspaper
Issue No. 26 Queensland Institute of Technology 2 George Street Brisbane Q. 4000 Telephone (07) 223 2111 30 April1987
QIT medallist awarded First full-fee
$90 000 PhD scholarship paying student
A QIT optometry graduate who received the Institute Medal for academic excellence at the April graduation ceremonies has just been awarded a $90 000 PhD scholarship to an American university.
Andrew Carkeet, 23, begins his PhD in August at the University of Houston, Texas, which will fund his study for the next six years. The scholarship includes tuition, living expenses, and health cover.
He was also awarded the Stella Erdhardt Memorial Fellowship of
$2000 from the same university for demonstrated academic
fights to be here
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Institute medallist for Health Science, Andrew Carkeet, looks at the anterior part of a student's eye with the biomicroscope.
excellence.
Andrew graduated from QIT with a Bachelor of Applied Science - Optometry (first class honours) and will also receive a Bachelor of Arts from the University of Queensland on 5 May.
He was Institute Medallist for the Faculty of Health Science, also gaining the Allergan Prize, and the Chas Sankey Fraser Memorial Prize.
His interests are in cornea and contact lens research and visual alignment tasks, and his thesis may be in this area.
On completion of his PhD, Andrew wants to return to Australia to concentrate on teaching and research.
He is now working as a research assistant and optometrist at the QIT Optometry Department under a National Occupational Health and Safety grant.
Ms Tan Ah Ai, QIT's first overseas student paying full fees, is pleased with her Bachelor of Business Management course, and for the friendly help from lecturers and other students since her arrival here in February.
But Ms Tan might not be on campus at all except for a visit to Malaysia by the then Head of Department of Management, Dr Jim Kable, and her own dogged persistence.
Her decision to enrol followed a September visit to Kuala Lumpur by an Institute of Business Administration group of Australian business educators including Dr Kable.
Ms Tan was a successful IBA
Diploma in Business
Administration student at the private Goon Institute in Kuala Lumpur.
Until the visit, Ms Tan says, she was unaware of the existence of
Premier launches new QIT look and Foundation appeal
QIT had business leaders dipping into their pockets to the tune of $750 000 on 23 April and at the same time the Institute took on a distinctly commercial appearance for a tertiary institution, with a new corporate logo.
At a th'eatrical QIT lunchtime presentation to more than 130 business and government chiefs emphasising commercial benefits of research, the Premier, Sir Joh Bjelke-Petersen, launched the QIT Foundation's six week intensive corporate fundraising drive, pledging $100 000 from the State Government. The Premier urged business and industry throughout the State to give substantial support to the Foundation.
"QIT is making an enormous contribution to Queensland through the expansion and introduction of technological knowhow and latest methods that will help us compete positively for overseas and interstate markets,"
Sir Joh said.
"The State's economy will be boosted even further by these developments in the future and all of us will benefit."
The Institute Director, Dr Dennis Gibson, said the Foundation was well on the way to achieving its target of $1 million by the end of May. Promises on launch day totalled $750 000 and the appeal had only just begun.
fhe QIT Foundation has a target of $20 million by the turn of the
century to fund research facilities.
Unlike universities, the Institute receives no annual research funding per student.
Dr Gibson said that in difficult budget times, the Institute had to depend more and more on private funding to finance growing teaching loads and applied research which were vital to the State:s economic development.
The Premier also gave his blessing to a new corporate logo for QIT, based on the initials.
The logo represents a significant commitment to the existing Queensland Institute of Technology name when major institutes in other states (WAIT, SAlT, NSWIT) are seeking to be called 'universities of technology'. QIT wants to be a Massachusetts Institute of Technology (MIT) clone - close to industry in teaching and research, practical and commercially oriented.
Dr Gibson said that like MIT, QIT specialised in business and technology.
"Our name describes the Institute's activities accurately and 70 percent of Brisbane people already associate our full name with the QIT initials," he said.
While QIT teaching and research were of university standard, the Institute did things differently to universities and wanted to be seen as different.
"It is time to raise our profile in
the community and show commerce and industry the benefits of investing in Queensland's economic future by
investing in QIT," Dr Gibson said.
New corporate identity details page 4.
Director, Dr Dennis Gibson - right behind QIT's new image.
QIT, and says that later a Malaysian Government official informed her erroneously that Malaysia did not recognise QIT degrees.
As well, she claims that following acceptances from two Australian tertiary institutions, QIT and the Riverina CAE, the Australian High Commission in Kuala Lumpur attempted to persuade her to attend the Riverina College rather than QIT.
She says that due to consequent visa difficulties, her airline flight was changed three times, so that she arrived on campus after lectures had started.
She found out only after she arrived in Australia that Institute qualifications were accepted in Malaysia but had been prepared to 'take a risk' in coming here since she knew that Australian educational qualifications were generally well recognised. She had been impressed by Dr Kable and was attracted to studying in a place where the climate was similar to what she was accustomed.
Ms Tan said she was surprised to learn after arrival that there were about 70 government and industry-sponsored Malaysian students here. Malaysian students on their return home did not seem to tell other students about QIT.
An ideal time would have been during the pre-orientation week conducted by the Australian High Commission in her country.
"From my experience, I would say the Institute must publicise itself a lot more and returning students should be telling others about QIT," Ms Tan said.
She believes more Malaysian students would pay to study in Australia if course fees could be paid in instalments.
Ms Tan, whose brothers are helping finance her education, is paying fees of A$6300 a year and estimates that accommodation, food and other living expenses will cost her up to $7000 a year.
She said even paying course fees half-yearly, i.e. before each semester, would have eased the financial burden.
"Two of my friends were keen to come to Australia with me but they eventually accepted places at American universities like the University of South Alabama where the fees are lower," she said.
Ms Tan described her family as
"comfortably off- not rich".
She hoped that by gaining an Australian tertiary degree she would increase her job opportunities in Malaysia.
Thanks tor a great 'Foundation' day
The launch function for the QIT Foundation's appeal and the new QIT logo on 23 April represented a real team effort from the staff involved.
From the reaction I received from the very senior business and government representatives present, I know that I was not the only one who thought the presentation was excellent and really had a message.
I am sure you will feel very much involved in the success of the Foundation and indeed in QIT's future. As you will see from the fundraising progress, your extra effort has been very worthwhile.
To all those people involved from the production director, Communication and Civil staff, those who arranged displays, to security and groundsmen for their role, thank you for your efforts.
Dennis Gibson (Dr)
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MIXED REACTION TO NEW LOGO
Director's fourth anniversary ... wants even stronger commercial links
The son of a Newcastle coal miner who completed his PhD by age 24, this month celebrates his fourth year as QIT Director.
Dr Dennis Gibson, 44, industrial scientist, recent recipient of a prestigious British Council of National Academic Awards (CNAA) higher
Dr Dennis Gibson
doctorate, former consultant to British Steel, member of the Queensland Science and Technology Council, and a director of the Queensland Innovation Centre, is not resting on his laurels.
For QIT, the only direction he sees is forward, in the case of the Institute, towards achievable aims of an even greater 'margin of excellence', a very specific term.
He regards Institute growth as a lynchpin in Queensland's economic development towards the year 2000. And the key to that growth, he says, is closer interaction with the community and money generated by academic initiative.
"If we are to respond to demo- graphic trends and higher partici- pation rates in education as well as meeting the needs of Queensland industry for practically-skilled graduates, we will have to grow at the rate of five percent for the next
Publicity could influence marginal funds: Dean
A QIT dean has suggested that the level of public interest generated by specific faculty ventures be included in criteria governing funding allocations within his faculty.
Dean of the Science Faculty, Dr Ron Gardiner, intends to incorporate this in criteria for division of his 1988 recurrent budget.
The amount of media coverage of faculty research, consultancy, course initiatives, co-operative education schemes and the like would then be one of about a dozen criteria in a system of 'performance-driven' funding, which his faculty introduced last year. In Dr Gardiner's scheme, the actual performance-driven funding at this stage will be only token in an overall Science Faculty budget which this year exceeds $6 million. However, he says community recognition demonstrated through various forms of publicity could have invaluable spinoffs in such forms as research grants and enhanced industry cooperation.
About five percent - around
$300 000 worth - of the Science Faculty's recurrent spending this year is available for allocation on the basis of performance. The indices used to decide who receives these funds are comprehensive and in Dr Gardiner's view, as fair as possible while not without the need for refinement.
They include the number of
graduates produced (with special weighting for excellence and for postgraduates); the extent of service teaching for other faculties; the amount of advanced level teaching; the number of research students; dollars earned from all research grants; amounts earned through consultancy; and the number of external publications. It is now proposed that publicity gained through the print media should join this list.
'Representative' newspapers such as 'The Courier-Mail' and 'Inside QIT' would be monitored to determine what media recognition individual projects had gained.
Extension of the scheme to radio and television is being considered.
Dr Gardiner sees such a scheme
" "one small step towards raising QIT's public profile, and that of the Faculty of Science in particular.''
"We are being reminded continually that our nation's economic survival depends on developments in science and technology," he said. "I have no doubt our own academics will be contributing in these areas and this will be all the more effective if there is a public acknowledgement of that effort."
According to Dr Gardiner, scientists do not have the best reputation for being able to communicate their ideas to the general public, but he believes they must now see communication as 'part of their brief'.
---
Page 2 INSIDE QIT, 30 April, 1987.
13 years," Dr Gibson said.
"Government funding of capital works seems to be petering out, and we are not going to get five percent more money from the government to maintain the quality of our teaching.
"As well, QIT as THE institute of technology in the state has an obligation to aid economic development, and with, for instance, huge engineering and business schools, we are well placed to do so. Our applied R&D and consultancy should be directed that practical way."
Dr Gibson describes the recent establishment of the QIT Foundation to raise funds for the Institute and the launch of the new QIT logo as signposts on the way to the goal of excellence. The 'margin of excellence', an American higher education term, refers to the amount of finance the Institute can generate over and above government funding -now at 15 cents in the dollar. By contrast, the internationally- regarded Massachusetts Institute of Technology which the Director visited in 1984 when the QIT figure was 10 cents in the dollar, had a margin of excellence of $10 in the dollar. One of the challenges he wants the whole Institute involved in is to raise the QIT figure by the year 2000 to dollar for dollar.
The exercise will entail overcoming academic modesty.
"The margin of excellence is more than just a figure," Dr Gibson said. "It says how much research and development, how much consultancy the Institute is doing, how much it is valued by the community, its alumni and fee-paying students.
"But it is no use being good if we don't tell people about it. We are accountable to the taxpayers to provide superior education and other services and the days are gone when academics can afford to be shy about achievements.
"The new QIT logo will help us to build on our market position as different to universities and commercially oriented, and the QIT Foundation will give the corporate sector in Queensland the mutually advantageous opportunity to work closely with an institute of higher education.
"Such cooperation also
promotes QIT as being THE institute of higher education to service the corporate sector."
Dr Gibson said fund-raising was a matter which must involve all academic staff with good ideas acceptable to the corporate sector.
Staff must also be aware of the value of a good community image
and the need for good publicity.
"Most members of staff, for instance, are supervising student projects, and most of these are practically oriented," Dr Gibson said. "There are probably a
thousand good stories on campus at the moment, and if we don't tell them, all you will see in the news is stories about student protests and so on. It is very important that we show there is a positive side."
Two ~ new school heads make six
A well-known Griffith University Dean and political commentator, Dr Peter Coaldrake, will be the new Head of School of Management at QIT.
QIT Council this month also confirmed the appointment of Dr Bruce Molloy as Head of School of Communication.
Both positions were thrown open by the academic restructuring of the Institute in January this year with large departments being reclassified as schools.
Four other new head of school appointments have already been announced.
Dr Coaldrake, 35, is currently Dean of Griffith University's School of Administration, a
Dr Peter Goa/drake
position held since mid-1984.
Coincidentally, Dr Molloy, 48, became head of the then Department of Communication at the same time and has acted in the position since the restructure became effective.
As well, his PhD in the field of film theory, was gained by part- time study at Griffith University.
Dr Coaldrake lectured in public administration at QIT for two and a half years from 1978. In 1980- 81 he was a Fulbright Postdoctoral Fellow at the George Washington University in Washington, D.C.
Dr Molloy joined QIT in 1968 as a lecturer in communication, and was promoted in 1972 to senior lecturer in humanities.
Dr Bruce Molloy
---Publication Details - - -
Inside stories
[f you know of a story which should be told in 'Inside QlT', submit it in writing or phone the QlT Public Relations Office:
Barbara Ewart ... 223 2130 Niki Charalambous ... 223 2361 Peter Hinton ... 223 2386 Letters to the Editor are also welcome (maximum of about 250 words).
Published monthly during semester. Copy deadline is the I Oth of each month for publication at the end of the month.
Views expressed in 'Inside QlT'
do not necessarily represent those of the Institute.
Advertising
External advertising is accepted at the discretion of the editor at a rate of $3.00 per col.cm. (plus art charge if applicable). Classified advertising is free for staff and students.
Acknowledgements
Published by the Public Relations Office, QIT, ('U' Block), GPO Box 2434, Brisbane 400 I. Production by Mr Bob Prentice, Phototypesetter Demonstrator in QlT's Department of Communication. Printed by Time Off Publications.
Intensive survey examines
Brisbane's shopping patterns
QIT and BACE interviewers have begun an extensive, in-depth survey of where Brisbane people shop and why they use certain retail outlets.
The project, believed to be the largest single retail survey done in Brisbane, will cover shopping towns and shopping strip developments throughout the greater Brisbane area.
Two thousand eight hundred representative households will be visited by final year business students - 50 from QIT and 15 from the BCAE's Kedron Park campus, along with a dozen market research professionals.
Each householder will be asked to answer a 30-part questionnaire.
The survey is designed to elicit
information on where people shop, why they choose particular centres, the percentage of the market enjoyed by major food retailers, the customer profile of users of major shopping centres, and the current situation of strip centres compared with shopping towns.
Three major shopping centres commissioned the survey from a specialist Brisbane-based market research company which has engaged marketing academics and consultants, Mr Reg Hardman from QIT and Mr Bill Collyer from BCAE to undertake the project.
They regard it as the first professional survey of retail shopping trends in Brisbane - in
Lecturer in marketing at BCAE, Mr Bill Collyer (left) and senior lecturer in marketing at QIT, Mr Reg Hardman, look over a map of the survey area with BCAE and QIT students.
terms of the sample size, depth of information sought and methodology.
Mr Hardman said the results would be invaluable to operators of existing shopping centres. But it was intended to go further than that by building mathematical models to help determine the best locations for viable future shopping developments.
Mr Collyer said the project involved a systematic replicated survey which bore no relationship to 'so called random phone-in surveys with essentially meaningless results.'
''This is a carefully designed true probability survey which will provide results with a specified accuracy," he said.
The survey proper is expected to take about a month, and another month will be needed to analyse results to produce a 'gravity' model, a mathematical computer model which tries to incorporate such factors as distance, ease of access, variety, parking etc.
Such a model combines marketing and computing skills, and Mr Hardman and Mr Collyer believe this will be the first time this has been done in Australia, although gravity models are used in the United States and Canada.
The QIT-BCAE student 'joint venture' is also thought to be another first for Brisbane. All student interviewers are undertaking Bachelor of Business degrees majoring in marketing.
Student plywood idea
economises-office- space
A QIT postgraduate student has come up with an economical way of rearranging an office or open- plan home at whim.
Mr Andrew Scott's idea of a plywood modular wall system would enable an infinite variety of wall systems to be used for specific applications.
services. The plywood was positioned against aluminium columns and locked into place with special caps. Because plywood could be moulded, curves were possible in the system.
Mr Scott said chemical plastic fabricators would need to further develop his theories before the idea was marketable.
Mr Scott has worked for the past two and a half years with QTQ9 ("we are always re- modelling") as a draftsman/ designer.
An anonymous donation of $10 000 was made to the QIT Foundation at a QIT graduation dinner held at the Greek Club in April.
A total of 1720 people attended the dinners which followed each of the four graduation cere·
monies 6-9 April.
*
Civil engineering laboratory assistant, Mr Jim Grandy and technician, Mr Eddie Costello, don't mind getting their hands dirty, but there are limits.
Both donned rubber gloves and stocked up on antiseptic for a recent visit to the Gold Coast . sewerage pumping station at Surfers Paradise.
The job entailed drilling to obtain concrete core samples from the plant's walls and roof and they worked mostly outside on the machinery side.
However, plugging the holes with special grouting necessitated visits to the other side.
Mr Grandy's verdict? "All in a day's work but yes, a bit smelly."
The team's after-hours visit to the casino and the clink of 'dirty money' may have compensated.
* * *
A Ms Tina Turner is enrolled in the Bachelor of Business Communication course (PR major). But can she sing?
* * *
Principal lecturer in the School of Communica- tion, Mr Tony Stevenson, will represent Queens- land on a panel to advise the Australian public relations profession.
He has been elected one of the six members of the Board of the College of Fellows of the Public Relations Institute of Australia (PRIA).
The College will advise the PRIA national council on issues affecting the practice of public relations in Australia, including ethics.
Mr Stevenson was appointed to QIT in May 1985, after 25 years private practice in Toronto, Brisbane and Sydney. He now coordinates the school's masters program. He is a former PRIA president.
* * *
A QIT maintenance truck was stolen from campus recently. The theft was reported to Police.
With a twist of fate, however, the truck was found soon after by a staff member on Montague Road, West End when he went shopping for floor tiles for 'M' Block.
* *
More than 60 parents and students attended an open evening conducted by QIT's Podiatry Section on 30 March.
The aim was to increase social interaction between staff and students, and inform parents about the profession.
Lecturer in podiatry, Ms Ruth Sanderson, said parents were guided through the section and shown the latest diagnostic and therapeutic equipment available, and also watched a clinical demonstration by third year students. The evening will become an annual event.
Interior walls could be erected as needed, whole office floors could be reconfigured quickly and open-plan office space could be sold or leased by the metre.
His proposal includes a method for fireproofing plywood more cheaply than the present method of chemical saturation after production.
His suggestion for producing relatively fire-resistant plywood at 'a fraction of the present cost' is that each veneer be coated with an intumescent film, a type of plastic, during production.
'China watch' on campus
Other possible uses are to create reception areas, semi-permanent display areas and information areas.
Mr Scott, who this year won the MIM Holdings Industrial Design Prize, developed the concept of a modular wall system while doing plywood industry research in conjunction with Ipswich manufacturers, Hancock Bros Pty Ltd.
He said his system centred around an aluminium core which was fastened to the floor and the ceiling and carried all electrical
The layer of plastic, when exposed to heat, would react by foaming to form a thick carbon- like residue which would not burn for a known period of time.
Paints with intumescent properties are already used in fire- sensitive areas, particularly for air-conditioning ducts.
To reduce labour costs, the plastic could be made in rolls and adhered to veneers on the assembly line.
A delegation from Hubei University in the People's Republic of China visited QIT on 7 April to see how the Institute puts the real world of business into teaching.
Hubei University is largely concerned with teacher education and the education of trainers.
Business Studies Dean, Dr Bernie Wolff, said delegates wanted a brief overview of an institute of technology and were especially interested in the application of computers in the teaching of business studies.
Work begins on new law/
health science building
Site preparation work has begun for QIT's new law/health science building, scheduled for completion by mid-1988 at a cost of more than $C} million.
Concrete Constructions Queensland Pty Ltd took possession of the site, at the northern end of the Domain Car Park, adjacent to '0' Block, on 22 April.
The building will house the Faculty of Law, a law library and the Department of Optometry. It
will contain 161ecture theatres and seminar rooms, 16 laboratories, 29 classrooms and 85 staff offices.
The library will account for one floor, and two lower levels will be set aside for paid car parking.
Institute architect, Mr Ross Meakin, described the design by Heathwood Cardillo Wilson Pty Ltd as functional.
"The Commonwealth Government granted us a set amount of money to construct an academic building, and the design
is a balance between need and the available finance," he said.
Meanwhile, construction of QIT's swimming pool complex is expected to start this month providing approval is given for a rise in student union fees.
The complex will house a 25- metre indoor heated swimming pool and three squash courts.
Mr Meakin, who designed the complex, said it would be run by the Institute for a trial period, with control later passing to the Student Union.
They asked about QIT's internship program, the 'real life' feasibility studies conducted by students, and the effectiveness of
employing practising
professionals as part-time and guest lecturers.
"They felt their own philosophies of education were similar to QIT's," Dr Wolff said.
"Besides visiting the Faculty of
Business Studies and the library, the Chinese educators attended a 'Managerial Accountancy' tutorial to watch students tackle and solve a problem using microcomputers.''
The delegation was on a week- long, reciprocal visit to the Darling Downs Institute of Advanced Education.
Hubel University delegates look at QIT's welcome sign
(from left to right): Dean of QIT's Faculty of Business Studies, Dr Bernie Wolff; Dean of the Educational Administration, Mr Lu Weiyuan; University Deputy President, Professor An Mingdao;
Director of the Foreign Affairs Office, Ms Zhou Xiaohui; Dean of the Economic Administration Department, Mr Li Sizheng; and Associate Dean of the Foreign Language Department, Mr Lou Renxuan.
INSIDE QlT, 30 April, 1987. P.age 3.
The new look QIT
~
From 23 April, the Queensland Institute of Technology adopted a new corporate identity encompassing the entire visual presentation of the Institute:
The new look is based on a registered design of the QIT initials, a dark blue corporate colour (international standard PMS 289) and Helvetica typeface.
A published Corporate Identity Manual specifies these standards.
Applications of these basic design elements to various items of stationery, signing, advertising and promotional material will be published shortly in stage two of the manual.
Already, major signing has changed to the new identity; new stationery has been issued to all faculties. Some items, such as
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Communication student, Mandy Clarke shows some applications of the logo.
Corporate identity will be a big job to implement
The new corporate identity was introduced on 23 April to coincide with the major public launch of the QIT Foundation. The Foundation uses the new identity.
Also, the commercial theme of the Foundation's corporate fundraising appeal was consistent with the new commercial look for the Institute.
New signing was in place for the Foundation launch to business leaders and hundreds of staff and students who attended a launch preview. Samples of the new corporate identity material were on display and stickers were handed to all comers.
Bulk stationery arrived the next day for issue by Central Store to faculties. ·Stationery items comprise:
•
•
•
•
•
faculty level - schools and departments will use faculty letterhead for greater economy. ERDU and Library letterhead is available.
MemoA4
Standard memo paper for all.
Envelopes (window, plain) Standard DL for all.
Address labels
Sticky labels for large envelopes personalised as per letterhead.
With compliments
Slips personalised as per letterhead.
Folders A4
Quality presentation folder for all.
(Note: delivery of envelopes delayed till first week May.)
• Letterhead (A4 and 2/3 A4) Business cards to the new General and personalised to format will be ordered using a Paqe 4 INSIDE QIT, 30 April, 1987.
special business card requisition form available from General Services. The cards will cost $25 for 250, or $30 for 500, and will be provided within one week of placing order.
Logo promotional stickers are available from Public Relations.
QIT T-Shirts and stick pins are available for purchase from the Union Shop.
Advertisements will use the new logo and border immediately.
Brochures will also adopt a new standard format.
Q SEARCH and the Institute Bookshop will also come under the new corporate identity in the next couple of months.
A seminar will be held for the various people involved in ongoing application of the corporate identity standards.
forms, will change over a longer term in order to minimise waste.
The logo was designed by staff and students in the Graduate Diploma in Industrial Design. Its rationale is as follows:
''The logo builds on the strong, colloquial association between the initials and the name Queensland Institute of Technology, a name which explains the nature of QIT's business. It is graphic, simple and timeless, reflecting QIT's commercial orientation in vocational courses and applied research services. The corporate colour is deep blue which supports
Mr lan Cameron Cameron McNamara Ply Ltd 299 Coronation Onve MILTON 4064
14 November 1986 Dear Council Member
the commercial theme and QIT's technological emphasis."
In the introduction to the Corporate Identity Manual, QIT Director, Dr Dennis Gibson, specifies three aims of the program. They are:
• to create a single, consistent and clear visual identity for the Queensland Institute of Technology;
• to project the Institute as a professional, reliable and contemporary organisation;
and
• to standardise the Institute's visual presentation in a number of applications, thereby increasing efficiency.
"It is important that
information contained in the manual is strictly followed," Dr Gibson said.
This letter conforms to professional standards which will be set for QIT correspondence as part of the corporate identity program.
On sighting the letter, you Immediately knew it was from on Gomg down the page, there is a logic to the ordering of information, w1th the phone number and contact address last. associated closely with the signl!ory.
The window face envelope uves typing the address twice A dot on the teuerhead 1hows the starting point for typing the address. and a fold fine on the left hand edge ensures that the address will be in the correct position when inserted m the envelope.
For simplicity and ease of typmg, all copy is set to the left hand margin and there is no punctuation in the addressee or s1gnatory sections.
The letterhead IS printed m smgle colour for cost efficiency However, the faculty nama can be added in the same colour at the bottom, above tha full name of the Institute, to promote faculty vis1bihty under a uniform corporate identity.
These standards will improve efftciency in typing, economy in printing and uniform, professional letter presentation.
Yours sincerely
(!. e:;pa::.;c~c_
Senior Lecturer · Industrial Design Ken Stewart
Lecturer • Industrial Design 223 2669
PS Please find attached copies of business card and 'with compliments' shp.
Queensland Institute of Technology
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Mr tan Cameron Cameron McNamara Ply Ltd 299 Coronation Drive MILTON 4064
14 November 1986 Dear Council Member
This tetter conforms to professional standards which will be set for OtT correspondence as part of the corporate identity program.
On s1ghtmg the tatter, you immediately knew 11 was from OtT. Going down the page, there ts a logic to the ordering of tnformation, with the phone number and contact address last, associated closely with the signatory.
Yours s1ncerely
u~~(_
Vesna Popovic . Industrial Design Senior Lecturer
223 2669
Tetegams <>.nect~ Bnsbane
Simplicity key to new logo design
The need for a corporate identity program for QIT was confirmed by a survey by postgraduate industrial design students of various publications, signing, advertising and other visual forms of presentation of the Institute. The survey, conducted in 1984, found that quality and consistency of QIT's visual presentation was sub-standard, even compared to other Brisbane tertiary institutions which also displayed some weaknesses.
In addition, professiooal evaluation made it clear that modifications to the logo were desirable to improve graphic reproduction.
The Director established a working party soon after to review QIT's image. It was chaired by the Deputy Director and included QIT
industrial design academics, the Public Relations Officer and Institute Architect. The Dean of Engineering showed particular interest in the project and joined the group.
A market positioning research study by an external consultant was commissioned late in 1984 and provided valuable input to the committee on public perceptions about QIT in the context of the Queensland tertiary education market and on the molecule symbol.
In 1985, Council approved funding of a corporate identity program for the Institute, including printing of a standards manual.
An additional study was carried out by students from the Department of Communication in
the city mall to ascertain perceptions of a revised molecule design and the degree of association between this design and the Institute.
"Drawing on the research material and on the professional experience of members, the committee saw an opportunity to present QIT as a commercially oriented and contemporary technological tertiary institution,'' working party chairman, Dr Tom Dixon said.
The committee recommended discontinuation of the molecule/
full name logo for the following reasons:
• The molecule was associated primarily with chemistry and science, which does not reflect the diversity of QIT, including business, engineering, law,
t a t i o n e r y - - - -
Mr tan Cameron Cameron McNamara Pty Lid 299 Coronation Drive MILTON 4064
With Compliments
Queensland Institute of Technology 2Gc•li<JV5ltCC1
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Faculty of the Suitt Environment Queensland Institute of Technology
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computing, built environment.
• The molecule was an appropriate symbol for the cutting edge of technology in the 1960s/70s but not in the 1980s/90s.
• The molecule by itself was associated with the Institute by only 11 percent of respondents in the mall survey (sample 200).
This low level of immediate recognition meant that the molecule and name had to be used together always, which was graphically very restrictive and complicated, and less effective in terms of impact.
• Use of the molecule placed a low recall symbol with chemistry overtones between the public and the Institute, whereas the Queensland Institute of Technology name by itself accurately described the Institute's role.
A logo based on the initials QIT was proposed for these reasons:
• The strong existing association between the initials and the Institute by the public (71 per cent of mall respondents associated QIT with the Institute compared with 11 per cent who associated the molecule.)
• The timeless nature of the initials, i.e. they would always be contemporary.
• The initials could stand on their
own without being
accompanied by the full name, for high impact retail applications.
• The initials were simple and commercial.
Dr Dixon said the logo design would differentiate QIT clearly from other universities and colleges, and make a statement about its commercial intentions.
The deep blue colour would also distinguish QIT from other organisations using a blue corporate colour.
All design aspects were supervised by senior lecturer in industrial design, Ms Vesna Popovic and lecturer, Mr Ken Stewart. Postgraduate industrial design students, Richard Stevens and Paul Clarke produced artwork for design applications ranging from letterhead to business cards. Another industrial design student. Fausto Cavarzan.
designed campus signing on behalf of his employer, Plastic Products and Signs.
Senior lecturer in industrial design, Ms Vesna Popovic and lecturer, Mr Ken Stewart . .. designers of QIT corporate identity.
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BUILT ENVIRONMENT FACULTY Bachelor Degree: Architecture, Buildtng, Built Environment (archttecture. tndustnal design, planning & landscape architecture or intenor destgn). Quanttty Surveytng.BUSINESS STUDIES FACULTY
Bachelor Degree: Accountancy (accountancy, data processing or banktng and finance), Communication (advertising, journalism or public relations), Management (economics, human resource management or markettng), Health Administration (health administration or medical records administration), Public Admtntstration, Acoountancyllaw (oombtned degree).
ENGINEERING
Bachelor Degree: Electronic Systems & Computing (combtned degree), Civtl Engineering, Electrical Engineering (electrtcal or electronic systems). Mechamca/
Engineering, Surveytng.
Associate Diploma: Cartography, CIVIl Engineering, Electrical Engtneering, Mechanical Engin&ering.
HEALTH SCIENCE
Bachelor Degree: Environmental Health, Medical Labora/ory Science, Nurstng, Optometry .
Diploma: Podiatry, Nursing.
Associate· Diploma: Clinical laboratory Techniques.
INFORMATION TECHNO(.OGY FACULTY
Bachelor Degree: Applied Science Computing, Business Computing, Electronic Systems & Computing (oombined degree), Computing/Law (combined degree).
LAW
Bachelor Degree: Law, Accountancy/Law (oombined degree), Computing/Law (oombined degree).
SCIENCE FACULTY
Bachelor Degree: Applied Chemistry, Applied Gt)Oiogy, Applied Science (biology, chemistry, geology, maths or physics). Mathematics.
Diploma: Diagnostic Radiography, Therapeutic Radiography.
Associate Diploma: Applied Science (biology or chemistry).
Note: Postgraduate cou~ also of18f8d by aN OIT lacuhles.
Come to QIT Career Evenings, 24-27 August.
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Queensland Institute of Technology r.1
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2 George Street GPO Box 2434 Brisbane Q 4001 Ph: 223 2111 8
INSIDE QIT, 30 April, 1987. Page"
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Top QIT students
receive Institute Medal
Six top students received Institute Medals at QIT's graduation ceremonies held at the Queensland Cultural Centre over four nights 6-9 April.
More than 1450 students graduated. The Institute Medal recognises academic excellence.
Only one medal is awarded by each faculty each year where a candidate qualifies.
The Institute Medallists for students completing courses in 1986 were:
• Andrew Carkeet, 23, from Margate, Bachelor of Applied Science - Optometry (first class honours), received the Allergan Prize and the Chas Sankey Fraser Memorial Prize.
Andrew is now employed as a research assistant and optometrist with QIT's Optometry Department (see story page 1).
• Tracey Dare, 26, graduated with a Bachelor of Business - Accountancy. She won the
Institute medallists for 1986, from left: Michael Tiley (Built Environment), Anthony Gould (Science}, Tracy Dare (Business Studies), and Andrew Carkeet (Health Science). Two other medallists, Roslyn Kenway (Law) and David Petersen (Information Technology) are employed interstate and were not available for the photograph.
following prizes: ANZ Bank Prize, Institute of Chartered Accountants Prize, KMG Hungerfords Prize, Taxation Institute of Australia Prize, Duesburys Chartered Accountants Prize, and the Dean's Award for Excellence.
She is currently employed with Touche Ross and Company.
• Anthony Gould, 22, from Upper Mt Gravatt received a Bachelor of Applied Science - Mathematics (with distinction).
He gained the George Edward Curphey Prize for Mathematics and the George Edward Curphey Prize for Theoretical Mechanics. Anthony is now with the Queensland Electricity Commission. He is the son of Dr Bob Gould, Head of Department of Mathematics at QIT.
• Roslyn Kenway, 32, was awarded a Bachelor of Laws (first class honours). She won the following prizes: K. G.
Copp Memorial Prize, Women Lawyers' Association of Queensland Prize, Queensland Law Society Prize, and the United Nations Association of Australia (Queensland) Prize.
Roslyn is currently employed by the Commonwealth Attorney General's Department in Canberra (see story this page).
• David Petersen, 21, graduated with a Bachelor of Business - Computing (with distinction).
He was awarded the Data #3 Prize, and the Australian Computer Society Prize. David is currently employed with IBM in Sydney.
• Michael Tiley, 35, from Morayfield graduated with a Bachelor of Applied Science - Building (with distinction). He also received the Australian Institute of Building (Queensland Chapter) Prize.
Michael is currently employed with the State Works Department - Building Branch.
New prizes
A number of new prizes were awarded at this year's QIT graduation ceremonies.
Arthur Andersen awards $1500
The largest, the Arthur Andersen & Co Prize worth
$1500, went to final year business studies student, Michelle Turner, for superior academic achievement.
Other award winners were:
• Karen Howitt Memorial Prize Melina Reed, most motivated student in the public relations strand of the communication course.
• Australian Computer Society Prize - David Petersen and Mark Thompson, most outstanding graduates in the Bachelor of Business Computing degree course.
• Society of Business Communicators Prize - Kym Scantlebury, most outstanding performance- in the subjects,
Introduction to
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Communication; and Managing partner ot: Arthur Businoss, Society and Mass Andersen & Co, Mr Graham Communica.tion. Henry, presents top QIT The Australian Institute of accountancy student, Michelle Training and Development Prize, Turner, with a $1500 cheque as and the Applied Micro Systems part of an award sponsored by his Prize were also awarded for the company.
first time this year. The prize is open to business A total of more than 150 prizes, studies students from any course valued at over $16 000, were who have completed 20 subjects.
presented at the ceremonies. Candidates are shortlisted on the . Page 6 INSIDE QIT, 30 April, 1987.
basis of academic excellence, with final selection by interview.
The Arthur Andersen medal was presented at a graduation ceremony on 8 April following the cocktail function cheque hand over earlier in the week.
Michelle's family travelled from Gladstone to attend both presentations.
Old's first college nurse graduates
The first Queensland nurse to undertake all her education at a tertiary institution received her Bachelor of Applied Science - Nursing degree at the QIT April graduation ceremonies.
Ms Belinda Fentiman, 27, of Albany Creek, is now employed as a community nurse with the St Luke's Nursing Service run by the Anglican Church.
QIT is the only tertiary institution in Queensland with a Department of Nursing Studies.
Although hospital-trained nurses have completed QIT postgraduate diplomas, Sister Fentiman last year became the first person to graduate from the basic course and go on to complete the post-registration degree which commenced in 1986.
In 1982, she was part of the first group to commence the new Diploma in Applied Science Nursing course, graduating in 1984.
She spent one year employed as a registered nurse at Brisbane's Prince Charles Hospital before
returning to QIT in 1986 to pursue degree-level studies, while working part-time.
At Prince Charles, she worked in cardiac and respiratory general wards and in the special care unit for post-operative cardiac patients.
She was engaged by St Luke's Nursing Service in January this year and makes home visits in the area between Toowong and Jindalee and Jamboree Heights.
Ms Fentiman strongly supports tertiary education for nurses, and says that after her basic education in the diploma course she settled quickly into the hospital environment.
"Both the basic and the degree programs included comprehensive clinical experience and equipped me with all the skills needed to start as a basic practitioner in either hospital or community settings," she said.
"I think one advantage of my course was the opportunity to work in a variety of clinical settings to learn how different health agencies operate."
QIT graduate, Sister Fen timan, the first Queensland nurse to do all her education at a tertiary institution.
Second woman wins lclw medal
A sole parent, Ms Roslyn Kenway became the second woman ever to be awarded the prestigious Institute Medal in law at the April graduation ceremonies.
Ms Kenway, now a legal officer with the Commonwealth Attorney General's Department in Canberra, also won the K. G.
Copp Memorial Prize, theW omen Lawyers Association of Queensland Prize and the United Nations Association of Australia (Qld) Prize in Public International Law.
The K. G. Copp Prize, established in memory of a partner in the firm of Chambers, McNab, Tully and Wilson, goes to the student with the highest aggregate mark in law subjects studied for the LLB degree.
The Women Lawyers
Association award is made on the same basis, but for women only.
There have been six Institute Medals awarded in law since 1980.
Ms Gay Clarke, now a QIT lecturer, was the first female medallist in 1981.
Ms Kenway, 32, enrolled in QIT's Law Faculty after completing a University of Queensland Arts degree part-time.
When she began the four-year QIT course, her son, Sam, was only eight months old, and her daughter Anna, only three.
"I would never have managed it without the Student Union creche.
The children came right onto the
campus with me, and we had lunch together," she said. "The Centre's Director, Janice McGuffog, was exceptionally supportive."
Under an Attorney General's Department staff development scheme, Ms Kenway is now doing postgraduate legal practice training at ANU to qualify her for admission to the bar, or as a solicitor, in the ACT and New South Wales.
Record LLB graduates
For the first time, LLB graduates from QIT's Faculty of Law have exceeded those from the University of Queensland.
There were 173 QIT graduates this year compared with 157 from the University. Thirty of the QIT graduates were awarded honours.
QIT Dean of Law, Mr Tom Cain, said t~ record number reflected growth in student numbers over the past four to six years .
Graduates ~luded Queensland Legislative A.s$embly clerk, Mr Peter Byrnes, former Student Union president, Mr Peter Stewart and well-known sporting identities, Mr Kent Bray and Mr Doug McKinstry (Rugby Union), and the Australian surf lifesaving champion, Mr Mark Reaburn.
QIT produced its first LLB graduates in 1980.
'Bag the Fag'
ads reviewed
Pool complex start will hinge on student fee rise
Third year communication students from QIT are now analysing the results of a Brisbane schools survey to gauge the effectiveness of anti-smoking 'Bag the Fag' radio and television advertisements.
The advertisements, aimed at the 10-17 year age group, were launched around this time last year by the Children's Smoking Prevention Campaign committee.
perceived effectiveness of 'Bag the Fag' ads.
QIT student interviewers where possible talked to school pupils outside the classroom setting in order to gain more valid responses.
The survey covered about 500 children in nine Brisbane state schools and one independent school.
A report is expected to go to the Children's Smoking Prevention Campaign in mid-May.
The QIT Student Union is seeking approval for a fee increase from next year to help pay for the proposed swimming pool complex.
Estimated to cost $2 million, the complex will incorporate an indoor heated swimming pool, squash courts, and in stage three, an auditorium and theatre. It will be located between the Community Building, the Kindler Theatre, and 'P' and 'L' Blocks.
The Union wants to raise its fees for full-time students from $80 to
$100, with part-timers paying half that amount.
Union President, Mr Lindsay Lawrence, said no other major Australian tertiary institution lacked a sporting complex.
Both the Union and Institute Councils regarded it as a top priority.
The complex would be financed from a trust fund with matching
contributions from the Student Union and the Institute.
Up to $1.8 million would be spent immediately, with facilities worth $200 000 to be completed when funds became available.
Deferred work includes tiling to pool surrounds, toilets and showers for level one, and aluminium grandstand seating.
Mr Lawrence said union surveys showed that a sporting complex was the most urgent need on campus.
The campaign is coordinated by the State Health Department through its Cancer Epidemiology Unit. The committee includes
Education Department, National
Journalism class gets hands-on Seventel
Heart Foundation~ and Queensland Cancer Fund representatives.
A follow-on to the successful 'Jacko' advertising aimed at 11 to 13-year-old boys, 'Bag the Fag' aimed to widen the target age group and to include young girls.
QIT communication sociology lecturer, Ms Pam Byde, coordinated the survey conducted in 10 Brisbane primary and secondary schools during AQril to assess the effectiveness of the latest campaign.
The purpose of the 12-point questionnaires was to elicit information on smoking patterns among children as well as their
A group of final year journal- ism students from QIT is gaining hands-on experience with BTQ 7's data information service, Seven tel.
Channel 7 is one of the world leaders in the teletext field and the 25 students are being given the opportunity over an eight-week period to learn the technology and editorial practices.
Senior lecturer in journalism, Ms Val French, said this was the first time a whole class from a Queensland tertiary institution had learnt how to use these facil- ities. However, a small group of journalism students from the Uni- versity of Queensland previously had studied Seventel facilities and
McCarthy plays
Robeson biographer
QIT lecturer in speech polish up the speech communication skills she tries to impart to students in the School of Communication.
had done assignments based on its community usefulness.
Special projects manager for BTQ 7, Mr John McFerran, said job opportunities in information data services were increasing in line with technological development.
University of Queensland jour- nalism students trained in the system had gained employment both in Australia and overseas, and two QIT students had been employed very successfully with Seven tel.
One of these, Ms Fiona Easy, was now in charge of all Seventel news and sport, while the other had moved to a reporting job with ABC TV.
Mr McFerran said that the students now working with Seventel would be able to suggest ideas on innovations for the data information service.
Using the Seven tel facilities are QIT journalism students, Carol Haffke (back) and Marea Allen (front) with Seventel's Fiona Easey.
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communication and drama, Ms Patsy McCarthy, had a leading role in the Paul Robeson tribute, 'Deep Bells Ring' during its acclaimed two-week season at Brisbane's Princess Theatre.
She acted as narrator for the musical narrative based on the life of the famous black American singer and peace activist.
Ms McCarthy's persona was that of the playwright, Nancy Wills, who met Robeson at the Paris Peace conference in 1949, forging a friendship that endured until his death in 1976.
'Deep Bells Ring' was produced by Queensland theatrical identity, Mr Errol O'Neill, an actor, director and playwright, in a project funded by the Theatre Board of the Australia Council.
It was sponsored by the Building Workers Industrial Union in view of Robeson's peace and workers' rights activities.
Third world optometrists may study in Australia
And the lecturer and actor found Ms Wills had a lot to say:
she had to learn 37 pages of script.
However, Ms McCarthy, who has a strong theatre background, welcomed the opportunity to
Robeson was ostracised for his views during the repressive McCarthy era in the United States in the 1950's.
According to Ms McCarthy, one of the highlights of the production was working with Australian singer and musical director, Margaret Road knight.
Optometrists from Third World countries may take advantage of continuing education programs at Australian tertiary institutions in the foreseeable future, according to QIT senior lecturer, Mr Peter Swann.
He said preliminary talks had been held with practising
Ciguatera expert addresses Asian-Pacific co;nference
QIT research on the effects of ciguatoxin on fish and on mammalian tissue will be discussed at the first Asian-Pacific congress on animal, plant, and microbial toxins at Singapore University in June.
Two papers will be presented by research team leader, Dr Mike Capra, a senior lecturer in the Department of Public Health and Nutrition, and one by his research assistant, Mr Andrew Flowers.
While in Singapore on PEP leave, Dr Capra will first spend about nine days working with a leading fish endocrinologist, Professor T.J. Lam at Singapore University's Zoology Department.
The aim is to learn techniques for testing fish blood for reproductive hormones. As part of his government and industry- funded research on fish reproduction, Dr Capra is working on methods to induce
breeding in bream and whiting in order to assess their potential for aquaculture and mariculture.
His Singapore trip will take in a tour of marine fish cage culture enterprises.
In connection with both the ciguatera and fish reproduction
projects, Dr Capra will also spend five days with a leading authority on fish tissue, Dr W. (Pim) Lanzing at Sydney University's Zoology Department and plans to visit the NSW Institute of Technology and a number of CAE's to make course comparisons with QIT.
Federal 'takeover' by
Qld cartographers
QIT will take an active role in the administration of the Australian Institute of Cartographers when the Queensland chapter takes control of the Federal executive at the 15- 16 May meeting.
The executive will include:
• Cartography course coordinator, Mr John Barclay - Executive Chairman;
• Part-time lecturer, Mr Eric
•
•
Walker-General Secretary;
Senior technician, Mr Maurice Friend - Federal councillor and member of the executive;
and
The State Department of Mapping and Surveying will also be well represented with Mr Alan Armitage as Federal Treasurer and Mr Keith Smith as Federal President.
optometrists from countries where optometric education was not as formalised as in the western world, including Australia.
Mr Swann has just returned from a ten-day visit to Bangkok where he attended the 6th Asian- Pacific Optometric Congress organised by the International Federation of Asian and Pacific Associations of Optometrists.
The visit followed Federation approaches to Australian schools
of optometry to see if they would be prepared to offer courses to overseas optometrists on a fee- paying basis.
Mr Swann represented QIT in discussions with conference delegates, as well as presenting clinical and research papers.
His lecture to the advanced program section of the conference dealt with research on the effect of the thickness of the cornea on the validity of measurement of intraocular pressure in the eye.
Research puts brakes on Railways costs
QIT undergraduate research has significantly decreased the rate of found a way to reduce wear in cast wear.
iron. brake blo.cks used in trains An even greater increase iP haulmg.loads m _the Qu!",'ll ;J.t~td pllo~~'lorus con ent _ to 1 coal fteld~, wtth substantial percent _ further improved the annual savmgs for Queen"'! and hfe of brake blocks but this causd Railways. . . problems in manufacture of heav
The research mvolvmg the sections.
Institute's School of Mechanical _
and Manufacturing Engineering I he ~tudy . was done found a solution in the use of co<:'peratwn with Queensland phosphorus as a hardening agent. Railways and brake bl<?cks we~e Project supervisor, materials cast, test~d and .~omtored m engineer, Mr Alan Crooks, said actual service conditions.
that in conjunction with other As well, field trials conducted constituents of cast iron, by Queensland's Sugar Research phosphorus reduced wear, Institute on cane train . ~rake
particularly at the high blocks have shown sJgmficant temperatures experienced in heavy wear reduction.
braking. The research findings may also
It was found that doubling the benefit other states. Victorian usual phosphorus content to one Railways is believed to be percent, far in excess of the conducting field trials as a resul highest grade normally used, of the Queensland experience.
INSIDE QIT, 30-April, 1987. Page·?
