Here, we have found that 39 respondents are agreeing that online organizations are fulfilling emergency demand. The 10 respondents are strongly agreed with the statement that online organizations are fulfilling their emergency demand.
Strongly Disagree Neutral Strongly Agree
0 20 40 60
Dependent Variable:satisfied with onlineorganization
6
Graph 13:Residual
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o—
A residual is the differencebetween the actualvalue of Y andthe predicted value ofY”. Since the standardized residual histogramis bell shaped, it supports the assumption thatthe
disturbances are normally distributed.
o cr
i
To measure whetherthe results fullyrepresentsthe data set we have done the residual testing and foundthe data are representative.
-2 0 2 4
Regression Standardized Residual
^‘^3
Fulfill demand in emergency
Table 2: Purchased product categories^
34
Products Name
Product purchasing Frequency
I 1
Serial no.
2
06 08 Watch
Mobile Phone Jersey t-shirt
Book Dress Ornaments
handbag Shoe Cosmetics
Food Others Total 3 4 5 6 7 8 9 10 11
26 09 21 15 09 03 05 03
12 117
Chapter6 6.0 Major findings
have analyzed some crucial aspects regarding online
• The number of respondents who have completed their graduation degree is 62
l
• The number of respondents who are using internet for more than three years is 43 and the number of customers who are using more than one year is 22.
• The respondents’ number is 32 who are purchased 2 times through online last year. The total 6 respondents are purchased 4 times by using online last year.
* The 18 respondents are using internet for more than 5 hours to buy any products. The respondents who are online for 1-2 hours are 21
• Online purchasers from age of 21.
• In our research we have found that the customers are mainly purchased Jersey/T-shirt from Daraz and the purchasing frequency is 26 The second item of online purchasing is Dress and its purchasing frequency are 21
- The respondents are purchasing 17 times through Akhoni.com and the number of purchasing frequency is 12 by the respondents who have used Priyoshop.com.
• The 38 respondents are
• The satisfied customers’ number is 44 who believe that online organizations provide satisfactory' service. The strongly agreed numbers of respondents are 10.
• In our research we have found that out of 75 total 45 respondents are agreed that price and product quality are satisfactory.
agreed that website is lucrative.
are mainly from young age group. Maximum 18 respondents out of 75 were
• The respondents are mainly male and their number is 48.The total numbers of female respondents are 27.
From our research of 75 respondents we consumer buying behavior.
6.1 Recommendations
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• There should always be double checking to ensure error free products go to customers
• Daraz should focus on individual customer needs more and provide solutions instantly
1
• More preference to website content should be given so that customers have a clear idea of the product they will be getting
• More big brands need to join as Daraz vendors and the company should work on making sure that the big companies come to Daraz in future
• Large market analysis should be done to find specifically for each factors what steps should be taken
• Plans need to be developed to find how the factors that affect customers should be ensured better to increase sales
• More promotional activities need to be done to increase public awareness
. The total 39 respondents out of 75 are believed that Daraz are meeting their emergency demand.
In this developing and competitive world, it's extremely essential for all the companies to establish a stable relationship m the marketplace through increasing overall sales by means of pleasing their customers as much as possible. As an e-commerce firm, it's very essential to preserve pace with the modem structures. Some factors that Daraz Bangladesh needs to look over are mentioned below.
• Customer review should be gathered to understand which elements are missing from the sendee provided The e-commerce industry is a very fast moving development sector and as a lot of new competitors are emerging day by day, Daraz needs to make sure they secure their customer loyalty at this moment By providing better service and focusing on improving customer experience this can easily be done.
Conclusion
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References
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Bangladesh online business can be a boost if all the participants take internet based business at its that for digital transactions to be widely adopted. The organizations put partiality to make the customers purchase intentions through online and focusing target customers who are young, educated, earn sufficient, interest in use of computers and internet and give more time online and then motivating them to online shopping. Our research indicates that satisfied with online organization is significantly affected by satisfied with price and product quality, fulfill demand in emergency, and lucrative presentation of websites. At the same time, order large amount of product is not a significant factor for satisfied with online organization. There are various independent factors such as free home delivery, variation in pricing, required information is available etc are not significant factors for satisfied online organization. Based on the findings such as the relationship between total time spent online and online purchasing frequency in a year suggestions were offered to online organizations interested in selling via the Internet. Also, the maximum respondents of the study were completed their graduation degree. So it is clear that there are potentials for online businesses in Dhaka city of Bangladesh and the organizations needs to focus on the criteria's stated in our article to maximize the consumer satisfaction.
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http://dx.doi.org/! 0.1108/ 14684520910969907.