Subject: Submission of the internship report titled "An Analysis of The IOT Services Marketing in the Telecommunication Industry of Bangladesh: A Study on GrameenPhone Ltd". It is my great pleasure to submit my internship report titled ""An Analysis of The IOT Services Marketing: in the telecommunication Industry of Bangladesh A Study on GrameenPhone Ltd". As part of the completion of the Bachelor's degree at the Department of Business Economics, Daffodil International University, I completed my internship at GP.
All opinions and suggestions herein are entirely the property of the author of the report. Her assigned internship topic is Marketing Analysis of IOT Services: A Study on the Telecommunication Industry of GrameenPhone Ltd in Bangladesh. The report titled “Marketing Analysis of IOT Services in Bangladesh Telecom Industry: A Study on the Fastest Growing Telecom Company GrameenPhone Grameenphone Ltd.
I have discussed Grameenphone's nationwide expansion, diversified business operations and the scope of the Internet of Things (IOT) and its impact on the telecommunications industry in the report. In this study, a descriptive method was applied to gain insight into the performance of general practitioners. The general process of methodology followed in the study is shown below.
Grameenphone is the only reliable means of communication that brings the people of Bangladesh closer to their most precious and important things in their lives through an unprecedented network, relevant innovations &. Grameenphone has maintained its leading position in the mobile industry amid intense competition and unprecedented challenges. While the competition settled on a price position, GP continued to gain quality and added millions of subscribers to its subscriber base. As a responsible corporate citizen, GP continued to invest in the common good of society.
The company has integrated its technological expertise with social projects to bring about positive changes in the lives of general people, ensuring better sustainability. In July 2010, the company's registered office was shifted to GPHOUSE, Bashundhara, Baridhara, Dhaka 1229. Meanwhile, GP, the country's largest taxpayer, paid BDT 27.9 billion to the national treasury in the first half of 2012, amounting to to increase the cumulative contribution to the national treasury to BDT 273 billion.
Bearing in mind the shareholders' right to retained earnings and future uncertainties involving the telecommunications industry of Bangladesh and the Board of Directors of Grameenphone Ltd. GP's Global System for Mobile or GSM technology is the most widely accepted digital system in the world, currently used by more than 300 million people in 150 countries. Grameenphone is the only reliable communication tool that brings the people of Bangladesh close to their loved ones and important things in their lives through unmatched network, relevant innovations and services.
Grameen Telecom (34.20%) is a non-profit organization and a sister concern of Grameen Bank, the internationally recognized bank for the poor with a wide rural network and a broad understanding of the economic needs of the rural population.
IOT Services of GrameenPhone
Embedded with electronics, Internet connectivity, and other forms of hardware (such as sensors), these devices can communicate and interact with others over the Internet, and they can be monitored and controlled remotely. It is a very useful device that the customer can use to charge it via USB cable and put it on any vehicle to track it. For the convenience of the customer, we provide a case in which if this portable device in place can be used as a tracker permanently in any vehicle.
The power source for the device will be from any wire in the vehicle that will receive power to operate the device. USB powered device: Easy self-setup by connecting the device to a power source (+,-/USB) and it is ready to use. Track on the go: Track the vehicle (location and status) on the go using the mobile app and the web.
GO, No-Go Area Setting: Setting go or no-go area for the vehicle and any violation will be reported via alerts. Speed limit setting: Set speed limit for the vehicle to drive and any violation to be notified via alarms. The benefit of eVTS will help your customer to connect with their vehicle very conveniently through mobile application and website.
Our eVTS device is powered through a USB port which is portable and can be used in motorcycles, cars and other vehicles. GRAMEENPHONE Team Tracker is one of the business solutions for business organizations across the country. It is designed to provide enterprises with Location Push TechnologyTM, resulting in optimized use of their resources in the field, shorter cycle time for accessing and processing information, fast and informed decision-making and thus improved business services for their customers.
The Team Tracker determines the location of the employees from their mobile phone and uses this location to provide additional services, such as tracking employees' location with stop summary, assignment or modification of tasks with immediate notification on SMS, generation of reports, help with the supervision of tasks, employees, customers, etc.
High QoS
Increase Real time
Assigning tasks: the manager can assign a task to an employee online, which the employee will receive as an SMS to his mobile phone with an automatically generated task sequence number. Task Update: Employees can update the status of the assigned task to the supervisor via SMS to the door, which automatically updates the system, and the manager can see it from the system. Location History Report: A user organization can generate an employee's location history for the last 7 days.
Report generation of task status: The system is capable of generating reports on task status of individual employee and even a single task. On Leave Deactivate Option: The system supports that an employee can be deactivated from the tracking system while on leave. Search by Lat-Lon: Currently the users can search for any location using only the name of the location.
But now with the introduction of this feature, users can search using the coordinate values (Lat-Lon) of the location. Employee Location Report: When the location report is retrieved for an employee or for a specific department, the report contains the employee number column, which is repeated in each row. To optimize the report, the employee number will now only be displayed once at the beginning of the report.
All this data is presented in such a way that it immediately adds value to the administration. This panel is able to be customized according to the organizational need and structure of the client. Grameenphone launches bulk SMS in Bangladesh for the first time; a dynamic SMS-based communication solution aimed at the Business customers through which they can send SMS from their own location, integrated with their applications with high-speed modality.
Grameenphone has a vision to position itself as the "Total Solution Provider" in Bangladesh Business Market. Bulk SMS is one of the prominent initiatives taken by Grameenphone to realize this vision. GP, in collaboration with Grameen Bank, aims to place one phone in each village to significantly contribute to the economic upliftment of those villages.
Unlike the "island" strategy pursued by some companies, which involves connecting isolated islands of urban coverage through transmission links, GP builds continuous coverage, cell by cell. Increase of 19% (BDT 1,433 crore) in total revenue was driven by traffic revenue from the subscription growth and revenue from wholesale business.
