It is with humble honor and respect that I am submitting my internship report on "Customer Satisfaction Study of Solar Filament Engineering Ltd". In full compliance with the BBA degree requirement, I have completed this internship report with Filament Engineering Ltd under your supervision. This report is an integral part of our BBA graduation academic course which gave me an opportunity to have an insight into the core of customer satisfaction in solar products in Bangladesh.
I hope that this report reflects on the contemporary issues regarding the customer satisfaction on solar energy product practiced by organizations in our country. This is to certify that the internship paper "Customer Satisfaction Study of Solar Filament Engineering Ltd" has been prepared as complete completion of the BBA program of Department of Business Administration, Sonargaon University (SU), conducted by Sworna Akter with ID under my supervision. I am Sworna Akter a student of Bachelor of Business Administration, ID from Sonargaon University (SU) would like to solemnly declare here that this report on.
Certify that this report entitled "Customer Satisfaction Study of Solar Filament Engineering Ltd" is the genuine work of Sworna Akter, who carried out the report under my supervision, Further certify that to the best of my knowledge the work reported herein is not part of any other project report or dissertation on the basis of which a degree or prize has been awarded on a previous occasion in this or any other case. This is completed based on my internship report on Solar Filament Engineering Ltd Customer Satisfaction Study. Finally, Filament Engineering Ltd provides jobs to the poorest of the poor in rural Bangladesh with solar power, without any collateral.
Filament Engineering Ltd is an approach to working with renewable energy such as solar system which affects the electricity system.
Objective of the study
Field experience: lack of field experience because during the coronavirus (Covid-19) pandemic, it was impossible to collect information by visiting offices and it was also unsafe.
Chapter Two
Background of Filament Engineering Ltd
Background of Filament Engineering Ltd
Filament Engineering Ltd is an importer, installer and service provider in Bangladesh of Solar System operating under license and approval of Electrical Licensing Board. Their solar system product is very satisfying to the customer from their products and services since 2001.
Vision & Mission of Filament Engineering Ltd
SWOT Analysis of Filament Engineering Ltd
Chapter Three
Solar Installer Duties and Responsibilities
18 3.1 Solar Installer Duties and Responsibilities
Literature Review
Customer satisfaction is a popular and established concept in marketing (Kotler, 1991; Fornell and Werneldt, 1988; Fornell and Werneldt, 1987). Customer satisfaction is the result of his perception of perceived value, where value equals perceived service quality (Hallowell, 1996). Customer satisfaction is value related and based on service quality attributes such as price (Athanassopoulos, 2000).
The first component of customer satisfaction is perceived quality and the second component of customer satisfaction is perceived value (Fornell, 1996). Researchers in consumer markets have linked relationship marketing activities to intermediate outcomes that help a firm improve profits (Gwinner, 1998, Reynolds and Beatty, 1999) Strong buyer-seller relationships improve performance, although these links can be multidimensional (Cannonet al, 2000) ).
Chapter Four
Research Hypotheses and Conceptual framework
In our paper, we explore customer satisfaction for solar product of Bangladesh when multiple solar product services are available. In this section, we discuss the theoretical framework and put forward clearly testable hypotheses on the solar product attitude of Bangladesh. We can shed light on the more interesting question of how a change in other Solar product services affects customer satisfaction.
At the other extreme, the cost of solar system services appears to be completely correlated with customer satisfaction. If we extend the above framework to include both Filament Engineering Limited and other solar product service providers, we can expect Filament Engineering Limited and other mobile solar product service providers to act as substitutes. For example, when the cost of a solar system increases, we can see customers allocating more resources to other options.
In summary, we expect that higher costs for the Solar System will be negatively related to customer satisfaction. Thus, the hypotheses that emerged from our research questions include: We hypothesized that perceived value, communication effectiveness and offerings of Filament Engineering Limited have a role in the level of customer satisfaction. We hypothesize that there is a significant relationship between the level of satisfaction, perceived value, communication effectiveness and the offerings of Filament Engineering Limited.
Filament Engineering Limited Solar Product Offer: Filament Engineering Limited Customer Satisfaction Quality for Solar Product: Filament Engineering Limited Customer Satisfaction Perceived Value for Solar System. Filament Engineering Limited is at the top position to introduce solar system in the country as a service provider. In the past, most of our customers were influenced by advertising, but recently, customers have become more aware.
2 For secondary data collection we will mainly use websites, journals, daily newspapers and articles about renewable energy.
Chapter Five Data Analysis
24 5.1: Data Analysis
Communication efficiency
Correlation analysis is performed to determine if there is any relationship between independent variables and dependent variables. This analysis is performed on Solar offers, perceived value and communication effectiveness and satisfaction level. The vicariate correlation was subjected to a two-tailed test of statistical significance at two different levels where Correlation is significant at the 0.05 level and Correlation is significant at the 0.01 level.
CUSTOMER STISFACTION
Chapter Six
Recommendation & Conclusion
28 6.1: Recommendation
29 6.2 Conclusion
30 Appendices
