In closing, I would like to express my appreciation to everyone who took the time to read this report and who will benefit, both now and in the future, from the information and analysis provided here. I would like to take this opportunity to express my gratitude to all my faculty for their support, assistance, guidance and inspiration over the past four years as I have worked to develop the skills necessary for a career in business. To be more specific, I would like to express my gratitude to the professors who prepared me for a career in business.
The primary objective of this study is to analyze the concept of digital marketing and sales management strategies followed by Coders Trust Bangladesh, an organization specializing in training and skills development, its revenue management through a variety of sales and marketing strategies.
Introduction
Objectives of the Study
- General Objectives
- Specific Objectives
The purpose of the research is to gain an in-depth understanding of the company's marketing and sales tactics, as well as the company's strengths and weaknesses, as well as the. Analysis of the business practices of Coders Trust Bangladesh's sales and digital marketing departments. To find out the difficulties that digital marketing efforts face and have an effect on the total number of sales that Coders Trust Bangladesh makes.
To provide ideas and proposals for the development of Coders Trust Bangladesh's digital marketing strategies and procedures.
Methodology of the Study
- Primary Sources
- Secondary Sources
Magazines, articles and books relevant to the business idea of digital marketing and sales in educational institutions and commercial industries.
Company Profile
Success Story
Coders Trust is an organization founded in New York City and has partnered with a number of organizations around the world. These organizations include the United Nations Development Program (UNDP), the World Bank, the World Food Program (WFP), Save the Children, and the Rockefeller Foundation. In addition to the United Nations Development Program and the Danish International Development Agency, our activities were supported by contributions from a number of venture capital firms located in a number of countries around the world.
One of Bangladesh's most renowned skill development organizations, CodersTrust Bangladesh can attribute its success to the fact that it has helped more than 60,000 people achieve financial independence by participating in global IT initiatives.
Mission
Vision
Slogan
Organogram
Product and Service Line
Operational Activities of Coders Trust Bangladesh
In addition to this, it is also their responsibility to organize and schedule all the classes, exams and final projects for the students. This department assists all the students currently enrolled in the school by offering career guidance, additional training outside the classroom and other related services. Because of the department of student affairs, it is an extremely important component of the organization.
It is of the utmost importance that the team working on the commercial business development keeps up with current responsibilities, such as the modernization of the.
Competitive Analysis
The main priorities of this division include promotion, internet advertising, social media marketing, developing advertising research files and compiling market survey records. The marketing department publishes regular updates on social media platforms to draw attention to the most recent improvements to their machines, price reductions and new product offers, in addition to upcoming intake dates and other perks.
SWOT Analysis
- Organizational Strengths
- Organizational Weakness
- Environmental Opportunities
- Environmental Threats
In this environment, workers are actively encouraged to take on responsibilities outside of their normal job duties that are related to the growth of the organization and the support of the other group. These activities can be related to the improvement of the organization or to .. helping another group. The extensive knowledge of its tutors gives CTBD a significant competitive advantage over its contemporaries.
An effective student boundary is maintained throughout the duration of the course as well as after it has ended using various social media platforms. As a result of the agreement, coding enthusiasts have the opportunity to become professional freelancers both on the world wide web and in their local marketplaces. It is possible to define an organization's weaknesses as those parts or activities that are less effective and efficient compared to those of the organization's competitors.
As a result, the overall performance of the organization is negatively affected, making it less competitive. One of the most problematic features of this organization is the fact that it has the highest staff turnover rate in the market. Conducting a thorough analysis of the organization's environment allows better identification of opportunities that can lead to favorable results for the company.
There is a chance that they will be able to provide service to their customers located in every region of the world. This platform does not offer users access to every one of the available online course options. Additionally, market research is something that is done by the company to determine which emerging topics are of most interest to students.
Coders Trust may face problems due to competition from some other consulting companies operating in this industry such as Creative IT Institute and Careers Hub Bangladesh which may have a considerable adverse impact on the expansion of the organization.
Analysis and Findings
Marketing Mix Strategy (7Ps) of Coders Trust Bangladesh
- Products and Services (Training Courses)
- Place (Coverage Location in Bangladesh)
- Prices (Fees of Courses)
- Promotions
- People
- Physical Evidence
- Process
In this part of the study, emphasis is placed primarily on the components of Coders Trust Bangladesh's marketing strategy which are of greatest importance. According to Coders Trust Bangladesh, the product or items themselves are the most important component. Coders Trust Bangladesh has developed a solution that is not only aesthetically pleasing but also highly efficient and can be tailored to meet the specific requirements of each client.
The duration of the programs offered by Coders Trust varies from three to ten months, depending on the nature of the subject matter and the difficulty of the programming. The following is a list of Coders Trust's options for its short-term courses; the company also offers options for its longer-term programs. Thanks to its commitment to providing high quality goods and services at reasonable costs, Coders Trust Bangladesh has been able to capture a significant share of the Bangladeshi market for companies specializing in human resources training and development.
Billboard Advertisement: Dhaka city is home to a number of Coders Trust Billboard billboards, which can be seen at various locations. Television advertisement: Coders Trust Bangladesh can reach a large audience through television advertisements; therefore, the company maintains the production of engaging advertisements that are shown on various television channels to spread information about its products. Members of Coders Trust Bangladesh's business development and digital marketing teams are charged with fulfilling this role on behalf of the company.
Coders Trust Bangladesh is the most successful information technology company in Bangladesh currently. Coders Trust Bangladesh has a series of processes that begin with customer or client interaction and effectively end with a course evaluation.
Sales and Customer Relationship Management of Coders Trust Bangladesh
- Sales Campaign in Zoho CRM
- Sales Order
- Invoice
- Potential Clients List/ Lead
- Contacts
- Accounts
- Sales Forecasting
- Modules
- Recording
It is recommended that a comprehensive review of the data be carried out to exclude the possibility of errors and duplicate entries. Once the department director has read all of the client's information and decided that it is suitable, he will only give the green light to work with these interns if he is satisfied. If the answer to the question is "yes", then business developers will consider the student's academic background.
They will then understand the costs associated with receiving training, both online and in-person, from the company's business development team and consultant. They offer the choice of making the first payment before the start of the segment, as well as the option to pay the remaining balance in two installments once a month has passed. Once CodersTrust has completed all relevant paperwork and processes, they quickly update their list of winning offers within the Zoho CRM platform and begin generating cash income by completing the admission forms, charging students their tuition fees and receiving receipts to provide.
By using Zoho CRM, you are able to organize and keep track of the total cost of your marketing efforts. A comprehensive overview of all the marketing activities in which a single customer is engaged is one of the additional services offered. When a company sells its products or services to another company, one of the most important aspects of doing business in the B2B market is maintaining accurate records of key information about the receiving company.
In the case of a lead module, for example, it is responsible for storing all relevant information about a company's leads. Some of the additional modules that can be used are customers, contacts, quotes and offers.
Recommendations and Conclusion
Conclusion
The research for the paper aims to fulfill many purposes including analyzing the concept of sales and marketing strategies, conducting an analysis of the sales and CRM practices used by Coders Trust Bangladesh and making suggestions for changes in the sales management of Coders Trust Bangladesh. . According to the findings of the research conducted in the report, Coders Trust Bangladesh uses Sales Management, which is a blend of marketing strategies, practices and customer relationship management technology, in order to manage their experiences and data with customers throughout their customer lifetime. Coders Trust is a Danish company that has established a subsidiary in Bangladesh with the aim of helping economically disadvantaged students in that country to access online education.
Coders Trust uses Zoho CRM software to maintain an up-to-date database of all the core information of its students. The programs enable the Coders Trust to maintain communication with its students and inform them of any changes to the curriculum. Students can get help from mentors, academics and business experts to meet their unique needs, all easily accessible through the Coders Trust platform.
In addition, Coders Trust publishes many success stories written by alumni on its website and Facebook page. These stories are intended to help current and prospective students learn how alumni have used the ideas taught at Coders Trust to achieve success. In order to increase the level of customer service provided by the company and accelerate the growth of its sales, the company needs to establish live.
The Impact of Marketing Network on the Competitive Advantage of the SME Sector in Al Buraimi Province, Oman. Retrieved from online article: https://theprint.in/world/a-freelancing-boom-is-reshaping-bangladesh-and-its-economy/252971/.
