As per partial completion of the requirements for the BBA degree, I completed an internship at Daraz Bangladesh Ltd. As per partial completion of the requirements for the BBA degree, this report was carried out under your supervision. This report is an integral part of our academic courses towards the completion of the BBA program which gave me the opportunity to have an insight into the marketing sector.
While completing the report, I have tried my best to combine all my knowledge and provide all available details and also tried to avoid making the report unnecessarily long. It may not be used in the interest of the counterparty of the company. In chapter 01, I have given a brief introduction of the company where you can find the company's organizational chart, mission and vision, etc.
After that I gave results and discussion in chapter 05, where the motive of the report is found. After that, I gave some recommendations that may be useful for the company in the future in Chapter 07. In Chapter 01, I made a brief introduction of the company where the company's organization chart, mission and vision etc.
After that, I gave results and discussion in Chapter 05, where the motif of the report booth is found.
Chapter-1 [Introduction]
Background of the Study
Methodology
- Broad objective
- Specific objective
To find out the internal and external factors affecting the production of Daraz Bangladesh Ltd.
Limitations of the Study
Chapter-2
Literature Review]
Literature Review
It provides an overview of what has been said, who the main authors are, what are the prevailing theories and hypotheses, what questions are being asked, and what methods and methods are appropriate. The marketing strategy is the way in which the marketing function organizes its activities to achieve profitable growth in sales at the marketing mix level”. A marketing strategy can be defined as a plan (usually long-term) to achieve the organization's objectives as follows…”.
Specifying how these resources should be used to take advantage of opportunities expected to arise in the future. a marketing strategy will consist of the following:. Organizing marketing resources in order to match products with customers in the most efficient and effective way possible, i.e., in order to maximize customer satisfaction and the organization's profits or sales revenue. or whatever his objectives are!) at the same time”. Recently, increasing competition in the business world has forced firms to become more price and cost conscious, which has resulted in a shift in the promotion mix to a greater use of promotional tools that are cost effective. to reach the customer.
According to Rowly (1998), promotion is used by organizations to communicate with customers regarding their product offerings and also to ensure that customers are aware of the products available. Grankvist, Kollberg& Person (2004) state that with the growing importance of the financial sector, the pressure for more effective marketing management of the financial services escalates. Median (1996) argues that despite the recent recession, the financial sector continues to grow in terms of revenue and profits and thus has a sovereign impact on the other spare parts of the economy.
The role of promotion has been redefined by Dawes & Brown (2000) as managing long-term relationships with carefully selected customers, including building a learning relationship where the marketer maintains a dialogue with an individual customer. This makes staff one of the most important resources of a bank. Their competence will determine the quality of the bank and how well it functions (Marquardt, 1994).
Shahid, Banerjee & Mamun (2004) state that the economy of Bangladesh has grown gradually and as such needs the support of a financial structure responsive to the needs of development. In the process of the development of Bangladesh, banks will have to take on more responsibility than before to meet the financial needs of customers in various sectors of the economy. In this aspect, the need for the promotion of financial products in the banking industry in Bangladesh has become a new problem in this country.
Chapter-3
Organizational Profile]
- History of the organization
- Organizational Chart of Daraz Bangladesh Ltd
- Mission
- Vision
- Goal
Daraz's initial funding came from Rocket Internet and focused on the fashion sector, but changed to a general e-commerce marketplace in 2015. Daraz Group was established in 2015 as the parent company of Daraz's operations in Pakistan, Bangladesh and Myanmar. In September 2015, Daraz secured €50 million in its Series B funding to support the expansion of operations across its markets.
CDC Group, a state-owned Development Finance Institution (DFI) in the UK, invested €20 million alongside a €30 million investment from Daraz's existing majority shareholder, Asia Internet Holdings. In May 2018, Daraz announced that it had been acquired as a wholly-owned subsidiary of Alibaba Group for an undisclosed sum, as part of Alibaba's expansion into South Asia. Following the acquisition, Daraz Express (DEX), Daraz's in-house digitized logistics arm was launched in September 2018 to support its growth in key markets.
It focuses on developing and supporting businesses in Africa and South Asia – as well as the Asia-Pacific Internet Group (APACIG). It operates in five countries in Asia such as Bangladesh, Pakistan, Nepal, Sri Lanka and Myanmar. Daraz Bangladesh Ltd. hosts a wide range of consumer electronics, fashion and beauty products.
Customer personalization and security. experience above all else is privileged by Daraz Bangladesh Ltd. Promising a wide range of original products, excellent value for money, easy returns and fast delivery to their customers. It not only offers a retail solution with optimal convenience, but also brings about disruptive changes in the digitization of the region.
Who we are) Daraz has several categories on their website from fashion to general merchandise. The daraz riders will have a card swiping machine with them at the time of product delivery. Our goal is to capture the largest possible share of consumer online spending in our markets.
Chapter-4
Job Description]
Tenure of Employment
Workstation
Chapter-5
Marketing Strategies of Daraz Bangladesh LTD.]
- Product
- Price
- Place
- Promotion
- Fatafati Friday
- Grocery Flat Sale
- Eid Fashion Week
- Autumn Sale
- Mobile Week
- Ten10 Campaign
- Cyber Monday
- Back to School Campaign
- Online Marketing of Daraz Bangladesh Ltd
In this campaign, the organization sells all kinds of computer and electronic products at a discounted price.
Chapter-6 [Findings]
Major Findings
Chapter-7
Conclusion & Recommendations]
Recommendations
In a very short period like 3 months, it is very difficult to find out any problems in Daraz Bangladesh Ltd. They have to give regular advertisements in the dailies of the country. These are some of the recommendations I have found so far for Daraz Bangladesh Ltd.
Conclusion
Bibliography
