Topic: Internship Report Submission on "Effects of Trade Promotion on Company Sales: A Case Study on Square Toiletries Limited". It will provide insight on “Effects of Trade Promotion on Company Sales in Square Toiletries Limited''.
BACKGROUND OF THE REPORT
- Introduction
- Topic of the report
- Origin of the report
- Background of the Report
- Objective of the Report
- General Objective
- Broad Objective
- Specific Objective
- Scope of the Report
- Methodology of the Report
- Primary Sources
- Secondary Sources
- Limitations
The specific purpose of the report is to examine the trading program's effect on company sales of Square Toiletries Limited. To evaluate the effect of the trade program on consumer buying behavior and brand loyalty.
ORGANIZATION PART
Overview of the Organization
- Vision of STL
- Mission of STL
- Values and Principles
- Corporate Social Responsibility
- All Brands & Products of Square Toiletries Limited
- Departments of Square Toiletries Limited
We try to understand the special wishes of the customer and translate these needs into products that satisfy them in their own way with high-quality goods, excellent service and reasonable prices. The welfare of the customer, employee and community is at the heart of the beliefs and principles of Square Toiletries Ltd. Senora: Over the years, Square Toiletries has actively promoted menstrual education through its Senora brand advertisements, contributing to its wide acceptance among men and women.
The company's messages not only emphasize the importance of menstrual hygiene, but also raise awareness about the negative consequences of early marriage. Square Toiletries' efforts have also included a menstrual helpline, which provides confidential support for those reluctant to discuss their concerns with others. As a result, the company has been successful in disseminating important information about menstruation and promoting public awareness and understanding of this important topic.
10 Square Toiletries recently announced a project that will install digital vending machines in several educational institutions. By providing discreet and convenient access to menstrual products, Square Toiletries hopes to create a more accepting and natural environment where women feel comfortable and confident during their period. The system is intended to promote the company's brand and products and allows people to talk to Dr.
The company also motivates women to stand up for their safety and rights, which is crucial to breaking free from cultural biases. Each of the brands owned by Square Toiletries Limited has a tagline and the company markets its products under different categories.
Hierarchy and Organogram of Sales & Trade Marketing Department
Sales & Trade Program Practices of Square Toiletries Ltd
These types of promotions actually motivate store owners to stock STL products, which is quite beneficial for the business. In addition, STL provides incentives to all drivers, distributors and delivery staff who meet their individual performance goals, which is a great way to keep everyone motivated to increase sales. These trade sales programs are created by people in the sales department who also supervise them, interact with the field force to motivate them to achieve their goals, monitor their whereabouts, produce reports on their key performance indicators, collect and distribute payments, and manage the entire sales department and its operations .
Contribution of Management Information System (MIS) in Sales & Trade Marketing
Marketing Practices of Square Toiletries Limited
They use many strategies such as discounts and free products to increase sales, so consumers who buy STL products are in a winning position as they get high quality products at a reasonable price. Place: Companies need to develop their logistics systems in a way that facilitates the delivery of goods to target customers. For this reason, STL has a nationwide distribution system for its products.
STL is able to deliver its goods on time due to the availability of state-of-the-art and sophisticated transportation networks. Promotion: STL always opts for limited promotional strategies such as advertisements, TV commercials and many different ways to sell its products. One of the most fundamental facets of its advertising activities is the constant consideration of its customers' social obligations.
Industry & Competitive Analysis
- Porter’s Five Forces Analysis for STL
- SWOT Analysis
It is also emphasized as B2B marketing, where the manufacturer offers incentives and benefits to the dealers to expand their product chain and improve the effectiveness of the campaign. The main objective of the study is to determine how Square Toiletries Limited's trading program affects the achievement of the company's sales targets. Most of the data collected for this study came from within the company itself to find the information for the objectives.
The design must be data-driven and closely aligned with the product offering to obtain the maximum impact of the programs (Van Biesebroeck et al., 2015). On the other hand, in addition to the slab bonus, the store also receives 8-10 extra soaps as part of the slab bonus. This also makes sense because overall, more bonus and incentive tiers are concentrated for Meril 100g soap in the second half of the year.
In the second half of the year, STL offers more attractive bonuses, for example, when sellers buy 144 pieces of a product and receive 18 pieces for free. In the case of Meril 150 g soap, the asymmetry measurements show that the selected data points are more concentrated in the first half of the annual cycle (positive asymmetry). It is probably also because the first half of the year contains fewer bonuses and offers compared to the second half of the year.
Summary and Conclusion
Recommendation for Square Toiletries Limited
When it comes to customer satisfaction, the FMCG sector has some of the highest levels of competition. Therefore, during my internship, interviews were conducted with the managers of the sales department and some questions were asked to gather their opinion, as well as regular detailed inspection of their work was done. Moreover, given the short time of the practice, it was challenging to properly understand the effect of the trading program on the company's sales and its results.
Those programs have different names, such as Meril, the soap of high adornment of the Program plastic, Jui &. It makes sense as we compared and found that bonuses and plaques were more attractive in the first half of the year, as these incentives were reduced from September onwards. Square Toiletries Limited is one of the most popular and trusted businesses in our country and has been providing its customers with valuable and excellent merchandise for the past 20 years.
For example, instead of the current threshold of 12 products, consider offering a higher bonus for purchases of 24 or 36 products in a single invoice. Learning from own and others' past experience: the contribution of the venture capital firm to the probability of a portfolio company's trade sale. The impact of trade promotion on sales volume in the brewing industry (a study of Guinness Nigeria Plc).
PROJECT PART
Introduction
- Objectives of the Report
- Methodology
- Limitations
A company must be careful in both its work and its offering in order to maintain a competitive edge over other competitors. More specifically and broadly, a company needs to convince retailers to bring their products directly to consumers in order to market their goods. Consequently, in order to obtain a policy at a retail location, an organization must first consider how to satisfy the retailer.
Because setting up programs would be impossible without funding and resources, the first specific objective will help understand how resources are allocated and used to execute trading strategies in the sales department. Secondly, the second objective will help in understanding the methods used to execute the trading programs. Finally, we can determine how it contributes to achieving sales goals by examining the level of effort and effectiveness.
Several strategies were used to conduct the study and achieve the objectives in order to obtain the desired results. Therefore, it can be argued that the study is mainly based on primary research and that a qualitative method was used to collect the data. Several facts have been omitted to comply with organizational regulations due to these restrictions and to protect the company's privacy.
Literature Review
Meeting product demand is essential and gives you an immediate advantage over competitors (Ezekiel et al., 2020). Conducting market research and obtaining an overview of competitor prices and offers are both critical to the success of trading programs. Competitive analysis helps to be more proactive and improves the ability to make the best decisions and make the best offers while executing trading programs (Student et al., 2021).
Because everyone on the market prefers the best possible offer in connection with buying and selling. Trade programs and marketing have a positive and lasting impact on retailers by adding value to them and making them feel unique (Clarysse & Bobelyn, 2013). Because the main goal of this program is to provide superior value in B2B over competitors, conducting thorough market research and competitive analysis is essential to the success of the strategy (Wilkinson & Brouthers, 2006).
STL follows some policies to provide trade promotion to the retailer and also gives them some rules; only retailers who comply with the rules can get the trade offer. Trade promotion policies are essential for organizations as they outline plans to increase revenue, engage customers and improve brand recognition. So concluded that trade promotion is important to increase sales, attract customers and increase brand visibility.
Findings & Analysis
From the case, summaries and skewness are examined to understand the data characteristics. 36 On the other hand, the case summaries for Meril Soap 100 g show that the trend is negative;. Like Meril soap plastic high chair Program, Jui & Meril soap upohar Program, Jui & Meril soap plastic gamla Program.
In general, it appears that bonuses and offers, along with their timing, have a statistically traceable effect on sales.
Summary & Conclusion
Recommendation
ANALYSIS OF THE DETERMINANTS OF RETAIL PASS-THROUGH Nanda Kumar School of Management University of Texas at Dallas Surendra Rajiv Graduate School of Business University of Chicago ( Email: [email protected] When value and experience-related commerce Promotions influence retailers' sales: the moderating role of store format strategy and channel structure.
