Trust, knowledge management and communication are essential in business and society in the age of social media. The book provides a theoretical and practical background related to trust, knowledge management and communication in the age of social media.
Digitalization of the Marketing Activities of Enterprises: Case Study
- Introduction
- Literature Review
- Materials and Methods
- Results
- Discussion
- Conclusions
In particular, the influence of digitalization on the enterprise's activity is put forward by Chudaeva et al. The tier system for assessing the influence of digitalization on the enterprise's sales activity.
The Usage of Smartphone and Mobile Applications from the Point of View of Customers in Poland
- Literature Background
- Methods and the Research Sample
- Results and Discussion
- Conclusions
The last part contains a comparison of the findings of the research with the results of other researches. The questions in the second part of the survey referred to certain features of smartphones.
Digital Media: Empowerment and Equality
- Literature Review 1. The Gender Gap
- Materials and Methods 1. Instrument and Materials
- Sample
- Results 1. Technology
- Discussion
- Conclusions
Social technologies - the main focus of this survey - received a "vote of confidence" from 75.6% of women and 74.4% of the average. A more significant percentage of women than men experienced benefits in six of the nine areas (two-thirds).
Social Media Marketing in Creative Industries
How to Use Social Media Marketing to Promote Computer Games?
Methodology and Specificity of the Examined Entity
An empirical analysis of the use of social media marketing-specific tools took the form of a qualitative research based on case studies. Content marketing is one of the ways to reach the potential customer using social media. Positive reviews have been published on the game's website, increasing its appeal.
Reviews point out that The Witcher's location affects players on an emotional level. The presented forms of advertising indicate an exceptional promotion of the game by users. It is worth noting that the last version of the game was made in fifteen languages and dubbing was available in seven of them.
Additionally, the popularity of the production around the world makes even skeptical social media users more willing to give The Witcher a try.
Limitation and Conclusions
It is important to note the number of social media portals and platforms that are used as marketing tools. To summarize, it must be said that the analyzed creative enterprise uses social media marketing to a considerable extent. It has been proven that social media marketing can cover different areas that suit the needs and capabilities of the customer.
Corporate Social Media Adoption: A Survey by Platform, Industry, Size, and Financial Performance.Int. Understanding the impact of social media marketing activities: Mediating social identification, perceived value, and satisfaction. Technol. Social content marketing, social media and product development process efficiency in high-tech companies. Int.
A systematic literature review: What is the current stance towards weight stigmatization in social media platforms? Int.
Selected Aspects of Evaluating Knowledge
Management Quality in Contemporary Enterprises
Discussion and Conclusions
Knowledge management is commonly used in both large international companies and SMEs (small and medium-sized enterprises) [72]. Zi˛eba, M. Knowledge Management—Current Trends and Challenges; Foundation for the Dissemination of Knowledge and Science "Cognitione": Nowy Targ, Poland, 2017. A Brief Summary of Knowledge Management Domain: 10-Year History of the Journal of Knowledge Management.Procedia Comput.
Translating the impact of knowledge management processes into knowledge-based innovation: The neglected and mediating role of knowledge worker productivity.J. Effective use of knowledge management systems: A process model of content assessments and credibility indicators.MIS Q. Strategic human resource practices and innovation performance - The mediating role of knowledge management capability.J. Leja, K. Knowledge management perspectives in Polish small and medium-sized enterprises;.
Comparative analysis of knowledge management activities in SMEs: Empirical study from a developing country. Procedia Manuf.
Communication Strategies in Social Media in the Example of ICT Companies
Literature Review 1. Sustainable Development
The findings from the research were included in the statement that the use of Twitter in social responsibility communication can contribute to increasing awareness of the organization's CSR activities. Subsequent research on the use of microblogging to communicate CSR conducted by Lee et al. According to researchers, choosing an appropriate communication strategy is crucial for obtaining a positive attitude of stakeholders towards the organization [41].
Messages sent to stakeholders as part of the adopted strategy often relate to the organization's market success, sales growth, industry leadership. Communication involving two or more parties is a fundamental condition for the implementation of the organization's social responsibility. Similarly, in the case of the second communication strategy—the asymmetric communication strategy—here, the stakeholders do not influence the organization's strategic activities.
The asymmetry of communication and the asymmetry of the organization's attitude towards its stakeholders is also visible in the place that the organization marks for its stakeholders in this process.
Methodology
Subsequently, the content of the collected entries was analyzed according to the coding procedure applied by the authors. Table 3 describes those areas of the SDGs where the company took action in 2019 and communicated through social media. The analysis of the content of 1400 posts on corporate social media accounts on Twitter and Facebook showed that the companies surveyed preferred the Corporate Ability communication strategy.
The results of the analysis showed that the highest ranked companies implemented the CSR communication strategy. At the same time, the organizations in the last positions on the list preferred the Corporate Ability communication strategy. None of the entries analyzed over twelve months contain the concept of the Sustainable Development Goals.
The article discusses the topic of communicating the SDGs on the example of social media analysis of the four most significant companies in the ICT industry.
The Importance of Trust in Knowledge Sharing and the Efficiency of Doing Business on the Example
The aim of the article is to present the relationship between trust and knowledge sharing, taking into account the importance of this issue for the efficiency of doing business. In the next part of the study we will also address the issue of efficiency measures. B4 - the value to the customer, where the measure is the value of the benefits obtained by the customer in relation to the price paid by him.
Most of the respondents were representatives of micro enterprises (36%), small enterprises (59%) and medium-sized enterprises (5%). The lowest score (2) among the respondents was given to the knowledge area of the organization's mission, vision and goals (96%). In the next part of the research, the effects of knowledge sharing at the individual and organizational level were highlighted.
If difficulties arise in the field of knowledge exchange, they translate into a reduction in the efficiency, effectiveness and competitiveness of the organization.
The Role of Social Media in Generation Y Travel Decision-Making Process (Case Study in Poland)
Literature Review 1. Generation Typology
Since the beginning of the Web 2.0 era, social media has become increasingly important in the decision-making process when choosing a tourist destination and planning a trip [26]. In the first place, they take into account opinions of close family (65%) and friends and verify opinions of users on the internet (64%) [60]. One of the main purposes of the trip is to report and share travel content on social media.
Generation Y mostly trusts the material shared on social media, but in some cases they are aware of the deliberate coloring of reality. Information obtained on social networks was one of the factors in choosing a tourist destination, - Visual content, such as photos, is very popular among millennials. Gackowski, T.; Brylska, K.; Patera, M. The use of social media as a social practice of different media generations;.
Determinants of social media use in business by women: age and country development.
Determinants of Social Media Usage in Business by Women: Age and Development of the Country
- Literature Review 1. Defining Social Media
- Quantitative and Qualitative Assessments on Respondents
- Results
- Discussion and Conclusions
AQ1: Is there a difference in the use of social media in business by women of different ages? AQ2: Is there a difference in the use of social media in business by women from emerging versus developed economies? The first part of the study describes the definitions of social media and its benefits.
The indication of social media use was further investigated according to the benefits of its use (Figure 6). The results indicated that the recognition of the benefits of social media differs according to age. Risk management and legal issues with the use of social media in healthcare.J.
Enterprise Social Media: Definition, History, and Prospects for the Study of Social Technologies in Organizations.J.
Integrated Question-Answering System for Natural Disaster Domains Based on Social Media Messages
- Related Work
- Framework Design
- Experiments
- Conclusions and Future Work
After that - but before you send the keyword result to the next step - the system will begin the question. However, if the question type is "what" or "how", the system will go through the matching process between the question's keywords and dataset keywords to extract potential answers. For example, in the question "How to prepare for the earthquake?", the most important keyword is "prepare".
InProceedings of the 2019 International Conference on Information and Communication Technologies for Disaster Management (ICT-DM), Paris, France, 18–20 December 2019; IEEE: Piscataway Township, NJ, USA, 2020; pp. InProceedings of the 2017 International Conference on Computing, Communication, Control and Automation (ICCUBEA), Pune, India, 17–18 August 2017; IEEE: Piscataway Township, NJ, USA, 2018. InProceedings of the 2020 6th International Conference on Advanced Computing and Communication Systems (ICACCS), Coimbatore, India, 6–7 March 2020; IEEE: Piscataway Township, NJ, USA, 2020; pp.
InProceedings of the 2019 IEEE 4th International Conference on Computer and Communication Systems (ICCCS), Singapore, 23–25 februari 2019; IEEE: Piscataway Township, NJ, VS, 2019.
Information Sharing Strategies in the Social Media Era: The Perspective of Financial Performance and
The concept of Corporate Social Responsibility (CSR) is widely discussed in the literature and in business practice. Knowledge of the concept of corporate social responsibility in agribusiness enterprises (based on the example of SMEs in Malopolska). Management. A multidimensional corporate social responsibility indicator to evaluate the effects on the financial performance of the chemical industry. Qual.
A meta-analysis and reorientation of research on the relationship between social and financial performance of companies. Ann Arbor. A meta-analytic review of corporate social responsibility and corporate financial performance: The moderating effect of contextual factors. Bus. Determinants of dividend payout decisions - the case of listed food industry companies operating in emerging markets. Econ.
Motivations for Corporate Social Responsibility in the packaged food industry: An institutional and stakeholder management perspective.J.
