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THE INSTITUTE OF COST AND MANAGEMENT ACCOUNTANTS OF BANGLADESH CMA DECEMBER, 2017 EXAMINATION
KNOWLEDGE LEVEL
SUBJECT: IE 03. PRINCIPLES OF BUSINESS COMMUNICATION
Time: Three hours Full Marks: 100
All questions are to be attempted.
Show computations, where necessary.
Answer must be brief, relevant, neat and clean.
Start answering each question from a fresh sheet.
Q. No. 1
(a) Management cannot move without communication. Do you agree? Give arguments and relevant examples.
(b) When selecting communication medium, we have to consider some factors. In brief, what are they?
[Marks: (5+5) = 10]
Q. No. 2
(a) Discuss the main features of an ideal business letter.
(b) You are the Manager of Bangladesh Cloth Store, Dhaka. You wa nt to buy Five different types of sarees in a good number from Rajshahi Silk House, Rajshahi. Draft an order letter.
[Marks: (5+5) = 10]
Q. No. 3
(a) How can you be a good speaker? Explain briefly.
(b) Mr. X is preparing for a meeting with his supervisor Mr Y. Preparation should include certain steps. What are the various steps?
[Marks: (5+5) = 10]
Q. No. 4
(a) Mention the features of good minutes.
(b) How can conflicts in collaborative groups be effectively managed?
[Marks: (5+5) = 10]
Q. No. 5
(a) What are the barriers to effective communication?
(b) List and discuss four objectives of graphic and visual aids.
[Marks: (5+5) = 10]
Q. No. 6
(a) What are the guidelines for preparing electronic oral communication?
(b) Write notes on:
(i) Noise (ii) Filters in communication.
[Marks: (10+5+5) = 20]
Q. No. 7
(a) What are the advantages of written communications?
(b) You are the Commercial Manager of a readymade garments company. Your buyer’s inspection team visited your factory last month and gave a negative report about your products. They submitted such a report because they wanted gifts which you did not provide. Write a letter to the buyer stating the true picture.
[Marks: (10+10) = 20]
Q. No. 8
Write short notes on all five given below:
(a) Website; (d) Social net work marketing;
(b) Digital marketing; (e) Blog writing;
(c) E-commerce.
[Marks: (5 x 2) = 10]
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