I hope this report will serve as a comprehensive overview of my internship experience as an Operations Consultant at Uber Bangladesh and provide useful insights into the company's operations. This executive summary provides an overview of the internship report on the role of operations consulting at Uber Bangladesh.
Introduction
- Objectives of the Study
- Methodology of the Research
- Scope of the Study
- Limitation of the Study
To analyze external factors of the competitive landscape of Uber Bangladesh in the ride sharing services of Bangladesh. This study's qualitative research provides a better understanding of operational activities of Uber Bangladesh in the ride sharing services in Bangladesh.
Definition of Key Terms
- Customer Mix
- Product Mix
- SWOT Analysis
- Marketing and Operations of Ride Sharing Services
Marketing and operations in ride-sharing services encompass various aspects of the management and coordination of the transportation network, ensuring efficient and reliable service for both passengers and drivers (Hall, 2019). In general, successful ridesharing services involve a combination of technology, logistics, customer service, and regulatory compliance to provide a convenient and reliable transportation solution.
Company and Industry Analysis
Overview and History
Uber, the global ride-hailing service, made its entry into Bangladesh in 2016, marking the company's expansion into the South Asian region. In this regard, Uber is committed to contribute to the country's progress by creating employment opportunities for a significant number of Bangladeshis.
Mission, Vision and Objective
Since its launch, Uber has quickly gained popularity among passengers and drivers alike, transforming the way people commute in Bangladesh's major cities. Since its inception in 2016, Uber has transformed the Bangladesh transportation scene by providing rides to more than 4 million people and providing revenue to more than 175,000 driver partners. With the aim of transitioning from an LDC (least developed country) to an official developing country by 2024, Bangladesh is focused on its socio-economic growth. Uber, the pioneering ridesharing company that started operations in Bangladesh, has leveraged its technological advancements to create innovative and integrated products that meet the needs of Bangladesh.
This made it possible to provide intelligent, efficient and safe mobility services throughout the country.
Trends and Growth
Uber's presence in Bangladesh has changed the transportation landscape, providing a convenient and reliable alternative to traditional transportation options. Based on research, Uber has grown steadily in Bangladesh since its market entry in 2016. He did business from Dhaka to other major cities of the country like Chittagong and Sylhet. The increasing availability and affordability of smartphones in Bangladesh has contributed to the growth of ride-hailing services such as Uber.
In addition, the introduction of Uber Moto, the motorcycle service, offered a faster and more cost-effective option for shorter trips. d) Cash Payments: Uber recognized the importance of cash transactions in Bangladesh and introduced cash payment options. It is important to note that the travel market in Bangladesh is competitive, with other local players such as Pathao and Shohoz also operating in the country. Uber's growth in Bangladesh is influenced by various factors, including market dynamics, the regulatory environment, and the company's strategies to meet local user needs and preferences.
Customer Mix
It is important to note that Uber's actual strategies may vary based on market conditions, competition and regulatory factors, among other considerations.
Product Mix
On her way to Friday afternoon's meeting in Gulshan Dhaka, model Jannatul Peya also greeted the PREMIER. PREMIER was designed just for you based on your input and the features you enjoyed the most while riding with us and our driver-partners. All limousine cars of model year 2006 and older are moved to the PREMIER category. The Allion, Premio, Axio, and Nissan Blue Bird are some of the outstanding sedan cars we take pre-2006 and post-2001. Uber XL (Low-Cost Rides for Large Groups): Uber XL is an affordable option for transporting large groups.
Cars like the Toyota Highlander, Toyota Voxy and Noah are among the ones we accept for Uber XL. Introducing MOTO, because Dhaka is one of the busiest cities in the world, there's no better way to scan traffic and save time than with MOTO. That morning, Mashrafe was the first to ride a motorbike in the city. According to a statement released by Uber, all shipments must meet the following requirements to be accepted: they must be small enough to fit on a two-wheeled vehicle, they must weigh less than five kilograms, they must be properly wrapped,
Pricing Strategy
Uber Home Package Delivery Services: Uber Bangladesh also introduced a brand new service called Uber Connect which is a home package delivery system. The new delivery service can only be used for transporting products and not for transporting people.
Operational Activities
At the end of the trip, the fare is automatically calculated based on the distance traveled and the time involved. After the ride, passengers have the opportunity to rate their driver and provide feedback on the overall experience. The app allows passengers to share their journey data with friends or family and drivers are screened before they are allowed to enter the platform.
Passengers and drivers can rate each other after each ride, which helps maintain a level of accountability. d) Customer Support: Uber provides customer support to both drivers and passengers.
SWOT Analysis
Driver Network: Uber has a large network of drivers in Bangladesh, which allows for better availability and shorter waiting times for passengers. Uber offers both cash and digital payment options (Bkash, Nagad), which is important in a market like Bangladesh where the adoption of digital payments continues to grow. Competition from local transport services: Uber faces strong competition from local transport services in Bangladesh, such as Pathao and Shohoz.
Ride-Sharing Market Growth: The ride-sharing market in Bangladesh is still growing, providing opportunities for Uber to capture a larger market share and increase its revenues. Price sensitivity: Bangladesh is a price sensitive market, and competition between ride-hailing services can lead to price wars, with potential consequences. Changing Regulatory Environment: The regulatory environment for ride-hailing services in Bangladesh is evolving, and new regulations or changes to existing regulations could challenge Uber's business.
Industry Analysis of Ride Sharing Services in Bangladesh
- Specification of the Industry
- Size, Trend and Maturity
- External Economic Factors
- Technological Factors
- Barriers to Entry in Ride Sharing Services and Uber’s Strategy
- Supplier Power in Ride Sharing Services and Uber’s Strategy
- Buyer Power in Ride Sharing Services and Uber’s Strategy
- Threats of Substitute in Ride Sharing Services and Uber’s Strategy
- Industry Rivalry in Ride Sharing Services and Uber’s Strategy
Fare Calculation: Ride-sharing services in Bangladesh typically use a combination of distance traveled and time to calculate fares. One of the prominent ride-sharing platforms operating in Bangladesh is Uber, which entered the market in 2016. In terms of trend, ride-sharing services are increasingly adopted by both passengers and drivers in Bangladesh.
The overall economic growth in Bangladesh can have a significant impact on the demand for ride-sharing services. One of the significant barriers to entry into the ride-sharing industry is the regulatory environment. These efforts are helping Uber overcome barriers to entry and establish a strong foothold in the competitive ride-sharing industry in Bangladesh.
The purchasing power in the ride sharing market in Bangladesh can be considered relatively high due to the availability of numerous alternatives. Uber is one of the leading ride-sharing platforms in Bangladesh and faces competition from other domestic and international players.
Internship Experience
Training and Learning Operational Strategies
It is a great opportunity for me to receive training from Uber Bangladesh in the Department of Operations. The operations department at Uber is responsible for managing the company's day-to-day operations, ensuring the smooth operation of rides, driver-partner support and overall customer satisfaction. As a trainee in the Department of Operations, I will likely gain insight into various aspects of Uber's operations in Bangladesh, such as: supply and demand management, driver onboarding and support, customer service, and maybe even some data analysis and process optimization.
It is important that I actively engage in training sessions, ask questions and make the most of the learning opportunities offered to me. This will help me develop a strong foundation in the operational aspects of the ride sharing industry and gain valuable skills and knowledge that can be applied to my future career endeavors.
Contribution and Skills Development
Collaborating with colleagues, sharing ideas and actively contributing to group discussions will improve the overall effectiveness of the department. By understanding and empathizing with the needs and expectations of riders and drivers, I can contribute to improving their experience and developing solutions that address their pain points. Technical Skills: Familiarity with relevant tools and technologies used in the operations department may be an advantage.
Application of Academic Knowledge
Pricing and Revenue Management: Using my understanding of pricing strategies and revenue management techniques to optimize Uber's pricing structure in Bangladesh. This may include analyzing demand patterns, implementing dynamic pricing and developing promotional offers to maximize revenue. My knowledge of price elasticity, demand forecasting and revenue optimization can contribute to increasing profitability for Uber in the domestic market.
Customer Relationship Management: Applying my knowledge of customer relationship management (CRM) to increase customer satisfaction and loyalty for Uber in Bangladesh. This may include developing customer retention strategies, implementing feedback mechanisms and analyzing customer data to personalize the user experience. My understanding of consumer behavior, relationship building, service marketing can help Uber build strong customer relationships and improve its market position.
Findings, Recommendation and Conclusion
Recommendations for Improving Departmental Operations
Collaborate with local stakeholders: Uber may collaborate with local stakeholders such as government officials, transportation authorities, and relevant industry associations. Uber could invest in public awareness campaigns to educate both passengers and regulators about the benefits of ride-sharing services. By actively engaging in local culture, Uber can strengthen its connection with the community.
By highlighting the benefits of using ride-sharing services to reduce traffic congestion and improve overall mobility, Uber can drive behavioral change among riders. Driver Incentives: Uber can offer attractive incentives to drivers who are willing to work during peak hours. Uber can focus on recruiting and onboarding more drivers to increase its overall vehicle offering.
Conclusion
Partnerships with financial institutions: Work with banks and financial institutions to offer exclusive discounts or cashback incentives for using their payment services. Business development services for micro, small and medium-sized enterprises - a literature review of past trends and future directions. Understanding the determinants of passenger participation in peer-to-peer ridesharing: Evidence from China.
