Having partially fulfilled the requirements for the BBA degree, I interned at “PRAN-RFL Group Ltd”. In view of partial fulfillment of the requirements for the BBA degree, this thesis was completed under your supervision. Prepared as part of the completion of BBA program of Department of Business Administration, Sonargaon University (SU) conducted by Md.
The core objective of the internship is to fulfill the requirements of the BBA program as prescribed by the PU. I successfully completed all assigned tasks and handed over to the senior supervisor at the end of the internship.
Chapter-01 Introduction
- Introduction
- Background of the Study
- Rational of the study
- Purpose of the study
- Literature Review
- Company Overview
- Products of PRAN-RFL Group Juice-
- Practice of Marketing Concepts
Here I can experience and evaluate common occurrences and the probability of theoretical concepts I have encountered in sessions with our learned teachers. For example this report is the fulfillment requirement of the internship program. The report is on Marketing Mix and Competitor Analysis of PRAN-RFL Group Ltd, which is a requirement and important for the completion and fulfillment of the Bachelor of Business Administration program under the Faculty of Business Studies.
It is noted that over time the internship program has become an integral part of the Bachelor of Business Administration (BBA) course. The internship program has not only provided more opportunities for fulfilling the requirements of the BBA course but also provides practical knowledge about the respective industrial and business side. The first purpose of writing the report is to complete the component requirement of the BBA program.
The product forms the first element of the marketing mix and influences the other three elements of the mix because of its nature and properties. It is influenced by the purchasing power of the customer and is considered the crucial element in the purchasing decision. It means communicating and convincing the target group – by identifying the needs of the target group segment.
PRAN-RFL group is now one of the largest significant and most successful companies in Bangladesh. We aim to expand our presence to every corner of the world and strive to make "PRAN" a truly international brand to be recognized worldwide. The marketing concept is the philosophy that companies must analyze the needs of the customers and make decisions to satisfy those needs better than the competitors.
To meet these needs, the marketing team makes decisions about the controlled parameters of the marketing mix. Their thinking is to achieve organizational goal with full participation of employees and ensure maximum welfare.
Markets Products, Services
Exchange, Transactions
Demands
List Business Portfolio (SBUs) of the organization RFL Plastic Ltd
The company's vision is to produce molded home products and decoratively designed plastic furniture at an affordable price. It has exported and marketed in its various countries food, beverages, confectionery and plastics. RANGPUR, Aug 21: TheRangpurDairy (RD) milk processing plant at Boldipukur in Mithapukur Upazila of the district has provided solvency to hundreds of monga-hit poor in Rangpur.
These poor people are now rearing cows at home and selling milk to the factory, the first small private industry ever established in the district after the commission in operation for Jamuna Bridge. Rangpur Dairy Milk earlier took commendable step to support the poor who provide cows one as terms to produce milk at homes which can benefit them financially. He said: “The company aims not only to do business, but also to create a financially sound community in the process.
He also said, "RD Milk has not donated the cows to the beneficiaries for free. They had to pay the purchase price of the cows in exchange for supplying milk to the factories for a certain period. Once the prices of the cows are fully realized, the authority would transfer the ownership of the animals to them ," he said.
Alam Miah at Muradpur in Mithapukur Upazilla who received two cows from RD Milk said that he paid the price of the cow to the company. Managing Director Foqueruzzaman said that the poor people of Rangpur as well as dairy farmers in the district are benefiting from RD. He said the dairy farmers in Rangpur who were in extreme frustration and were on the verge of closing their farms due to regular loss even two years back are now getting profit.
Evaluation of Products of PRAN-RFL Group by BCG Matrix
The retailer of the PRAN-RFL group can produce goods under its own label and develop new brands. Losing customers due to counter organizations: A large number of fake juice eating organizations now exist in the market. The PRAN-RFL Group targets working class people who need confirmation that they can buy cheap food.
For example: up to active points for Mango Barasa. A sample of the joy of their dole touches the brain of every single customer. Maxx Cola is a CSD (carbonated soft drink) enhanced with cola. PRAN-RFL is the main organization that introduced full sleeve bottle crimping which made the product more attractive and cleaner than other competing brands. Soon, Maxx cola Light entered the market to share its foray into the diet cola segment.
PRAN chips contain only identifiable element of the with surprise to gift in the package pleasant for the child. Company fights with the Introduced new product in the current product in the current current market. PRAN-RFL is the current new item created for the fresh market and another item additionally made.
Market Oriented Pricing: PRAN-RFL will be that circumstances market sufficient to consider the market regulated evaluation of that kind of buyer needs market cost increase and reduce to the unbalanced good market value name. PRAN-RFL is engaging right from the bat seller's place if the items are given this place as sales representative given item this area shop place and hand to hand shop man manage the customer. PRAN-RFL Group Factory products are hidden in a stock room from circulation locations transported in Bangladesh.
The articles are from wholesale organizations, people who are considered colleagues of PRAN-RFL Group. PRAN-RFL is checked on the market, then the market evaluates the product distribution on the channel and then decides the market wish promotion.
CONSUMER
RFL Group's factory products are stored in a warehouse from circulation points transported in Bangladesh. These ventures items are conveyed from merchant place than retailers sold by the last customer. These departments are decided marketing and target promotion for purchase and sale incentive to consumer and customer, what types of incentives are given to the customer, which are money, free products and gifts for product promotion.
This marketing idea is that the majority of the organizations examine their customers' needs and decide to meet in a way that is better than the opposition. PRAN-RFL Group is this idea to discover the most limited time imaginable by new representatives. After my review found that PRAN- RFL Group is trying all ways to follow the Labor Act, 2006.
The PRAN-RFL Group is a truly global brand that is prestigious all over the world in every part of the world and strives for it. PRAN-RFL Group supports meeting the current time requirements of clients and needs its own market which is formed by the marketing department to satisfy the new offices of the clients who are encouraged by advertising. The PRAN-RFL team has shown an unusual desire to look after children, as the monitoring team consistently implements a number of programs for special opportunities for young people.
PRAN- RFL Group as well as numerous event associations for young people and each child food or other costs. Refreshments, treats, plastic and many different items are collected from raw materials made by the PRAN-RFL group. PRAN-RFL Group is the largest food handling and numerous different items manufactured in trade throughout Bangladesh.
Chapter-5
Findings and analysis
Major Findings
We found from the BCG matrix that few valuable products are at primary level and have a better chance to enter the market stably, such products are UPVC product, building material, spices, PET bottle. PRAN-RFL company has some products on which it is now stable in the market such products are hot filled PET bottle, pure drinking water, sauce, ketchup and paste. As a well-established company, it has some strength by which it competes in the market and tries to become unique in those areas Strong distribution channel, Human resource, Wide beverage category, The have their own factory, dairy and manufacturing.
For future more successful company, it has some profitable opportunities like export tie-up with multinationals, strong brand image, competitor's weak distribution channel, worldwide franchise business.
Recommendation
Conclusion
The organization delivers and transports organic products, juices, snacks, confectionery, culinary products, dairy products and soft drinks. As of now, PRAN-RFL has set a prize for shipping to the market anywhere in the world. We have a humble job as opposed to different nations, PRAN-RFL provides superior items than others at a lower price.
In this sense, they contribute to our economy by establishing such a company that meets our needs, as well as cooperation in passing. PRAN-RFL earns important unknown forms of money in the country by consistently trading its items. As Bangladesh is an import dependent country, we believe that the progress of PRAN is helping us to have a positive parity.
