Daffodil International University
Department of Journalism and Mass Communication
Course Title: Development Issues and Communication Lecture No:Topic: Monologic and Dialogic Communication Dr. Sheikh Mohammad Shafiul Islam [email protected] [email protected]
Monologic & Dialogic Communication
What is Monologic Communication?
Monologic communication denotes a situation where one person speaks, and the other listens.
However, there is no real interaction between participants since the communication is only one- directional. The monologic communicator is only interested in his or her own goals and has no real interest or concern for the listener’s attitudes and feelings. The communicator may also show a reluctance to talk about or listen to the other person’s ideas. He or she would frequently give negative personal judgments and negative criticism about the listener. The monologic communicator may also request the listener to say positive things about himself (about the communicator).
According to Johannsen (1996), the monologic communicator attempts to “ command, coerce, manipulate, conquer, dazzle, deceive, or exploit”. He does not take others seriously since he views others as ‘things’ to be exploited. The focus in monologic communication is not on the audience’s’ or listener’s’ real needs, but on the communicators’ message and purpose. The communicator needs responses or feedback from the listeners only to further his purpose, not to help the audience to understand or to clarify unclear points. In addition, monologic communicators have a superior and often condescending attitude towards the audience.
What is Dialogic Communication?
S
p
e
a
k
e
r
L
i
s
t
e
r
n
e
r
L
i
s
t
e
r
n
e
r
Daffodil International University
Department of Journalism and Mass Communication
Course Title: Development Issues and Communication Lecture No:Topic: Monologic and Dialogic Communication Dr. Sheikh Mohammad Shafiul Islam [email protected] [email protected]
Dialogic communication is an interaction where each person involved plays the role of both speaker and listener. In other words, this is a communication where everyone has a chance to express themselves. Mutual understanding and empathy are hallmarks of dialogic communication. There is a deep concern and respect for the other person and the relationship between them in this type of communication.
In this type of interaction, the listeners and speakers have the right to make their own choices without coercion, pressure, fear or threat of punishment. Dialogic communicators avoid negative criticism and negative personal judgment and use positive criticism in their stead. The communicators always show a willingness to listen to each other and indicate involvement by giving cues such as nonverbal actions, paraphrasing, expressions of agreements, etc. Dialogic communicator also does not manipulate the conversation to achieve his or her goals.
S p e a k e r
L i s
t e n e
r L
i s
t e
r n
e r
