Daffodil International University
Department of Journalism and Mass Communication MSS(Hons) Programme
Mid-term Examination, Spring- 2021 Course Title: Public Relations
Course Code: JMC 522
Time: 2.5 Hours Full Marks: 25
---Answer any two of the following questions. All are of equal value (12.5x2=25)
01. `A Public Relations Officer (PRO) is a brand-ambassador’. How? Explain with examples.
02. What is a press release? Why is it prepared? What are the differences between a press release and a press note? Write a press release based on the following clues:
[Suppose, you are a PRO of ABC social enterprise. This organization is cooperating with the government in preventing Covid 19. It will provide the government with a financial assistance of 10 million USD along with distributing health kits among the front liners. On this occasion, an event was organized in your office where the Hon’ble Health Minister was present. The Chief Executive Officer (CEO) of your organization was present along with the journalists, officials, civil society members were present. The Health Minister praised your organization greatly. The CEO promised to be at the assistance of the government with any sorts of cooperation in crisis period. He told to provide with further assistance, both the monetary and materials. Besides, he also stressed on raising awareness among the people of the Dhaka city. The Health Minister declared an award for the organization. All the participants became very pleased to hear this. They thanked the Health Minister. ]
03. Suppose you are a PRO of the Department of Journalism and Mass Communication (JMC) at Daffodil International University. Design a PR plan for making the department more popular.
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