A Marketing Plan
on
Executive Summary
XYZ Inc. was started in 2001. XYZ Inc. is an Argo-based domestic company has been doing business in Bangladesh since 2001. It is getting ready to introduce a new product Lal Atta. XYZ Inc. is the market leader in 3 out of 14 product categories and challenger in 11 out of 14 categories. As a marketing manager We would like to introduce this product with a vision of achieving the top position in the flour market in future. Keeping this perspective in mind the product will be produced in Bangladesh and the raw materials will be collected within the country because wheat is the second alternative cereal crop in Bangladesh next to rice & in our
Current Marketing Situation
MARKET SIZE
Market size is approximately Tk 4000 million. Flour market is growing at the rate of
15% per year. Market of this product is urban, semi-urban and also rural oriented. It is
relatively a slow moving product.
