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The Influence Of Servicescape On Customer Loyalty In Fast Food Restaurants.

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This research could show whether servicescape really affect the customer loyalty intention especially for college students, because the research takes place in campus area,

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6 Figure 2.1: Servicescape Framework 24 Figure 2.2: Expectancy Disconfirmation Theory 25 Figure 2.3: The Influence of Service Quality and Food Quality towards Customer Fulfillment

Dependent Variable: Customer Loyalty Source: Data Processing Results, 2022 Based on Table 3, the following equation is obtained: Y= 0.885+0.605X1+0.555X2+0.875X3+0.405X4 The equation