INOVASI &
INOVASI &
KEWIRAUSAHAAN
Pengertian Inovasi (1)
Pengertian Inovasi (1)
Creative destruction (Joseph Creative destruction (Joseph Schumpeter)
Schumpeter)
Creating value to customersCreating value to customers
Specific tool of entrepreneur by which Specific tool of entrepreneur by which they exploit change as an opportunity
they exploit change as an opportunity
(Peter F. Drucker)
(Peter F. Drucker)
Pengertian Inovasi (2)
Pengertian Inovasi (2)
Endowing resources with a new Endowing resources with a new capacity to create wealth.
capacity to create wealth.
The penicilin mould was a `pest`, The penicilin mould was a `pest`, not a resource, Alexander Fleming
not a resource, Alexander Fleming
realized that this `pest`, was
realized that this `pest`, was
exactly the bacterial killer-and the
exactly the bacterial killer-and the
penicilin mould become a valuable
penicilin mould become a valuable
resources.
Pengertian Inovasi (3)
Pengertian Inovasi (3)
Whatever changes the wealth-Whatever changes the
wealth-producing potential of already existing producing potential of already existing
resources constitutes innovation. resources constitutes innovation.
The container did not grow out of The container did not grow out of
technology at all, but out of a new technology at all, but out of a new
perception of the `cargo vessel` as a perception of the `cargo vessel` as a
Pengertian Inovasi (4)
Pengertian Inovasi (4)
Innovation does not have to be Innovation does not have to be
technical, does not indeed have to be
technical, does not indeed have to be
a`thing` altogether.
a`thing` altogether.
Social innovations : newspaper, Social innovations : newspaper, insurance, etc.
insurance, etc.
Wherever introduced, it changes the Wherever introduced, it changes the economy from supply-driven to
economy from supply-driven to
demand-driven.
DIFUSI INOVASI (1)
DIFUSI INOVASI (1)
There is nothing more difficult to There is nothing more difficult to plan, more doubtful of success, no
plan, more doubtful of success, no
more dangerous to manage than the
more dangerous to manage than the
creation of a new order of things…..
creation of a new order of things…..
(Niccolo Machiavelli)
(Niccolo Machiavelli)
Getting a new idea adopted, even Getting a new idea adopted, even when it has abvious advantages, is
when it has abvious advantages, is
often very difficult.
DIFUSI INOVASI (2)
DIFUSI INOVASI (2)
Diffusion is the process by which
Diffusion is the process by which
an innovation is communicated
an innovation is communicated
through certain channels over
through certain channels over
time among the members of a
time among the members of a
social system
DIFUSI INOVASI (3)
DIFUSI INOVASI (3)
Four main elements in the
Four main elements in the
diffusion of innovations :
diffusion of innovations :
1.
1.
The innovation
The innovation
2.
2.
Communication channels
Communication channels
3.
3.
Time
Time
4.
DIFUSI INOVASI (4)
DIFUSI INOVASI (4)
Rate of adoption is the relative Rate of adoption is the relative
speed with which an innovation is
speed with which an innovation is
adopted by members of social
adopted by members of social
system.
system.
Perceived attributes of innovations :Perceived attributes of innovations :
1.
1. Relative advantageRelative advantage 2.
2. CompatibilityCompatibility 3.
3. ComplexityComplexity 4.
PRINCIPLES OF INNOVATION (1)
PRINCIPLES OF INNOVATION (1)
The Dos The Dos
1.
1. Purposeful, systematic innovation Purposeful, systematic innovation begins with the analysis of the
begins with the analysis of the opportunities.
opportunities. 2.
2. Innovation is both conceptual and Innovation is both conceptual and perceptual.
perceptual.
Go out to look, to ask, to listenGo out to look, to ask, to listen
3.
PRINCIPLES OF INNOVATION (2)
PRINCIPLES OF INNOVATION (2)
4.
4.
Effective innovations start small.
Effective innovations start small.
Try to do one specific thing !
Try to do one specific thing !
5.
5.
A succesful innovation aims at
A succesful innovation aims at
leadership.
The Don’ts
The Don’ts
1.
1. Not try to be clever.Not try to be clever.
Innovations have to be handled by
Innovations have to be handled by
ordinary human beings.
ordinary human beings.
2.
2. Don`t diversify, don`t try to do too Don`t diversify, don`t try to do too many things at once.
many things at once.
3.
3. Don`t try to innovate for the future. Don`t try to innovate for the future. Innovate for the present !
Innovation`s key success
Innovation`s key success
1.
1. Innovation is workInnovation is work
It requires knowledge and often great
It requires knowledge and often great
ingenuity.
ingenuity.
2.
2. To succed, innovators must build on To succed, innovators must build on their strenght.
their strenght.
3.
3. Innovation is an effect in economy and Innovation is an effect in economy and society.
JENIS INOVASI
JENIS INOVASI
TERDAPAT DUA JENIS INOVASI : RADIKAL DAN TERDAPAT DUA JENIS INOVASI : RADIKAL DAN INCREMENTAL
INCREMENTAL
INOVASI YANG BERSIFAT RADIKAL MENYEBABKAN INOVASI YANG BERSIFAT RADIKAL MENYEBABKAN PERUBAHAN BESAR DALAM MASYARAKAT
PERUBAHAN BESAR DALAM MASYARAKAT
MENCIPTAKAN INDUSTRI BARU, APLIKASI MENCIPTAKAN INDUSTRI BARU, APLIKASI TEKNOLOGI BARU UNTUK MENGGANTIKAN
TEKNOLOGI BARU UNTUK MENGGANTIKAN
TEKNOLOGI LAMA ATAU UNTUK PASAR YANG BARU
TEKNOLOGI LAMA ATAU UNTUK PASAR YANG BARU
MEMERLUKAN KOMITMEN ATAS SUMBER DAYA MEMERLUKAN KOMITMEN ATAS SUMBER DAYA PERUSAHAAN DAN EVALUASI YANG LEBIH
PERUSAHAAN DAN EVALUASI YANG LEBIH
EKSTENSIF
INOVASI RADIKAL (1)
INOVASI RADIKAL (1)
• EVALUASI INOVASI TELAH DIKEMBANGKAN OLEH Dr. GEORGE EVALUASI INOVASI TELAH DIKEMBANGKAN OLEH Dr. GEORGE R. WHITE,
R. WHITE,
• SUATU INOVASI DILIHAT DARI SUATU INOVASI DILIHAT DARI POTENSI TEKNOLOGI DAN POTENSI TEKNOLOGI DAN KEUNTUNGAN
KEUNTUNGAN BISNISBISNIS INVENTIVE MERIT
Technological constraint lifted Technological constraint added EMBODIMENT MERIT
Further incremental enhancements Dilution of innovative concept
OPERATIONAL MERIT Business practices simplified Business practices complicated
POTENSI TEKNOLOGI
INOVASI RADIKAL(2)
INOVASI RADIKAL(2)
• FRAMEWORK KONSEPTUAL DARI WHITE UNTUK FRAMEWORK KONSEPTUAL DARI WHITE UNTUK PERSONAL PERSONAL TRANSISTOR RADIO DAN BOEING 707/DC 8
TRANSISTOR RADIO DAN BOEING 707/DC 8
TRANSISTOR RADIOS
TRANSISTOR RADIOS BOEING 707/DC 8BOEING 707/DC 8
INVENTIVE
INVENTIVE
MERIT
MERIT SOLID STATE VS VACUUM TUBE AMPLIFICATIONSOLID STATE VS VACUUM TUBE AMPLIFICATION
ELIMINATION OF HT POWER SOURCE
ELIMINATION OF HT POWER SOURCE
INCREASED RELIABILITY AND BATTERY LIFE
INCREASED RELIABILITY AND BATTERY LIFE
REDUCTION IN WEIGHT AND SIZE
REDUCTION IN WEIGHT AND SIZE
INCREASED INITIAL COST, BUT CHEAPER
INCREASED INITIAL COST, BUT CHEAPER
LATER
LATER
GAS TURBINE VS PISTON
GAS TURBINE VS PISTON
ENGINE
ENGINE
INCREASED POWER AND
INCREASED POWER AND
SPEED SPEED INCREASED RELIABILITY INCREASED RELIABILITY LONGER RUN-WAYS LONGER RUN-WAYS REQUIRED REQUIRED EMBODIMENT EMBODIMENT MERIT
MERIT FERRILE ROD ANTENNASSMALLER LOUDSPEAKERS AND TUNING FERRILE ROD ANTENNASSMALLER LOUDSPEAKERS AND TUNING
CAPACITORS
CAPACITORS
POWER SIGNAL SELECTIVITY, TUNING
POWER SIGNAL SELECTIVITY, TUNING
PRESCISION
PRESCISION
AND AUDIO QUALITY
AND AUDIO QUALITY
SWEPT BACK WINGS
SWEPT BACK WINGS
DUTCH ROLL PROBLEMS
DUTCH ROLL PROBLEMS
OPERATIONAL
OPERATIONAL
MERIT
INOVASI INKREMENTAL
INOVASI INKREMENTAL
• WHITE’S APPROACH JUGA DAPAT WHITE’S APPROACH JUGA DAPAT
DIGUNAKAN UNTUK JENIS INOVASI
DIGUNAKAN UNTUK JENIS INOVASI
INI.
INI.
• EVALUASI DILAKUKAN BAIK PADA EVALUASI DILAKUKAN BAIK PADA
LEVEL PERUSAHAN MAUPUN LEVEL
LEVEL PERUSAHAN MAUPUN LEVEL
FUNGSIONAL
INOVASI INKREMENTAL (2)
INOVASI INKREMENTAL (2)
KONTEKS PASARKONTEKS PASAR
KESUKSESAN KOMERSIAL INOVASI
KESUKSESAN KOMERSIAL INOVASI
TERGANTUNG PADA PENJUALAN PRODUK
TERGANTUNG PADA PENJUALAN PRODUK
SATU PERTANYAAN YANG HARUS DIJAWAB :
SATU PERTANYAAN YANG HARUS DIJAWAB :
“
“WHO IS GOING TO BUY THE PRODUCT, AND WHO IS GOING TO BUY THE PRODUCT, AND WHY?”
WHY?”
INOVASI SERING KALI GAGAL KARENA GAGAL INOVASI SERING KALI GAGAL KARENA GAGAL
UNTUK BERTANYA ATAU GAGAL UNTUK MENJAWAB
UNTUK BERTANYA ATAU GAGAL UNTUK MENJAWAB
PERTANYAAN DI ATAS.
INOVASI INKREMENTAL (4)
INOVASI INKREMENTAL (4)
KONTEKS PENGEMBANGAN TEKNISKONTEKS PENGEMBANGAN TEKNIS
• FASE PENGEMBANGAN TERKAIT DENGAN FASE PENGEMBANGAN TERKAIT DENGAN
PENGURANGAN KETIDAKPASTIAN TEKNIS
PENGURANGAN KETIDAKPASTIAN TEKNIS DAN DAN PENENTUAN KELAYAKAN TEKNIS PRODUK
PENENTUAN KELAYAKAN TEKNIS PRODUK PADA PADA BERBAGAI TINGKAT PERFORMANSI
BERBAGAI TINGKAT PERFORMANSI
• ESTIMASI PERFORMANCE TEKNIS, RENTANG WAKTU ESTIMASI PERFORMANCE TEKNIS, RENTANG WAKTU
PENGEMBANGAN , DAN BIAYA MERUPAKAN
PENGEMBANGAN , DAN BIAYA MERUPAKAN
FAKTOR-FAKTOR YANG PERLU DIPERTIMBANGKAN DENGAN
FAKTOR YANG PERLU DIPERTIMBANGKAN DENGAN
CERMAT.
INOVASI INKREMENTAL (5)
INOVASI INKREMENTAL (5)
KONTEKS MANUFAKTURINGKONTEKS MANUFAKTURING
• INOVASI INKREMENTAL SERINGKALI TIDAK INOVASI INKREMENTAL SERINGKALI TIDAK
MEMERLUKAN PERUBAHAN YANG RADIKAL DARI
MEMERLUKAN PERUBAHAN YANG RADIKAL DARI
METODA MANUFAKTURING SAAT INI.
METODA MANUFAKTURING SAAT INI.
• PERLU DIPERHITUNGKAN ‘ECONOMIES OF SCALE’ PERLU DIPERHITUNGKAN ‘ECONOMIES OF SCALE’
DAN ‘LEARNING CURVE SAVINGS’
INOVASI INKREMENTAL (6)
INOVASI INKREMENTAL (6)
KONTEKS DAMPAK LINGKUNGAN DAN KONTEKS DAMPAK LINGKUNGAN DAN PERATURAN
PERATURAN
• PROSES PENGEMBANGAN MEMERLUKAN PROSES PENGEMBANGAN MEMERLUKAN
PERTIMBANGAN YANG BAIK AGAR DAPAT
PERTIMBANGAN YANG BAIK AGAR DAPAT
MENGANTISIPASI PERATURAN PEMERINTAH YANG
MENGANTISIPASI PERATURAN PEMERINTAH YANG
TERKAIT.
TERKAIT.
• SELANJUTNYA, SEBAGAI TINDAKAN ANTISIPASI SELANJUTNYA, SEBAGAI TINDAKAN ANTISIPASI
TERHADAP DAMPAK LINGKUNGAN MAKA SETIAP
TERHADAP DAMPAK LINGKUNGAN MAKA SETIAP
PROSEDUR EVALUASI PROYEK HARUS MEMASUKKAN
PROSEDUR EVALUASI PROYEK HARUS MEMASUKKAN
PENILAIAN YANG MEMADAI ATAS DAMPAK
PENILAIAN YANG MEMADAI ATAS DAMPAK
LINGKUNGAN DARI INOVASI YANG DIUSULKAN, DAN
INOVASI & TECHNOPRENEUR
INOVASI & TECHNOPRENEUR
P e n g e ta h u a n t e k n o lo g
i fundamental Penelitian yg tidak terkait secara langsung Penelitian yg dpt diaplikasikan scr langsung Pengembangan Awal Pengembangan kedua Rancangan Teknik Pengembangan ketiga dan “Pilot Design”/ produksi prototipe Produksi penuh Pemasaran P e n g e ta h u a n p a s a r
Kehandalan teknis dan Kontrol kualitas
Pelayanan purna jual
Paten dan lisensi