ANALYSIS OF COFFEE CONSUMER BEHAVIOR IN JEMBER AND ITS IMPLICATIONS TO DEVELOPMENT STRATEGY OF LOCAL COFFEE AGRO-INDUSTRY
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This research is intended to analyze the influence of price and quality of instant coffee product on consumer preference and purchasing decision..
Abstract: This study aims are to analyze the effect of marketing strategy – product, price, distribution, promotion – to the consumer purchase intention
Final, related to strategies that can be used Halaman Belakang and Sisi Kiri based on the SWOT matrix, namely by maximizing social media to create campaigns to further expand
While the supporting activities include: firm infrastructure, HRM, Technology development and procurement that are integrated and coordinated to achieve value added from each coffee
SWOT Matrix Strengths, Weaknesses, Opportunities, Threats RESULTS AND DISCUSSION strategy Development Based on the results of the survey conducted to BUMDES and the manager of the
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[4] Kusumocahyo S P, Widiputri D I, Tangguh P, Kusumonegoro R, Annelies C D, Verdiana M 2018 Extraction of coffee silverskin and the development of antioxidant-rich products Proceedings
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