©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 15 - 1
Planning, Writing,
Planning, Writing,
and Completing Oral
and Completing Oral
Presentations
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 15 - 2
The Three-Step Process
The Three-Step Process
Flow of the Message
Planning
Step 1
Planning
Step 1
Writing
Step 2
Writing
Step 2
Completing
Step 3
Completing
Step 3
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 15 - 3
Planning the Presentation
Planning the Presentation
Determine
Determine
the
the
Purpose
Purpose
Determine
Determine
the
the
Purpose
Purpose
Analyze the
Analyze the
Audience
Audience
Analyze the
Analyze the
Audience
Audience
Gather the
Gather the
Information
Information
Gather the
Gather the
Information
Information Adapt theAdapt theAdapt theMessageMessage Adapt the
Message
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 15 - 4
Common Purposes
Common Purposes
of Business
of Business
Presentations
Presentations
Inform
Inform
Motivate
Motivate
Persuade
Persuade
Entertain
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 15 - 5
Writing Oral Presentations
Writing Oral Presentations
Writing Oral Presentations
Writing Oral Presentations
Audience Audience
P
u
rp
o
se
P
u
rp
o
se
Organize
Organize
the Message
the Message
Organize
Organize
the Message
the Message
Compose
Compose
the Body
the Body
Compose
Compose
the Body
the Body
Create the
Create the
Introduction
Introduction
Create the
Create the
Introduction
Introduction
Write the
Write the
Conclusion
Conclusion
Write the
Write the
Conclusion
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 15 - 6
Organizing the Message
Organizing the Message
Define the Main Idea Define the Main IdeaDefine the Main Idea
Define the Main Idea
Limit the Scope Limit the ScopeLimit the Scope
Limit the Scope
Prepare the Outline Prepare the OutlinePrepare the Outline
Prepare the Outline
Choose the Style Choose the Style
Choose the Style
Choose the Style
Audien ce
Purpose
Purpos e
Audienc e
Messag e
Messag e
Choose the Approach Choose the ApproachChoose the Approach
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 15 - 7
Low
Low
Oral
Oral
Presentations
Presentations
Written
Written
Reports
Reports
Low
Low
High
High
C
o
n
tr
o
l
C
o
n
tro
l
High
High
In
te
ra
c
tio
n
In
te
ra
c
tio
n
Developing Oral
Developing Oral
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 15 - 8
Arouse
Arouse
Interest
Interest
Preview the
Preview the
Presentation
Presentation
Build
Build
Credibility
Credibility
Creating the
Creating the
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 15 - 9
Limit the
Limit the
Main Points
Main Points
Engage the
Engage the
Audience
Audience
Connect the
Connect the
Ideas
Ideas
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 15 - 10
Restate the
Restate the
Main Points
Main Points
Close the
Close the
Presentation
Presentation
Describe the
Describe the
Next Steps
Next Steps
Writing the
Writing the
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 15 - 11
Completing the
Completing the
Presentation
Presentation
Completing the
Completing the
Presentation
Presentation
Evaluate
Evaluate
the Message
the Message
Evaluate
Evaluate
the Message
the Message
Content
Edit the
Edit the
Content
Edit the
Edit the
Content
Content
Visual Aids
Visual Aids
Develop
Develop
Develop
Develop
Visual Aids
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 15 - 12
Practicing Your Delivery
Practicing Your Delivery
Practicing Your Delivery
Practicing Your Delivery
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 15 - 13
Preparing to Speak
Preparing to Speak
Know
the Location
Consider
the Audience
Adapt
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 15 - 14
Building Your Confidence
Building Your Confidence
Prepare Prepare Extra Material Extra Material Prepare Prepare Extra Material Extra Material Visualize Visualize Success Success Visualize Visualize Success Success Get Get Comfortable Comfortable Get Get Comfortable Comfortable Rehearse RehearseRehearse Rehearse
Take a Few
Take a Few
Deep Breaths
Deep Breaths
Take a Few
Take a Few
Deep Breaths Deep Breaths Don’t Panic Don’t Panic Don’t Panic Don’t Panic Think Think Positively Positively Think Think Positively Positively Be Ready Be Ready Be Ready Be Ready Keep Going
Keep GoingKeep Going
©
Prentice Hall , 2003
Business Communicat ion Today
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 15 - 16
Answering Questions
Answering Questions
Answering Questions
Answering Questions
Focus on the
Focus on the
Questioner
Questioner
Focus on the
Focus on the
