©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 1
Finding, Evaluating,
Finding, Evaluating,
and Processing
and Processing
©
Prentice Hall , 2003
Business Communicat ion Today
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 3
Understand the
Understand the
Topic and Assignment
Topic and Assignment
Understand the
Understand the
Topic and Assignment
Topic and Assignment
Preliminary
Preliminary
Information
Information
Preliminary
Preliminary
Information
Information
Problem
Problem
Statement
Statement
Problem
Problem
Statement
Statement
Questions and
Questions and
Subquestions
Subquestions
Questions and
Questions and
Subquestions
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 4
Using Secondary
Using Secondary
Sources of Information
Sources of Information
Business
Business
Books
Books
Electronic
Electronic
Databases
Databases NewspapersNewspapers PeriodicalsPeriodicals
Directories
Directories AlmanacsAlmanacs StatisticalStatistical Resources
Resources
Government
Government
Publications
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 5
Business Information
Business Information
in Cyberspace
in Cyberspace
Internet
Public Library
Company Websites
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 6
Searching
Searching
The Internet
The Internet
Search
Search
Engines
Engines
Directories
Directories
Portals
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 7 Select Select Appropriate Databases Appropriate Databases Select Select Appropriate Databases Appropriate Databases Use Multiple Use Multiple Search Engines Search Engines Use Multiple Use Multiple Search Engines Search Engines Replace Concepts Replace Concepts
with Key Words with Key Words
Replace Concepts
Replace Concepts
with Key Words
with Key Words
Use Short Phrases Use Short Phrases and Single Terms and Single Terms
Use Short Phrases
Use Short Phrases
and Single Terms
and Single Terms
Avoid Stopwords Avoid Stopwords
Avoid Stopwords
Avoid Stopwords
Avoid Words in Avoid Words in the Database’s Name the Database’s Name
Avoid Words in
Avoid Words in
the Database’s Name
the Database’s Name
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 8
Use Variations Use Variations of Search Terms of Search Terms
Use Variations
Use Variations
of Search Terms
of Search Terms
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 9
Gathering
Gathering
Information
Information
Searching in Cyberspace
Searching in Cyberspace
Pull
Pull
Technology
Technology
Push
Push
Technology
Technology
Personal
Personal
Agents
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 10
Tracking Progress
Tracking Progress
Take Notes
Take Notes
Copy
Copy
Search Results
Search Results
Bookmark
Bookmark
Websites
Websites
Record
Record
Comments
Comments
Download
Download
or Print Files
or Print Files
Prepare a
Prepare a
Bibliography
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 11
Primary Information
Primary Information
Primary Information
Primary Information
Documents
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 12
Effective Surveys
Effective Surveys
Provide
Provide
Clear Instructions
Clear Instructions
Use Short
Use Short
Questionnaires
Questionnaires
Get Easy-to-Analyze
Get Easy-to-Analyze
Questions
Questions
Avoid Leading
Avoid Leading
Questions
Questions
Ask One
Ask One
Question at a Time
Question at a Time
Pretest All
Pretest All
Questionnaires
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 13
Effective Interviews
Effective Interviews
In te rv ie w P a rt ic ip a n ts R e q u ir e d In fo rm a ti on
Purpose
Purpose
Purpose
Purpose
Structure
Structure
Structure
Structure
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 14
Types of Questions
Types of Questions
Open-Ended
Open-Ended
Direct Open-Ended
Direct
Open-Ended RestatementRestatement Close-EndedClose-Ended
Information Quality
Interviewer Control More
More Less
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 15
Preparing Questions
Preparing Questions
Think About Think About Sequence Sequence Think About Think About Sequence SequenceMix Types of
Mix Types of
Questions
Questions Mix Types of
Mix Types of
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 16
Processing
Interview
Information
Processing
Interview
Information
Write Down
Write Down
Your Ideas
Your Ideas
Review Notes
Review Notes
Organize
Organize
the Material
the Material
Transcribe
Transcribe
Recordings
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 17
Purpose of
Purpose of
the Material
the Material
Independent
Independent
Verification
Verification
Logic and
Logic and
Good Sense
Good Sense
Honesty and
Honesty and
Reliability
Reliability
The Author
The Author
Timeliness
Timeliness
Potential
Potential
Bias
Bias
Data Collection
Data Collection
Methods
Methods
Completeness
Completeness
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 18
Process the
Process the
Information
Information
Getting
Organized
Reading the
Material
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 19
Presenting Information
Presenting Information
Direct Quotes
Direct Quotes
Enhance
Enhance
the Argument
the Argument
Preserve
Preserve
Original Text
Original Text
Paraphrasing
Paraphrasing
Enhance
Enhance
Your Understanding
Your Understanding
Condense
Condense
Original Text
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 20
Documenting Sources
Documenting Sources
Quotations
Quotations
Paraphrased
Paraphrased
Material
Material
General
General
Knowledge
Knowledge
Fair Use
Fair Use
Doctrine
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 21
Analyzing
Analyzing
the Data
the Data
Mean
Mean
Median
Median
Mode
Mode
Trend
Trend
Correlation
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 10 - 22
Interpreting Your
Interpreting Your
Findings
Findings
Assumptions
Judgment
V
a
lu
e
s
F
a
c
ts
Conclusions
