“International Class of Accounting Education”
ABDULLAH TAMAN, M.SI., Ak. Lecturer of Accounting Education
Department
Faculty of Economics
YOGYAKARTA STATE UNIVERSITY
Introduction
Introduction
Market Analysis
Size
Marketing Strategy
• Objectives
Market Research
Marketing Mix
The 7 Ps
Company Accounts
Market Structures
• Oligopoly • Monopoly
The Macro-Economy
Business Cycles