The Effect of Changes in Green Marketing on Consumer Attitude (A Case Study of Nike Shoes in Bandung City).
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Abstract: This study aims are to analyze the effect of marketing strategy – product, price, distribution, promotion – to the consumer purchase intention
According to Subagyo (2010) said that the marketing mix will combine four variables, namely product, price, promotion, distribution. Raja Abon Makmur Lestari's business is
green marketing mix yang terdiri dari green product, green price, green place, dan green promotion secara simultan berpengaruh signifikan terhadap proses Brand Image produk The
RESULTS AND DISCUSSION 3.1 Analysis of Research Results The analysis of this discussion is intended to determine the correlation between the two variables, namely the independent
The results of this study indicate that the dimensions of marketing strategy that are green product, green price, green place and green promotion have positive effect on purchase
This research is based on the built hypothesis, namely whether or not there is influence from digital marketing and product variety on the determinants of student interest in choosing
Average Variance Extracted AVE Value Variable Average Variance Extracted AVE Consumer Satisfaction 0.715 Product 0.675 Price 0.643 Digital Marketing 0.721 Decision to visit
Statistical Test F Simultaneous Test This test was conducted to determine whether the independent variables Human Development Index, Gross Regional Domestic Product and Unemployment
