Lampiran 1. Tingkat Kepuasan Konsumen Manisan Halua di Kota Stabat
No Nama Konsumen Total Skor Tingkat
Kepuasan Tingkat Kepuasan
1 Edy Baskoro 43 Puas
2 Syafrini Amanita 46 Puas
3 M.Yasir Fahri 46 Puas
4 Rita 46 Puas
5 Siti Yashinta 49 Puas
6 Wahyuni 36 Cukup Puas
7 Nani 49 Puas
8 Rusnanida 48 Puas
9 Suryani 46 Puas
10 Suci Narawati 46 Puas
11 May Shella Artika 44 Puas
12 Ima 44 Puas
13 Indah Sari 47 Puas
14 Rusmawati 47 Puas
16 Oriza khafis 46 Puas
17 Nardi Gunawan 45 Puas
18 Juliati 46 Puas
19 Rahmad Hsb 42 Puas
20 Hestu Purwanti 48 Puas
21 M. Yunan 47 Puas
22 Ani Lestari 42 Puas
23 Rangga Harahap 47 Puas
24 Ulida Hassanah 42 Puas
25 Saddam Hussen 50 Sangat Puas
26 Seno Tri Praptono 47 Puas
27 Ayu Ningrum 47 Puas
28 Novi 46 Puas
29 Debitha Yolanda 49 Puas
30 Popi Afriza 49 Puas
31 Lilis Tika Sari 43 Puas
32 Atasliah 49 Puas
34 Marliani Sarimah 49 Puas
35 Bella Veronika 45 Puas
36 Khairul Azham 48 Puas
37 Elba 50 Sangat Puas
38 Sugi Sunardi 47 Puas
39 Kaptiah Nur 49 Puas
40 Ayu Miftahul J 46 Puas
41 Anggia Silvia 48 Puas
42 Srianti 46 Puas
43 Ratna Fradifta 46 Puas
44 Ratnawati 48 Puas
45 Siti Rahmah 48 Puas
Skor Tingkat Kepuasan Rentang Skala Tingkat
Kepuasan
Kriteria Kepuasan Bobot
12-21,6 Sangat Tidak Puas 1
21,6 -31,2 Tidak Puas 2
31,2- 40,8 Cukup Puas 3
40,8- 50,4 Puas 4
50,4- 60 Sangat Puas 5
Lanjutan lampiran 1. Jumlah Skor Kepuasan dari Masing- masing Komponen Bauran Pemasaran.
No Komponen Bauran Pemasaran Sangat
Puas Puas
Cukup Puas
Tidak Puas
Sangat Tidak
Puas Total
1 Daya tahan simpan 15 28 3 0 0 46
2 Rasa 15 28 3 0 0 46
3 Warna 9 34 3 0 0 46
4 Bentuk 4 38 3 0 1 46
5 Variasi Produk 7 36 2 1 0 46
6 Lokasi 0 18 13 12 3 46
7
Keramahan dan Kecepatan
Pelayanan 6 36 4 0 0 46
8 Kebersihan dan kenyamanan 1 35 10 0 0 46
9 Fasilitas parkir kendaraan bermotor 1 15 27 3 0 46
10 Keterjangkauan harga 2 34 9 1 0 46
11 Kesesuaian harga dengan kualitas 0 41 5 0 0 46
12 Daya saing harga 1 35 10 0 0 46
Lampiran 2. Tabulasi Skor Tingkat Kepuasan dan Jumlah Pembelian Konsumen Toko Manisan Halua Terhadap Indikator dari Komponen Bauran Pemasaran.
No
Produk X1 Tempat X2 Harga X3 Total Skor
Tingkat Kepuasan
Jumlah Pembelian (ons) X1.1 X1.2 X1.3 X1.4 X1.5 X2.1 X2.2 X2.3 X2.4 X3.1 X3.2 X3.3
1 4 3 4 4 5 3 4 3 2 4 3 4 43 10
2 4 4 4 4 4 4 4 4 3 4 4 3 46 30
3 4 4 4 4 4 4 4 3 3 4 4 4 46 20
4 3 4 4 4 4 3 4 4 4 4 4 4 46 10
5 5 4 4 4 5 4 4 4 3 4 4 4 49 20
6 3 3 3 3 3 3 3 3 3 3 3 3 36 2
7 4 4 4 4 4 4 5 4 4 4 4 4 49 30
8 4 4 4 4 4 4 4 4 4 4 4 4 48 10
9 4 4 4 4 4 4 4 4 3 4 4 3 46 30
10 5 4 4 4 4 4 4 3 3 3 4 4 46 20
11 4 3 4 4 4 3 4 4 3 3 4 4 44 2,5
12 4 4 3 3 4 4 4 3 3 4 4 4 44 30
13 5 4 4 4 4 4 5 3 2 4 4 4 47 20
14 4 4 4 4 4 4 4 4 3 4 4 4 47 20
15 4 4 4 4 4 4 5 4 3 4 4 4 48 10
16 4 4 4 4 4 3 4 4 3 4 4 4 46 30
17 4 4 4 4 4 3 4 4 4 3 4 3 45 15
18 4 4 4 4 4 3 4 4 3 4 4 4 46 20
20 3 5 4 4 4 4 4 4 4 4 4 4 48 20
21 4 4 4 4 4 4 4 4 3 4 4 4 47 5
22 4 5 4 4 4 3 3 3 3 3 3 3 42 2,5
23 4 5 4 1 5 4 3 3 5 4 4 5 47 15
24 4 4 3 3 4 4 4 3 3 3 4 3 42 1
25 4 5 4 4 3 4 5 5 4 5 4 3 50 30
26 5 5 5 4 4 3 4 4 3 3 3 4 47 10
27 5 4 4 4 4 2 4 4 4 4 4 4 47 30
28 4 5 4 4 4 2 4 4 3 4 4 4 46 5
29 5 5 4 4 5 3 3 4 4 4 4 4 49 20
30 5 5 5 5 5 2 4 4 3 4 4 3 49 10
31 4 4 4 4 4 2 4 4 3 2 4 4 43 30
32 5 5 5 4 4 2 4 4 3 5 4 4 49 10
33 4 4 4 4 4 3 5 4 3 4 4 4 47 20
34 5 5 5 4 4 3 4 4 3 4 4 4 49 30
35 4 4 4 4 4 1 4 4 4 4 4 4 45 20
36 5 5 4 5 4 2 4 4 3 4 4 4 48 20
37 5 5 5 4 4 3 4 4 4 4 4 4 50 10
38 5 4 5 5 4 2 4 4 4 4 3 3 47 30
39 5 5 5 5 2 4 4 4 3 4 4 4 49 15
40 5 4 4 4 4 1 4 4 4 4 4 4 46 20
41 5 4 4 4 5 2 4 4 4 4 4 4 48 2,5
42 4 5 4 4 4 4 4 4 3 3 4 3 46 30
44 4 5 5 4 4 2 4 4 4 4 4 4 48 5
45 4 4 4 4 2 5 4 4 4 4 4 48 30
46 4 4 4 4 4 1 4 4 3 4 4 4 44 5
Total 196 196 190 182 187 138 186 175 152 175 179 175 2131 778
Keterangan:
X1.1 : Daya tahan simpan
X1.2 : Rasa
X1.3 : Warna
X1.4 : Bentuk
X1.5 : Variasi produk
X2.1 : Lokasi
X2.2 : Keramahan dan kecepatan pelayanan
X2.3 : Kebersihan dan kenyamanan
X2.4 : Fasisiltas parkir kendaraan bermotor
X3.1 : Keterjangkauan harga
X3.2 : Kesesuaian harga dengan kualitas
13 4,054 2,566 2,747 3,390 3,252 3,931 4,446 1,000 1,000 3,663 2,924 2,671
35,644 20
14 2,566 2,566 2,747 3,390 3,252 3,931 2,752 2,671 2,536 3,663 2,924 2,671
35,669 20
15 2,566 2,566 2,747 3,390 3,252 3,931 4,446 2,671 2,536 3,663 2,924 2,671
37,363 10
16 2,566 2,566 2,747 3,390 3,252 2,866 2,752 2,671 2,536 3,663 2,924 2,671
28 2,566 4,054 2,747 3,390 3,252 2,055 2,752 2,671 2,536 3,663 2,924 2,671
35,281 5
29 4,054 4,054 2,747 3,390 4,937 2,866 1,000 2,671 3,923 3,663 2,924 2,671
38,900 20
30 4,054 4,054 4,361 5,210 4,937 2,055 2,752 2,671 2,536 3,663 2,924 1,000
40,217 10
31 2,566 2,566 2,747 3,390 3,252 2,055 2,752 2,671 2,536 1,000 2,924 2,671
43 2,566 2,566 2,747 3,390 4,937 2,055 2,752 2,671 2,536 3,663 2,924 2,671
35,478 2,5
44 2,566 4,054 4,361 3,390 3,252 2,055 2,752 2,671 3,923 3,663 2,924 2,671
38,282 5
45 2,566 2,566 4,361 3,390 3,252 2,055 4,446 2,671 3,923 3,663 2,924 2,671
38,488 30
46 2,566 2,566 2,747 3,390 3,252 1,000 2,752 2,671 2,536 3,663 2,924 2,671
Lanjutan lampiran 2. Tabulasi Skor Tingkat Kepuasan dan Jumlah Pembelian Konsumen Toko Manisan Halua Terhadap Indikator dari Komponen Bauran Pemasaran setelah data di intervalkan dengan menggunakan MSI (Method Sucsessive Interval) kemudian diskor.
No
Produk Tempat Harga Total Skor
19 2,566 2,566 2,747 3,390 3,252 2,055 2,752 1,000 1,000 2,153 2,924 2,671 2,000 20
20 1,000 4,054 2,747 3,390 3,252 3,931 2,752 2,671 3,923 3,663 2,924 2,671 3,000 20
21 2,566 2,566 2,747 3,390 3,252 3,931 2,752 2,671 2,536 3,663 2,924 2,671 3,000 5
22 2,566 4,054 2,747 3,390 3,252 2,866 1,000 1,000 2,536 2,153 1,000 1,000 2,000 2,5
23 2,566 4,054 2,747 1,000 4,937 3,931 1,000 1,000 5,339 3,663 2,924 4,743 2,000 15
24 2,566 2,566 1,000 1,760 3,252 3,931 2,752 1,000 2,536 2,153 2,924 1,000 2,000 1
25 2,566 4,054 2,747 3,390 1,661 3,931 4,446 4,743 3,923 5,511 2,924 1,000 4,000 30
26 4,054 4,054 4,361 3,390 3,252 2,866 2,752 2,671 2,536 2,153 1,000 2,671 3,000 10
27 4,054 2,566 2,747 3,390 3,252 2,055 2,752 2,671 3,923 3,663 2,924 2,671 3,000 30
28 2,566 4,054 2,747 3,390 3,252 2,055 2,752 2,671 2,536 3,663 2,924 2,671 3,000 5
29 4,054 4,054 2,747 3,390 4,937 2,866 1,000 2,671 3,923 3,663 2,924 2,671 3,000 20
30 4,054 4,054 4,361 5,210 4,937 2,055 2,752 2,671 2,536 3,663 2,924 1,000 4,000 10
31 2,566 2,566 2,747 3,390 3,252 2,055 2,752 2,671 2,536 1,000 2,924 2,671 3,000 30
32 4,054 4,054 4,361 3,390 3,252 2,055 2,752 2,671 2,536 5,511 2,924 2,671 4,000 10
33 2,566 2,566 2,747 3,390 3,252 2,866 4,446 2,671 2,536 3,663 2,924 2,671 3,000 20
34 4,054 4,054 4,361 3,390 3,252 2,866 2,752 2,671 2,536 3,663 2,924 2,671 3,000 30
35 2,566 2,566 2,747 3,390 3,252 1,000 2,752 2,671 3,923 3,663 2,924 2,671 3,000 20
36 4,054 4,054 2,747 5,210 3,252 2,055 2,752 2,671 2,536 3,663 2,924 2,671 3,000 20
37 4,054 4,054 4,361 3,390 3,252 2,866 2,752 2,671 3,923 3,663 2,924 2,671 4,000 10
38 4,054 2,566 4,361 5,210 3,252 2,055 2,752 2,671 3,923 3,663 1,000 1,000 3,000 30
39 4,054 4,054 4,361 5,210 1,000 3,931 2,752 2,671 2,536 3,663 2,924 2,671 3,000 15
40 4,054 2,566 2,747 3,390 3,252 1,000 2,752 2,671 3,923 3,663 2,924 2,671 3,000 20
42 2,566 4,054 2,747 3,390 3,252 3,931 2,752 2,671 2,536 2,153 2,924 1,000 3,000 30
43 2,566 2,566 2,747 3,390 4,937 2,055 2,752 2,671 2,536 3,663 2,924 2,671 3,000 2,5
44 2,566 4,054 4,361 3,390 3,252 2,055 2,752 2,671 3,923 3,663 2,924 2,671 3,000 5
45 2,566 2,566 4,361 3,390 3,252 2,055 4,446 2,671 3,923 3,663 2,924 2,671 3,000 30
46 2,566 2,566 2,747 3,390 3,252 1,000 2,752 2,671 2,536 3,663 2,924 2,671 3,000 5
Skor Tingkat Kepuasan Rentang Skala Tingkat
Kepuasan Kriteria Kepuasan Bobot
12-21,6 Sangat Tidak Puas 1
21,6 -31,2 Tidak Puas 2
31,2- 40,8 Cukup Puas 3
40,8- 50,4 Puas 4
50,4- 60 Sangat Puas 5
Lanjutan lampiran 2. Hasil Analisis Regresi indikator Bauran Pemasaran (Produk, Tempat, dan Harga) Terhadap Tingkat Kepuasan Konsumen
Model summary Model
R R Square
Adjusted R Square
Std. Error of the Estimate
1 ,912a ,831 ,769 ,264508
a. Predictors: (Constant), X33DSH, X22KKP, X11Dayatahansimpan, X24FKB, X21Lokasi, X15Variasiproduk, X31KH, X32KHK, X12Rasa, X14Bentuk, X23KK, X13Warna
ANOVAb
Model Sum of
Squares df
Mean
Square F Sig.
1 Regression 11,343 12 ,945 13,511 ,000a
Residual 2,309 33 ,070
Total 13,652 45
Model summary Model
R R Square
Adjusted R Square
Std. Error of the Estimate
1 ,912a ,831 ,769 ,264508
a. Predictors: (Constant), X33DSH, X22KKP, X11Dayatahansimpan, X24FKB, X21Lokasi, X15Variasiproduk, X31KH, X32KHK, X12Rasa, X14Bentuk, X23KK, X13Warna
ANOVAb
Model Sum of
Squares df
Mean
Square F Sig.
1 Regression 11,343 12 ,945 13,511 ,000a
Residual 2,309 33 ,070
Total 13,652 45
a. Predictors: (Constant), X33DSH, X22KKP, X11Dayatahansimpan, X24FKB, X21Lokasi, X15Variasiproduk, X31KH, X32KHK, X12Rasa, X14Bentuk, X23KK, X13Warna
Coefficientsa
Model Unstandardized
Coefficients
Standardized Coefficients
t Sig.
Collinearity Statistics
B Std. Error Beta Tolerance VIF
1 (Constant) -,150 ,416 -,360 ,721
X11Dayatahansimp an
,090 ,058 ,142 1,563 ,127 ,618 1,617
X12Rasa ,025 ,062 ,040 ,410 ,685 ,539 1,855
X13Warna ,218 ,080 ,327 2,739 ,010 ,359 2,787
X14Bentuk ,053 ,080 ,074 ,659 ,514 ,406 2,465
X15Variasiproduk ,068 ,055 ,100 1,238 ,225 ,792 1,263
X21Lokasi ,028 ,049 ,047 ,580 ,566 ,773 1,293
X22KKP ,077 ,066 ,113 1,166 ,252 ,547 1,828
X23KK ,260 ,079 ,369 3,277 ,002 ,405 2,470
X24FKB -,012 ,056 -,019 -,209 ,836 ,610 1,639
X31KH ,072 ,057 ,108 1,260 ,217 ,693 1,442
X32KHK ,286 ,084 ,314 3,387 ,002 ,596 1,678
X33DSH -,097 ,063 -,137 -1,534 ,135 ,638 1,568
Lampiran 3. Hasil Analisis Regresi Indikator Bauran Pemasaran (Produk, Tempat, dan Harga) Terhadap Jumlah Pembelian Konsumen Model summary
Model
R R Square Adjusted R Square
Std. Error of the Estimate
1 ,444a ,197 -,094 10,399552
a. Predictors: (Constant), X33DSH, X22KKP, X11Dayatahansimpan, X24FKB, X21Lokasi, X15Variasiproduk, X31KH, X32KHK, X12Rasa, X14Bentuk, X23KK, X13Warna
ANOVAb
Model Sum of
Squares df
Mean
Square F Sig. 1 Regression 877,680 12 73,140 ,676 ,761a
Residual 3568,972 33 108,151
Total 4446,652 45
a. Predictors: (Constant), X33DSH, X22KKP, X11Dayatahansimpan, X24FKB, X21Lokasi, X15Variasiproduk, X31KH, X32KHK, X12Rasa, X14Bentuk, X23KK, X13Warna
Coefficientsa
Model Unstandardized
Coefficients
Standardized Coefficients
t Sig.
Collinearity Statistics
B Std. Error Beta Tolerance VIF
1 (Constant) -7,200 16,362 -,440 ,663
X11Dayatahansimp an
2,192 2,274 ,191 ,964 ,342 ,618 1,617
X12Rasa -,269 2,435 -,023 -,110 ,913 ,539 1,855
X13Warna -,727 3,132 -,060 -,232 ,818 ,359 2,787
X14Bentuk ,920 3,146 ,072 ,293 ,772 ,406 2,465
X15Variasiproduk -1,310 2,166 -,106 -,605 ,550 ,792 1,263
X21Lokasi 1,890 1,908 ,176 ,991 ,329 ,773 1,293
X22KKP 2,958 2,599 ,240 1,138 ,263 ,547 1,828
X23KK ,294 3,114 ,023 ,094 ,925 ,405 2,470
X24FKB 1,864 2,220 ,168 ,840 ,407 ,610 1,639
X31KH -,239 2,242 -,020 -,107 ,916 ,693 1,442
X32KHK 1,785 3,316 ,109 ,538 ,594 ,596 1,678
X33DSH -,951 2,481 -,075 -,383 ,704 ,638 1,568
Lampiran 4. Hasil Analisis Regresi Tingkat Kepuasan Konsumen Terhadap Jumlah Pembelian Konsumen
Residual 13,194 44 ,300
Total 13,652 45
a. Predictors: (Constant), Z.JPK b. Dependent Variable: Y.TKK
Coefficientsa
Model
R R Square Adjusted R Square
Std. Error of the Estimate
1 ,183a ,034 ,012 ,547592
a. Dependent Variable: Y.TKK
Lampiran 5. Analisis Jalur Komponen Bauran Pemasaran Terhadap Tingkat Kepuasan dan Jumlah Pembelian Konsumen Manisan Halua.
