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R L D c l a s s u n i v e r s i t y ,b e g i t u l a h s e b u a h b r a n d
y a n g k i n i d i j u a l o l e h s e j u m l a h p e r g u r u a n t i n g g i d i I n d o n e s i a . J u a l a n i n i s e m a -k i n d i g e n c a r k a n p e r g u r u a n t i n g g i k e t i k a m a s a p e n e r i m a a n m a h a s i s w a b a r u d i m u l a i , b a i k s a a t a w a l t a h u n m a u p u n p e r t e n g a h a n t a h u n .
O e n g a n b e r b a g a i c a r a , p e r g u r u a n t i n g g i p u n m e m b e b e r k a n p r e s t a s i y a n g p e m a h d i r a i h n y a d a l a m p e r i n g -k a t b a i -k t i n g k a t r e g i o n a l m a u p u n t i n g k a t i n t e m a s i o n a l . A d a p u l a d e -n g a -n p r o m o s i s e j u m l a h s a r a n a d a n p r a s a r a n a y a n g d i m i l i k i n y a , l a l u i t u m e n j a d i p e r t a n d a k a m p u s t e r s e b u t s u d a h d i k a t a k a n s e b a g a i w o r l d c l a s s u n i v e r s i t y .
S e j u m l a h p e r g u r u a n t i n g g i n e g e r i ( P T N ) d a n p e r g u r u a n t i n g g i s w a s t a ( P T S ) a k h i r n y a b e r l o m b a m e r a i h p r e d i k a t w o r l d c l a s s u n i v e r s i t y . T u -j u a n n y a , s e l a i n s e b u a h p r e s t i s e , -j u g a a d a l a h s e b u a h u p a y a m e n a r i k m i n a t c a I o n m a h a s i s w a u n t u k k u l i a h d i p e r g u r u a n t i n g g i ( P T ) .
A d a b e b e r a p a P T N y a n g m a s u k d a l a m j a j a r a n k a m p u s b e k e n d a n m a s u k k a t e g o r i d a l a m w o r l d c l a s s u n i -v e r s i t y h i n g g a s a a t i n i . P T N i t u y a k n i U n i v e r s i t a s I n d o n e s i a ( V I ) , U n i v e r s i -t a s G a d j a h M a d a ( U G M ) , d a n I n s -t i -t u -t T e k n o l o g i B a n d u n g ( I T B ) .
K e t i g a k a m p u s b e s a r t e r s e b u t t i a p t a h u n b e r k a l i - k a l i m a s u k d a l a m j a j a r a n 5 0 0 b e s a r p e r g u r u a n t i n g g i t e r b a i k d i d u n i a v e r s i W e b o m e t r i c s , s a l a h s a t u l e m b a g a p e m e r i n g k a t a n p e r g u r u a n t i n g g i d u n i a y a n g s u d a h d i a k u i p a d a s k a l a i n t e m a s i o n a l .
H a l i t u b e r b e d a d e n g a n P T S - P T S d i I n d o n e s i a y a n g h i n g g a k i n i b e l u m m a m p u m e n e m b u s 5 0 0 b e s a r p e r g u -• r u a n t i n g g i t e r b a i k d i d u n i a . H a n y a b e b e r a p a P T S b e s a r s a j a y a n g k i n i m u l a i b e r u s a h a m e n u j u j a j a r a n 5 0 0
p e r g u r u a n t i n g g i t e r b a i k d i d u n i a . K e n y a t a a n i n i t e n t u n y a b e r b e d a d e n g a n h a r a p a n p e m e r i n t a h y a n g m e n a r g e t k a n p a d a 2 0 2 5 s e b a g i a n b e s a r P T N d a n P T S s u d a h m e n j a d i
w o r l d c l a s s u n i v e r s i t y . A l a s a n n y a , d e -n g a -n w o r l d C l a s s u n i v e r s i t y i t u , b a n g s a I n d o n e s i a b i s a m e n j a d i b a n g s a y a n g b e r s a i n g d a l a m k a n c a h g l o b a l .
A l i h - a l i h m e m i k i r k a n w o r l d c l a s s u n i v e r s i t y , m e r e k a j u s t r u m a s i h m e m i k i r k a n k e b e r l a n g s u n g a n m e n -j a l a n k a n a k t i v i t a s b e l a j a r m e n g a j a r d i k a m p u s m e r e k a y a n g k e m b a n g k e m p i s . A p a l a g i , d i s a a t p e n e r i m a a n m a h a s i s w a b a r u , " s i k u t - s i k u t a n ' a n t a r a P T N d a n P T S m a s i h s e r i n g
t e r j a d i .
" S a y a t i d a k y a k i n , j i k a p a d a 2 0 2 5 s e b a g i a n b e s a r P T N d a n P T S d i I n -d o n e s i a m a s u k k a t e g o r i w o r l d c l a s s u n i v e r s i t y . P a l i n g - p a l i n g , c u m a 1 0 0 -a n p e r g u r u -a n t i n g g i s a j a y a n g m a s u k
w o r l d c l a s s u n i v e r s i t y d a r i 3 .1 0 0 p e r g u -r u a n t i n g g i y a n g a d a s a a t i n i ," k a t a K e t u a U m u m A s o s i a s i P e r g u r u a n T i n g g i S w a s t a I n d o n e s i a , S u h a r y a d i , d i J a k a r t a , S a b t u ( 1 4 / 8 ) .
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A k a r p e r m a s a l a h a n s e k a l i g u s k e n d a l a n y a , k a t a S u h a r y a d i , y a i t u k e t e k u n a n p e r g u r u a n t i n g g i d a l a m m e l a k u k a n r i s e t h i n g g a k i n i m a s i h
r e n d a h . F a k t a i n i m e n j a d i d i l e m a k e t i k a r i s e t m e n j a d i t o l o k u k u r p e r -g u r u a n t i n g g i u n t u k m e n g g a p a i
w o r l d c l a s s u n i v e r s i t y t e r s e b u t . R i s e t - r i s e t i t u p u n , j i k a s u d a h d i l a k u k a n , h a r u s d i p u b l i k a s i k a n m e l a l u i m a j a l a h - m a j a l a h s a i n s s k a l a i n t e m a s i o n a l a t a u p u n l e w a t j a r i n g a n d u n i a m a y a .
O e n g a n a d a n y a p u b l i k a s i i t u , m a k a b a n y a k t u l i s a n a t a u k a r y a i 1 m i a hp e r -g u r u a n t i n g g i b e r s a n g k u t a n d i s i t i r o l e h m a s y a r a k a t l u a s , d a l a m l i n g k u p g l o b a l .
K e r n u d i a n , k e n d a l a l a i n n y a y a k n i m a s i h s e d i k i t n y a p a k a r - p a k a r d a r i b e r b a g a i b i d a n g y a n g d i m i l i k i P T N d a n P T S " d i I n d o n e s i a . H a l i t u t e n t u m e n y u l i t k a n t i n g k a t p o p u l a r i t a s p e r -g u r u a n t i n -g -g i d i I n d o n e s i a . J i k a p u n a d a s a a t i n i , s e b a g i a n b e s a r m a s i h d i -d o m i n a s i o l e h P T N - P T N t e r k e m u k a s e p e r t i V I , V G M , d a n I T B .
Y a n g s e l a l u m e n j a d i k e n d a l a k l i s e y a k n i m i n i m n y a s a r a n a d a n p r a s a -r a n a y a n g d i m i l i k i p e -r g u -r u a n t i n g g i , s e r t a k e t e r b a t a s a n s u m b e r d a y a m a n u s i a ( S O M ) , b a i k d a r i s i s i p e n g -a j -a r -a n m a u p u n d a r i s i s i m a n a j e -m e n . P a d a h a l , w o r l d c l a s s u n i v e r s i t y
m e n s y a r a t k a n S O M y a n g s e i m b a n g a n t a r a s i s t e m b e l a j a r m e n g a j a r d a n m a n a j e m e n .
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Kliping Humas Unpad 2010
BAHAN PROMOSI: Predikat
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m a s i h m e n j a d i k e n d a l a , s a n g a t s u l i t s e k a l i b a g i p e r : g u r u a n t i n g g i m e -m a k s a k a n u n t u k m e n c a p a i k a t e g o r i
world class university
t e r s e b u t , " k a t a S u h a r y a d i y a n g j u g a R e k t o r U n i v e r -s i t a -s M e r c u B u a n a ( U M B ) J a k a r t a t e r s e b u t .G u n a m e r a i h
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i t u , d i b u t u h k a n k o m i t m e n p e m e -r i n t a h d a l a m m e m a j u k a n k u a l i t a s P T N d a n P T S s e c a r a b e r s a m a - s a m a . J a n g a n s a m p a i a d a i s t i l a h a n a k t i r i , d a l a m m e m a j u k a n p e r g u r u a n t i Q g g i . d i I n d o n e S i a .= -
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i t u d i d u k u n g d a n a s u b s i d i d a r i p e m e r i n t a h . A d a p u n P T S m e s t i b e k e r j a k e r a s m e n c a r i s u m b e r d a n a g u n a m e m a j u k a n k u a l i t a s P I S a g a r m a s u kworld class university.
S u h a r y a d i m e n g a t a k a n , s e h a r u s n y a h a r a p a n p e m e r i n t a h i t u d i w u j u d k a n d e n g a n s t r a t e g i j i t u s e p e r t i d i l a k u k a n o l e h p e m e r i n t a h C h i n a .
S t r a t e g i i t u , y a k n i t i d a k m e n d o -r o n g s e m u a P I N d a n P I S m a s u k
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C u k u p d e n g a n m e m i l a h - m i l a h , m a n a P L y a n g m a m -p u , p a l i n g s e r i u s , d a n b e r p o t e n s i b e s a r m a s u kworld class university.
J i k a s u d a h t e r p i l a h , P T i t u d i d o r o n g d e n g a n a n g g a r a n y a n g m e m a d a i d a n d i b e r i k a n t e n g g a t w a k t u a g a r t e r p a c u
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i t u . D e -n g a -n b e g i t u , a d a u -n s u r k e a d i l a -n d a r i p e m e r i n t a h g u n a m e m a j u k a n P I N d a n P I S d a l a m m e r a i hworld class
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i t u ." A d a p u n P T N d a n P T S y a n g n a n t i t i d a k m a m p u , c l a n t i d a k s e r i u s d a l a m m e n g g a p a i
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i t u , y a s u d a h , c u k u p u n t u k m e m e n u h i k e b u t u h a n S D M i n t e r n a l y a n g b e r k u a l i t a s s a j a . [ a d i , j a n g a n s e m u a p e r g u r u a n t i n g g i d i d o r o n g ,~ h a s i l n y a n i h i l , " W 1 p a r " S t : t -h a r y a d i . ( S - l )
