EXECUTIVE'S PERCEIVED STRATEGIC UNCERTAINTY AND ENVIRONMENTAL SCANNING PATTERN OF SMALL AND MIDDLE SERVICE FIRMS IN WEST SUMATERA.

(1)

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E)'FII'IIVE'SP'RCEIVEDSII{IIGTUN(IRTAINTY

AND

II{ViIONMINTAI,

SCANNB{G

PAIIBI'

OF

AMILL

AND IYIIDDLD

SERVTCE

FIiMI

IIi

fl!'[

IN'MAITRA

WENI

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to obtoh Bect.lor

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UNTVnRS]TV

(2)

o)Tempar/Tanssa

Lar

BukttnQg /15 Marer 193/ b) Nama oraiQTua DatusL'

s sos dan saddyas c) Fakurras Ekonon d) Juiusan Manat€n€i e) No 3P 04

r52 0340 ranssa Luus 26 iovenber 2003 _s)P,ed kal Lu us sansalMsn rskan

h)

F(

334

i) Lams srud : 1 rahun 2 Bu an h)Aranato€nsrra rab6k Parsrr

KecSa mpaLns Tanah Dara. Sumbar

ABSTRACT

Ths siudy €xamned trre relalonsrr p belw66n exaculv€'s psrc6plons of slral€sc lnc,ad:inly and

s rnab rY 1o _{Pradci an}.rsanizarons

hange oi 6i€fna forcos orcsnzalon s€n iha 6nvronm6ni lo deleopefiedve€sponselolhosochanqes.ndsiaysuryve nlrre,ulu.e Envronmenb sDsnnn9 s prc€qu ste ro. fornualriq efieci've bus ness slr.teq es n

€deviq.utsrardis

perrormne a sahple or 54 m

d

n wesi sumreE was lsed ro 1*r

hypolheses ro aied ro stategi. un.erl. nly and onv,onmonials€nnn

rhal seciors or rask €nvrcnnem

!

nced:inry Erher rhan secrDB of senera/r€mole

envronmenr

a nly s hislr a:€cutvss is Ep.ned

lGal€r irequency of s€nnno and broade. scope ol s€nnnq Execulves n hqh perform ns lrms eades Dn shaL manufacruriq

rrms n US and Niseda ro d€w co

rhasby

wenr Sadit Al)vts.t Dt B,"n sE, MBA

(3)

chrn-qcs. detrse c.npclilion.

lcrulrlxlloi

ol

drmlls.

dnirt.all\

driii,ig

mx

c6 atrd polit.altrrr.naintr.

B Llr c lrk tu{.tuhi: rim

lLl ihc

1,1

trobltmBacls.ound

hr d,c las 6\o de!ades. orerDl/rlions hxve e\pe.lenred r srift in bolh the.fte olchrnge rrJ the

dc!rec.lcra'Se

h \

\rift

G enc.gi'rg

tr.ic

asncd

.J

globilDarof and tc.hndlogi.i sdvrncenen Nhich

s

li',ked

r.

\.ci.nL

.\Friefred

a siliLJi.ad crargc a(

S!lrle\i,,3.r

l97g).

Chrg.

rtut

crv

tu

nctrr fo, .rgannrt ns .rcxrlig

i

\o,ld

trnc.

rni

rrd

unhNabe.

This lrrbulctrf

i'\Lb

lir\ n.$

irxrirrre rhe

LrDicrl \!h.,e 1lt lirrue

n

L,ex\i',,!l)

uivnonnc

Li crp$icRcll bl

irdlvlduar xnd gnLps n o'gaDi/r1 n\

d

hcing unc.drin. unnrcdi.hhLc xrd nt

sincc moi orcanizariotrs operare i', chaoric. comn c\. coflhs n-r. and

r

rb'qlUU\

(i\

mrnc

s.

r*le\ $

.piniTrtl.ml

.onunJn'n

Lcadcr can

fo .iscr

ianore uncetuifty and a$umc the r

o$afizaLons opcnre i'i

{rh

e en!i.!nnlent\ Th. enegi|3 _!obalrnarLetpla.e

ard

ft

_-qnNin! po{$

ofnr

hnsnel a.e

jN

tro olrhe

nrd)

lacroA rhrcateilig

rhe rodiri,inrl orgarizdiotrxl rh nkins thar

inrurs

on mrlins dehiled rhns.

clearl) defiringjrbtosCoisbilrics afd neet rg [FliLLl! e{rbLished obredive\

MILIK

I

IOT

PFNPUS'i-AKAAN

(4)

lnvnoiDerhl

uircdi

)

n

i|rblif

o

prcrlicr

M

or!

iiAlior s cn\nonmun (Mllllkcr. 1987: Nrrt

d

rl. l0(r0l ll0her & r-)alr (1937). r dll.trnrr

.r*{ed

[

]

LrcL ol inrn.marn, lbotrL

or!1

/lho,. xcliri{ir\

Md Ly$tr in rhc

To urde'nrnd d,r d,ansc ol c\rcmL hrccs. o'crDiTation\

{ri r

enrnonmenl

{

rlmt rlret mat

dc(o0

cltdyc

rcsponscs Nhich scurc or

inp.ole thc; pornion ir rlre turure I hlr slan

if

ordel 10 !!oid surp. ses. idcnt

lt

rhre

rand.pNrrnnl.\.

grin.o,rpcrntrc

rhrnhg!.

rnd np.$e loD-( Lenn ,J

+.nj.rn

0hfning lStrton.

1933).Torh..\i.

1rhd

rr

orgrniz n,n\xbllLt trr

.da|

r.

irs outsiJe efvnonfrenl

i\

deEnd\ on [nosing

xid

i'norproLing Lh!

c\Lurnrl

lhrilcs

rld

rrc rr[ing

rre.

environD]cnral lcrnning con{ltuts a

p.imxr] modr ol oerf

tarom

lem

ig

(( h.o.

l00li

ritidne

{antrir!.rdr

ntr

1 ,

r' i ..

...

.

1

l. ....1 14 -

trl'

n.lir

nxi..

(11.. 1000

rl7)

i,pplc6.

.o'np.riro6.

1!dwn.3\

c..foD,i..

.r!)

i,,

\c!u'rl

\rr)r.

Tlru\ Dxj s.rr nre e,rnofDrcnl di.cdl)

o.l.rn

lioh

olltA

ni d,u or-rrnizalnn.

lltj

Jnr]

iNrerse rnd de.rca\c thc ftqL'cnct nirl, \hich thcr s(rn. and rhcr- nar

\d.(

.noi!lnlonnaroi

Nde\ aDd.hannc s.

Ther.,deDcr

r lItsr

olcnrnonn,eflal \canning Lliatcoiductd hl

mrnrler(inllucic.d

b] nrerp.teDtnn,rbotrt

eveloliare!ic

utrenaiftr atrd

(5)

Thc

rim

ol

lhn

reserrch 10

idrciilarc

rhc c\cculi\c

r

pcrlliled $alegic trncenainrJ

.id

cnv r.nrncntr scann n-q

pr

.fl'

ol scNic.

i'

tr{rj_ iil

Wci

S0muretu.

Thi\

oscarch aho $nJrcteJ

b

e\mine

rhc

lilf€reile.f

cxcc(ire

scannin-! bchrvio.

sirh

diilireDr

i.vel

.l

pefteived nrarcgic

uncenainrv. lhe dillcrcnocs

.l

s..n,if!

a

irnier heNeen

hi.eher

ld*cr

|ln.nnafuc I m\ a .o c.rm n!Ll.

hc'e'."

1' J

'1.".

l'{.\. ... 1 clicc -1

Wcnl Sumarcn pcrccivcd dillcrtnl

lclcl

ol

trdccdain\

oi

scv.n scctos

ol

envir.nm.nr Nirh

nnulidu'

ig

tirms

Th\

i\

cau\cd

br

crch

\cdor ol

cnrndnm. fcdrc dillcEtrl levcL.l trnceiairll of d

ni'en

i'ldtr{',a SechG i,, hsk env n,nmcnr crcarc gr.dcr

p.r!.]!.d

jialclLc troccnaidr

rlln

\ccloA

i"

gcnc.a

cfv;.n

cnr bccausc

Iskctr! ro

netrrhrsdn.di'nprurt]orguiaLior

Rr\cd on

rh(

inrai!dioi

and anal!ss. licquenc! olscrnfins rnd scop.ofscantrirg posnveL! re rted to rhe lc!clolperueived irdlegic rnccn{Lnty.

lligl,er leleL!luDrenrinry.

c\cr

ivcs $iLl $an cfvirrfncnl Dxtr li.qucni afd bFad$ Lrccurives olhlgher _{I)errirnnaf.e}in ns scan etrrirotrm.fr

(6)

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lr0

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l.

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\e\

. cr\cr.

Llcikov.

rr

S. (l1r'r7).

Snr!!i(

r

LtrLr

\

d.lotru

t?t|tl

\urqE

t]t{

L!! lt ttit tiral ]411tu\ ot nonir! hhurrr"

\tltnrn

,rr,Lrx1,,.,/

/,r,k/.

Vol !3. pp 137

l0l

Cmg.

V

K.

U'alcs.

B.,^..

Prcn.

R

L

l)0Al). (ltnt

r\c

^!

'Llrrnry

t"1lh

:t\ t

rm

nknntl thlrtt^

1 atul t tjtdttitrl

.litrt

t\!7,rnttu?

Srtr1gn

Vo

lq.',rrl,r

rl. Vul

lt.

pp 725.7t4 Ilanhrnk.

DC

( 932)

tanrnrnDt(

r

\1tttn!rnnat4nt:ttonl

rt (:4'

Sn

*it

ltt.trq.)t

hi .,

"r'na! , \ o.1. nD. 159 71.

llorgh.

J. R.. white.

V r.

(2001)

&.,,t,!

d.ti,"\

aLd

. \itr

ht.ridl

dt n^ : t!dh!l,! itn,,trliD lit trrt(ln (L(^il, l|ire

.

\1.,uja.nitn1tutir)n

aa.

tl73

7t)1

rdra. reLfi. (2001).

,q,,6r,(,r

.trrn

harkrl.ltn

notui!

tL,t!ur

P,rru\i

t.ntmhd."

rrantldkh .h

/lkn,

Fakuhs tkonoml

llnllcsn.s

Nrr!

rt( .

ste\!n.

\!.H.

xid

S\rc..

R

I1AAA).

ht\ru,tt"L --

nni,ry