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(1)

Chapter 8

Strategic Planning

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(2)

Nature of Strategic Planning

• Relation to Strategy Formulation • Evolution of Strategic Planning

• Benefits and Limitation of Strategic Planning

(3)

Analyzing Proposed New Programs

• Capital Investment Analysis

– Rules

– Avoiding Manipulation – Models

(4)

Analyzing Ongoing Programs

• Value Chain Analysis

– Linkages with suppliers – Linkages with customers

– Process linkages within the value chain of the firm

(5)

The Strategic Planning Process

• Reviewing and updating the strategic plan • Deciding on Assumptions and Guidelines • First Iteration of the Strategic Plan

• Analysis

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