Digital Life 3FYN vUI.compressed

(1)

Indonesia Digital Life – 3YFN

May, 2016

Alexander Rusli

(2)

Indonesia digital landscape in 2016

ACTIVE

INTERNET USER

MEDIA ACCOUNT

ACTIVE SOCIAL

SOCIAL ACCOUNT

ACTIVE MOBILE

MOBILE INTERNET

PENETRATION

AVERAGE SPENDING TIME

ON MOBILE INTERNET

88.1

MILLION

79.0

MILLION

66.0

MILLION

25%

3H 30M

AVERAGE DAILY TIME SPENT ON INTERNET

(NORMALIZED BY AVERAGE GLOBAL NET

CONNECTION SPEED)

Source: we are social, Nielsen

TOP10 APPS

Rank App

Genre

1

Blackberry Messenger

Chat/VOIP

2

LINE

Chat/VOIP

3

Facebook

Social Networking

4

WhatsApp Messenger

Chat/VOIP

5

Google Chrome

Browsers

6

Clash of Clans by Supercell Strategy Games

7

Instagram

Multimedia

8

UC Browser

Browsers

9

YouTube

Multimedia

INDONESIA

4H 50M

AVG GLOBAL

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Digital way of life

Update status Video streaming Online game Got LBS notification Browsing using Home Broadband Catching ride home with friends Checking traffic and Navigate Retrieve files from Cloud

Lunch : Post on Socmed Reading Media Online Start campus/office activity using LAN Check email, instant messaging Auto updates on Apps store using Wifi Connection

Listening to Music

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Today….

Adapted from Collaborative Lab

ON-DEMAND ECONOMY

Platforms that directly match

customer needs with

providers to immediately

deliver good and services

SHARING ECONOMY

An economic system based

on sharing underused assets

or services, for free or fore a

fee, directly from individuals.

COLLABORATIVE ECONOMY

An economic system of

decentralized networks and

marketplaces that unlocks the

value of underused assets by

matching need and haves, in

ways that bypass traditional

middlemen.

COLLABORATIVE CONSUMPTION

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2014

2015

2016

Smart Device

_ 60:40 on smart device_{4G device expensive} _ More than 60% of new device_{4G devices < Rp1mn}  No smartphone sold without 4G _capability

Network

 3G4G at 900MHz (end of 2014)

 Not many FTTX players

 4G at 1800MHz

 More FTTX players (fix broadband)

 More 4G cities/extensive/dense

 Extended Network Sharing

 More 2G frequency allocated for 4G (faster)

Regulatory

(Telco & Industry)

Foreign investment negative list on e-commerce

 Local content for smart devices (TKDN)

 Start building cheaper infrastructure

 Better e-commerce regulation

 OTT? Blocking Netflix

 Infra-sharing? Spectrum Sharing?

Apps



Investor

_ Local family office angel_{Limited investor}

 A lot of ‘stupid money’

 Financial investor (VC/PE)

 International/local

 More VCs

 More ‘smart money’

 More incubators

 More global funding

 Financial investor



Developer

 Lack of developer  Shortage of UI/UX data analytics  Data Analytics



Ideas

 Mainstream ideas (Chatting/Social _{media/Banking)}  Local problems started (Go-jek, _Qlue) _ More local problem apps_{Payment apps}

Digital Maturity

 Simple daily apps2 hours/day with total data

consumption of 2-3GB/month/user

 Higher awareness

 4-5 hours/day with total data consumption of 6-7GB/month/user

 Better payment options

 Logistics solution in place

 Data consumption > 10GB/month/user

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Big Data Analytic

Enabling technology of digital style

Shopping

Advertising

Surveillance

Trading

Travelling

Information Exchange

Payment

ERP

Banking

Cloud Storage

Training

m-health

Logistic

Music

Insurance

Tracking

Education

Entertainment

Financing

Market requires comprehensive, simpler & faster solutions

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The existing value chain: collapsed!

5

INTER BANK ACCOUNT

TRANSACTION JOURNEY

Yesterday

Today

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3YFN – major drivers of changes

70% smart

phone

penetration in

the market

120mn using

mobile

messenger

95mn people

using mobile map

services (LBS)

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3YFN – major implications

7

90mn people

using mobile

entertainment

85mn people using

m-commerce and

60% of them on

financial services

At least 10 unicorns

40% of apps are

local

daily messages/ads

200-250 number of

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Your refrig tell you that you run out of veggie – auto refill Wake up call!!! Time to spend 200kal

Automatic recording your favorite soccer match

Notification that your kids arrived at school

Preparing breakfast got reminder to take your daily pill

Things to do list from office

Dinner with family – video call with your mom

Pick up kids at school

Booking movie ticket Grab your veggie

otw home

Watch the movie in theater with your spouse

Con call with your clients

Get the kids to the bed

Watching your kids at school

Preparing dinner – reminder on # of kal

Watching favorite channel

3YFN

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Indosat Ooredoo is consistently developing the basic

platform, incubating and maintaining partnership to provide

digital ecosystem

9

Mobile Financial

Services

e-commerce

mobile ads M2M platform

Entertainment Shopping Cloud storage

Billing

Develop

Incubate

Partnership

Ads Platform

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What about you?

Closing

Openness to

newer ways of

interaction

Finding

opportunities in

digital world

Be digital

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