REFERENCE
Aristotle, et all. 1954. The Rhetoric and the poetics of Aristotle. New York: Random House
A’yun, Zainiah. 2008. Techniques of Persuasion Used in Advertisements Presented by SCTV Presenters. Malang: FIB.
Bormann, G.Ernes, Nancy C. 1991. Retorika Suatu Pendekatan Terpadu. Jakarta: Airlangga Press
Brannstrom, Magnus. 2016. Oriflame Catalogue. Retrieved from
(November 2016)
Brierley, Sean. 2005. The Advertising Handbook. London: Routledge
Bungin, Burhan. 2001. Metodologi Penelitian Sosial: Format - Format Kuantitatif dan Kualitatif. Surabaya: Airlangga Unversity Press.
Cook, Guy.1983. “The Discourse Of Advertisement”. London: Rouledge.
Freitas, Elsa S.L. 2008. “Taboo in advertising”. Amsterdam: John benjamins Publishing Company.
Hamidi. 2008. Metode Penelitian Kualitatif. Malang: UMM Press.
Kazmi, S. H. H. and Satish K Batra. 2004.Advertising and Sales Promotion. New Delhi: Excel Books.
Kinneavy, J., L. 1971. “A Theory of Discourse: The Aims of Discourse”. New York: W. W. Norton Company.
Lakhani, Dave. 2005. “Persuasion The Art Of Getting What You Want”. London: John Wiley & Sons
Lane, W.R., et al. 2011. Klepper’s Advertising Procedure (18ed). Upper Saddle River, NJ: Prentice Hall
Larson, C. U. (1986). Persuasion: reception and responsibility (4th ed., International ed.). Australia; United Kingdom: Wadsworth / Cengage Learning.
Larson, C. U. (2013). Persuasion: reception and responsibility (11th ed., International ed.). Australia; United Kingdom: Cengage Learning.
Miles, Huberman and Sandana. 2014. Qualitative Data Analysis: A sourcebook of New methods. Third Edition: USA: Sage Publications
Moleong, J. L. 2004. Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.
Muchtar, Muhizar, et al. 2012. Pedoman Penulisan Skripsi.Medan : FIB USU.
Pearson, Judy C, et al. 2003. ‟Human Communication”. New York: McGraw-Hill Companies
Purwati, Endang. 2009. A Discourse Analysis of Persuasion in Celular Card on Banner Advertisement. Malang : FIB