68
LAMPIRAN
Kuesioner Penelitian
Responden yang saya hormati,
Saya, Luthfan Hanif Santora, Mahasiswa Program Studi Manajemen Fakultas Ekonomi &
Bisnis Universitas Katolik Soegijapranata. Pada saat ini, saya sedang mengadakan
penelitian mengenai “
Faktor-faktor yang Mendorong Konsumen Muda di Kota Semarang
untuk Berpindah Merek dari BlackBerry ke
Smartphone
Merek Lain”.
Untuk
mendapatkan data dan hasil penelitian, saya membutuhkan kesediaan Anda untuk mengisi
kuesioner ini. Anda dimohon agar membaca dengan cermat dan teliti setiap pertanyaan
sebelum Anda mengisinya, dan kejujuran dari jawaban Anda akan sangat saya hargai.
Semua informasi responden dalam kuesioner akan dirahasiakan dan hanya akan
digunakan untuk kepentingan akademis. Atas bantuan Anda, saya ucapkan terima kasih.
BAGIAN I: Berilah tanda silang (X) pada jawaban yang anda anggap paling sesuai.
Nama
=
1.
Apakah Anda pernah berpindah merek
smartphone
dari BlackBerry ke merek lain?
Pernah
Belum pernah
2.
Smartphone
BlackBerrytipe apa yang terakhir kali Anda gunakan?
Curve
3. Kapan terakhir kali Anda mengunakan
smartphone
Blackberry?
< 1 bulan yang
lalu
1-3 bulan yang
lalu
69
4. Berapa lama Anda menggunakan
smartphone
BlackBerry?
< 6 bulan
6-12 bulan
> 1 tahun
5. Merek
smartphone
apa yang Anda pilih saat beralih merek dari BlackBerry?
Apple
BAGIAN II: Berilah tanda silang (X) pada kolom jawaban yang tersedia.
74
2.
Uji Reliabilitas
Case Processing Summary
N %
Cases Valid 110 100.0
Excludeda 0 .0
Total 110 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
76
4.
Analisis Faktor
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .636
Bartlett's Test of Sphericity Approx. Chi-Square 461.689
df 153
Sig. .000
Uji Anti-image Correlation ke-1
Anti-image Matrices
X1 X2 X3 X4 X5 X6 X7 X8 X9 X10 X11 X12 X13 X14 X15 X16 X17 X18 X19 X20 X21 X22
Anti-image Covariance X1 .415 -.284 .046 -.069 -.002 .058 -.040 .095 .009 -.026 -.036 .082 -.012 .011 -.035 .037 .055 .022 -.024 .061 -.086 .011
X2 -.284 .384 -.016 .042 .030 -.088 .087 -.109 -.020 .030 .000 -.160 -.036 .009 .037 -.008 -.066 -.020 .025 -.013 .064 -.107
X3 .046 -.016 .689 -.055 -.072 -.067 .001 -.166 -.069 .055 -.088 .031 .001 .004 .045 -.059 -.012 .003 .056 -.038 -.145 .080
X4 -.069 .042 -.055 .638 -.127 -.071 -.131 .022 .049 .000 -.032 -.005 -.126 .053 -.007 .016 -.091 -.013 .011 .049 .074 -.142
X5 -.002 .030 -.072 -.127 .607 -.066 .050 -.219 -.061 .028 -.122 -.019 -.067 -.079 -.006 .017 -.043 -.008 .057 .012 -.006 -.017
X6 .058 -.088 -.067 -.071 -.066 .605 -.232 .124 -.040 .004 .038 .116 -.092 -.146 .013 .026 .041 .101 -.045 .059 -.151 -.067
X7 -.040 .087 .001 -.131 .050 -.232 .590 -.109 .021 -.031 -.090 -.179 -.022 .024 .017 -.027 .007 -.071 .053 -.054 .093 -.013
X8 .095 -.109 -.166 .022 -.219 .124 -.109 .603 .045 -.038 -.028 -.008 .048 .031 -.018 .015 .105 -.004 -.134 .014 .047 .029
X9 .009 -.020 -.069 .049 -.061 -.040 .021 .045 .210 -.179 .081 -.041 .005 .036 .025 -.046 .063 -.045 -.008 .007 .041 .046
X10 -.026 .030 .055 .000 .028 .004 -.031 -.038 -.179 .212 -.070 .013 -.023 -.019 -.043 .064 -.059 .005 -.024 -.022 -.016 -.046
X11 -.036 .000 -.088 -.032 -.122 .038 -.090 -.028 .081 -.070 .665 -.046 -.014 -.065 .042 .003 .060 -.033 -.090 -.129 .035 -.006
77
X13 -.012 -.036 .001 -.126 -.067 -.092 -.022 .048 .005 -.023 -.014 .058 .613 .147 -.061 -.030 -.031 .027 -.032 -.217 .074 .211
X14 .011 .009 .004 .053 -.079 -.146 .024 .031 .036 -.019 -.065 -.047 .147 .738 -.074 -.003 -.133 -.036 .055 -.153 .075 .131
X15 -.035 .037 .045 -.007 -.006 .013 .017 -.018 .025 -.043 .042 -.044 -.061 -.074 .255 -.197 .006 .043 -.046 .063 .009 -.037
X16 .037 -.008 -.059 .016 .017 .026 -.027 .015 -.046 .064 .003 .026 -.030 -.003 -.197 .252 -.013 -.042 -.043 -.032 -.023 -.058
X17 .055 -.066 -.012 -.091 -.043 .041 .007 .105 .063 -.059 .060 .032 -.031 -.133 .006 -.013 .554 -.243 -.156 -.029 -.123 .033
X18 .022 -.020 .003 -.013 -.008 .101 -.071 -.004 -.045 .005 -.033 .015 .027 -.036 .043 -.042 -.243 .669 .017 .082 -.123 -.048
X19 -.024 .025 .056 .011 .057 -.045 .053 -.134 -.008 -.024 -.090 -.099 -.032 .055 -.046 -.043 -.156 .017 .691 .031 -.018 .038
X20 .061 -.013 -.038 .049 .012 .059 -.054 .014 .007 -.022 -.129 -.028 -.217 -.153 .063 -.032 -.029 .082 .031 .668 -.084 -.201
X21 -.086 .064 -.145 .074 -.006 -.151 .093 .047 .041 -.016 .035 -.070 .074 .075 .009 -.023 -.123 -.123 -.018 -.084 .729 -.054
78
X17 .115 -.144 -.019 -.153 -.075 .071 .013 .181 .186 -.173 .099 .050 -.053 -.209 .015 -.035 .590a -.399 -.252 -.047 -.194 .056 X18 .042 -.039 .005 -.020 -.012 .159 -.113 -.006 -.120 .013 -.050 .021 .042 -.051 .105 -.103 -.399 .618a .026 .123 -.176 -.073 X19 -.044 .048 .082 .016 .088 -.069 .083 -.208 -.021 -.063 -.133 -.137 -.049 .078 -.111 -.102 -.252 .026 .737a .046 -.025 .056 X20 .116 -.026 -.057 .076 .019 .093 -.086 .023 .019 -.057 -.193 -.039 -.340 -.218 .154 -.079 -.047 .123 .046 .556a -.121 -.304 X21 -.156 .121 -.205 .108 -.008 -.228 .141 .071 .106 -.040 .050 -.094 .111 .103 .021 -.054 -.194 -.176 -.025 -.121 .512a -.079 X22 .021 -.214 .119 -.220 -.027 -.106 -.022 .047 .124 -.123 -.009 .090 .334 .190 -.090 -.143 .056 -.073 .056 -.304 -.079 .447a a. Measures of Sampling
Adequacy(MSA)
Uji Anti-image Correlation ke-2
Anti-image Matrices
X1 X2 X3 X4 X5 X6 X7 X8 X9 X10 X11 X12 X13 X14 X15 X16 X17 X18 X19 X20 X21
Anti-image Covariance X1 .415 -.296 .045 -.070 -.002 .060 -.040 .094 .008 -.026 -.036 .081 -.017 .009 -.035 .039 .055 .023 -.024 .071 -.086
X2 -.296 .403 -.003 .020 .028 -.105 .089 -.110 -.013 .024 -.001 -.158 -.001 .034 .033 -.018 -.064 -.029 .033 -.053 .058
X3 .045 -.003 .698 -.040 -.071 -.060 .003 -.172 -.077 .063 -.089 .023 -.028 -.012 .050 -.054 -.016 .009 .053 -.015 -.141
X4 -.070 .020 -.040 .671 -.137 -.091 -.141 .030 .063 -.012 -.035 .009 -.095 .089 -.016 .004 -.088 -.025 .020 .007 .066
X5 -.002 .028 -.071 -.137 .607 -.068 .050 -.219 -.061 .027 -.123 -.017 -.069 -.078 -.007 .015 -.043 -.009 .058 .007 -.007
X6 .060 -.105 -.060 -.091 -.068 .611 -.236 .129 -.036 -.001 .038 .125 -.081 -.139 .009 .021 .045 .098 -.041 .043 -.160
X7 -.040 .089 .003 -.141 .050 -.236 .590 -.109 .022 -.032 -.090 -.180 -.020 .028 .017 -.028 .008 -.072 .054 -.064 .092
X8 .094 -.110 -.172 .030 -.219 .129 -.109 .604 .044 -.036 -.028 -.011 .044 .026 -.017 .018 .104 -.002 -.137 .026 .050
X9 .008 -.013 -.077 .063 -.061 -.036 .022 .044 .213 -.181 .083 -.046 -.011 .028 .029 -.043 .062 -.043 -.011 .024 .046
X10 -.026 .024 .063 -.012 .027 -.001 -.032 -.036 -.181 .215 -.072 .018 -.010 -.010 -.047 .062 -.058 .001 -.022 -.040 -.020
X11 -.036 -.001 -.089 -.035 -.123 .038 -.090 -.028 .083 -.072 .666 -.046 -.014 -.066 .042 .003 .061 -.034 -.090 -.144 .035
79
X14 .009 .034 -.012 .089 -.078 -.139 .028 .026 .028 -.010 -.066 -.062 .122 .765 -.070 .009 -.146 -.027 .050 -.128 .090
X15 -.035 .033 .050 -.016 -.007 .009 .017 -.017 .029 -.047 .042 -.041 -.056 -.070 .257 -.206 .008 .041 -.045 .058 .006
X16 .039 -.018 -.054 .004 .015 .021 -.028 .018 -.043 .062 .003 .032 -.013 .009 -.206 .258 -.010 -.048 -.040 -.057 -.029
X17 .055 -.064 -.016 -.088 -.043 .045 .008 .104 .062 -.058 .061 .029 -.047 -.146 .008 -.010 .556 -.243 -.159 -.020 -.122
X18 .023 -.029 .009 -.025 -.009 .098 -.072 -.002 -.043 .001 -.034 .020 .048 -.027 .041 -.048 -.243 .672 .020 .075 -.128
X19 -.024 .033 .053 .020 .058 -.041 .054 -.137 -.011 -.022 -.090 -.104 -.050 .050 -.045 -.040 -.159 .020 .693 .047 -.015
X20 .071 -.053 -.015 .007 .007 .043 -.064 .026 .024 -.040 -.144 -.009 -.189 -.128 .058 -.057 -.020 .075 .047 .736 -.112
80
X19 -.046 .062 .076 .030 .090 -.063 .085 -.211 -.028 -.057 -.132 -.143 -.072 .068 -.106 -.096 -.256 .030 .734a .066 -.021 X20 .128 -.098 -.022 .009 .011 .064 -.097 .039 .060 -.100 -.206 -.012 -.265 -.171 .133 -.130 -.032 .106 .066 .621a -.152 X21 -.155 .107 -.197 .093 -.010 -.238 .140 .075 .117 -.050 .050 -.087 .146 .120 .014 -.066 -.191 -.182 -.021 -.152 .478a a. Measures of Sampling
Adequacy(MSA)
Uji Anti-image Correlation ke-3
Anti-image Matrices
X1 X3 X4 X5 X6 X7 X8 X9 X10 X11 X12 X13 X14 X15 X16 X17 X18 X19 X20 X21
Anti-image Covariance X1 .873 .090 -.116 .040 -.037 .055 .031 -.003 -.017 -.078 -.080 -.038 .070 -.022 .053 .017 .003 .000 .068 -.091
X3 .090 .699 -.040 -.071 -.064 .004 -.182 -.077 .063 -.089 .024 -.028 -.012 .051 -.054 -.017 .009 .053 -.016 -.142
X4 -.116 -.040 .672 -.139 -.090 -.150 .037 .064 -.013 -.035 .019 -.095 .088 -.017 .005 -.087 -.023 .019 .009 .063
X5 .040 -.071 -.139 .609 -.064 .045 -.223 -.060 .025 -.123 -.007 -.069 -.081 -.009 .017 -.039 -.007 .056 .011 -.011
X6 -.037 -.064 -.090 -.064 .640 -.231 .111 -.041 .005 .039 .096 -.085 -.137 .019 .017 .030 .095 -.034 .031 -.153
X7 .055 .004 -.150 .045 -.231 .610 -.092 .026 -.039 -.093 -.163 -.021 .021 .010 -.025 .023 -.068 .049 -.055 .083
X8 .031 -.182 .037 -.223 .111 -.092 .636 .043 -.032 -.030 -.062 .046 .038 -.009 .014 .092 -.010 -.135 .012 .070
X9 -.003 -.077 .064 -.060 -.041 .026 .043 .214 -.182 .083 -.056 -.011 .029 .030 -.044 .061 -.044 -.010 .022 .049
X10 -.017 .063 -.013 .025 .005 -.039 -.032 -.182 .216 -.072 .030 -.010 -.012 -.049 .064 -.056 .003 -.024 -.037 -.024
X11 -.078 -.089 -.035 -.123 .039 -.093 -.030 .083 -.072 .666 -.051 -.014 -.066 .043 .003 .062 -.034 -.090 -.145 .035
X12 -.080 .024 .019 -.007 .096 -.163 -.062 -.056 .030 -.051 .831 .045 -.054 -.031 .027 .005 .009 -.100 -.033 -.047
X13 -.038 -.028 -.095 -.069 -.085 -.021 .046 -.011 -.010 -.014 .045 .690 .123 -.056 -.013 -.048 .048 -.050 -.191 .105
X14 .070 -.012 .088 -.081 -.137 .021 .038 .029 -.012 -.066 -.054 .123 .768 -.074 .011 -.144 -.025 .047 -.125 .087
X15 -.022 .051 -.017 -.009 .019 .010 -.009 .030 -.049 .043 -.031 -.056 -.074 .260 -.207 .013 .044 -.048 .064 .002
X16 .053 -.054 .005 .017 .017 -.025 .014 -.044 .064 .003 .027 -.013 .011 -.207 .258 -.013 -.050 -.039 -.060 -.026
81
X18 .003 .009 -.023 -.007 .095 -.068 -.010 -.044 .003 -.034 .009 .048 -.025 .044 -.050 -.253 .675 .023 .072 -.126
X19 .000 .053 .019 .056 -.034 .049 -.135 -.010 -.024 -.090 -.100 -.050 .047 -.048 -.039 -.157 .023 .696 .053 -.020
X20 .068 -.016 .009 .011 .031 -.055 .012 .022 -.037 -.145 -.033 -.191 -.125 .064 -.060 -.030 .072 .053 .743 -.107
X21 -.091 -.142 .063 -.011 -.153 .083 .070 .049 -.024 .035 -.047 .105 .087 .002 -.026 -.116 -.126 -.020 -.107 .742 Anti-image Correlation X1 .519a .115 -.151 .054 -.050 .076 .041 -.008 -.040 -.102 -.094 -.049 .086 -.047 .111 .024 .003 .000 .084 -.113 X3 .115 .648a -.058 -.109 -.096 .006 -.273 -.200 .163 -.130 .032 -.041 -.016 .120 -.127 -.027 .013 .076 -.022 -.198 X4 -.151 -.058 .691a -.218 -.137 -.235 .057 .168 -.034 -.052 .025 -.139 .122 -.042 .011 -.140 -.035 .027 .013 .090 X5 .054 -.109 -.218 .726a -.102 .074 -.358 -.166 .070 -.193 -.009 -.107 -.119 -.023 .043 -.067 -.011 .087 .017 -.017 X6 -.050 -.096 -.137 -.102 .601a -.369 .174 -.112 .015 .060 .132 -.127 -.195 .046 .042 .050 .144 -.052 .045 -.222 X7 .076 .006 -.235 .074 -.369 .683a -.148 .071 -.108 -.146 -.228 -.032 .031 .025 -.064 .040 -.107 .075 -.081 .123 X8 .041 -.273 .057 -.358 .174 -.148 .587a .115 -.085 -.045 -.086 .069 .054 -.021 .035 .154 -.016 -.203 .018 .102 X9 -.008 -.200 .168 -.166 -.112 .071 .115 .492a -.846 .221 -.133 -.029 .072 .128 -.187 .176 -.115 -.026 .056 .122 X10 -.040 .163 -.034 .070 .015 -.108 -.085 -.846 .526a -.191 .070 -.026 -.030 -.209 .269 -.159 .008 -.062 -.093 -.059 X11 -.102 -.130 -.052 -.193 .060 -.146 -.045 .221 -.191 .696a -.068 -.020 -.092 .103 .007 .100 -.051 -.133 -.207 .050 X12 -.094 .032 .025 -.009 .132 -.228 -.086 -.133 .070 -.068 .654a .060 -.067 -.068 .059 .007 .012 -.131 -.042 -.060 X13 -.049 -.041 -.139 -.107 -.127 -.032 .069 -.029 -.026 -.020 .060 .743a .169 -.133 -.030 -.077 .071 -.072 -.267 .147 X14 .086 -.016 .122 -.119 -.195 .031 .054 .072 -.030 -.092 -.067 .169 .567a -.166 .025 -.218 -.035 .065 -.166 .115 X15 -.047 .120 -.042 -.023 .046 .025 -.021 .128 -.209 .103 -.068 -.133 -.166 .558a -.800 .034 .105 -.113 .145 .004 X16 .111 -.127 .011 .043 .042 -.064 .035 -.187 .269 .007 .059 -.030 .025 -.800 .555a -.035 -.119 -.092 -.136 -.060 X17 .024 -.027 -.140 -.067 .050 .040 .154 .176 -.159 .100 .007 -.077 -.218 .034 -.035 .614a -.409 -.250 -.046 -.179 X18 .003 .013 -.035 -.011 .144 -.107 -.016 -.115 .008 -.051 .012 .071 -.035 .105 -.119 -.409 .616a .033 .101 -.178 X19 .000 .076 .027 .087 -.052 .075 -.203 -.026 -.062 -.133 -.131 -.072 .065 -.113 -.092 -.250 .033 .749a .073 -.027 X20 .084 -.022 .013 .017 .045 -.081 .018 .056 -.093 -.207 -.042 -.267 -.166 .145 -.136 -.046 .101 .073 .641a -.144 X21 -.113 -.198 .090 -.017 -.222 .123 .102 .122 -.059 .050 -.060 .147 .115 .004 -.060 -.179 -.178 -.027 -.144 .511a a. Measures of Sampling
82
Uji Anti-image Correlation ke-4
Anti-image Matrices
X1 X3 X4 X5 X6 X7 X8 X10 X11 X12 X13 X14 X15 X16 X17 X18 X19 X20 X21
Anti-image Covariance X1 .873 .093 -.118 .040 -.038 .056 .032 -.070 -.081 -.082 -.038 .071 -.022 .054 .018 .002 .000 .068 -.092
X3 .093 .728 -.018 -.100 -.083 .014 -.176 -.009 -.064 .004 -.034 -.002 .066 -.075 .006 -.007 .052 -.008 -.132
X4 -.118 -.018 .691 -.129 -.080 -.164 .026 .149 -.064 .037 -.094 .082 -.028 .019 -.111 -.011 .022 .003 .051
X5 .040 -.100 -.129 .626 -.079 .054 -.220 -.093 -.108 -.023 -.074 -.076 .000 .005 -.023 -.020 .055 .018 .003
X6 -.038 -.083 -.080 -.079 .648 -.230 .122 -.106 .059 .088 -.088 -.133 .025 .009 .044 .089 -.037 .036 -.148
X7 .056 .014 -.164 .054 -.230 .613 -.099 -.062 -.109 -.160 -.020 .018 .007 -.021 .017 -.064 .050 -.058 .079
X8 .032 -.176 .026 -.220 .122 -.099 .644 .016 -.049 -.053 .049 .032 -.015 .024 .084 -.002 -.135 .008 .062
X10 -.070 -.009 .149 -.093 -.106 -.062 .016 .761 -.006 -.064 -.068 .044 -.085 .095 -.012 -.121 -.114 -.064 .063
X11 -.081 -.064 -.064 -.108 .059 -.109 -.049 -.006 .700 -.031 -.010 -.082 .033 .022 .041 -.018 -.091 -.163 .018
X12 -.082 .004 .037 -.023 .088 -.160 -.053 -.064 -.031 .846 .043 -.047 -.024 .017 .022 -.002 -.104 -.028 -.035
X13 -.038 -.034 -.094 -.074 -.088 -.020 .049 -.068 -.010 .043 .691 .125 -.056 -.016 -.046 .047 -.051 -.191 .109
X14 .071 -.002 .082 -.076 -.133 .018 .032 .044 -.082 -.047 .125 .772 -.080 .018 -.158 -.019 .049 -.130 .082
X15 -.022 .066 -.028 .000 .025 .007 -.015 -.085 .033 -.024 -.056 -.080 .264 -.212 .005 .052 -.048 .062 -.005
X16 .054 -.075 .019 .005 .009 -.021 .024 .095 .022 .017 -.016 .018 -.212 .268 .000 -.062 -.043 -.057 -.017
X17 .018 .006 -.111 -.023 .044 .017 .084 -.012 .041 .022 -.046 -.158 .005 .000 .584 -.251 -.159 -.037 -.136
X18 .002 -.007 -.011 -.020 .089 -.064 -.002 -.121 -.018 -.002 .047 -.019 .052 -.062 -.251 .684 .021 .078 -.119
X19 .000 .052 .022 .055 -.037 .050 -.135 -.114 -.091 -.104 -.051 .049 -.048 -.043 -.159 .021 .697 .054 -.018
X20 .068 -.008 .003 .018 .036 -.058 .008 -.064 -.163 -.028 -.191 -.130 .062 -.057 -.037 .078 .054 .745 -.114
83
84
Uji Anti-image Correlation ke-5
Anti-image Matrices
X3 X4 X5 X6 X7 X8 X10 X11 X12 X13 X14 X15 X16 X17 X18 X19 X20 X21
Anti-image Covariance X3 .738 -.005 -.105 -.081 .008 -.182 -.002 -.057 .013 -.030 -.009 .069 -.083 .004 -.008 .052 -.016 -.126
X4 -.005 .707 -.127 -.088 -.161 .031 .144 -.078 .027 -.102 .094 -.031 .027 -.112 -.011 .023 .012 .040
X5 -.105 -.127 .628 -.077 .052 -.222 -.091 -.105 -.020 -.073 -.080 .000 .002 -.024 -.020 .055 .015 .007
X6 -.081 -.088 -.077 .650 -.229 .124 -.110 .056 .085 -.090 -.132 .024 .012 .045 .089 -.037 .039 -.154
X7 .008 -.161 .052 -.229 .617 -.102 -.058 -.105 -.157 -.017 .013 .008 -.025 .015 -.065 .050 -.063 .086
X8 -.182 .031 -.222 .124 -.102 .646 .019 -.047 -.050 .050 .030 -.014 .022 .083 -.002 -.135 .005 .066
X10 -.002 .144 -.091 -.110 -.058 .019 .766 -.012 -.072 -.072 .050 -.088 .102 -.011 -.122 -.115 -.059 .057
X11 -.057 -.078 -.105 .056 -.105 -.047 -.012 .707 -.039 -.013 -.077 .031 .027 .043 -.018 -.092 -.159 .009
X12 .013 .027 -.020 .085 -.157 -.050 -.072 -.039 .854 .040 -.041 -.027 .022 .024 -.002 -.105 -.022 -.045
X13 -.030 -.102 -.073 -.090 -.017 .050 -.072 -.013 .040 .692 .130 -.057 -.014 -.046 .047 -.051 -.189 .107
X14 -.009 .094 -.080 -.132 .013 .030 .050 -.077 -.041 .130 .778 -.079 .014 -.160 -.020 .049 -.137 .091
X15 .069 -.031 .000 .024 .008 -.014 -.088 .031 -.027 -.057 -.079 .265 -.213 .005 .052 -.048 .064 -.008
X16 -.083 .027 .002 .012 -.025 .022 .102 .027 .022 -.014 .014 -.213 .271 -.002 -.063 -.043 -.063 -.012
X17 .004 -.112 -.024 .045 .015 .083 -.011 .043 .024 -.046 -.160 .005 -.002 .585 -.252 -.159 -.039 -.136
X18 -.008 -.011 -.020 .089 -.065 -.002 -.122 -.018 -.002 .047 -.020 .052 -.063 -.252 .684 .021 .078 -.120
X19 .052 .023 .055 -.037 .050 -.135 -.115 -.092 -.105 -.051 .049 -.048 -.043 -.159 .021 .697 .054 -.018
X20 -.016 .012 .015 .039 -.063 .005 -.059 -.159 -.022 -.189 -.137 .064 -.063 -.039 .078 .054 .751 -.109
85
86
CommunalitiesInitial Extraction
Harga tidak sesuai dengan
manfaat yang didapatkan 1.000 .594
Kualitas produk menurun 1.000 .543
Produk kurang bervariasi 1.000 .569
Produk tidak tahan lama 1.000 .556
Produk sering mengalami
hang 1.000 .544
Minimnya fitur khas yang
ditawarkan 1.000 .734
Produk sulit diperbaiki 1.000 .523
Minimnya inovasi produk 1.000 .515
Kesulitan saat mengunduh
aplikasi 1.000 .478
BBM dapat diakses
smartphone merek lain 1.000 .545
Promosi kurang efektif 1.000 .603
Pembelian smartphone
kedua 1.000 .859
Brand Ambassador tidak
menarik 1.000 .851
Pengaruh teman 1.000 .665
Pengaruh keluarga 1.000 .637
Pengaruh lingkungan
pendidikan/pekerjaan 1.000 .548
Pengaruh teknologi yang
semakin maju 1.000 .586
Pengaruh gaya hidup 1.000 .507
88
Component MatrixaComponent
1 2 3 4 5 6
Harga tidak sesuai dengan
manfaat yang didapatkan .434 -.261 .088 .219 -.525 -.072
Kualitas produk menurun .467 -.238 .072 -.364 -.133 -.335
Produk kurang bervariasi .574 -.363 -.038 .202 -.239 -.093
Produk tidak tahan lama .427 -.248 .198 -.504 .082 -.108
Produk sering mengalami
hang .561 -.347 -.044 -.219 .230 -.079
Minimnya fitur khas yang
ditawarkan .353 -.362 -.328 .556 -.223 -.111
Produk sulit diperbaiki .402 -.028 -.029 .095 .581 -.111
Minimnya inovasi produk .476 -.442 .026 .165 .039 .252
Kesulitan saat mengunduh
aplikasi .326 -.049 -.162 .370 .436 .125
BBM dapat diakses
smartphone merek lain .518 .020 -.268 -.442 .017 -.100
Promosi kurang efektif .353 .187 .182 .021 -.043 .639
Pembelian smartphone
kedua .394 .691 -.450 -.091 -.123 .013
Brand Ambassador tidak
menarik .406 .692 -.358 -.081 -.268 .029
Pengaruh teman .426 .448 .520 .066 .056 -.070
Pengaruh keluarga .318 .321 .539 .292 .095 -.221
Pengaruh lingkungan
pendidikan/pekerjaan .441 .401 -.208 .250 .233 -.179
Pengaruh teknologi yang
semakin maju .454 -.118 .086 -.196 -.017 .565
Pengaruh gaya hidup .194 .276 .590 .053 -.195 -.066
Extraction Method: Principal Component Analysis.
90
Component Transformation MatrixComponent 1 2 3 4 5 6
1 .369 .545 .470 .299 .373 .344
2 .727 -.308 -.442 .425 -.029 -.026
3 -.527 .057 -.135 .801 -.181 .161
4 -.082 -.709 .532 .198 .394 -.115
5 -.221 .083 -.520 -.048 .819 -.031
6 -.042 -.309 -.116 -.218 -.032 .917
Extraction Method: Principal Component Analysis.
