ii
ABSTRACT
Mikha Stefan 210203090041
.“
Special Event
National BasketballLeague All Stars 2012 of
PT.Promosindo Bandung Ekspres
”
. Under theguidence of Lilis Puspitasari, S.Sos. Program of diploma III, Sub Program Study of Public Relations, Faculty of Communications Science, Padjadjaran University.
The purpose of this writing is to know the process of Public Relations work, such as Fact Finding, Planning, Actuating, and Evaluating of Public
Relations
PT.Promosindo Bandung Ekspres
on Special Event
NationalBasketball League All Stars 2012 .
The approach method using is descriptive, approach that is to obtain the description about the activity by collecting the data using observations, some interviews, and literature study.
The result from writing showed that
PT.Promosindo Bandung Ekspres
onSpecial E
vent
National Basketball League All Stars 2012 doing by PublicRelations of
PT.Promosindo Bandung Ekspres
not fully pay attention to theprocess of Public Relations work, especially in Planning, and Actuating process.
Based on this writing, it can be concluded that the activity of Public
Relations
PT.Promosindo Bandung Ekspres
on Special Event
NationalBasketball League All Stars 2012, that doing by Public Relations of
PT.Promosindo Bandung Ekspres
by taking a note of Public Relations working process, there are some fault, such as not optimal of planning process and miss coordination in Actuating process.Suggestion for
