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ABSTRAK
Adisatryo, 210110077072. Skripsi ini berjudul Makna Logo PT Dirgantara Indonesia. Dosen Pembimbing Utama Dr. Hj. Hanny Hafiar. S.Sos, M. Si dan Dosen Pembimbing Pendamping Heru Ryanto Budiana, S.Ag., M.Si. Jurusan Ilmu Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran, Jatinangor.
Penelitian ini menggunakan metode kualitatif dengan analisis semiotika Charles Sanders Pierce. Tujuan penelitian ini untuk mengetahui simbol dan makna yang ada dalam logo PT Dirgantara Indonesia, serta untuk mengetahui logo dapat mengkonstruksi Citra PT Dirgantara Indonesia sebagai upaya eksistensi.
Hasil Penelitian ini menunjukan logo – logo PT Dirgantara Indonesia terdiri dari simbol – simbol yang terbagi menjadi grafik, tipografi, warna dan kompisisi. Pada grafik terdiri dari dua bentuk yaitu tiga bentuk segitiga dan bentuk lingkaran, pada tipografi menggunakan huruf Arial Narrow, warna logo hanya warna biru serta terdapat empat komposisi. Makna ketiga bentuk segitiga adalah korporasi, bisnis plasma dan bisnis utama, kesetabilan, keseimbangan. Lingkaran bermakna bola dunia, kesempurnaan, tipografi menggunakan huruf Arial Narrow mengisyaratkan tegas dan kuat, warna biru mengisyaratkan teknologi dan kekuatan. Dalam komposisi tiga bentuk segitiga mengarah ke kanan dengan kecondongan 45 derajat mengisyaratkan arah yang lebih baik dan lingakran yang berada dibawah tiga bentuk sayap mengisyaratkan keeksistensian perusahaan dalam bidang kedirgantaraan dunia. Pengaplikasian logo melalui sarana – sarana pada perusahaan
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ABSTRACT
Adisatryo, 210110077072. This minithesis entitled the meaning of PT Dirgantara Indonesia Logo. Under guidance of Dr. Hj. Hanny Hafiar, S.Sos. M.Si assisted by Heru Ryanto Budiana, S.Ag. M.Si Public Relation Departement Faculty of Communication Science, Padjadjaran University, Jatinangor.
This paper use qualitative method with Charles Sanders Pierce Semiotic analysis, it was intended to understand the symbols contained in PT Dirgantara Indonesia logo, the meanings of symbol in company’s logo, and how the logo construct the company image as trying to keep existences.
The results demonstrated that the logo of PT Dirgantara Indonesia consists of symbols categorized in graphics, typography, colour and composition. In the category of graphics, the symbols consists of three triangles and circle ; in typography use Arial Narrow Font ; in its logo colour only use blue and there four composition. The meanings of three triangles is corporate, plasma business, core business, stability, balanced. The circles meaning world, perfection ; typography use Arial Narrow means assertiveness and strength; the colour imply technology and strength. Composition the three triangels leads to right with 45 degree tilt suggests a better direction and the circle under three triangles implies the existence the company in the aerospace world. Application logo in means facilities in company.
It can be concluded that the symbols in the logo contain an three triangles and circle ; typography use Arial Narrow Font and Capital. Colour only use blue and four composition. The meanings of three triangles is corporate, plasma business, and core business, circle means world; typography in logo use Arial Narrow font and Capital means assertiveness and strength. As an effort to maintain the exsistence of the company apply the logo in means facilities like letterhead, envelopes, airframe, building, id card, business card, promotion kit, company stamp.
Instead of the colour, the company should not give a single colour because it look bored and monotonous, typography should not use the spesific font like arial, Calibri because it will allow replicated.
