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DAFTAR PUSTAKA
Jurnal:
Bayton, James A. (1958). Motivation, Cognition, Learning—Basic Factors in Consumer Behavior. Journal of Marketing, 22 (3): 282-289
Ben-Ur, Joseph &Newman, Bruce I. (2002). Motives, Perceptions and Voting Intention of Voters in the 2000 U.S. Presidential Election. Psychology & Marketing, 19 (12): 1047-1065
Biehal, Gabriel & Chakravarti, Dipankar. (1989). The Effects of Concurrent Verbalization on Choice Processing. Journal of Marketing Research, 26 (1): 84-96
Booms, Bernard H. & Bitner, Mary J. (1982). Marketing Services by Managing the Environment. Cornell Hotel and Restaurant Administration Quarterly, 23
Carmen, Puiu. (2008). Marketing Applications of the Learning Process. Annals of the University of Oradea, Economic Science Series, 17 (4): 1140-1142
Cherry, Ceridwen. (2012). Increasing Youth Participation: The Case for a National Voter Pre-Registration Law. University of Michigan Journal of Law Reform, 45 (2): 481-515
Cogburn, Derrick L., Espinoza-Vasquez, Fatima K. (2011). From Networked Nominee to Networked Nation: Examining the Impact of Web 2.0 and Social Media on Political Participation and Civic Engagement in the 2008 Obama Campaign. Journal of Political Marketing. 10 (1/2): 189-213
Cwalina, Wojciech & Falkowski, A. (2008). Political Branding: Political Candidates Positioning Based on Inter-object Associative Affinity Index. Conference Paper of5th International Political Marketing Conference, Manchester, UK, 27-29 March 2008
Cwalina, Wojciech., Falkowski, Andrzej, & Newman, Bruce I. (2012). The macro and microviews of political marketing: the underpinnings of a theory of political marketing. Journal of Public Affairs, 12 (4): 254-269
Dikcius, Vytautas., Seimiene, Eleonora & Zaliene, Ermita. (2013). Congruence Between Brand And Consumer Personalities. Economics & Management, 18 (3): 526-536
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Drummond, Graeme. (2006). Political parties’ use of web based marketing: Some preliminary findings relating to first-time voters in the 2005 general. Int. J. Nonprofit Volunt. 11: 181-191
Funk, Carolyn L. (1999). Bringing the Candidate into Models of Candidate Evaluation. The Journal of Politics, 61 (3): 700-720
Gregan-Paxton, Jennifer& John, Deborah Roedder. (1997). Consumer Learning by Analogy: A Model of Internal Knowledge Transfer. Journal of Consumer Research, 24 (3): 266-284
Harrop, M. (1990). Political Marketing. Parliamentary Affairs, 43: 277-291
Hashim, Mohd. Adman., Mahpuz, Melina., Khan, N. Akhbar., & Daud, N. Mohd. (2012). Investigating the use of Social Media Among the Young Urban Middle Class in Malaysian Politics, and its Potential Role in Changing the Nation’s Political Landscape. Advances in Natural and Applied Sciences, 6 (8): 1245-1251
Irina, Alina. (2013). The Aida Model for Advergames. The USV Annals of Economics and Public Administration, 13 (1)
Kotler, Philip. (1975). Overview of Political Candidate Marketing. Advances in Consumer Research, 2 (1): 761-770
Kotler,P. & Kotler, N. (1999). Political Marketing. Generating effective candidates,campaigns, and causes dalam Newman, B. (Ed), Handbook of Political Marketing Sage Publications, Thousand Oaks, CA, pp 3-18.
Leppaniemi, Matti., Karjaluoto, Heikki., Lehto, Heikki., & Goman, Anni. (2010). Targeting Young Voters in a Political Campaign: Empirical Insights into an Interactive Digital Marketing Campaign in the 2007 Finnish General Election. Journal of Nonprofit & Public Sector Marketing,22:14–37
Lestari, Dwissa., Kahfi, A.Sofyandi., & Hamdan, S.Raihana. (2014). Model Pengambilan Keputusan Dalam Pemilihan Umum Legislatif Pada Mahasiswa Pemilih Pemula. Prosiding Seminar Nasional Penelitan & PKM Sosial, Ekonomi, Humaniora
Newman, Bruce dan Sheth, Jagdish N. (1985). A Model of Primary Voter Behavior. Journal of Consumer Research, 12 (2): 178-187
Newman, Bruce I. (2001). An assessmentof the 2000 US presidential election: A set of political marketing guidelines. Journal of Public Affairs ,1 (3):210-216
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O’Cass, Aron. (2001). Political marketing: An investigation of the political marketing concept and political market orientation in Australian politics.European Journal of Marketing, 35 (9/10) : 1003-1025
O’Shaughnessy, N. (2001). The marketing of political marketing. European Journal of Marketing, (35); 1047-1067
Sasmita, Siska. (2011). Peran Informasi Politik terhadap Partisipasi Pemilih Pemula dalam Pemilu/Pemilukada. Jurnal Ilmiah Administrasi Publik dan Pembangunan, 2 (1): 217-224
Setiajid, Setiajid. (2011). Orientasi Politik yang Mempengaruhi Pemilih Pemula dalam Menggunakan Hak Pilihnya Pada Pemilihan Walikota Semarang tahun 2010: Studi Kasus Pemilih Pemula di Kota Semarang. Jurnal Pendidikan Pancasila dan Kewarganegaraan Fakultas Ilmu Sosial Universitas Negeri Semarang, 22 (1).
Shanks, J. Merrill & Miller, Warren E. (1990). Policy Direction and Performance Evaluation: Complementary Explanations of the Reagan Elections. British Journal of Political Science, 20 (2): 143-235
Westjohn, Stanford A., Singh, Nitish & Magnusson, Peter. (2012). Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective. Journal of International Marketing, 20 (1): 58-73
Buku:
Budiardjo, Miriam. 2008. Dasar-Dasar Ilmu Politik. Jakarta: PT Gramedia Pustaka Utama
Cervone, Daniel & Pervin, Lawrence A. (2011).Personality: Theory and Research. Jakarta: Salemba Humanika
Engel, James.F. (1994). Perilaku Konsumen. Jakarta: Binarupa Aksara
Feist, Jess & Feist, Gregory J. (2010). Teori Kepribadian. Jakarta: Salemba Humanika
Firmanzah. (2008). Marketing Politik: Antara Pemahaman dan Realitas. Jakarta: Yayasan Obor
Mowen, John. C dan Minor, Michael. (2002). Perilaku Konsumen. Jakarta: Erlangga
Kotler, Philip dan Keller, Kevin Lane. (2009). Manajemen Pemasaran. Jakarta: Erlangga
Nursal, Adman. (2004). Political Marketing: Strategi Memenangkan Pemilu. Jakarta: Gramedia Pustaka Utama
Prasetijo, R. dan Ihalauw, J. J.O.I. (2005). Perilaku Konsumen. Yogyakarta: Andi.
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Solomon, M.R. (2011). Consumer Behavior: Buying, Having, and Being. USA: Prentice Hall.
Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif dan Kombinasi (Mixed Methods). Bandung: Alfabeta.
Surbakti, Ramlan. (1999). Memahami Ilmu Politik. Jakarta: PT Gramedia
Website (Online):
______., Pemilu 1999 (http://www.kpu.go.id/index.php?option=comview&id=42) Diakses tanggal 20 Maret 2012
______.,Survei Polcomm: Anak Muda Cenderung Pilih Jokowi (http://nasional.kompas.com/read/2014/06/24/1638308/survei.polcomm.a nak.muda.cenderung.pilih.jokowi-jk) Diakses pada 05 Oktober 2014
Firdaus, Febriana. (2013). Gerindra Targetkan 20 Persen Pemilih Pemula (http://nasional.tempo.co/read/news/2013/10/10/078520680/gerindra-targetkan-20-persen-pemilih-pemula) Diakses tanggal 5 Oktober 2014
Newman, Bruce.L. (1994). A Review in Political Marketing: Lessons from Recent Presidential
Election.(http://www.bus.umich.edu/facultyresearch/researchcenters/centers /yaffe/downloads/Complete_List_of_Working_Papers/NEWMAN.pdf). Diakses tanggal 5 Maret 2013
Niffenegger, Phillip B. (1988) dalam Wojciech, Cwalina., Andrzej., Falkowski., Bruce I. Newman, Political Marketing: Theorectical and Strategic Foundations.
(www.mesharpe.com/extra/9780765622914.pdf). Diakses tanggal 25 Februari
2013
Survei Lembaga:
Eichhorn, Jan. (2010). How lowering the voting age to 16 can be an opportunity to improve youth political engagement. dpart-Think Tank for political participation
