ABSTRAK
Mutiara Shabrina Asmadie Putri, 210110100334, Jurusan Manajemen Komunikasi, Fakultas Ilmu Komunikasi, Universitas Padjadjaran. 2014. Makna Fanatisme Big Reds terhadap Liverpool Football Club: Studi Fenomenologi tentang Pemaknaan Fanatisme di Kalangan
Anggota Big Reds terhadap Liverpool Football Club. Dr. Uud Wahyudin, M.Si. selaku pembimbing utama, dan Hj. Kismiyati El Karimah, Dra., M.Si. selaku pembimbing pendamping.
Tujuan penelitian ini adalah untuk mengetahui motif, pengalam dan perilaku komunikasi, serta makna fanatisme anggota Big Reds. Metode yang digunakan dalam penelitian ini merupakan metode kualitatif dengan pendekatan fenomenologi. Data yang dihasilkan dalam penelitian ini diperoleh melalui wawancara mendalam, observasi partisipatif, studi kepustakaan dan dokumentasi.
ABSTRACT
Mutiara Shabrina Asmadie Putri. 210110100334. Department of Communication Management, Faculty of Communication Science, Padjadjaran University. 2014. The Significance of Fanatism in Big Reds for Liverpool Football Club: Phenomenology Studies which Concern in the Significance of Fanatism in Big Reds Community for Liverpool Football Club. Dr. Uud Wahyudin, M.Si. as the main counselour and Hj. Kismiyati El Karimah, Dra., M.Si. as the secondary counselour.
The main purpose of this research is to knowing the motives, experiences and communication behavior, and significance of the fanatism of the members in Big Reds as well. The method which used in this research is a qualitative method with a phenomenological approach. The data generated in this research was obtained through in-depth interviews, participative observation, literature study, and the documentation.
