ii v
T
C
A
R
T
S
B
A
i m a t u irT , Dian . 2015. Language Features i n Maybelilne New York s t n e m e s it r e v d
A . Yogyakatra : Engilsh Language Educaiton Study Program , g n i n i a r T d n a s r e h c a e T f o y tl u c a F , n o it a c u d E s tr A d n a e g a u g n a L f o t n e m tr a p e D . y ti s r e v i n U a m r a h D a t a n a S , n o it a c u d E d n a : e m it y n a d n a e r e h w y r e v e s t n e m e s it r e v d a f o s d n i k s u o ir a v d n if n a c e l p o e P e p r e v e n e h
w ople read a newspape ro ra magazine ,turn on the TV ,look a tthe e l p o e p n e h w , s y a d a w o n , r e v o e r o M . t e e rt s n e v e r o t r o p ri a , n o it a t s n i a rt n i d r a o b r i e h t n o r a e p p a t a h t s t n e m e s it r e v d a e m o s s y a w l a e r a e r e h t a i d e m l a i c o s r i e h t n e p o n e m e s it r e v d a e h t f o e n O . e g a
p tsi sMaybelilneNewYork .MaybelilneNewYorki s ll e w s i t c u d o r p e h T . s e t a t S d e ti n U m o r f y n a p m o c s c it e m s o c t s e g g i b e h
t -known
“ e n il g a t f o e s u e h t h ti
w Maybes hei sbornwtih ti ,maybei ’t sMaybelilne” .Thisi s l l a e s u a c e b g n it s e r e t n
i MaybelilneNewYorkadveritsement suset hatt agilneatt he . t n e m e s it r e v d a e h t f o d n e f o s e r u t a e f e g a u g n a l e h t e z y l a n a o t d e m i a h c r a e s e r s i h
T Maybelilne New
k r o
Y adveritsements .There were two research quesitons :(1 )Which language n i d e s u e r a s e r u t a e
f Maybelilne New York adveritsements? (2 )Wha tare the n i s e r u t a e f e g a u g n a l e h t f o s n o it c n u
f MaybelilneNewYorkadveritsements? o t s i s y l a n a e s r u o c s i d d e s u t i d n a h c r a e s e r e v it a ti l a u q s a w h c r a e s e r e h T l a i c r e m m o c e h t s a w h c r a e s e r s i h t f o e c r u o s a t a d e h T . e c r u o s a t a d e h t e z y l a n a e h t f o s t n e m e s it r e v d a o e d i
v Maybelilne New York and the rtanscirp t o fthe . s t n e m e s it r e v d a a n a e h t n o d e s a
B lysis ,the language feature so fMaybelilne New York n i d e s u e r a h c i h w s e r u t a e f e g a u g n a l e h T . s u o ir a v e r e w s t n e m e s it r e v d
a Maybelilne
k r o Y w e
N adveritsement s are lexica l features , grammaitca l feature s and a e f e g a u g n a l e s o h t f o e s u e h T . s e r u t c u rt s n o it a m r o f n
i ture shad severa lfunciton s
o t d n a , s t c u d o r p e h t f o s ti f e n e b , s t c u d o r p e h t f o e m a n e h t e z i s a h p m e o t s a h c u s . e m it y n a t s i x e s t c u d o r p e h t t a h t w o h s s d r o w y e
ii i v
K
A
R
T
S
B
A
i m a t u irT , Dian . 2015 . Language Feature s in Maybelilne New York .s t n e m e s it r e v d
A Yogyakatra : Engilsh Language Educaiton Study Program , g n i n i a r T d n a s r e h c a e T f o y tl u c a F , n o it a c u d E s tr A d n a e g a u g n a L f o t n e m tr a p e D . y ti s r e v i n U a m r a h D a t a n a S , n o it a c u d E d n a t a p a d g n a r
O menemukan bermacam-macam j ensi i klan d imanapun dan , V T n a k a l a y n e m , h a l a j a m u a t a n a r o k a c a b m e m g n a r o n u p n a p a k : n u p n a p a k h i b e l r e T . a y a r n a l a j i d n a k h a b u a t a a r a d n a b , i p a a t e r e k n u i s a t s i d n a p a p t a h il e m l a i s o s g n i r a r e j a k u b e m g n a r o a k it e k , i n i g n a r a k e s , i g a
l media selalu ada
n a l k i i r a d u t a s h a l a S . a k e r e m n u k a m a l a d i d l u c n u m g n a y n a l k i a p a r e b e
b -iklan
n a h a s u r e p h a l a d a k r o Y w e N e n il l e b y a M . k r o Y w e N e n il l e b y a M h a l a d a t u b e s r e t n a g n e d l a n e k r e t a y n k u d o r P . t a k i r e S a k i r e m A i r a d l a s a r e b g n a y r a s e b r e t k it e m s o k n u g g n e
p aan tagilne“Maybeshe i sborn wtih ti ,maybe i ’t sMaybelilne.” Hal i n i n a l k i a u m e s a n e r a k k ir a n e
m Maybelilne New York menggunakan tagilne in i . a y n n a l k i ri h k a i d a s il a n a g n e m k u t n u n a u j u t r e b i n i n a it il e n e
P ftiu r bahasa dar i iklan
p a d r e T . k r o Y w e N e n il l e b y a
M a t dua rumusan masalah : (1 ) Ftiu r bahasa
i s g n u f h a k a p A ) 2 ( ? k r o Y w e N e n il l e b y a M n a l k i m a l a d n a k a n u g i d g n a y h a k a n a m ? k r o Y w e N e n il l e b y a M n a l k i m a l a d t u b e s r e t a s a h a b i r i c n a a n u g g n e p i r a d e d o t e m n a k a n u g g n e m n a d f it a ti l a u k n a it il e n e p h a l a d a i n i n a it il e n e P l a n
a ysi swacanauntukmengana ilsiss umbe rdata .Sumbe rdataberasa ldar ivideo . t u b e s r e t n a l k i p i r k s n a r t n a d k r o Y w e N e n il l e b y a M i r a d l a i s r e m o k k r o Y w e N e n il l e b y a M n a l k i i r a d a s a h a b r u ti f , a s il a n a l i s a h n a k r a s a d r e B d g n a y a s a h a b r u ti F . i s a i r a v r e b h a lt a g n a
s igunakan adalah lexica lcohesion ,
e r u t c u rt s n o it a m r o f n I n a d , n o i s e h o c l a c it a m m a r
g .Penggunaan f tiur-ftiur t ersebu t , k u d o r p n a l u g g n u e k , k u d o r p a m a n n a k n a k e n e m i t r e p e s , is g n u f a p a r e b e b i k il i m e m d n
a menunjukanbahwaprodukt ersebu takanadasepanjangwaktu . i c n u k a t a
S E R U T A E F E G A U G N A
L I NMAYBELLINENEWYORK S
T N E M E S I T R E V D A
ASARJANAPENDIDIKANTHESIS
d e t n e s e r
P a sPar ita lFul ifllmen toft heRequirement s O
o
t btaint heSarjanaPendidikanDegree n o it a c u d E e g a u g n a L h s il g n E n i
y B
i m a t u ir T n a i D a i s e r e T
t n e d u t
S Number :111214094
M A R G O R P Y D U T S N O I T A C U D E E G A U G N A L H S I L G N E
N O I T A C U D E S T R A D N A E G A U G N A L F O T N E M T R A P E D
N O I T A C U D E D N A G N I N I A R T S R E H C A E T F O Y T L U C A F
Y T I S R E V I N U A M R A H D A T A N A S
A T R A K A Y G O Y
i
S E R U T A E F E G A U G N A
L I NMAYBELLINENEWYORK S
T N E M E S I T R E V D A
ASARJANAPENDIDIKANTHESIS
d e t n e s e r
P a sPar ita lFul ifllmen toft heRequirement s O
o
t btaint heSarjanaPendidikanDegree n o it a c u d E e g a u g n a L h s il g n E n i
y B
i m a t u ir T n a i D a i s e r e T
4 9 0 4 1 2 1 1 1 : r e b m u N t n e d u t S
M A R G O R P Y D U T S N O I T A C U D E E G A U G N A L H S I L G N E
N O I T A C U D E S T R A D N A E G A U G N A L F O T N E M T R A P E D
N O I T A C U D E D N A G N I N I A R T S R E H C A E T F O Y T L U C A F
Y T I S R E V I N U A M R A H D A T A N A S
A T R A K A Y G O Y
v i
l
l
a
o
t
s
i
s
e
h
t
s
i
h
t
e
t
a
c
i
d
e
d
I
p
e
o
p
l
e
d
n
a
,
e
v
o
l
,
e
fi
l
r
o
f
g
n
il
g
g
u
t
s
e
r
a
o
h
w
v
Y T I L A N I G I R O S ’ K R O W F O T N E M E T A T S
r o k r o w e h t n i a t n o c t o n s e o d , n e tt ir w e v a h I h c i h w , s i s e h t s i h t e r a l c e d y lt s e n o h I
e h t n i d e ti c e s o h t t p e c x e , e l p o e p r e h t o f o k r o w f o s tr a
p quotaiton sand the
. d l u o h s r e p a p c if it n e i c s a s a , s e c n e r e f e r
8 1 , a tr a k a y g o
Y thSeptembe r2015
TheWrtier
i m a t u ir T n a i D a i s e r e T
i v N A U J U T E S R E P N A A T A Y N R E P R A B M E L S I M E D A K A N A G N I T N E P E K K U T N U H A I M L I A Y R A K I S A K I L B U P a d n a tr e b g n a
Y tangand ibawahi n,is ayamahasiswauniverstia sSanataDharma: a
m a
N :TeresiaDianT irutami a w s i s a h a M r o m o
N :111214094
n a a k a t s u p r e P a d a p e k n a k ir e b m e m a y a s , n a u h a t e g n e p u m li n a g n a b m e g n e p i m e D g n a y a y a s h a i m li a y r a k a m r a h D a t a n a S s a ti s r e v i n
U bejrudul :
S E R U T A E F E G A U G N A
L I N MAYBELLINE NEW YORK
S T N E M E S I T R E V D A
n a k u lr e p i d g n a y t a k g n a r e p a tr e s e
B (bliaada) .Dengan demikiansayamembeirkan m a l a d n a k h il a g n e m , n a p m i y n e m k u t n u k a h a m r a h D a t a n a S n a a k a t s u p r e P a d a p e k m a l a d a y n a l o l e g n e m , n i a l a i d e m k u t n e
b bentuk pangkalan data ,mendistirbusikan k u t n u n i a l a i d e m u a t a t e n r e t n i i d a y n n a k i s a k il b u p m e m n a d , s a t a b r e t a r a c e s n a k ir e b m e m n u p u a m a y a s i r a d n ij i a t n i m u lr e p a p n a t s i m e d a k a n a g n it n e p e k l u n e p i a g a b e s a y a s a m a n n a k m u t n a c n e m p a t e t a m a l e s a y a s a d a p e k y tl a y o
r i s .
ii v
T
C
A
R
T
S
B
A
i m a t u irT , Dian . 2015. Language Features i n Maybelilne New York s t n e m e s it r e v d
A . Yogyakatra : Engilsh Language Educaiton Study Program , g n i n i a r T d n a s r e h c a e T f o y tl u c a F , n o it a c u d E s tr A d n a e g a u g n a L f o t n e m tr a p e D . y ti s r e v i n U a m r a h D a t a n a S , n o it a c u d E d n a : e m it y n a d n a e r e h w y r e v e s t n e m e s it r e v d a f o s d n i k s u o ir a v d n if n a c e l p o e P e p r e v e n e h
w ople read a newspape ro ra magazine ,turn on the TV ,look a tthe e l p o e p n e h w , s y a d a w o n , r e v o e r o M . t e e rt s n e v e r o t r o p ri a , n o it a t s n i a rt n i d r a o b r i e h t n o r a e p p a t a h t s t n e m e s it r e v d a e m o s s y a w l a e r a e r e h t a i d e m l a i c o s r i e h t n e p o n e m e s it r e v d a e h t f o e n O . e g a
p tsi sMaybelilneNewYork .MaybelilneNewYorki s ll e w s i t c u d o r p e h T . s e t a t S d e ti n U m o r f y n a p m o c s c it e m s o c t s e g g i b e h
t -known
“ e n il g a t f o e s u e h t h ti
w Maybes hei sbornwtih ti ,maybei ’t sMaybelilne” .Thisi s l l a e s u a c e b g n it s e r e t n
i MaybelilneNewYorkadveritsement suset hatt agilneatt he . t n e m e s it r e v d a e h t f o d n e f o s e r u t a e f e g a u g n a l e h t e z y l a n a o t d e m i a h c r a e s e r s i h
T Maybelilne New k
r o
Y adveritsements .There were two research quesitons :(1 )Which language n i d e s u e r a s e r u t a e
f Maybelilne New York adveritsements? (2 )Wha tare the n i s e r u t a e f e g a u g n a l e h t f o s n o it c n u
f MaybelilneNewYorkadveritsements? o t s i s y l a n a e s r u o c s i d d e s u t i d n a h c r a e s e r e v it a ti l a u q s a w h c r a e s e r e h T l a i c r e m m o c e h t s a w h c r a e s e r s i h t f o e c r u o s a t a d e h T . e c r u o s a t a d e h t e z y l a n a e h t f o s t n e m e s it r e v d a o e d i
v Maybelilne New York and the rtanscirp t o fthe . s t n e m e s it r e v d a a n a e h t n o d e s a
B lysis ,the language feature so fMaybelilne New York
n i d e s u e r a h c i h w s e r u t a e f e g a u g n a l e h T . s u o ir a v e r e w s t n e m e s it r e v d
a Maybelilne
k r o Y w e
N adveritsement s are lexica l features , grammaitca l feature s and a e f e g a u g n a l e s o h t f o e s u e h T . s e r u t c u rt s n o it a m r o f n
i ture shad severa lfunciton s o t d n a , s t c u d o r p e h t f o s ti f e n e b , s t c u d o r p e h t f o e m a n e h t e z i s a h p m e o t s a h c u s . e m it y n a t s i x e s t c u d o r p e h t t a h t w o h s s d r o w y e
ii i v
K
A
R
T
S
B
A
i m a t u irT , Dian . 2015 . Language Feature s in Maybelilne New York .s t n e m e s it r e v d
A Yogyakatra : Engilsh Language Educaiton Study Program , g n i n i a r T d n a s r e h c a e T f o y tl u c a F , n o it a c u d E s tr A d n a e g a u g n a L f o t n e m tr a p e D . y ti s r e v i n U a m r a h D a t a n a S , n o it a c u d E d n a t a p a d g n a r
O menemukan bermacam-macam j ensi i klan d imanapun dan , V T n a k a l a y n e m , h a l a j a m u a t a n a r o k a c a b m e m g n a r o n u p n a p a k : n u p n a p a k h i b e l r e T . a y a r n a l a j i d n a k h a b u a t a a r a d n a b , i p a a t e r e k n u i s a t s i d n a p a p t a h il e m l a i s o s g n i r a r e j a k u b e m g n a r o a k it e k , i n i g n a r a k e s , i g a
l media selalu ada
n a l k i i r a d u t a s h a l a S . a k e r e m n u k a m a l a d i d l u c n u m g n a y n a l k i a p a r e b e
b -iklan
n a h a s u r e p h a l a d a k r o Y w e N e n il l e b y a M . k r o Y w e N e n il l e b y a M h a l a d a t u b e s r e t n a g n e d l a n e k r e t a y n k u d o r P . t a k i r e S a k i r e m A i r a d l a s a r e b g n a y r a s e b r e t k it e m s o k n u g g n e
p aan tagilne“Maybeshe i sborn wtih ti ,maybe i ’t sMaybelilne.” Hal i n i n a l k i a u m e s a n e r a k k ir a n e
m Maybelilne New York menggunakan tagilne in i . a y n n a l k i ri h k a i d a s il a n a g n e m k u t n u n a u j u t r e b i n i n a it il e n e
P ftiu r bahasa dar i iklan
p a d r e T . k r o Y w e N e n il l e b y a
M a t dua rumusan masalah : (1 ) Ftiu r bahasa
i s g n u f h a k a p A ) 2 ( ? k r o Y w e N e n il l e b y a M n a l k i m a l a d n a k a n u g i d g n a y h a k a n a m ? k r o Y w e N e n il l e b y a M n a l k i m a l a d t u b e s r e t a s a h a b i r i c n a a n u g g n e p i r a d e d o t e m n a k a n u g g n e m n a d f it a ti l a u k n a it il e n e p h a l a d a i n i n a it il e n e P l a n
a ysi swacanauntukmengana ilsiss umbe rdata .Sumbe rdataberasa ldar ivideo . t u b e s r e t n a l k i p i r k s n a r t n a d k r o Y w e N e n il l e b y a M i r a d l a i s r e m o k k r o Y w e N e n il l e b y a M n a l k i i r a d a s a h a b r u ti f , a s il a n a l i s a h n a k r a s a d r e B d g n a y a s a h a b r u ti F . i s a i r a v r e b h a lt a g n a
s igunakan adalah lexica lcohesion ,
e r u t c u rt s n o it a m r o f n I n a d , n o i s e h o c l a c it a m m a r
g .Penggunaan f tiur-ftiur t ersebu t , k u d o r p n a l u g g n u e k , k u d o r p a m a n n a k n a k e n e m i t r e p e s , is g n u f a p a r e b e b i k il i m e m d n
a menunjukanbahwaprodukt ersebu takanadasepanjangwaktu . i c n u k a t a
x i S T N E M E G D E L W O N K C A o t e d u ti t a r g t s e p e e d y m s s e r p x e o t e k il d l u o w I , ll a f o t s ri
F TheCreator rfo
. e v o l d n a , g n i s s e l b , e fi l e m g n i v i g , r o s i v d a y m o t e d u ti t a r g y m s s e r p x e y ll u ft c e p s e r
I Drs .Barl iBram ,
,. D . h P , . d E .
M fo rshairng hisi deaand knowledge . Iappreciatehi ssuppo tr ,rtust ,
o s l a e d u ti t a r g y M . s i s e h t e t a u d a r g r e d n u s i h t e ti r w o t e m g n i d i u g n i e c n e it a p d n a , r o s i v d a c i m e d a c a y m s e o
g Chosa Kastuhandani ,S.Pd,. M.Hum. and t o al lo f
p l e h r i e h t ll a r o f e m m a r g o r P y d u t S n o it a c u d E h s il g n E e h t f o f f a t s d n a s r e r u t c e l e h t . y ti s r e v i n u s i h t t a y d u t s y m g n ir u d e c n a d i u g d n a , s t n e r a p d e v o l e b y m o t e d u ti t a r g e r e c n i s y m s s e r p x e o t e k il d l u o w
I Y .
o n o y l u M i k u s a
B and Isitwa it ,fo rgiving me love , suppo tr sand rtust . The
I . e fi l y m f o y e n r u o j e h t r o f l e u f l a n r e t e e h t e r a m e h t m o r f r e y a r p d n a s tr o p p u s , s g n il b i s y m k n a h t o s l
a Andi ,Dewi ,Indra ,and Angga, fo rgiving mecounltes s
t s e g g i b y m e r a y e h T . s s e n i p p a h d n a , s tr o p p u s , r e y a r p , e v o l , s n o it a ri p s n i p u
s po trer sandbestf irend .s
, d n e ir f t s e b y m k n a h t o s l a
I Dev ifo rgiving mesuppor,tl ove ,and prayer .
d n a r e t h g u a l e r a h s I m o h w e n o e h t s i e h S . r e h d e e n I r e v e n e h w e r e h t s y a w l a r o F n r u o j e h t g n i s s a p n i e m h ti w n e e b d a h o h w s d n e ir f y m k n a h t y ll a e r I . s r a e
t ey i n
, I B
P Susan ,Vivin ,Caca ,Gusitn,E ilsa,and Bre. I t hank t hemf ort hei rsuppo tr s
n i s d n e ir f y m f o l l a k n a h t y ll a e r I . e v o l d n
a UKPMNataswhoalway ssharel ove ,
x
o t e d u ti t a r g t s e r a e d y m s s e r p x e o s l a e k il d l u o w I , d n e e h t t
A Kristoforu s
n a w a i n r u K a d r
E ,wtih whom Ishare sto ires ,laughter ,and tears .He i smy
t s u rt , s tr o p p u s e m s e v i g s y a w l a e H . e n o d e v o l e b y m d n a , d n e ir f t s e b , r e d a e r f o o r p
c I t a h t o s e v o l s s e l d n e d n
a an ifnallycompletet hist hesi .s
i x
S T N E T N O C F O E L B A T
e g a P E
G A P E L T I
T ... i S
E G A P L A V O R P P
A ... ii E
G A P N O I T A C I D E
D ... vi Y
T I L A N I G I R O S ’ K R O W F O T N E M E T A T
S ... v I
S A K I L B U P N A U J U T E S R E P N A A T A Y N R E
P ... iv T
C A R T S B
A ... iiv K
A R T S B
A ... .... iiv i S
T N E M E G D E L W O N K C
A ... xi S
T N E T N O C F O E L B A
T ... ix T
S I
L OFAPPENDICES ... iix i
N O I T C U D O R T N I I R E T P A H
C ... 1 .... d
n u o r g k c a B h c r a e s e R .
A ... 1 s
m e l b o r P h c r a e s e R .
B ... 4 n
o it a ti m i L m e l b o r P .
C ... 4 s
e v it c e j b O h c r a e s e R .
D ... 5 s
ti f e n e B h c r a e s e R .
E ... 5 s
m r e T f o n o it i n if e D .
F ... 6 I
I R E T P A H
C REVIEWOFRELETEDLITERATURE ... 8 n
o it p ir c s e D l a c it e r o e h T .
A ... 8 t
n e m e s it r e v d A .
1 ... 8 t
n e m e s it r e v d A f o s n o it c n u F .
2 ... 01 t
n e m e s it r e v d A f o s e p y T .
3 ... 1 1 s
e r u t a e F e g a u g n a L .
4 ... 21
a .Lexica lCohesion ... 21 n
o i s e h o c l a c it a m m a r G .
ii x
c.I nformaitons rtucture... 1 9 s
e i d u t s d e t a l e r w e i v e R .
B ... 42 o
e h T .
C reitca lFramework ... 52
Y G O L O D O H T E M I I I R E T P A H
C ... 82
d o h t e M h c r a e s e R .
A ... 82 g
n it t e S h c r a e s e R .
B ... 92 e
c r u o S a t a D .
C ... 92 e
u q i n h c e t g n ir e h t a G a t a D d n a s t n e m u rt s n I h c r a e s e R .
D ... 1.. 3 a
t a D .
E Analysi sTechnique ... 33 e
r u d e c o r P h c r a e s e R .
F ... 33
N O I S S U C S I D D N A S G N I D N I F H C A E S E R V I R E T P A H
C ... 83
A .LanguageFeature so fMaybelilneNewYork
Broadcas tadveritsemen t ... 83 s
e r u t a e f e g a u g n a L f o s n o it c n u F e h T .
B ... 75
S N O I S U L C N O C V R E T P A H
C ANDRECOMMENDATIONS... 66
. 1 .
5 Conclusion s ... 66 s
n o it a d n e m m o c e R . 2 .
5 ... 86
S E C N E R E F E
ii i x
S E L B A T F O T S I L
Page
e h T . 1 . 3 e l b a
T MaybelilneNewYorkbroadcast s
t n e m e s it r e v d
a ... 2 0 .
2 . 3 e l b a
T Thel anguagef eature so fMaybelilneNewYork t
n e m e s it r e v d
v i x
S E C E D N E P P A F O T S I L
e g a P f
o s t p ir c s n a rt e h T : 1 x i d n e p p
A MaybelilneNewYork
s t n e m e s it r e v d
a ... 37 f
o s i s y l a n a a t a d e h T : 2 x i d n e p p
A MaybelilneNewYork t
n e m e s it r e v d
1 I R E T P A H C
N O I T C U D O R T N I
t n e s e r p r e t p a h c s i h
T s ther esearch background, r esearch problems ,problem f
o n o it i n if e d d n a , s ti f e n e b h c r a e s e r , s e v it c e j b o h c r a e s e r , n o it a ti m
il term sin order t o
. n o it a t e r p r e t n i s i m d i o v a d n a s t p e c n o c y fi r a l c
.
A ResearchBackground
e h t r e d n u s i d lr o w n r e d o m e h t n i g n i k r o w d n a g n i v il e n o y r e v e , y a d o T
, g n i s it r e v d a f o e c n e u lf n
i due to the fas tdevelopmen to fcorporaiton in the wo lrd .)
6 8 9 1 , s n e r A & e e v o B
( People can ifnd any kind o fadveritsements yan whereand y
n
a itme :wheneve rpeopleopenanewspaper ,amagazine,t urnont heTV,l ookatt he tr
o p ri a , n o it a t s n i a rt n i d r a o
b , o revensrteettheycan ifndadveritsements .Moreover , e m o s s y a w l a e r a e r e h t a i d e m l a i c o s r i e h t n e p o e l p o e p n e h w , s y a d a w o n
r a e p p a t a h t s t n e m e s it r e v d
a on thei r page . A s ctied in Ke and Wang (2013 ,) s
t s i x e g n i s it r e v d
a in every nook and corner o fhuman society and ti t ouches every h
r e v e e r e h W . s e v il n a m u h f o t c e p s
a umange,tt herei sadveritsing. e
s u s e i n a p m o c t a h t r a e l c s i
tI adveritsement sast he mediafo rselilng t heri .s
t c u d o r
p One o fthe purpose so fadveritsing is to bulid a favourable image o fa c il b u p f o e t a v it o m r o e li f o r p e h t s e h c t a m t a h t d n a r b r a l u c it r a p , e c i v r e s a , t c u d o r p
g n i y u b l a it n e t o
p (Li ,2009 .) Fo rinstance ,a woman ha sjus tbough tan expensive k
c it s p
t g n i s u r o f n o it c a f s it a s g n i s i m o r
p heproduct .Thewayo fadveritsingbulid sthei mage s w o h s o s l a e l p m a x e s i h T .t c u d o r p e h t y u b o t s r e m u s n o c t c e f f a n a c t c u d o r p e h t f o e h t h g u o r h t s t n a w r e s it r e v d a e h t t a h w y lt c a x e o d o t e l p o e p s e v ir d t n e m e s it r e v d a t a h t t c u d o r p e h t s d e e n y ll a e r s r e m u s n o c r o e c n e i d u a t e g r a t e h t t o n r o r e h t e h w e g a u g n a l o G
( ddard ,2002 .)
s w o h s t n e m e s it r e v d a n a t a h t s e t a t s ) 6 0 0 2 ( s n e r A , e r o m r e h tr u
F persuasive
f o n o it a m r o f n
i a cetrain product .Therefore , the language used in deilveirng a e r u t a n e h t e c n i s e v i s a u s r e p d n a , e v it c e f f e , r a e l c , d n a t s r e d n u o t y s a e e b t s u m e g a s s e m e l p o e p e d a u s r e p s i g n i s it r e v d a f
o . In orde rto make the message understandable , l a c i x e l s a h c u s s e r u t a e f e g a u g n a l s e s u r e s it r e v d a , e v i s a u s r e p d n a , e v it c e f f e , r a e l c s e h o
c ion ,grammaitca lcohesion and informaiton srtucture .They take an impo tran t tr
a
p in designing an adveritsement .The employmen to flanguage feature scan be n
i n e e
s Reebok Trainer s Shoes ; an adveritsemen t fo r rtaining shoes . The s y a s t n e m e s it r e v d
a “Beileve sin the athlete in al lo fus.” The adveritsemen tuse s s a h c u s n u o n o r p l a r u l
p us .Thi splura lpronoun ha smajorf uncitont oemphasizet ha t w e t e l h t a e s u a c e b s r e n i a r T k o b e e R t s u rt d l u o h s s r e m u s n o
c e ars ti t oo (Catrer e ta.l ,
. ) 8 1 1 . p , 1 0 0 2 f o e n
O adveritsement swhichusel anguagef eaturesi sMaybelilneNewYork t s a c d a o r
b adveritsement .Thi sadveritsementi sfamouswtih tistagilne “Maybes hei s e n il l e b y a M s ’t i e b y a m , ti h ti w n r o
b .” Thi stagilne alway sappear sat the end of k r o Y w e N e n il l e b y a
M broadcas tadveritsement .sWhati st hewomanbornwtih?Why t
i s
it att hef ris tclauseandit att hesecondclause?Thosequesiton scanbeansweredby s
e r u t a e f e g a u g n a l e h t g n i z y l a n
a . Hence, thi sresearch aim sto analyze the use fo s
e r u t a e f e g a u g n a
l in Maybelilne New York broadcas t adveritsement s and thei r e
h T . s n o it c n u
f Maybelilne New York broadcas tadveritsement sare chosen because e
s u y e h
t languagef eaturestopersuadeconsumers. s
r e h c a e
T who teach language especially Engilsh should know thi s n
i n o n e m o n e h
p languagefeatures .Thosefeature sarelexica lcohesion ,grammaitca l n
o i s e h o
c , and srtucture informaiton and how to apply those theo ires .Moreover , teache r should have expilci t knowledge o f ilnguisitc s in orde r to explain the
. e g a u g n a l f o n o n e m o n e h p
r e v o e r o
M ,student so fthe Engilsh Language Educaiton Study Program w li l r
e r o m e v a
h eference sin learning language. Students wli lhave more reference sin d
n a s e r u t a e f e g a u g n a l g n i z y l a n
a the funcitons .Student swli lno tonly learn the e
c it c a r p o s l a t u b s e ir o e h
t t mhe .Student sshould have moreexamples thust hey can t
u o b a n r a e l y e h t n e h w e g d e l w o n k e r o m e v a
h languagef eature susedinadveritsing .
s m e l b o r P h c r a e s e R . B
s i d n u o r g k c a b h c r a e s e r e h t r e tf a d e s i a r s n o it s e u q e h t s e t a l u m r o f n o it c e s s i h T
. d e t n e s e r
p Ther esearcherf ormulatedt wor esearchquesitonsasf o llows: .
1 Which language feature s are used in Maybelilne New York broadcas t s
t n e m e s it r e v d
a ?
.
.
C ProblemLimtia iton
, y d u t s s i h t f o s u c o f e h t d n a e p o c s e h t s ti m il r e h c r a e s e r e h
T regarding the
. d e t a l u m r o f n e e b e v a h t a h t s m e l b o r p h c r a e s e
r The researche rfocuses on analyzing n
i s e c n e t n e s r o , s e s a r h p , s d r o
w MaybelilneNewYorkbroadcas tadveritsements. The t
s ri
f par tto analyze is language feature sused in Maybelilne New York broadcas t s
t n e m e s it r e v d
a . Thesecondp atrto ifndoutthef unciton so fusinglanguagefeature s n
i MaybelilneNewYorkbroadcas tadveritsements .Theresearcher ilmtist hisr esearch e
h t n
o languagefeature so fthe Maybelilne NewYorkbroadcas tadveritsementsand .
s t n e m e s it r e v d a n i m e h t g n i s u f o s n o it c n u f e h
t
s r e w s n a e h t tr o p p u s o
T o fthe t wo research quesitons t he researche ruses t he m
o r f y r o e h
t thebook Working wtih t exts :A corebookf orl anguageanalysi ,s which y
b n e tt ir w s
i Catrer ,Goddard ,Reah ,Sanger ,and Bowirng (2001). They specfiy the e
g a u g n a
l feature sintot hreepatrs, namelyt hel exica lcohesion ,grammaitca lcohesion e
r u t c u rt s n o it a m r o f n i d n
a .
n i s d r o w n e k o p s r o s e c n a r e tt u h s il g n E e h t s d r a w o t d e t c e ri d s i s i s y l a n a e h T
k r o Y w e N e n il l e b y a
M broadcas tadveritsements .The researche ralso uses some r
e h c r a e s e r e h t p l e h o t s e i d u t s d e t a l e r s u o i v e r
p analyzet heuseofl anguagef eaturesi n k
r o Y w e N e n il l e b y a
s e v it c e j b O h c r a e s e R . D
a m o w t e r a e r e h
T jo robjecitve so fthi sresearch in accordance wtih the w
o l e b d e t s il s a s m e l b o r p h c r a e s e
r :
.
1 To ifnd out the language feature sused in Maybelilne New York broadcas t s
t n e m e s it r e v d
a .
.
2 To ifnd out thefunciton sof t hel anguagefeatures in MaybelilneNew York t
s a c d a o r
b adveritsements .
.
E ResearchBenefti s
h ti w s l a e d s i s e h t s i h t e c n i
S language features ,paritculalry adveritsement , f
, e r o f e r e h
t romt heresearch,t heresearcherprovidessomebeneftis: .
1 For t eachers :The knowledge on t heuse o flanguage features in adveritsemen t e
h c a e t e h t p l e h n a
c rst o explain t heothe rexample sto persuade peoplet hrough e
h t d n a e g a u g n a
l funcitonso fusingt his .Thi sstudycan helpt eacherst oexplain l
a ir e t a m e h
t s fo languagef eatures, namelyl exica lcohesion ,gramma rcohesi ,on e
r u t c u rt s n o it a m r o f n i d n
a .Thi sresearch can give anothe rexample o flanguage d
e s u s e r u t a e
f ni daliy lfie and the effec to fusing ti .Teacher swli lhave more .
s t n e d u t s e h t o t ti g n i n i a l p x e n i s e c n e r e f e r .
2 Fort hefuture researchers:t hefuture researcher scan makeuseof t hist hesi sa s e
h
t reference to conduc tanothe rstudy related to language feature sused in t
n e m e s it r e v d
a .The future researcher can use thi sthesi sto review the recen t s
e i d u t
.
3 Fo r scholars who are interested in the discussion abou t language and r
o f n o it a m r o f n i f o e c r u o s a e b o t d e t c e p x e s i s i s e h t s i h T : t n e m e s it r e v d
a scholar s
s y a w l a t n e m e s it r e v d A . t n e m e s it r e v d a d n a e g a u g n a l t u o b a w o n k o t d e e n o h w
ll u f e p o H . a i d e m n i s r u c c
o y , the informaiton wtihin can help the reade r e
g a u g n a l d n a t s r e d n
u featuresinadveritsing.
.
F De ifniitono fTerms
it a t e r p r e t n i g n i d a e l s i m d n a g n i d n a t s r e d n u s i m d i o v a o
T on , tii s i mpo trantt o
e h t w o n
k deifniiton o fterm sused in thi sstudy .The term swhich are used in thi s a
t s a c d a o r b e r a y d u t
s dveritsements,l anguagefeatures ,andMaybelilneNewYork .
.
1 Broadcas tadveritsemen t
t n e m e s it r e v d a t s a c d a o r
B si non persona lcommunicaiton o finformaiton (usually persuasive in nature) abou t products , service s o rvideo sby idenitifed & e e v o B ( o i d a r d n a , t e n r e t n i n i o e d i v , n o i s i v e l e t , s a h c u s a i d e m s s a m n i r o s n o p s
. ) 6 8 9 1 , s n e r
A Thisr esearchuse sbroadcas tadveritsement so fMaybelilneNewYork . .
2 LanguageFeatures
h t e r a s e r u t a e f e g a u g n a
L eelement so fany kind o fcommunicaiton etiheri n h c i h w s e ir o g e t a c d n a s n o it a ir a v y n a m e v a h n a c s e r u t a e f e g a u g n a L . n e k o p s r o n e tt ir w
e h t s e d i v o r p y d u t s s i h T . d e z y l a n a e b l li w h c i h w t x e t n o c d n a s t c e j b u s e h t n o d n e p e d
r e tr a C m o r f s e r u t a e f e g a u g n a l f o y r o e h
t e tal .(2001) .According to Catre re tal. , n o i s e h o c l a c i x e l y l e m a n s e ir o g e t a c e e r h t o t n i d e d i v i d e r a s e r u t a e f e g a u g n a l ) 1 0 0 2 (
.
3 MaybelilneNewYork k r o Y w e N e n il l e b y a
M i sa wo lrdwide cosmeitc company from New York . p
m o c s i h
T anybecome snumbe ronecosmeitccompanyi n Ameirca .MaybelilneNew k
r o
Y i s wel l known wtih ti s tagilne “Maybe she’ s born wtih ti , maybe i’t s e
n il l e b y a
8 I I R E T P A H C E R U T A R E T I L D E T A L E R F O W E I V E R t n e s e r p e h t t r o p p u s h c i h w s e i d u t s d e t a l e r e m o s s w e i v e r r e t p a h c s i h T . n o it c e s s i h t n i d e s s u c s i d e b l li w t a h t s t n i o p r o j a m o w t e r a e r e h T . h c r a e s e
r The fris t
h t e h t s i t n i o
p eoreitca ldescirpiton which reviews some theo ire sand also othe r
k r o w e m a r f l a c it e r o e h t e h t s i t n i o p d n o c e s e h T . c i p o t e h t o t t n a v e l e r s e i d u t s d e t a l e r e d i v o r p h c i h
w s thesynthesizedmajort heo ire swhichhelpt her esearchert osolvet he
h c r a e s e
r problems .
n o it p i r c s e D l a c it e r o e h T . A o t d e t a l e r e r a h c i h w s e i d u t s d n a s e ir o e h t d e t a l e r e m o s w e i v e r ll i w t r a p s i h T . s e r u t a e f e g a u g n a l d n a t n e m e s it r e v d a .
1 Adver itseme nt
t n e m e s it r e v d a , ) 8 5 9 1 ( r o d n a h C o t g n i d r o c c
A i sameanemployed t ob irnga
tr e v d A . c il b u p e h t f o e c it o n e h t o t e g a s s e m r a l u c it r a
p isemen thast hemainpurposet o
. d e s it r e v d a g n i e b s e g a s s e m e h t n o d e s a b t c a n a e k a t o t e c n e i d u a e h t e t a r e n e g s i h T . s t n a w r e s it r e v d a e h t t a h w o d o t e l p o e p e d a u s r e p o t d e n g i s e d s i t n e m e s it r e v d A s i lr i g a n e h w n e e s e b n a
c noti nterestedi nbuyingawhtiening creamwhichpromise s
-y u b o t s e d i c e d d n a d n i m r e h s e g n a h c l ri g e h t , e c a f t h g ir b r e h h ti w g n il i m s y d a l g n u o y . ) 0 1 . p ( c it e m s o c e h t s n i a l p x e ) 4 8 9 1 ( r e h c a b li e
W "Anadveritsementi samarkeitngt oolt ha thelp s
d n a e t a r u c c a g n i y e v n o c y b s n o it u ti t s n i d n a s e i n a p m o c n i e c n e d if n o c d li u b o t n o it a m r o f n i g n il l e p m o
c toconsumer saboutt hebrand ,company, andt heinsttiuiton. "
g n it e k r a m a s A . ) 8 . p
( tool ,an adveritsemen tha sa funciton to sell companies '
o t r e f f o ' s e i n a p m o c h s il b u p o t m u i d e m a s e m o c e b t n e m e s it r e v d a n A . s t c u d o r p ri e h t t u o b a y t e i c o s m r o f n i s e i n a p m o C . y t e i c o
s commodiite swhich canbei n formo f
e i c o s n i a g o t g n i y rt e r a s e i n a p m o c , e s a c s i h t n I . s e c i v r e s r o s d o o
g ty' satteniton to
r i e h t o t s e i n a p m o c t c e n n o c o t e c i v e d a s i t n e m e s it r e v d a n a , e r o f e r e h T . s t c u d o r p r i e h t . s r e m u s n o c e v o
B e and Aren s (1986 ) desc irbe “Adveritsing i s a n -on persona l
s t c u d o r p e h t e c u d o rt n i o t e v i s a u s r e p y ll a u s u d n a n o it a m r o f n i f o n o it a c i n u m m o
c ,
a i d e m l a r e v e s h g u o r h t s a e d i n e v e r o s e c i v r e
s ” (p.5) .Adveritsement i snon-persona l
e s u a c e b n o it a c i n u m m o
c adveritsement i s driected to group s o f people and i s
n o n e r o f e r e h
t -personali nnature. Theadveritsementi snotj us taboutt hecommercia l
n o it o m o r
p o fbranded product ,bu tcan also encompas sthe idea o ftext swhose
. n o it a s i n a g r o r o p u o r g , l a u d i v i d n i n a f o e g a m i e h t e c n a h n e o t s i n o it n e t n
i However ,
an adveritsement i snot r est ircted t ot he promoitonof t angible product ssuch a ssoap
. s k n ir d t f o s d n
p m a l e h t f f o n r u t o t d e k s a e r e w d lr o w e h t d n u o r a e l p o e p , y a d h tr a E e h t n o , e l p m a x e y ti c ir t c e l e f o e s u e h t e v a s o t s r u o h 2 r o f . t n e m e s it r e v d A f o s n o it c n u F . 2 e h t d n a t n e m e s it r e v d
A developmen t o f indusrty are closely related .
n o it c n u f e h T . r e h tr u f d e n i a l p x e e b d l u o h s t n e m e s it r e v d a f o n o it c n u f e h t , e r o f e r e h T s n o it c n u f n o it a c i n u m m o c , n o it c n u f g n it e k r a m s a d e p u o r g e b n a c s t n e m e s it r e v d a f o e r A & e e v o B ( n o it c n u f l a i c o s d n
a ns ,1986 ,p.8).
s e i n a p m o c , t c u d o r p s e l a s r i e h t e s a e r c n i o T . n o it c n u f g n it e k r a m s i t s ri f e h T . s e i g e t a rt s t e k r a m r i e h t p o l e v e
d Adveritsement i sneeded a sone o fcompanies ’
. s r e m u s n o c d n a t c u d o r p e h t n e e w t e b n o it a l e r d li u b d n a e t o m o r p o t s e i g e t a rt s t e k r a m t n e m e s it r e v d
A i salsot oi dentfiyproduct sanddfiferenitatet hemf romother.Thi scan
w e n s i h d e p o l e v e d d a h n o tr e b m e P . r D s a n o o s s A . y r o t s n o tr e b m e P . r D m o r f n e e s e b y e h T . ti r o f e m a n a h ti w p u e m a c , n o s n i b o R . M k n a r F , d n e ir f s i h d n a e h , k n ir d e d i c e
d d to maket he name unique,l ater t he namewas rtademarked of t he company .
t , y ll a n i
F hecompanyusedthe rtademarkedf or ti sadveritsements .
e r A d n a e e v o B o t g n i d r o c c A . n o it c n u f n o it a c i n u m m o c s i d n o c e s e h
T n s
m r o f l l a , ) 6 8 9 1
( s fo adveritsement communicate some messages to a group o f
, t c u d o r p e h t f o n o it a m r o f n i e h t e t a c i n u m m o c o t t n e m e s it r e v d a s e s u y n a p m o C . e l p o e p c i n u m m o c e h T . e l a s f o n o it a c o l s ti d n a s e r u t a e f s
e c u d o rt n
i o rpersuade consumers t o rty new product sand sugges treuse .The main
g a s s e
m e communicatedt hrough adveritsing can be etiheri nformaitve o fpersuasive .
g n i c n e u lf n i f o e s o p r u p e h t n i r a li m i s e r a g n i s it r e v d a e v i s a u s r e p d n a e v it a m r o f n i h t o B
. t n e m e s it r e v d a h g u o r h t s r e s it r e v d a y b t h g u o r b a e d i e h t t p e c c a o t s r e m u s n o
c Fo r
e h t , e l p m a x
e Maybelilne adveritsemen tinrtoduce sthe new product ,Baby Lip sDr . e
u c s e
R .MaybelilnecomparesBabyLip sDr .Rescuetot heold ilp sbalm.
e v it c a rt t a n a s r e m u s n o c g n i v i g y B . n o it c n u f l a i c o s s i n o it c n u f d ri h t e h T
, s t c u d o r p e h t f o e r u t c i
p adveritsement moitvates t hemt o buy the products .Thi scan
t c u d o r p e h t e s a e r c n
i s usage .Bovee and Aren s(1986 )explain that adveritsements
. s e g n a h c l a g e l d n a l a i c o s t n a tr o p m i o t d e l d a h y t e i c o s f o t c e f f
e I tmeanst hatt hemas s
n a h c l a i c o s n i e l o r t n a tr o p m i n a s a h a i d e
m g e.
.
3 Type so fadver itsement
t n e m e s it r e v d a f o s e p y t e h
T based on Glison and Berkman (1986 )are
d e if i s s a l
c into fou rtypes .The fris ttype i sprinted adver itsement us ch a sin r o r e p a p s w e n n i d n u o f e b n a c t n e m e s it r e v d a s i h T . e n i z a g a m d n a r e p a p s w e n
t s i s n o c t n e m e s it r e v d a s i h T . e n i z a g a
m s o f severa l elements , namely visua(ls) ,
. p , 6 0 0 2 , s n e r A ( e r u t a n g i s d n a , s o g o l ,s l a e s , s n a g o l s , y p o c y d o b , s d a e h b u s , s e n il d a e h
s i e p y t d n o c e s e h
T broadcas tadver itsement such sa adveritsement sin n
r e t n i , n o i s i v e l e
t et ,andradio .Thist ypeo fadveritsementi si nf ormo fvideo .Usually
s r o t c a , s s e rt c a s u o m a f s e s u t n e m e s it r e v d a f o e p y t s i h
t , o rpubilc ifgures t o adveritse
o t r o t c u d o r p e h
t encourage the consumer sto buy the product . The thrid type i s
a i c e p s d n a t c e r i
d lmedia suchadveritsementsi n catalogue ,web ,pen ,and calendar . t
n e v e l a i c e p s a r o f r o s n o p s a s i y n a p m o c a e s a c s i h t n
I o rbeinga sponso rfo rothe r
n i e l p m a x e r o F . s e i n a p m o
c Facebook ,people can see some adveritsement sfrom a
d a z a
L ,Olxo rothe rcompanies .Theaim i st ogivemore i nformaitonf o rconsumer s .
t c u d o r p e h t t u o b
a The last type is o tu - fo -home and directory media such a s i
s t n e m e s it r e v d
a nf ormo fposteri nt hebuss hetle ,rs hop ,andont hewal l
.
4 LanguageFeature s
e h
T languagechoicei sveryi mpo trantt ot headveritsers .Therei samessage
e s s e r d d a o t s r e s s e r d d a m o r f d e r e v il e d e b l li w h c i h
w es .Addressers, in t hi scase are
s r e s it r e v d
a , rty to ifnd a ce train effecitve ,b iref ,and simple words ,phrase so r
e k a m o t s e c n e t n e
s themessage sunderstandable .Anadveritsement i n form o fvideo
. e u g o l a i d a r o e u g o l o n o m a n o d e s a b y ll a u s u s
i Therearet hreecharacte irsitcfeature s
e r u t c u rt s n o it a m r o f n i d n a , n o i s e h o c l a c it a m m a r g , n o i s e h o c l a c i x e l e r a h c i h w , s t x e t n i
l a t e r e tr a C
n o i s e h o C l a c i x e L . a
e h
T feature son lexica lcohesion are abou thow word sin the tex tare
. g n i n a e m n i a tr e c s s e r p x e o t r e h t o h c a e d r a w o t d e t a l e r r o
c Ca tre re ta.l( 2001 )desc irbe
a n i y r a l u b a c o v f o e c i o h c e h t y ll a c i s a b s i n o i s e h o c l a c i x e l t a h
t wholet extt ha tshould
n a t s r e d n u o t s i s y l a n a n a n i d e d u l c n o c e
b dt het ext( p.115) .Thet ermcohesioncanbe
. ti n u a s a r e h t e g o t e g r e m t a h t s t n e m e l e n i a tr e c n e e w t e b p i h s n o it a l e r a s a d e n if e
d In
s d r o w n e e w t e b n o it a l e r e h t s n a e m n o i s e h o c l a c i x e l t x e t n o c s i h
t tha tbecome san
ti n u e l b a d n a t s r e d n
u .Thel exica lcohesioni ncludesr epeititon ,synonymy ,hyponymy ,
. y m y n o r e m d n a
)
1 Repe it iton
l a t e r e tr a C o t g n i d r o c c
A . (2001 )repeititon i swhen the same word o r
. t x e t e l o h w a r o , e s u a l c , e c n e t n e s a n i d e t a e p e r s i e m e x e
l Themos tdriectr epeititoni s
r s i d r o w e m a s t c a x e e h t n e h
w epeated .Fo rexample ,the tagilne fo Prudenita l e
c n a r u s s
A say s“Alway s ilstening ,alway sunderstanding.” Here, t he repeititon i s i n
d r o w e h
t always to emphasize tha tPrudenita lAssurance always dun erstands the d
n a l l e w s r e m o t s u
c always want sto ilsten customers ’problem sand suggesitons .
n i s i e l p m a x e r e h t o n
A the tagilne o fDolla rMCD Menu “Grea tChoice .Grea t e
c i r
P .” Int he t agilne ,theadjecitve greatis r epeatedt ogive goodatmosphereof t he
e c i o h c t h g
)
2 Synonymy
n e h w s i y m y n o n y
S dfiferen tword sappear closet oawordorl exemewhich
. g n i n a e m r a li m i s a s a
h Adisut irsno (2008 )state stha tsynonymy i ssamenes so f
e h t s i h c i h w g n i n a e
m relaiton so fword swhichhave ,moreorl esst hesamemeaning,
fo rexample ,marvelous hw ti astonishing dan wonderful . )
5 1 0 2 ( n a w a m r a
D ifnd s the synonymy in Kopiko Brown Coffee
t n e m e s it r e v d
a in which t he word deilcious and tasty existed i n dfiferen tsentences . s
u o i c il e
D and tasty a re used to descirbe pleasure o fexpe irencing grea tpleasure . f
o t n e m e s it r e v d a s e n i p p il i h P n i d n u o f s a w e l p m a x e r e h t o n
A Kopiko CaféBlanca in
s d r o w e h t h c i h
w creamy and smooth a re used t o desc irbe nice t exture of t he coffee .
) 8 3 . p (
)
3 Hyponymy
o n s ir t u s i d A o t g n i d r o c c
A (2008 ) hyponymy involve s the noiton o f
n o i s u l c n
i . Hyponymy i sa word which appear sclose to a word tha tha sthe same
. y r o g e t a
c The word shave a ce train group in which the word shave a simlia r
. l a m i n a f o s d n i k e r a d ri b , t n a h p e l e , ti b b a r , t a c , g o d , e c n a t s n i r o F . c it s ir e t c a r a h c
m y n o p y h t u o b a n o it a n a l p x e r e h t o n
A state stha ti ti sa par to fhypernym tha ti s
e h t n i d e d u l c n i e b o t d e r e d i s n o
c samecategory( Halilday&Mattheiessen ,2004) .Fo r
e h t d n a m r e t l a r e n e g e h t s i ti e s u a c e b m y n r e p y h e h t s i l a m i n a , e l p m a x
e morespeci ifc
, ti b b a r , t a c , g o d s a h c u s m y n o p y h e r a l a m i n a s a d e z ir o g e t a c e r a h c i h w s m r e t
n o p y h t n e m e s it r e v d a n
I ymy can be seen in MCD’ s adveritsement so f
;r e g r u
b i tha scheesy burger ,bee fburger ,and supe rburge rwhich have simlia r
t n e r e f fi d s e v i g D C M t a h t g n il e e f e h t s e v i g s i h T . r e g r u b y l e m a n s c it s ir e t c a r a h c
y n a m e v a h n a c s r e m o t s u c e h t ,s u h T . s r e g r u b f o s t n a ir a
v choice so fburgers .Anothe r
n i s i t n e m e s it r e v d a n i y m y n o p y h f o e l p m a x
e Kopiko Whtie Mocca, t he t erm whtie ,
a h c o m , e e ff o
c and whtie mocha are the hyponym so fcoffee and coffee i sthe
. m y n r e p y h
)
4 Meronymy
s d r o w k e e r G e h t m o r f s e m o c y m y n o r e
M meros = par tand anoma = name . m
, s u h
T eronymyi saword whichi sconsidereda sapar to fothe rword (Adisut irsno ,
p , 8 0 0
2 . 38) .Ameronymydenote saconsttiuen tpar to fo ramembe rofs omething .X
e m e r a s X f i Y f o m y n o r e m a s i X r o Y f o s tr a p e r a s X f i Y f o m y n o r e m a s
i mber so f
.
Y Fo rexample ,Fo rexample , ifngeri sameronymo fhand because ifnger i spar to f .
d n a
h Doori sameronymo fhouse ,chini sameronymoff ace ,wheels ea r meronyms
f
o vehiclebecausewheel sarepar to fvehicleands oon( Catre re tal,. 020 1 ,p .21) .
)
5 Colloca iton
o it a c o ll o
C n ha sdfiferen tpattern comparedto t heother l exica lcohesions t.I
a s a r e h t e g o t r u c c o y ll a u s u h c i h w s d r o w e m o s n e e w t e b n o it a l e r e h t s
i phrase . Aword
t a h t y a w a n i , e s a r h p r o d r o w r e h t o n a h ti w d e s u n e tf o s i h c i h w e s a r h p r
o sound s
o p s e v a h o h w e l p o e p o t t c e r r o
g n i n a e m e h t m o r f d e t c e p x
e In t he phrase a hard f rost ,hard i sacollocaiton of frost d
n
a strongwouldnots oundnatural.
n o i s e h o C l a c it a m m a r G . b
s i n o i s e h o c l a c it a m m a r
G consrtucted by the grammaitca lsrtucture seach
r e h t o h c a e e it t n e n o p m o
c .Ca trer ,e tal .(2001) class fiygrammaitca lcohesion i nto 3
, s e s s a l c r o j a
