ABSTRACT
Usaha di bidang kuliner atau makanan mempunyai banyak kelebihan dibanding usaha di bidang lain. Usaha di bidang kuliner atau makanan
mempunyai pangsa pasar sangat luas, karena semua orang pasti membutuhkan makanan.
Di kesempatan ini saya akan memperkenalkan baso tahu Seafood, karena baso tahu cukup digemari oleh masyarakat, selain rasa yang enak, juga cepat saji. Hidangan ini cocok untuk acara santai dan resmi. Baso tahu Seafood akan dibuka di Jalan Babakan Jeruk I/ 111 karena lokasinya stategis sehingga memudahkan dalam pemasaran. Baso tahu Seafood memiliki keunggulan dari rasa yang berbeda dari produk lain, karena baso tahu Seafood menyediakan rasa yang beraneka ragam dari bahan baku sea food seperti udang, kepiting dan cumi.
Usaha kuliner atau makanan ini tidak banyak terpengaruh dengan
berbagai kondisi politik maupun ekonomi negara karena bila ada kenaikan bahan baku maka harga produk akan disesuaikan dan kita tidak perlu khawatir akan kebangkrutan selama kualitas makanan dan pelayanan yang baik.
Usaha ini akan menghasilkan keuntungan yang layak untuk dijalankan karena dikelola oleh manajemen yang profesional, dapat terlihat dari hasil
EXECUTIVE SUMMARY
Basically human beings need food for living, because without it nobody
will survive. Some people who are in the food business try to create new recipes
of food and the purpose is to fulfill their basic needs. Nowadays meals are not
just needed for people’s life but also have become a lifestyle. Besides, culinary
business will be growing up and never ending in our lives as long as people are
still alive. In my opinion it is a chance to open Baso Tahu Seafood in order that
the customers feel satisfied.
Baso Tahu Seafood is a culinary business. Baso Tahu Seafood will make
customers enjoy high quality food with reasonable price. Besides eating at that
place, they can order food for birthday, wedding party, meeting and so on. The
owner of Baso Tahu Seafood will open a canteen in Terusan Babakan Jeruk
Street I / 111, near Lakefas boarding house and Shalom canteen.
In conclusion I want to increase the customers demand by paying
attention to the consumer’s satisfaction such as making good quality and variety
of the products, the sanitary of the business place, and especially the taste of
Table of Contents
ABSTRACT ………. i
EXECUTIVE SUMMARY ………. ii
CHAPTER I BACKGROUND ………. 1
CHAPTER II MARKETING PLAN ………. 5
II.1 Product ………. 5
II.2 Place ………. 5
II.3 Promotion ………. 6
II.4 Price ……….. 6
II.5 Segmenting ……….. 7
II.6 Target Market……… 7
II.6 Positioning ……….. 7
CHAPTER III OPERATION PLAN ……….. 8
III.1 Raw Material ……… 8
III.2 Additional Material ……… 10
III.3 Location and Layout ……….. 11
III.4 Equipments and Tools ………... 12
III.5 Utility ……… 14
III.6 Production Process ……… 14
CHAPTER IV HUMAN RESOURCE ………. 19
IV.1 Organization Chart ……… 19
IV.2 Human Resource Activity ……… 20
IV.3 Salary ……… 22
CHAPTER V FINANCE ………. 23
V.1 Investment ……….. 24
V.2 Financial Assumption Overview ……….. 25
V.3 Depreciation ……… 26
V.4 Operation Cost ……… 26
V.5 Cash Flow ……… 27
V.6 Net Cash Flow ………. 31
V.7 Payback Period ……… 31
V.8 Net Present Value (NPV) ……… 32
V.9 Probability Index (PI) ………... 33
V.10 Break Even Point (BEP) ……….. 33
BIBLIOGRAPHY ……….. iii
CHAPTER I
BACKGROUND
Based on the book which is entitled 20 Peluang Bisnis Makanan, the
culinary business field will go on for a long term. The core of the above
statement is true because the business in culinary grows everyday.
Previously, this culinary business was only around the main food, and today
many kinds of food being sold are not only local. They also come from foreign
countries, for example hamburger, pizza, steak, and so on. Recently when
fried bananas mixed with crispy flour appear, they can make amazing taste.
The taste can be various, for instance Oreo, chocolate, strawberry and so on.
This happening proves that the culinary business is prospective.
This culinary business cannot be separated from Indonesian modern’s
life style. Previously our parents said that we must eat at home, but nowadays
the condition is very different. Now people are busy working so they want to
eat practically such as in the restaurant or canteen. The moment to offer
Nowadays culinary business have a lot of customers and the product
easily to make. Culinary businesses can flourish, although there are lot of
competitors.
Baso tahu is one kind of culinary product. I choose this business
because it can be found easily in the street corners or the restaurant. The
price of baso tahu is different and depends on the raw materials such as
shrimp which is more expensive than tenggiri fish. Baso tahu can be enjoyed
in some occasions, like when watching television or in the meeting. The other
reason why I choose this business is because baso tahu is famous in
Bandung and almost everyone knows it. I can conclude that baso tahu is
always edible and many of them sold out. I spread 50 questionnaires to some
students and lecturers in Maranatha Christian University as well as the people
who live around the Setra Duta real estate. The result of the questionnaires is
as followed:
Question 1: Do you like baso tahu?
Like very much Like Not really like Dislike
23 10 9 8
Less than 1 time 1-3 times 3-5 times More than 5
Question 4: What taste do you like for the butternut sauce?
Sweet Hot Salty Combination of
the three items
19 17 13 1
Question 5: When you eat baso tahu, how much do you usually pay for a
piece?
Less than Rp1,000 Rp1,000-Rp5,000 Rp5,000-Rp10,000 More
than Rp10,000
2 32 11 5
Shrimp Squid Chicken Crab
15 17 6 12
As long as I live in Bandung, I have never found any baso tahu with
squid flavor. Therefore, I am interested in opening a new business which is
called baso tahu Seafood. The core of this business is siomay and soybean
curd because I can provide them with various flavors like, shrimp, crab, and
squid. Before I decide to make baso tahu with shrimp, crab and squid flavor, I
read the questionnaires that I have spread to 40 persons of Maranatha
Christian University and 10 people who live in the Setra Duta real estate. I
also accept some orders from my customers. I choose Babakan Jeruk area
for the centre of my business, because it is near the Maranatha campus and
the boarding houses which are near Setra Duta real estate.
In this business, I need capital requirements approximately
Rp 225,964,112. If the products to reach 44,050 units, that means this
business is without profit as well as without loss. This business can also
BIBLIOGRAPHY
Gitman, Lawrence. Principles of Managerial Finance. 11th edition. The
United States: Addison Wesley, 2006.
Heizer, Jay and Barry, Render. Production and Operation Management.
5th edition. New Jersey 07458: Prentice Hall International,Inc,1999.
Kotler, Philip. Marketing Management 9th edition.: Analysis, Planning,
Implementation and Control. Prentice Hall International, Inc. New Jersey
07458. 1997.
Kotler, Philip and Keller, Kevin.L. Marketing Management 12 e. New Jersey
07458: Pearson Education, Inc., Upper Saddle River, 2006.
Umar, Husein. Studi Kelayakan Bisnis. 2 th edition, Jakarta: PT. Gramedia
