1
Porter model (vaccine)
GSK’s rivarly
with
competitors
World’s largest provider (Sanofi,Pfizer, Merck, Novartis, Roche) Strict government
policies and regulations
No competition from generics for
vaccines
GSK’s rivarly
with
competitors
World’s largest provider (Sanofi,
Pfizer, Merck, Novartis, Roche) Strict government
policies and regulations
No competition from generics for
vaccines
Threats of
potentials entrants
Low threats of new entrants
Long and expensive R&D Acquisition and amalgamations of
smaller firms
Threats of
potentials entrants
Low threats of new entrants
Long and expensive R&D Acquisition and amalgamations of
smaller firms
Threats of
substitutes
products
Vaccines : very few substitutes products
Complementary Alternative Medecine
Threats of
substitutes
products
Vaccines : very few substitutes products
Complementary Alternative Medecine
Bargaining of
power customers
Small significant threat Prescribers and
organisms Limited bargaining power from patients and
distrubutors
Bargaining of
power customers
Small significant threat Prescribers and
organisms
Limited bargaining power from patients and
distrubutors
Bargaining of
power suppliers
Pole position in dictating terms withs its suppliers
Risk of shortage related to epidemics
Bargaining of
power suppliers
Pole position in dictating terms withs its suppliers
Risk of shortage related to epidemics
