ADVOCACY WORKSHOP
Effective Business Advocacy for Kadin and Its Industry
Associations
Defining the Case to be Advocated
Defining the Case to be
Advocated
•
Issue Identification
•
Prioritization of Issues
•
Issue Goals
•
Research
•
Development of Advocacy
Materials
Issue Identification
•
“Cast a Wide Net”
•
Membership Surveys
•
Focus Groups
•
Long Term / Short Term Issues
•
Proactive vs “watch dog”
Issues
Prioritization of Issues
• Importance to members
• Structural issues vs isolated incidents • Specific laws & regulations to be
changed
• Promotion of market-oriented reform • Clearly definable solutions
• Timeliness – Reasonable chance of
success
• Public support
• Political acceptability
Advocacy Goals
•
Focus on feasible Goals
- short term vs long term
•
Assign responsibilities
•
Establish time-lines
•
Establish success
Research
•
Identify information resources
•
Do opposition research
•
Assess public opinion
•
Assess the political
environment
•
Assign research
responsibilities
Develop Advocacy Materials
•
For each relevant target audience
•
Base on research & polling data
•
Expert and “effected person” case
studies
•
Positive/ negative impact studies
•
Issue papers, fact sheets,
question/ answer papers,
speeches, newspaper opinion
Materi 2
ADVOCACY WORKSHOP
Effective Business Advocacy for Kadin and its Industry
Associations
Strategic Delivery of the Advocacy Message
Surabaya, Indonesia. December 4-5th, 2007
Strategic Delivery of the
Advocacy Message
• Developing the Message • Advocacy Materials
• The Messenger
• Multiply Your Messengers
• Launching the Advocacy Agenda • Working with the Media
Developing the Message
• Adapt for each relevant target audience • Based on research & polling data
• Expert and “effected person” case
studies
• Positive / negative impact studies • Issue papers, fact sheets,
question/answer papers, speeches,
newspaper opinion letters, press kits, brochures
• Draft the law or regulation
The Messenger
•
The expert
•
The “effected person”
•
The association spokesperson
•
The “ally”
Multiplying Your Advocates
• Educate your members, their
shareholders, employees, suppliers and customers
- on the issues
- on the law-making process
• Mobilize activists – what/ why/ how • Establish and “advisory group”
• Use them to educate others
Public Launch of the Advocacy
Agenda
• Presentation to law-makers and
government officials
• Media event • Press release
• Speakers / briefing sessions
• Appoint an official spokesperson • Use technical experts/ “effected
Working with the Media
• Establish a media relations program • Identify media targets
• “Earned media” vs paid media • Create media activities
• Create media materials – fact sheets,
background information, press kit
• Use an advertising firm experience in
advocacy
Media (continued)
• Base ads on survey findings • General vs. specific audiences
Working with Coalitions
• Size is important !
• Broad support = credibility
• Choose your partners carefully • Close coordination necessary • Active support vs endorsement
“Much can be accomplished if you don’t care who gets the credit”
Materi 3
ADVOCACY WORKSHOP
Effective Business Advocacy for Kadin and Its Industry
Associations
Defining the Case to be Advocated
Defining the Case to be
Advocated
•
Issue Identification
•
Prioritization of Issues
•
Issue Goals
•
Research
•
Development of Advocacy
Materials
Develop Advocacy Materials
• For each relevant target audience • Base on research & polling data
• Expert and “effected person” case
studies
• Positive/ negative impact studies
• Issue papers, fact sheets, question/
answer papers, speeches, newspaper opinion letters, press kits, brochures
Issue Identification
•
“Cast a Wide Net”
•
Membership Surveys
•
Focus Groups
•
Long Term / Short Term Issues
•
Proactive vs “watch dog”
Issues
Prioritization of Issues
• Importance to members
• Structural issues vs isolated incidents
• Specific laws & regulations to be changed • Promotion of market-oriented reform
• Clearly definable solutions
• Timeliness – Reasonable chance of success • Public support
Advocacy Goals
•
Focus on feasible Goals
- short term vs long term
•
Assign responsibilities
•
Establish time-lines
•
Establish success
Research
•
Identify information resources
•
Do opposition research
•
Assess public opinion
•
Assess the political
environment
•
Assign research
Para peserta Workshop advokasi Bisnis yang efektif di Surabaya
