EMPLOYEE RELATIONS
Pengantar Public Relations
–
KOM 116
Program Studi Ilmu Komunikasi
Dosen Pengampu
Encourage them to express their
Help employees become well
Creates & maintains
internal systems of
communication
The Results
Improved customer, community & investor
relations
Improved achievement of organizational
goals
Satisfied & productive employee
Worker’s Preferred
Immediate supervisor
Small group
meetings Top executive
Annual report to employees
Orientation program
Regular local employee publication
Regular general employee publication
Bulletin board
Upward communication
programs
Mass meetings Audiovisual programs Unions
Grapevine Mass Media
Objectives of Internal Media
Recognition of Employee Achievements
Employee Well-Being & Safety
Clarification of Management Policies
Employees’ Understanding of Their Role in the
Organization
Organizational plans for the
future
Job
advancement opportunities
Job-related
“how-to” information
Productivity improvement
Personnel policies & practices
How we’re doing
vs. the competition
How my job fits into the organization
How external events affect my
job
How profits are
used Financial results
Advertising & promotional
plans
Operations outside of my
department
Personnel changes & promotions
Organizational stand on current
issues
Organizational community involvement
Human interest stories about other employees
Electronic Media
Exhibits, Banners & Displays Information Racks
Posters & Billboards Bulletin Boards Message Displays
Printed Speeches & Reprints Booklets & Manuals Leaflets, Inserts & Enclosures
