COMMUNITY RELATIONS
Pengantar Public Relations
–
KOM 116
Program Studi Ilmu Komunikasi
Dosen Pengampu
Organizations & their community
develop a mutual
interest
in each other’s successful & effective operations
A mutually beneficial partnership
Good community relations
aids in
securing
what the
organization needs from
the community &
providing
what the
community expects
Affect worker
productivity
Reduce costs
of dealing with government agencies
Improve the general
operating climate
Increase
sales
of products & stock
DEFINITION
An institution’s
planned,
active & continuing
participation
with & within
a community to
maintain &
Determining Objectives
Employees usually live in the local community
To reach the community is through employee
communication
Knowing the Community
Has no single audience
Close contact with community leaders is an extremely
important source of information
Engage survey research to determine community
knowledge, attitudes & perceptions
Channels of Communication
Informal chat
Advertisement
In-house
publication
Brochure
Annual reports
Newsletter
SPECIFIC FUNCTIONS
Corporate Social Responsibility &
Philanthropy
AREAS
“To build a
community you
have
to
participate
in
communities”
