CUSTOMER RELATIONS
Pengantar Public Relations
–
KOM 116
Program Studi Ilmu Komunikasi
Dosen Pengampu
Teaming PR with marketing
Establishing company as a Good Corporate Citizen
Anticipating what’s next
Getting an image makeover Reinforcing a brand positioning
Exporting an established brand to new markets Reinvigorating an older brand
PR
•Focuses on
long-term goals
•Building
positive relationships
Relationship Marketing
• A long-term process
• To build trust that enhances
the selling
Marketing Communications
•Research, strategies or tactics
•Support
selling
IMC
• Marketers use
a variety tactics
CSR
• Company
commitment to its neighbors
• to be a good citizen
Integrating Disciplines & Technology Marketing Spokesperson – CEO
Communication Distribution
Corporate social responsibility Product & service design
