SKRIPSI
PENERAPAN METODE WEBQUAL PADA PENGEMBANGAN APLIKASI SOCIAL COMMERCE
Oleh : Abdul Khakim
2012-51-130
PROGRAM STUDI TEKNIK INFORMATIKA FAKULTAS TEKNIK
UNIVERSITAS MURIA KUDUS 2016
ii SKRIPSI
PENERAPAN METODE WEBQUAL PADA PENGEMBANGAN APLIKASI SOCIAL COMMERCE
Oleh : Abdul Khakim
2012-51-130
PROGRAM STUDI TEKNIK INFORMATIKA FAKULTAS TEKNIK
UNIVERSITAS MURIA KUDUS 2016
vii ABSTRACK
Social commerce part of e-commerce as a real trend in the online market, where businesses take advantage of social media as a means of direct marketing to support the customer's decision, decision processes and buying behavior. From the combination of e-commerce and social media is then generated a social commerce website where people can collaborate online, get advice from trusted people, find the goods and services, and then buy it. To develop a social commerce website that efektik, informative and quality, the need for application of a method as a benchmark of quality or quality website (WebQual). WebQual 4.0 has four variable dimensions include: Usability, Information Quality, Service Qualiaty and overalls, so the method is considered suitable for developing this social commerce website. Social commerce website development using waterfall which include: Needs Analysis, design, coding, testing, and operation of the stage. As for testing the website Stalls residency of starch using Black Box Testing and comparison. This application is expected to be applied to the area of Pati residency as a means of buying and selling website effective and informative as well as quality in the area.
Keywords: Social commerce, e-commerce social media, WebQual, waterfall, Black Box Testing
viii ABSTRAK
Sosial commerce bagian dari e-commerce sebagai tren nyata dalam pasar
online, dimana bisnis memanfaatkan media social sebagai alat langsung
pemasaran untuk mendukung keputusan pelanggan, pengambilan proses dan perilaku membeli. Dari perpaduan e-commerce dan media social inilah maka di hasilkan sebuah website social commerce di mana orang dapat berkolaborasi secara online, mendapatkan nasihat dari orang-orang terpercaya, menemukan barang dan jasa, dan kemudian membelinya. Untuk mengembangkan sebuah
website social commerce yang efektik, informatif dan berkualitas, perlu adanya
penerapan sebuah metode sebagai tolak ukur mutu atau website quality
(WebQual). WebQual 4.0 memiliki 4 variabel dimensi yang meliputi : Usability,
Information Quality, Service Qualiaty dan Overall, sehingga metode ini dirasa
cocok untuk mengembangkan website social commerce ini. Pengembangan
website social commerce ini menggunakan waterfall yang meliputi : Analisis
Kebutuhan, Perancangan, pengkodean, pengujian, dan tahap Pengoperasian. Sedangkan untuk pengujian website Lapak Karesidenan pati menggunakan metode Black Box Testing dan perbandingan. Aplikasi ini nantinya diharapkan bisa diterapkan pada daerah Karesidenan Pati sebagai sarana website jual beli yang efektif dan informatif serta berkualitas pada daerah tersebut.
Kata kunci : Social commerce, e-commerce media social, WebQual, waterfall, Black Box Testing
ix
KATA PENGANTAR
Puji syukukur saya panjatkan kepada Tuhan Yang Maha Esa, berkat rahmat serta hidayahnya penulis dapat menyelesaikan penyusunan Skripsi yang
berjudul “PENERAPN METODE WEBQUAL PADA PENGEMBANGAN
APLIKASI SOCIAL COMMERCE” tak lupa pula shalawat serta salam saya panjatkan kepada junjungan Agung Nabi Muhammad SAW, yang kelak memberi syafa’at di hari akhir.
Terimakasih kepada teman-teman seperjuangan Teknik Informatika ankatan 2012 yang telah memberikan pengalaman yang menyenagkan kepada penulis selama 4 tahun terakhir. Terima kasih kepada para dosen yang telah dengan ikhlas mengajarkan ilmu – ilmunya kepada kami sehingga bermanfaat bagi kami di kemudian hari.
Semoga skripsi ini bisa memberikan manfaat dikemudian hari untuk dijadikan sebagai acuan penelitian dengan topik yang sama. Kritik dan saran yang bersifat membangun sangat penulis harapkan untuk meningkatkan kualitas dari skripsi ini.
Kudus, Agustus 2016 Penulis
x DAFTAR ISI
Halaman
HALAMAN SAMPUL ... i
HALAMAN JUDUL ... ii
PENGESAHAN STATUS SKRIPSI ... Error! Bookmark not defined. PERNYATAAN PENULIS ... Error! Bookmark not defined. PERSETUJUAN SKRIPSI ... Error! Bookmark not defined. PENGESAHAN SKRIPSI ... Error! Bookmark not defined. ABSTRACK ... Error! Bookmark not defined. ABSTRAK ... viii
KATA PENGANTAR ... vi
DAFTAR ISI ... x
DAFTAR TABEL ... xv
DAFTAR GAMBAR ... xvii
DFTAR LAMPIRAN ... xix BAB I PENDAHULUAN ... Error! Bookmark not defined. 1.1 Latar Belakang ... Error! Bookmark not defined. 1.2 Batasan Masalah... Error! Bookmark not defined. 1.3 Rumusan Masalah ... Error! Bookmark not defined. 1.4 Tujuan Penelitian ... Error! Bookmark not defined. 1.5 Manfaat Penelitian ... Error! Bookmark not defined. BAB II TINJAUAN PUSTAKA ... Error! Bookmark not defined. 2.1 Penelitian Terkait ... Error! Bookmark not defined. 2.2 Landasan Teori ... Error! Bookmark not defined. 2.3 Tools yang digunakan ... Error! Bookmark not defined.
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2.4 Kerangka Pemikiran ... Error! Bookmark not defined. BAB III METODE PENELITIAN... Error! Bookmark not defined. 3.1 Pengumpulan Data ... Error! Bookmark not defined. 3.2 Analisis Desain Prinsip Website ... Error! Bookmark not defined. 3.3 Pengembangan Software ... Error! Bookmark not defined. 3.4 Tahapan-tahapan dalam Waterfall ... Error! Bookmark not defined. 3.4.1 Requirement Analysis... Error! Bookmark not defined. 3.4.2 Sistem Design ... Error! Bookmark not defined. 3.4.3 Implementation ... Error! Bookmark not defined. 3.4.4 Integration dan Testing ... Error! Bookmark not defined. 3.4.5 Operation dan Maintenance ... Error! Bookmark not defined. BAB IV ANALISA DAN PERANCANGAN ... Error! Bookmark not defined. 4.1 Analisa Sistem ... Error! Bookmark not defined. 4.2 Penerapan Metode WebQual ... Error! Bookmark not defined. 4.3 Perancangan Sistem ... Error! Bookmark not defined. 4.3.1 Use case Diagram ... Error! Bookmark not defined. 4.3.2 Activity Diagram ... Error! Bookmark not defined. 4.3.3 Sequence Diagram ... Error! Bookmark not defined. 4.3.4 Class Diagram ... Error! Bookmark not defined. 4.4 Perancangan Database ... Error! Bookmark not defined. 4.5 Desain Database ... Error! Bookmark not defined. 4.5.1 Tabel Admin ... Error! Bookmark not defined. 4.5.2 Tabel Bank ... Error! Bookmark not defined. 4.5.3 Tabel Detail Pembelian ... Error! Bookmark not defined. 4.5.4 Tabel Forum Tags ... Error! Bookmark not defined.
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4.5.5 Tabel Forum Alltags ... Error! Bookmark not defined. 4.5.6 Tabel Forum Komentar ... Error! Bookmark not defined. 4.5.7 Tabel Kode Pos ... Error! Bookmark not defined. 4.5.8 Tabel Kategori ... Error! Bookmark not defined. 4.5.9 Tabel Kategorisub ... Error! Bookmark not defined. 4.5.10 Tabel Subsubkategori ... Error! Bookmark not defined. 4.5.11 Tabel Kota ... Error! Bookmark not defined. 4.5.12 Tabel Kecamatan ... Error! Bookmark not defined. 4.5.13 Tabel Kurir ... Error! Bookmark not defined. 4.5.14 Tabel Kurir Tarif ... Error! Bookmark not defined. 4.5.15 Tabel Kurir Pilihan ... Error! Bookmark not defined. 5.5.16 Tabel Pembeli ... Error! Bookmark not defined. 5.5.17 Tabel lapak ... Error! Bookmark not defined. 4.5.18 Tabel Counter ... Error! Bookmark not defined. 4.5.19 Tabel Fashion ... Error! Bookmark not defined. 4.5.20 Tabel Galery ... Error! Bookmark not defined. 4.5.21 Tabel Handphone ... Error! Bookmark not defined. 4.5.22 Tabel Kamera ... Error! Bookmark not defined. 4.5.23 Tabel Keranjang ... Error! Bookmark not defined. 4.5.24 Tabel Laptop ... Error! Bookmark not defined. 4.5.25 Tabel Likes ... Error! Bookmark not defined. 4.5.26 Tabel Mobil ... Error! Bookmark not defined. 4.5.27 Tabel Motor ... Error! Bookmark not defined. 4.5.28 Tabel Rumah ... Error! Bookmark not defined. 4.5.29 Tabel Tanah ... Error! Bookmark not defined.
xiii
4.6 Desain Interface ... Error! Bookmark not defined. 4.6.1 Desain Home User (Tampilan Awal) ... Error! Bookmark not defined. 4.6.2 Desain Tampilan Detil Produk... Error! Bookmark not defined. 4.6.3 Desain Home Kategori Produk ... Error! Bookmark not defined. 4.6.4 Desain Home Akun (Member) ... Error! Bookmark not defined. 4.6.5 Desain Home Admin ... Error! Bookmark not defined. BAB V PENGUJIAN DAN IMPLEMENTASI ... Error! Bookmark not defined. 5.1 Pengujian Sistem ... Error! Bookmark not defined. 5.2 Pengujian Website yang Sedang Dikembangkan Error! Bookmark not defined. 5.2.1 Desain Penelitian ... Error! Bookmark not defined. 5.2.2 Pengukuran Kualitas Website ... Error! Bookmark not defined. 5.3 Pengujian Black Box Testing ... Error! Bookmark not defined. 5.4 Implementasi Metode WebQual... Error! Bookmark not defined. 5.5 Implementasi Sistem ... Error! Bookmark not defined.
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BAB VI ... Error! Bookmark not defined. PENUTUP ... Error! Bookmark not defined. 6.1 Kesimpulan ... Error! Bookmark not defined. 6.2 Saran ... Error! Bookmark not defined. DAFTAR PUSTAKA ... Error! Bookmark not defined. LAMPIRAN-LAMPIRAN ... Error! Bookmark not defined.
xv
DAFTAR TABEL
Halaman Tabel 2.1 WebQual 4.0 Instrument ... Error! Bookmark not defined. Tabel 4.1 Admin ... Error! Bookmark not defined. Tabel 4.2 Bank ... Error! Bookmark not defined. Tabel 4.3 Detail Pembelian ... Error! Bookmark not defined. Tabel 4.4 Forum Tags ... Error! Bookmark not defined. Tabel 4.5 Forum Alltags ... Error! Bookmark not defined. Tabel 4.6 Forum Komentar ... Error! Bookmark not defined. Tabel 4.7 Galery ... Error! Bookmark not defined. Tabel 4.8 Kategori ... Error! Bookmark not defined. Tabel 4.9 Kategorisub ... Error! Bookmark not defined. Tabel 4.10 subsubkategori ... Error! Bookmark not defined. Tabel 4.11 Kota ... Error! Bookmark not defined. Tabel 4.12 kecamatan ... Error! Bookmark not defined. Tabel 4.14 Kurir ... Error! Bookmark not defined. Tabel 4.15 Tarif ... Error! Bookmark not defined. Tabel 4.16 Kurir Pilihan ... Error! Bookmark not defined. Tabel 4.17 Pembeli ... Error! Bookmark not defined. Tabel 4.18 Lapak ... Error! Bookmark not defined. Tabel 4.19 Counter ... Error! Bookmark not defined. Tabel 4.20 Fashion ... Error! Bookmark not defined. Tabel 4.21 Galery ... Error! Bookmark not defined. Tabel 4.22 Handphone ... Error! Bookmark not defined. Tabel 4.23 Kamera ... Error! Bookmark not defined.
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Tabel 4.24 Keranjang ... Error! Bookmark not defined. Tabel 4.25 Laptop ... Error! Bookmark not defined. Tabel 4.26 Likes ... Error! Bookmark not defined. Tabel 4.27 Mobil ... Error! Bookmark not defined. Tabel 4.27 Motor ... Error! Bookmark not defined. Tabel 4.29 Rumah ... Error! Bookmark not defined. Tabel 4.30 Tanah ... Error! Bookmark not defined. Tabel 5.1. Pengukuran Kualitas Website ... Error! Bookmark not defined. Table 5.2 Pengujian Sistem Beli Barang ... Error! Bookmark not defined.
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xvii
DAFTAR GAMBAR
Halaman Gambar 2.1 Kerangka Pemikiran ... Error! Bookmark not defined. Gambar 3.1 Metode Penelitian ... Error! Bookmark not defined. Gambar 3.2 Diagram Waterfall ... Error! Bookmark not defined. Gambar 4.1 WebQual Kuisioner ... Error! Bookmark not defined. Gambar 4.2 Use Case Diagram ... Error! Bookmark not defined. Gambar 4.3 Activity Diagram Login ... Error! Bookmark not defined. Gamabar 4.4 Activity Diagram Daftar ... Error! Bookmark not defined. Gambar 4.5 Activity Diagram Edit Profil ... Error! Bookmark not defined. Gambar 4.6 Activity Diagram Beli Barang ... Error! Bookmark not defined. Gambar 4.7 Activity Diagram Buka Lapak ... Error! Bookmark not defined. Gambar 4.8 Activity Diagram Pilih Kurir ... Error! Bookmark not defined.
Gambar 4.9 activity Diagram Tambah Kategori Menu ProdukError! Bookmark not defined. Gambar 4.10 SequenceDiagram Beli Barang ... Error! Bookmark not defined.
Gambar 4.11 Sequence Diagram Buka Lapak ... Error! Bookmark not defined. gambar 4.12 Sequence Diagram Daftar ... Error! Bookmark not defined. gambar 4.13 Sequence Diagram Edit Profil ... Error! Bookmark not defined. gambar 4.14 Sequence Diagram Pilih Kurir ... Error! Bookmark not defined. Gambar 4.16 Home User (Tampilan Awal) ... Error! Bookmark not defined. Gambar 4.17 Detil Produk ... Error! Bookmark not defined. Gambar 4.18 Home Kategori Produk ... Error! Bookmark not defined. Gambar 4.19 Home Akun (Member) ... Error! Bookmark not defined. Gambar 4.20 Home Admin ... Error! Bookmark not defined. Gambar 5.1 Diagram WebQual Kuisioner ... Error! Bookmark not defined.
xviii
Gambar 5.3 User interface Tampilan Home (Tampilan Awal)Error! Bookmark not defined. Gambar 5.4 User interfaceMenu Kategori ProdukError! Bookmark not defined.
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xix
DFTAR LAMPIRAN
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