LAMPIRAN-LAMPIRAN
Lampiran 1
ANGKET (KUESIONER) PENELITIAN
Sehubungan dengan adanya penelitian mengenai “Pengaruh Kualitas
Produk, Lokasi dan
Store Atmosphere
(Suasana Toko) terhadap Keputusan
Pembelian Konsumen Pada Nelayan Shanghai Kitchen Sun Plaza” Maka saya
mohon kepada Saudara/I untuk mengisi kuesioner dibawah ini. Atas perhatian dan
kerjasamanya saya ucapkan terimakasih.
Petunjuk Pengisian Kuesioner:
1.
Mohon Saudara/I mengisi semua pertanyaan yang ada dalam kuesioner ini.
2.
Petunjuk pengisian kuesioner.
Silahkan Saudara/i di bawah ini dengan memberikan tanda
Checklist
(
√)
pada salah satu jawaban yang menurut anda sesuai dengan kondisi anda.
SS = Sangat Setuju (5)
S = Setuju (4)
KS = Kurang Setuju (3)
TS = Tidak Setuju (2)
STS = Sangat Tidak Setuju (1)
Identitas Responden
Nama :
Usia :
Jenis Kelamin Bapak/Ibu/Saudara/i
Pekerjaan :
Frekuensi berkunjung ke Nelayan Shanghai Kitchen Sun plaza:
( ) lebih dari dua kali ( ) lebih dari lima kali ( ) lebih dari delapan kali
KUALITAS PRODUK (X
1)
NO.
Pernyataan
SS
S
KS TS STS
1.
Rasa makanan di Nelayan Shanghai Kitchen
Sun Plaza enak.
2.
Kebersihan makanan di Nelayan Shanghai
Kitchen Sun Plaza terjamin.
3.
Cara penyajian makanan di Nelayan Shanghai
Kitchen Sun Plaza menarik.
4.
Variasi menu di Nelayan Shanghai Kitchen Sun
Plaza banyak sehingga Anda tidak merasa
bosan.
5.
Porsi makanan di Nelayan Shanghai Kitchen
Sun Plaza pas bagi Anda.
6.
Makanan di Nelayan Shanghai Kitchen Sun
Plaza sesuai dengan gambar yang ada pada
menu sehingga sesuai dengan harapan Anda.
7.
Bahan baku di Nelayan Shanghai Kitchen Sun
Plaza terjamin kesegaran dan kualitasnya.
LOKASI (X
2)
NO.
Pernyataan
SSS
S
KS TS STS
2.
Lokasi parkir Nelayan Shanghai Kitchen Sun
Plaza terjaga keamanannya.
3.
Akses transportasi menuju Nelayan Shanghai
Kitchen Sun Plaza mudah dijangkau.
STORE ATMOSPHERE (SUASANA TOKO) (X
3)
NO.
Pernyataan
SS
S
KS TS STS
1.
Penempatan pintu masuk restoran Nelayan
Shanghai Kitchen Sun Plaza memudahkan
anda untuk keluar masuk restoran.
2.
Tata letak papan nama memudahkan Anda
untuk melihat dan membaca nama Nelayan
Shanghai Kitchen Sun Plaza.
3.
Pengaturan pendingin udara di Nelayan
Shanghai Kitchen Sun Plaza sudah tepat
sehingga memberikan suasana nyaman
sewaktu menikmati hidangan.
4.
Aroma makanan yang disajikan
membangkitkan selera makan anda.
5.
Ruang untuk anda berjalan di dalam outlet
Nelayan Shanghai Kitchen Sun Plaza tidak
menggangu kenyamanan anda saat menikmati
hidangan
6.
Jarak antar meja disusun dengan jarak yang
cukup sehingga anda nyaman dan tidak
terganggu saat menikmati hidangan
8.
Dekorasi Nelayan Shanghai Kitchen Sun Plaza
nyaman sehingga Anda betah saat berada
disana.
KEPUTUSAJN PEMBELIAN
NO.
Pernyataan
SS
S
KS TS STS
1.
Karena saya sadar membutuhkan makanan
dan minuman maka saya melakukan
keputusan pembelian di Nelayan Shanghai
Kitchen Sun Plaza.
2.
Saya tertarik melakukan pembelian di
Nelayan Shanghai Kitchen Sun Plaza setelah
membandingkan dengan restoran lain.
3.
Saya sudah memutuskan melakukan
pembelian di Nelayan Shanghai Kitchen Sun
Plaza daripada restoran lainnya.
Case Processing Summary
N %
Cases Valid 98 100.0
Excludeda 0 .0
Total 98 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected
Item-Total Correlation
LAMPIRAN 3
OUTPUT REGRESI BERGANDA
Variables Entered/Removedb
Model
Variables
Entered
Variables
Removed Method
1 Store
Atmosphere,
KualitasProduk,
Lokasia
. Enter
a. All requested variables entered.
b. Dependent Variable: KeputusanPembelian
Model Summary
Model R R Square
Adjusted R
Square
Std. Error of the
Estimate
1 .524a .275 .252 1.00495
a. Predictors: (Constant), Store Atmosphere, KualitasProduk, Lokasi
ANOVAb
Model Sum of Squares df Mean Square F Sig.
1 Regression 35.976 3 11.992 11.874 .000a
Residual 94.932 94 1.010
Total 130.908 97
a. Predictors: (Constant), Store Atmosphere, KualitasProduk, Lokasi
Coefficientsa
Model
Unstandardized Coefficients
Standardized
Coefficients
t Sig.
B Std. Error Beta
1 (Constant) 5.384 1.841 2.925 .004
KualitasProduk .248 .043 .520 5.772 .000
Lokasi .020 .089 .021 .227 .821
Store Atmosphere .016 .046 .032 .355 .724
a. Dependent Variable: KeputusanPembelian
Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N
Predicted Value 10.5135 13.7696 12.0306 .60900 98
Std. Predicted Value -2.491 2.856 .000 1.000 98
Standard Error of Predicted
Value .102 .481 .190 .071 98
Adjusted Predicted Value 10.5356 13.4574 12.0285 .60238 98
Residual -3.13267 2.93086 .00000 .98928 98
Std. Residual -3.117 2.916 .000 .984 98
Stud. Residual -3.180 2.986 .001 1.008 98
Deleted Residual -3.25966 3.07279 .00213 1.03817 98
Stud. Deleted Residual -3.348 3.122 .000 1.030 98
Mahal. Distance .019 21.254 2.969 3.188 98
Cook's Distance .000 .145 .013 .027 98
Centered Leverage Value .000 .219 .031 .033 98
LAMPIRAN 4
OUTPUT UJI ASUMSI KLASIK
One-Sample Kolmogorov-Smirnov Test
Unstandardized
Residual
N 98
Normal Parametersa Mean .0000000
Std. Deviation .98928348
Most Extreme Differences Absolute .086
Positive .086
Negative -.077
Kolmogorov-Smirnov Z .856
Asymp. Sig. (2-tailed) .456
Model Summaryb
Model R R Square
Adjusted R
Square
Std. Error of the
Estimate
1 .110a .012 -.019 .69672
a. Predictors: (Constant), Store Atmosphere, KualitasProduk, Lokasi
b. Dependent Variable: absut
ANOVAb
Model Sum of Squares df Mean Square F Sig.
1 Regression .561 3 .187 .385 .764a
Residual 45.630 94 .485
Total 46.191 97
a. Predictors: (Constant), Store Atmosphere, KualitasProduk, Lokasi
b. Dependent Variable: absut
Coefficientsa
Model
Unstandardized Coefficients
Standardized
Coefficients
t Sig.
B Std. Error Beta
1 (Constant) 5.384 1.841 2.925 .004
KualitasProduk .248 .043 .520 5.772 .000
Lokasi .020 .089 .021 .227 .821
Store Atmosphere .016 .046 .032 .355 .724
LAMPIRAN 5
VAR00001
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 20 20.4 20.4 20.4
4 64 65.3 65.3 85.7
5 14 14.3 14.3 100.0
Total 98 100.0 100.0
VAR00002
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 18 18.4 18.4 18.4
4 66 67.3 67.3 85.7
5 14 14.3 14.3 100.0
Total 98 100.0 100.0
VAR00003
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 23 23.5 23.5 23.5
4 60 61.2 61.2 84.7
5 15 15.3 15.3 100.0
VAR00004
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 20 20.4 20.4 20.4
4 62 63.3 63.3 83.7
5 16 16.3 16.3 100.0
Total 98 100.0 100.0
VAR00005
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 16 16.3 16.3 16.3
4 70 71.4 71.4 87.8
5 12 12.2 12.2 100.0
Total 98 100.0 100.0
VAR00006
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 19 19.4 19.4 19.4
4 62 63.3 63.3 82.7
5 17 17.3 17.3 100.0
VAR00007
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 18 18.4 18.4 18.4
4 60 61.2 61.2 79.6
5 20 20.4 20.4 100.0
Total 98 100.0 100.0
VAR00008
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 15 15.3 15.3 15.3
4 70 71.4 71.4 86.7
5 13 13.3 13.3 100.0
Total 98 100.0 100.0
VAR00009
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 17 17.3 17.3 17.3
4 65 66.3 66.3 83.7
5 16 16.3 16.3 100.0
VAR00010
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 11 11.2 11.2 11.2
4 69 70.4 70.4 81.6
5 18 18.4 18.4 100.0
Total 98 100.0 100.0
VAR00011
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 15 15.3 15.3 15.3
4 63 64.3 64.3 79.6
5 20 20.4 20.4 100.0
Total 98 100.0 100.0
VAR00012
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 16 16.3 16.3 16.3
4 66 67.3 67.3 83.7
5 16 16.3 16.3 100.0
Total 98 100.0 100.0
VAR00013
Frequency Percent Valid Percent
Cumulative
Percent
4 68 69.4 69.4 85.7
5 14 14.3 14.3 100.0
Total 98 100.0 100.0
VAR00014
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 17 17.3 17.3 17.3
4 63 64.3 64.3 81.6
5 18 18.4 18.4 100.0
Total 98 100.0 100.0
VAR00015
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 12 12.2 12.2 12.2
4 65 66.3 66.3 78.6
5 21 21.4 21.4 100.0
Total 98 100.0 100.0
VAR00016
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 23 23.5 23.5 23.5
4 60 61.2 61.2 84.7
5 15 15.3 15.3 100.0
VAR00017
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 18 18.4 18.4 18.4
4 71 72.4 72.4 90.8
5 9 9.2 9.2 100.0
Total 98 100.0 100.0
VAR00018
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 18 18.4 18.4 18.4
4 70 71.4 71.4 89.8
5 10 10.2 10.2 100.0
Total 98 100.0 100.0
VAR00019
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 13 13.3 13.3 13.3
4 74 75.5 75.5 88.8
5 11 11.2 11.2 100.0
VAR00020
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 11 11.2 11.2 11.2
4 67 68.4 68.4 79.6
5 20 20.4 20.4 100.0
Total 98 100.0 100.0
VAR00021
Frequency Percent Valid Percent
Cumulative
Percent
Valid 3 16 16.3 16.3 16.3
4 70 71.4 71.4 87.8
5 12 12.2 12.2 100.0
Total 98 100.0 100.0
