Prepared by:
Jarir Al Amjad
VISIT TO CLEAN AUTHORITY OF TOKYO
(Shin-Koto Recycling Facility)
TOKYO METROPOLITAN GOVERNMENT
Humanizing Collaboration between Indonesia & Japan
Held by
Company Visit Analysis
Our company visit was made at Shin-Koto Recycling Facility, part of Sanitary Agency of Tokyo. Tokyo Metropolitan Government and the community authority had discussed for many years their respective roles and institutional frameworks from viewpoints such as stronger autonomy of the community and the promotion of Tokyo mega-city administration. One result of these discussions was the duties of the municipal waste management were transferred to the communities.
At that time, it was decided that each of community would independently manage its own waste collection and transfer, while management of intermediate treatment (incineration, pulverization, etc.) was determined to be handled jointly. This was due to the presence of some community that had no incineration plant within their community and for their purpose of optimizing treatment efficiency.
Each community sets collection days and areas depending on the type of waste, and conducts efficient operations drafting operation plans that correspond to seasonal change and regional trends in waste amount. Waste processing in each community is free of charge for houshold waste (excluding the disposal of waste exceeding 10 kg per day), while large-sized waste and business-generated waste are charged.
To ensure efficient transfer, transfer methods are determined based on the type of waste as follows:
a. Combustible waste, it is loaded onto collection vehicles (such as compaction type vehicle) on collection sites, from which it is directly transferred to an incineration plant or recycling facility; b. Incombustible waste, it is transferred to Incombustible Waste Processing Center that located on
waterfront, where waste is reloaded onto container vehicles or vessels for relayed transfer.
c. Large-sized waste, it is delivered to the Large-sized Waste Pulverization Processing Facility. Community that have a transfer station conduct relayed transfer by reloading it from smaller collection vehicles onto larger vehicles. Such relayed transfer contributes to improved transfer efficiency, reduced traffic congestion, and alleviation of air pollution due to exhaust.
Combustibles carried into incineration plants sometimes contain waste unsuitable for incineration, such as metals, glass, or oversized waste that exceeds the disposal capacity of the plant. Such improper waste may cause the halt or failure of incinerators, costing a great deal of money and time before recovery. Once the facilities become incapable of accepting waste, waste collection and transfer operations will interrupted, seriously affecting waste management in all communities.
Every year some incineration plants are forced to stop operation due to improper waste. To prevent carry-in of improper waste, and to ensure safe and stable plant operation, inspection of incoming waste is reinforced, and awareness-raising activities are undertaken. Special weeks also set to enhance the above inspection and to perform close observation at platforms in each incineration plant. Overall regular inspection on incoming waste is also conducted at all incineration plant.
One of intermediate treatment is incineration facilitiy that incinerated combustible waste in a safe, stable, and efficient manner. Incineration prevents bacteria, vermin and four odor, and maintains a sanitary environment. By incinerating waste, its volume is reduced to approximately one-twentieth. By recycling a part of bottom ash into cement materials, and by melting it into slag, the amount going to the landfill is further reduced. Emission of hazardous substances within exhaust and wastewater from incineration plants is controlled and reduced to lower impact on the environment. In and incineration plant, power generation and heat supply are performed using heat energy of waste incineration.
When combustible waste is incinerated, bottom ash and fly ash are generated. Bottom ash after removing ash to be melted into slag, as well as fly ash after processed with chemicals, are sent to landfill disposal on the New Sea Surface Disposal Site, which has been established and manage by The Tokyo Metropolitan Government. Because it is extremely difficult to find new landfill disposal sites in the Tokyo Port, a full-scale initiative has been undertaken to recycle bottom ash into cement materials, for the purpose of reducing the amount of landfill disposal and achieving more efficient use of resources.
When bottom ash is melted at a high temperature of over 1.200 0C and then rapidly cooled, it turns
state as waste. The process of making slag decomposes dioxins within the ash, and traps heavy metals inside, thereby making it safe and efficient for use as construction materials, etc.
Through this project in 2015, 5000 tons of bottom ash was used as cement materials and it is still continued that goes to the final disposal site. In the initiative for recycling bottom ash cement materials, bottom ash that is generated in incineration plants is transferred to private cement factories by freight vehicles/trains, and efficiently used as portland cement materials. Cement materials include limestone, clay, silica, iron materials, and plaster. Bottom ash is used as a substitute for clay.
Incombustible waste is processed at Incombustible waste processing center. It is devided into pulverization and separation. Incombustible waste is pulverized to reduce its volume, so that an efficient use of landfill sites is made possible. Incombustibles also contain recyclable resources, such as ferrous metals and alumunium, which are separated and collected.
The Shin-Koto Recycling Facility is an unobtrusive waste processing facility that processes waste into hot fuel. The facility, which stands on an area about 61.000 m2, operates 11 months without stopping within a year. Everyday it will process up to 1.800 tons of recyclable waste, with the combustion and purification process will produce one of the electrical energy up to 50.000 kilowatts.
Waste processing begins with the arrival of an unrecycling garbage that load into a giant rubbish bin. Collection of garbage will then be gradually brought the combustion chamber to be heated to burn. Gas from waste piles is also used for combustion. Burning will produce smoke, hot gas, and residual ash. Smoke burning will be purified so as not to become harmful pollutants. Gas Heat will be used to spin an electric turbine generator. In addition, hot gas is also used to heat air and water. The residue from the combustion will be processed into carbon upholstery and forming artificial islands.
The supply chain process owned by Shin-Koto Recycling Facility has fulfilled a good supplier management element, that is based on operational management theory. Shin-Koto Recycling Facility performs activities that convert inputs into valuable outputs. In these activities resources (workers, money, machinery and knowledge) use as inputs (raw materials, energy, money, data) that can produce output. There is also carried out groove Supply Chain Management, which is a system of activity forming process from input to output both inside and outside the boundaries of companies that are interconnected. Partners and Operations Functional Activities in the Supply Chain based on Operating Management is shown in figure below.
Incombustible
Waste Pulverization
Ferrous Metal
Separation
Alumunium
Incombustibles
Other waste
Recovered as resources
Landfill
The supply chain process owned by Shin-Koto Recycling Facility has fulfilled the element of good supplier management, that is by owning:
1. Certainty on the availability of raw materials through the rules of recycling and sorting waste (reduce, reuse, recycle)
2. Reduction of costs through integration with transport by the main unit of Tokyo Clean Athority
3. Quality improvement
4. Use of the best technology at Japan's national level
5. Assisting environmental sustainability through the type of business undertaken
Based on raw material supply, it can be said that Shin-Koto Recycling Facility has no significant
constraints, because its availability is
maintained with a caring and conscious
environment for the cleanliness and
sustainability of natural resources, as well as supporting regulations.
Furthermore, in terms of customer relations, Shin-Koto Incineration Plant's ability to commit to customers is still limited to the bottom hierarchy of the three hierarchies of customer commitment, which are product availability and product reliability.
The products of Shin-Koto
Incineration Plant are electric power, water heating, and carbon road coating and
foundation of home made powder still mean of secondary product in addition to its primary products that is waste processing to reduce pollution. Even so, the operating output of Shin-Koto Incineration Plant is fully absorbed by the market. The production capacity of the Shin-Koto Incineration Plant is 50 Megawatts, and it's 30 Megawatts own use, so the sale is only 20 Megawatts. 5 Megawatts of electricity in Japan can be utilized up to 13,000 household users. The remaining carbon burning processed into road cement and building materials is also used entirely by the internal government.
by integrating a water heating system owned by a water company and connecting to the nearest power plant installation from Shin-Koto Incineration Plant, so that the logistics flow undertaken by Shin-Koto Incineration Plant can be done effectively.
The implementation of recycling facilities and supply chains especially recycled raw materials in Indonesia can start from the smallest community. The waste recycling process will start from the availability of well-sorted garbage. Education and re-knowledge can begin to be taught at home, neighborhood, and school. At home, waste sorting is done by providing different waste bins for each type of garbage. According to the Jakarta Provincial Regulation No. 3 of 2013 on Waste Management Article 24 Paragraph 2, color criteria and types of waste in sorting of waste containers include:
1. green container for organic waste;
2. yellow containers for anorganic waste; and
3. red containers for garbage containing hazardous and toxic household ingredients.
The explanation of the sorting of waste types is; Organic garbage is waste that can decompose completely by itself through biological processes both aerobic and anaerobic. Organic waste has the characteristic of decomposing and has stable chemical properties so that the substance will settle into the soil, the bottom of the river, the lake and the sea and affect the ecosystem in it. Organic waste can decompose and become compost.
Organic waste itself is divided into 2, wet organic waste and dry organic waste. Wet organic waste has a high water content, for example, vegetable residue, fruit peel, meat, and food scraps. While dry organic waste has relatively less water content, for example wood, tree branches, dried leaves, straw.
Inorganic waste is waste that can not be decomposed by biological processes. This waste can decompose naturally but in a very long time. Here is the duration of decomposition of inorganic waste naturally:
• Plastic takes 50 - 100 years to decompose • 10 year old cigarette butt
• canned soft drink (aluminum) 80 - 100 years • 5-month cardboard
• orange peel 6 months • leather shoes 25 - 40 years
• paper 2 - 5 months, 100 years battery • sterofoam can not be described • 80- 100 year old aluminum
• plastic (detergent wrap etc) 50 - 80 years
• plastic bags (bags of crackle) take 10 to 20 years to break down.
• Garbage containing hazardous and toxic materials.
Based on Government Regulation No.85 of 1999, B3 waste has the characteristics of young explosive, flammable, reactive, toxic, infectious, and corrosive.
Households that already have a disposable trash can educate their household members to get used to sorting out the existing garbage. Knowledge of waste segregation also needs to be delivered and implemented in schools. The tendency of children who more easily follow the instructions of the teacher also makes education of waste delivered in school. Teachers and all school residents can also apply the waste segregation rule by providing a disaggregated waste bin at the school.
If schools and households have awareness and understanding of waste separation, the recycling process can begin to be implemented. Recycling in the smallest scope can be done by the household environment and the school community. The first recycling as to which a lot is done is by composting process from organic waste. The resulting compost can be directly used by the community itself.
Recycling of other types of waste requires synergies from government and recycling companies. A small community aware of waste will make it easier for the government to get raw materials for waste processing. As stated in supply chain theory and which has been done in Tokyo, Recycling Facility has no significant constraints on raw materials if its availability is maintained with a caring and conscious environment for the cleanliness and sustainability of natural resources, as well as supporting regulations.
Tokyo can build large recycling facilities because of the availability of guaranteed raw materials. The integration of the recycling process with the urban sanitation authority makes the raw materials easy to obtain. Municipal cleanliness authorities are also facilitated with awareness and understanding of citizens on the sorting and management of household waste. An unbroken link of residents as waste producers and as a provider of recycled raw materials
The values of environmental care and awareness of the cleanliness and sustainability of natural resources have been embedded in the minds of every citizen. The cultivation of awareness and awareness of this environment and natural resources that are being aroused by the 7th Indonesian president through mental revolution. The mental revolution means that Indonesian citizens must recognize the original character of the nation. Indonesia according to Joko Widodo, is a nation that has the character of polite, virtuous, friendly, and mutual cooperation. The character is a capital that should be able to make people prosperous. Character building is what should start from home, school environment, and neighborhood, one of them through awareness of waste.
The phrase the man behind the gun is quite appropriate to be used on waste management in Indonesia. The availability of waste and recycling facilities is not optimal if the citizens do not understand the importance of sorting and processing waste. The implementation of the same thing in Tokyo is considered a success because every component of citizens and government is very understanding and carry out their respective duties in the effort of awareness and awareness of the importance of sustainability of natural resources.
Every Indonesian citizen starts from the individual, the resident, the neighborhood community, and the school can start their caring steps. A series of concerned citizens and schools will form a wider social community that also understands the importance of recycling. The government will be easier to make regulations about garbage if its citizens have implemented waste segregation. Waste management investors will be more interested in opening recycling facilities if recycled raw materials are assured of availability and have good economic value.
availability of electricity, clean water, telecommunication lines, and smooth disposal in Jakarta, for example, PLN, PAM Jaya, Telkom, and the Sanitation Office can work together to form large joint culverts, where there is synergy between the companies. Given the good synergy, provision, maintenance and sustainability of existing resource logistics processes can be optimized, as implemented by Shin-Koto Recycling Facilities alongside Japanese power companies and ground-dumping site companies in Tokyo.
The unbroken chain of a raw material supply chain to the finished material that has been disclosed in operational management theory. The mission of the mental revolution wrapped in social awareness and awareness of the sustainability of natural resources can start from the self and from now on.
Cultural Analysis
Trip to Japan was the first abroad trip for me. I wonder will meet many new things and different from what I have experienced in Indonesia. The cultural and geographical differences between Japan and Indonesia are laverage on the social and economic conditions of both countries.
The trip is one of the international programs of Master Management Padjadjaran University to improve the quality learning from its students. I traveled with 25 other students from the STAR BPKP scholarship program on Monday, May 15, 2017 through the 2F terminal of Soekarno-Hatta International Airport, Tangerang, Banten.
We left for Japan on a Japanese Air Line flight code JL 726, taking off from Indonesia at 21:55. I have been amazed at the timeliness of this Japanese airline, which is famous as the most timely airline (www.oag.com). The service of JAL flight attendants is not as friendly as Indonesian airlines (Garuda-red), but from the Asian people's perspective, their service is quite friendly and the most important thing; JAL provides special dishes for Muslims like me and most of my traveling companions from Padjadjaran University.
We landed at Narita Airport on schedule, at 7:00 Japanese time or equal to Eastern Indonesia time (GMT + 9). Again the timeliness becomes the thing I admire about this Japanese airline. Our further in-depth impression of Japan is its regularity, especially when we are admitted to immigration services and queuing out of the Airport. The queuing system is so tidy, no one is allowed to cross the queue limit, and the number of queues in each path is maintained no more than 5 queues. Finished the immigration and Customs services, while waiting for our checking colleagues to gather at the end of the Customs counter, the officer immediately asked us to go to the waiting room that has been provided in the waiting area of arrival. It is very simple thing, but it has surprised me as services culture in Japan.
Leaving off Narita airport we were greeted by a local guide who ceaselessly reminded us to be right on schedule. Emphasized by the guide, the bus has an accurate operating schedule and every minute of delay will be very influential on the schedule that has been set. The tour members will left behind if they weren’t obey the schedule. A simple matter of timeliness was again reminded to usually accustomed to the mean of Indonesian timeliness.
As a connoisseur of the automotive world, I see vehicles that operate along the journey we are heading to downtown Tokyo are highly functional vehicles, meaning vehicles are created for one particular purpose. I rarely see a multi-purpose vehicle in the streets of Tokyo.
Our first day trip begins in the Asakusa area, a Sinto worship place namely temple of Sensoji, which is one of the largest Buddhist temples in Japan. This temple was founded in the 6th century. In front of this temple there is a gateway called Kaminarimon. The temple is open to public and visitors can follow the ceremony / prayer performed. I had witnessed the Sinto prayer ceremony led by a monk who pronounced prayers while accompanied by the sound of a knock and a sound like a drum. At the temple site, there are four statues; Fujin, the Wind God, is placed at east side while Raijin, God of Thunder and Lightning on the West side of the gate; Lord Buddha Tenryu in the east and the Goddess Kinryu in the West of the temple. Behind the gate was also found a giant straw sandals that hung on the wall of the gate. People said that the sandals are the footwear of the Buddha.
religious people also occur in Japan. Similar to Indonesia, along the entrance to the temple called Nakamise Douri, there are stalls selling a variety of Japanese goods and food, which seems to be prepared for tourists from outside Japan. Starting from mini kimono, until onigiri rice is available in the area, in a typical price of tourist spot (more expensive than the usual shopping area).
Outside the temple, many tourists are dreaming his luck through Omikuji. Omikuji is a piece of paper that says about your luck. The contents of the paper shows your future forecast, where there are 7 kinds of predictions omikuji ranging from the best predictions (daikichi) to the worst (daikyo). Put 100 yen coins into the money box then shake the omikuji box several times until the omikuji sticks out of the small hole in the box. From the omikuji rod that comes out, numbers in kanji indicate which drawer should be chosen to take the paper forecast.
Leaving Asakusa, we were having lunch at an Indian restaurant in Ueno area. The restaurant, located right at the Ueno market gate, tempts us to finish lunch soon. In Ueno market there are various kinds of Japanese typical kitchen necessities such as seafood products, to the seller of various fashion products, from shoes, clothing, bags and suitcases, whose price is relatively below the market price. Products sold in the Ueno market are guaranteed to be genuine from the manufacturer of the product, although unfortunately the price is not negotiable. Ueno market conditions is similar to gambir station area in Jakarta, by utilizing under the railway line, made stores that offer a variety of quality merchandise. In the evening, the Ueno market area is transformed into a typical Japanese culinary area visited by foreigners and local residents who took off tired after working all day. Dinning with colleagues or close related person after work seems became a habit of the Japanese, in order to eliminate the tension from all day work. The Ueno market is strategically located, only about 300 meters from Ueno Station, where the train is the main means of transportation for the Japanese.
At Ueno Market, I took time to buy gifts for my children, a miniature of Japanese car with the brand Tomy Takara, which although also sold in Indonesia, but it’s offered almost 30% cheaper than in Indonesia, with variations Newer models.
From Ueno the group went on to Tokyo Skytree, a 634m tower used to transmit TV broadcasts that also used as a restaurant and observation venue that opened in May 2012. Tokyo Skytree was constructed to replace the lesser Tokyo Tower. As it’s used for terrestrial and digital television broadcasts Tokyo Skytree declares as the highest broadcast tower in the world today. Visitors can enter both types of observation deck, the first is Tembo Deck located at an altitude of 350 meters with a visitor capacity of about 2,000 person. Then, the second deck (Tembo Galleria) is located at 450 meters altitude and can accommodate about 900 people. We and the entourage are only given facilities to Tembo Deck. To get to Tembo Deck visitors have to ride the elevator that can accommodate 30 people at once and has a vertical speed of 600 meters / minute, so to reach Tembo Deck, the elevator only takes about 35 seconds, WOW!
At Tembo Deck I can see 3600 sights of Tokyo city at an altitude of 350 meters from the ground. Buildings in
Tokyo city though very crowded but organized and neat. Least seen vehicles passing by on the streets, because at that time most Tokyo residents were working indoors and the main mode of transportation for them was commuter trains. At Tembo Deck there is also a meeting room and a rentable restaurant, and a photo area that offers stunning views from the heights.
Satisfied enjoying the scenery at Tembo Deck, we and the group went back to the Ginza shopping mall. There was an interesting thing when we headed to the parking lot of the bus, the bus we were traveling in had been in a different area than when we arrived. There is a parking management that regulates the length of parking time and the process of up and down passengers who newly arrived with who will leave the building would not be crashed, in order to avoid congestion and inconvenience in the queue. Simple things related to the queue setting that is exemplary and applied in Indonesia.
atmosphere. The order of pedestrians in crossing the road and obeying the road markings is very high. Although the pedestrians are not all from Japan, they obey and follow the rules that apply in that place.
While in Ginza we and our group spent time shopping in several stores, especially clothing stores. Also observe the tourists and locals who mingle well. It was five o'clock, looks not too many local people passing by as in that hour in Jakarta road conditions will be crowded. Similarly with a shopping center will be full of office workers who want to release fatigue. But that did not happen in Ginza. According to our tour guide, in Japan the workers tend to work late into the night in order to achieve their task targets. In Japan there are also categorization of employees, namely:
1. Employee in uniform (wearing a jacket / blazer) is a permanent employee who gets an official contract with
the company
2. An employee who is not wearing a uniform, is an outsourcer of the service provider, and has no formal contract with the company with his place of employment
3. Incidental employees are employees that the company needs at certain times only, for example when the
additional needs of marketers.
Differences in categorize have an impact on the certainty of income and welfare benefits received. Fixed employees certainly have the advantage of regular income that can be used as bonds or better health insurance. While the incidental employees are actually used by the students to increase their allowance. In addition to working as incidental employees, these students become familiar with working culture. Being accustomed, they become more prepared when the time comes to work as permanent employees.
Schools in Japan are the main source of company's workers. March is the graduation time of the students, and April is the period where many new fresh graduates begin to enter as apprentices. Apprenticeship education applied by Japanese companies is very hard. These new employees will only be given standard operating procedure books according to their duties. Then they are immediately required to complete their duties without senior supervision. Every mistake should be borne themselves by and there is no assistance directed from the company, because all the instructions have been given in the book. A method that makes workers in Japan a true professional as a result of hard and strong discipline. If this is applied in Indonesia, it could be the rate of employment termination will increase.
The process of receiving new employees in Japan is similar to the process of admission of new students in Indonesia. The process has been done when the students are still sitting in the final level of college. In December the prospective employees are selected according to the field of study or the interests they have in accordance with their education path. If they pass the selection, they still have to wait until the graduation in April and bring the diploma as a final requirement to get into work. This selection process makes the good distribution of human resources in all companies and government offices. The selection process also does not make a company monopolize the best resources of a school or university.
Ginza trip close the first day of my visit in Japan, as we next head to the hotel after having a dinner at a Malaysian restaurant in the Ginza area. This restaurant in Ginza also shows the efficiency that has flowed in Japanese people blood. The restaurant is located on the 4th floor of a building, which if in Indonesia is more properly referred to a flat. The restaurant occupies a room in a building no more than 70 m2. But to be able to eat here the visitors must make reservations in advance. Limited land can be tricked with the exclusivity of the dish in the restaurant.
The hotel where we stay is Prince hotel in Shinagawa area, a three-star hotel in Shinagawa business area. Me and a colleague occupy a double bed room, which is the size of the budget hotel in Indonesia. But the room facilities are in accordance with the class. What's interesting about the room facilities is the bathroom design that almost 90% using fiber and plastic materials. I guess it is to avoid a short circuit and reduce damage in case of an earthquake. In addition, the use of fiber and plastic materials will facilitate maintenance and replacement of equipment.
portion of the given feels right and does not make the dish left. A combination of service and efficiency typical of Japan.
On the second day the group was taken to the Tsukiji Fish Auction Center. As the name suggests, this place is like Muara Angke in Jakarta, but much cleaner and more orderly. The market opened at 10 am, and we who arrived at 8 can only enjoy the atmosphere of order there. There is a typical transport vehicle in Tsukiji, which serves to transport fish and other marine commodities. This vehicle is like a motorized wagon that is controlled with a round lever. In Tsukiji, sellers and buyers meet freely without any subscription system or middleman as in Angke. Fishermen will sell to existing buyers and provide an agreed price, without any pressure from others. Fishermen in Japan itself is a person who owns a large fishing vessel operated in the sea off Japan. Fisherman in Japan is the ship's boss and has the ability and experience of a complete fisherman. Unlike in Indonesia, the term fisherman pinned to all people whose livelihoods are looking for fish in the sea, even if the boat or boat is rented.
Similarly, the profession of farmers, is a person who has their own land and utilized optimally to support themselves and their families. Farmers do not use labor services, but use modern tools to cultivate their land. Farmers also have knowledge and skills in the field of agricultural processing like a bachelor of agriculture in Indonesia. A totality and professionalism so strongly rooted in Japan.
In Tsukiji market there is also a culinary tour area that serves a variety of dishes and processed seafood. Various methods of preparation are offered to maximize existing resources. If in Indonesia the seafood is served with steamed, fried, or roasted; Here there is another way of processing. The sea produce is processed with the concept of snacks so that it appeals to visitors who do not want to eat heavy. Tsukiji market is also consistent with its function as a marine fish market, because no other commodities are marketed in this area, unlike Angke which also presents traditional markets in it.
After the Tsukiji market we headed to the waste treatment site that will completely reported in the company visit section .
Continue visit to Aqua City, Odaiba Waterfront Area an artificial island that provides shopping and entertainment centers. In Aqua City there is also a statue of Liberty that signifies the close international relations of Japan. The Statue of Liberty is one of the statues of Liberty other than in the United States and France. There's a famous hundred Yen store, located in Aqua City, the Daiso. This store provides a variety of household and office needs with an average price of 100 Yen. Just like a shopping center, there are also many branded stores in Aqua City.
A visit at Odaiba Waterfront Island ended our second day, which closed at a typical Turkish restaurant. The next day me and the group attended a joint seminar at Takushoku University. At Takushoku University Campus we were accepted by Professor Yoshino and together with our Indonesian colleagues gathered in a futuristic lecture hall. The classrooms we use are designed to accommodate up to 150 students and have a good audio layout. Multimedia teaching facilities are accessible only to lecturers with a special identity card. Me and my colleague, Utomo Wicaksono explained about the research plan entited the use of Information in Treasury System and State Budget to improve the Effectiveness of Budget.
After listening to our presentation Professor Yoshino gave us some feedback:
1. The importance of providing a clear definition for each size of the research 2. The importance of limiting research to focus on a small object
3. Every research should be reinforced on an adequate theoretical basis
After me and Utomo, there are five other teams who also present their proposal of research. We were given very useful feedback in planning a study.
My four-day journey in Japan has opened my eyes that experience and knowledge are still overlaid on earth. I get a very strong discipline and efficiency from Japanese. The order that has been planted since infancy has made the Japanese accustomed to doing everything in order. The attitude of efficiency over resources is also a deeply ingrained culture, due to the limited resources of their land, so making good use of what it has is a necessity. In addition, Japan also teaches a high tolerance attitude by appreciating each uniqueness of the individual by providing various facilities according to the state of the population.
Marketing Analysis
Japanese-made goods have been well known as good quality products. This is due to the commitment of every Japanese to do the best in every job. Especially for Indonesians, the impression of quality Japanese products has become a capital for Japanese marketers to attract Indonesian consumers.
The commitment and sincerity of Japanese people is also reflected in the way of selling. If in Indonesia the merchants simply offer their wares with greeting, please stop by, then the Japanese will stand on a small stage with attractive costumes and then shout nonstop to get the attention of people passing by. Similar to drug sellers in Indonesia, but no frills must be efficacious. The Japanese offer their merchandise as it is without being covered. The price given was honest does not burden the prospective buyer.
Sales of specialty goods in Japan also received different treatment, such as cigarette sales. If in Indonesia junior high school children can freely buy cigarettes, only citizens who have ID cards that can buy cigarettes in Japan. Japanese ID Card is only owned by citizens aged 20 years and over. The cashier will refuse to give a cigarette if the buyer can not show his or her ID, or can call the authorities if the prospective buyer insists.
Japan also provides a tax-free policy for foreign tourists buyer. This policy is provided in every spend of at least 5000 Yen per transaction. Policies that make sales figures boost even though the tax revenue doesn’t comes. This policy has been widely applied in other countries, and quite effectively increase foreign exchange to the country from foreign tourists.
The concept of cultural acculturation with shopping is also applied in Japanese marketing strategy. The Harajuku Street Market has been well known throughout the world. The freedom expression culture of Japanese youth has attracted tourists to Harajuku. It has become a tagline, visiting Japan is not complete until visiting Harajuku. Indeed in harajuku offered a variety of trinkets typical of Japan inherent in the youth fashion culture of Japan. This marketing strategy is similar to that happening in Malioboro street, Yogyakarta. Typical areas that provide the uniqueness of local culture that has become the talks of the world. This uniqueness should be maximized to deliver local wisdom and values to be known to the world.
The marketing concepts in Harajuku and Ueno streets are still similar, providing proximity and warmth to tourists through the uniqueness of local culture and direct interaction, making potential buyers interested. The role of the government in reconstructing the shopping area is also very important. Cleanliness and comfort are the main thing. Tourism campaign through official media and social media is very influential, for example when a photoboot that represents the uniqueness of the area is provided, it will automatically spread photographs through social media owned by every visitor out to the world.
The creativity of the product dish is also the main attraction. As presented in the Tsukiji Fish Market, processed seafood is served in the form of a durable snack. Giving a unique wrap and unique Japanese name will also give effect to the Japanese marketing culture globalized. The packaging of attractive products using traditional materials also adds to the uniqueness of a region's products. Japan applied it to some of its durable food products. And this has been imitated Indoneisa by packing some wet cake products with typical Indonesian foliage, such as lemper and cake lompong.
The role of school and government is vital here. Schools provide excellent mental education for the Japanese population, and the government provides a sense of security for every business actor, both of whom together make the economy very advanced.
Appendix
1. Arrived at Narita International Airport, right on schedule
3. Harajuku Street, and automatic selling machine
5. Typical transport vehicle in Tsukiji, which serves to transport fish and other marine commodities
6. Friendly pedestrian atmosphere at Ginza
9. Tembo Deck at Tokyo Skytree
