DESAIN VOUCHER “100% INSTANT REBATE”
DOKUMENTASI MATERI PROMOSI 1
“100% INSTANT REBATE”
DOKUMENTASI MATERI PROMOSI 2
“100% INSTANT REBATE”
DOKUMENTASI MATERI PROMOSI 3
“100% INSTANT REBATE”
DOKUMENTASI MATERI PROMOSI 4
“100% INSTANT REBATE”
DOKUMENTASI REDEMPTION COUNTER
“100% INSTANT REBATE”
DATA MEMBER BARU PG CARD
(BULAN JANUARI 2012 – APRIL 2012)
REKAPITULASI DATA PERENCANAAN VOUCHER OUT
(BULAN MARET 2012)
REKAPITULASI DATA PERENCANAAN VOUCHER OUT
(BULAN APRIL 2012)
REKAPITULASI DATA REALISASI VOUCHER OUT
“100% INSTANT REBATE”
(BULAN MARET 2012)
DATE Transaksi TOTAL Voucher Out
1-Mar-12 Rp 75,560,780 406 2-Mar-12 Rp 123,537,705 781 3-Mar-12 - - 4-Mar-12 - - 5-Mar-12 Rp 79,428,977 474 6-Mar-12 Rp 80,829,435 550 7-Mar-12 Rp 94,868,570 553 8-Mar-12 Rp 96,180,365 547 9-Mar-12 Rp 150,492,090 833 10-Mar-12 - - 11-Mar-12 - - 12-Mar-12 Rp 108,209,671 479 13-Mar-12 Rp 115,866,680 564 14-Mar-12 Rp 110,877,990 614 15-Mar-12 Rp 102,759,935 556 16-Mar-12 Rp 146,542,182 764 17-Mar-12 - - 18-Mar-12 - - 19-Mar-12 Rp 87,041,030 473
20-Mar-12 Rp 116,549,223 540 21-Mar-12 Rp 109,575,175 640 22-Mar-12 Rp 140,451,428 789 23-Mar-12 - - 24-Mar-12 - - 25-Mar-12 - - 26-Mar-12 Rp 146,007,375 772 27-Mar-12 Rp 90,351,410 534 28-Mar-12 Rp 98,634,080 526 29-Mar-12 Rp 189,765,905 608 30-Mar-12 Rp 129,507,065 698 31-Mar-12 - - Total Rp 2,393,037,071 12701 average/day Rp 77,194,744 410
REKAPITULASI DATA REALISASI VOUCHER OUT
“100% INSTANT REBATE”
(BULAN APRIL 2012)
DATE Transaksi TOTAL Voucher Out
1-Apr-12 - - 2-Apr-12 Rp 81,462,831 416 3-Apr-12 Rp 53,793,370 353 4-Apr-12 Rp 85,365,221 549 5-Apr-12 Rp 125,991,136 505 6-Apr-12 - - 7-Apr-12 - - 8-Apr-12 - - 9-Apr-12 Rp 78,849,005 335 10-Apr-12 Rp 91,745,355 425 11-Apr-12 Rp 100,603,319 433 12-Apr-12 Rp 160,540,331 620 13-Apr-12 Rp 136,493,840 645 14-Apr-12 - - 15-Apr-12 - - 16-Apr-12 Rp 83,608,223 363 17-Apr-12 Rp 71,072,498 368 18-Apr-12 Rp 116,866,874 499
19-Apr-12 Rp 121,245,088 451 20-Apr-12 Rp 116,282,944 743 21-Apr-12 - - 22-Apr-12 - - 23-Apr-12 Rp 82,077,761 333 24-Apr-12 Rp 106,080,030 473 25-Apr-12 Rp 96,194,233 537 26-Apr-12 Rp 114,267,250 541 27-Apr-12 Rp 101,206,880 664 28-Apr-12 - - 29-Apr-12 - - 30-Apr-12 Rp 60,017,821 440 Total Rp 1,983,764,010 9693 average/day Rp 66,125,467 323
DATA MEDIA CETAK UNTUK PROMOSI “100 % INSTANT
REBATE”
1. SURAT KABAR KOMPAS
Media Type : Daily Newspaper
Readers’ Social Class : A and B
Readership : ± 2,25 million
Circulation : ± 500.000 exemplar / day
Description :
Kompas is not just the newspaper with the biggest circulation in Indonesia, but also in South East Asia. The readers mostly come from high and middle up social class based on their educational background and financial background.
Advertisement of “100% INSTANT REBATE” on Kompas Newspaper, 2 March 2012, page 9
2. SURAT KABAR SEPUTAR INDONESIA
Media Type : Daily Newspaper
Readers’ Social Class : A and B
Readership : ± 1 million
Description :
Seputar Indonesia Newspaper is a Young and Friendly Newspaper which provides in depth news, lifestyle, sport, and entertainment. As a new newspaper, Seputar Indonesia newspaper is targeted to complete the needs of readers in the whole family. The readers’ target are middle up readers with high educational background on age segmentation 18 years and above.
Advertisement of “100% INSTANT REBATE”
3. MAJALAH ELLE
Media Type : Monthly Magazine
Readers’ Social Class : A+ and A
Circulation : 120.000 exemplar
Description :
Elle is the world’s number one style magazine which provides information about fashion, beauty, and lifestyle. It is a prestigious magazine containing stuffs from luxurious brand and targeted for high end shoppers.
Advertisement of “100% INSTANT REBATE” on Elle Magazine, April 2012, page 795
4. MAJALAH COSMOPOLITAN
Media Type : Monthly Magazine
Readers’ Social Class : A+, A, and B
Circulation : 145.000 exemplar
Description :
Cosmopolitan is a magazine designed for mature female which consists of articles about fashion, beauty, news, and relationship.
Advertisement of “100% INSTANT REBATE”
5. MAJALAH GOOD HOUSEKEEPING
Media Type : Monthly Magazine
Readers’ Social Class : A+ and A
Circulation : 75.000 exemplar
Description :
Good Housekeeping is a magazine targeted for family and contains information on health, fashion, good food, beauty, artist profile.
Advertisement of “100% INSTANT REBATE” on Good Housekeeping Magazine, April 2012, page 115
6. MAJALAH HAIR IDEAS
Media Type : Monthly Magazine
Readers’ Social Class : A and B
Circulation : 65.000 exemplar
Description :
Hair Ideas is a magazine for Female in 16 to 35 years old. The magazine containing latest updates on hair trend, make up trend, and style ideas.
Advertisement of “100% INSTANT REBATE” on Hair Ideas Magazine, April - June 2012, page 16
7. MAJALAH CHIC
Media Type : Biweekly Magazine
Readers’ Social Class : A and B
Circulation : ±62.500
Publisher : Kompas Gramedia – Group of Magazine
Description :
CHIC is a magazine which informs about fashion, beauty, career, relationship and other stuffs about woman. Committed in giving innovation to its readers, CHIC magazine is available on iPad, Blackberry, and Android.
Advertisement of “100% INSTANT REBATE” on CHIC Magazine, 21 March – 4 April 2012, page 11
8. MAJALAH INFO KEBAYORAN
Media Type : Monthly Magazine
Readers’ Social Class : A+ and A
Circulation : 18.000 exemplar
Description :
Info Kebayoran is a community magazine for Kebayoran area. It publishes informations about activity, health, hobby, beauty, education, lifestyle, culinary, and many more.
Advertisement of “100% INSTANT REBATE” on Info Kebayoran Magazine, March 2012, Page 1
DAFTAR PERTANYAAN WAWANCARA
1. Jelaskan secara garis besar tentang event “100% INSTANT REBATE” menurut pendapat anda pribadi !
2. Sejauh mana anda mengetahui event “100% INSTANT REBATE” ? 3. Apa peran anda di dalam event “100% INSTANT REBATE” ?
4. Mekanisme apa saja yang anda ketahui terkait event “100% INSTANT REBATE” ? 5. Menurut anda, kendala apa saja yang muncul di event “100% INSTANT REBATE”
(pada saar perencanaan maupun pelaksanaan) ?
6. Bagaimana solusi untuk mengatasi kendala tersebut (jika terdapat kendala) ?
7. Bagaimana komunikasi anda di dalam organisasi (komunikasi dengan atasan, bawahan, atau yang sejajar) ? deskripsikan.
8. Bagaimana komunikasi anda dengan customers ? deskripsikan.
9. Apakah anda mengalami kesulitan atau kendala dalam berkomunikasi dengan orang di dalam organisasi yang berkaitan dengan event “100% INSTANT REBATE” ?
10. Menurut anda, strategi apa yang digunakan oleh Mal Gandaria City untuk mempublikasikan event “100% INSTANT REBATE” ?
11. Pendekatan apa yang dilakukan Mal Gandaria City untuk menarik customers untuk mengikuti event “100% INSTANT REBATE” ?
12. Pernahkan anda mendapat komplain dari customers terkait event “100% INSTANT REBATE” ? deskripsikan.
14. Media promosi apa saja yang anda ketahui yang digunakan untuk mempromosikan event “100% INSTANT REBATE” ?
15. Menurut anda, efektifkah media promosi tersebut digunakan sebagai media promosi
event “100% INSTANT REBATE” ?
16. Menurut anda, media promosi mana yang paling tepat dalam mempromosikan event “100% INSTANT REBATE” ? Mengapa ?
17. Berikan penilaian anda terhadap event “100% INSTANT REBATE”, mulai dari perencanaan hingga pelaksanaannya, kategorikan penilaian anda ke dalam pilihan : sukses / belum sukses.
18. Jelaskan alasan anda tentang penilaian anda terhadap event “100% INSTANT REBATE”. (sukses / belum sukses).
19. Berikan kritik dan saran anda terkait event “100% INSTANT REBATE” (mencakup perbaikan, terapan event selanjutnya, dll).
