Sushi Spa : A Business Plan.

(1)

Maranatha Christian University

ABSTRACT

Perkembangan industri makanan di Bandung saat ini berkembang pesat. Hal ini ditandai dengan banyaknya jumlah rumah makan yang bermunculan di Bandung. Salah satunya yang saat ini berkembang pesat adalah rumah makan sushi, makanan khas Jepang, dengan harga yang terjangkau. Kesempatan untuk membuka bisnis ini pun terbuka lebar dikarenakan semakin banyaknya orang yang menikmati sushi.

Selain itu, salah satu trend yang cukup berkembang di Bandung adalah

fish spa. Fish spa adalah trend spa yang berasal dari Turki dengan menggunakan ikan Garra Ruffa untuk menggigiti sel kulit mati yang terdapat di kaki kita. Melihat perkembangan sushi dan fish spa yang cukup pesat di Bandung, penulis memutuskan untuk membuka sebuah rumah makan sushi yang menyediakan fasilitas fish spa di dalamnya. Rumah makan tersebut akan dinamai Sushi Spa.

Sushi Spa menyediakan menu-menu sushi mulai dari Maki Sushi, Nigiri Sushi, Uramaki Sushi, Spicy Tuna Sushi, Dragon Roll Sushi, dan

Californian Roll Sushi. Semua jenis sushi disediakan dengan harga yang terjangkau oleh konsumen kelas menengah ke atas. Selain sushi, fasilitas

fish spa pun disediakan kepada para pengunjung yang ingin memanjakan diri mereka. Sushi Spa menjamin kebersihan tempat fish spa mereka sehingga para pengunjung dapat lebih rileks menikmatinya.

Business Plan ini disusun untuk menjelaskan secara rinci mengenai

(2)

iv

LIST OF FIGURES

Figure 3.1. How to make sushi maki ... 14

Figure 3.2. How to make nigiri sushi ... 15

Figure 3.3. How to make uramaki ... 15

Figure 3.4. How to make spicy tuna sushi... 16

Figure 3.5. How to make dragon roll sushi ... 17

Figure 3.6. How to make California roll sushi ... 17

Figure 3.7. How to prepare fish spa pond ... 18

Figure 3.8. The workflow process ... 18-20 Figure 3.9. Dago area location map ... 20

Figure 3.10. Dago Plaza ... 21

Figure 3.11. Sushi Spa layout ... 22

Figure 3.12. Production site layout ... 23

(7)

viii

LIST OF TABLES

Table 2.1. Sushi Products ... 9

Table 2.2. Product Prices ... 10

Table 2.3. Package Price ... 11

Table 4.1. Working Hours ... 28

Table 4.2. Salary ... 29

Table 5.1. Initial Investment ... 36-37 Table 5.2. Cash Inflow per Weekdays ... 38

Table 5.3. Cash Inflow per Weekend ... 38

Table 5.4. Cash Inflow Package per Week ... 39

Table 5.5. Cash Outflow Variable Cost ... 40

Table 5.6. Cash Outflow Fixed Cost ... 40

Table 5.7. Cash Outflow Bonus per Year ... 41

Table 5.8. Cash Flow ... 42

Table 5.9. Payback Period ... 43

(8)

1

CHAPTER I

BACKGROUND

1.1. Background of Study

Nowadays, sushi has been quite popular in Indonesia, also in Bandung.

Eating sushi has become a part of lifestyle. It was like eating hotdog or

hamburger twenty years ago (“Sushi, Makanan Jepang yang Jadi

Trendsetter” 1). If one or two years ago it seemed that sushi was for high

economic class people only, now the middle up economic class can also

enjoy sushi. It can be proven by the growing number of restaurants that sell

sushi with affordable prices. Sushi restaurants is also quite affordable now for

employees and students since sushi restaurants see students and employees

as a wide target market. Sushi Alley, Sushi Boon, and Sushi Den are the

examples of sushi restaurants in Bandung that provide sushi with affordable

prices.

Besides sushi, many people in Bandung are attracted to another trend

(9)

2

mall in Bandung, attract people because of their uniqueness. Fish spa can

make your feet skin pretty and soft because the Garra Ruffa fish will nibble

your dead skin to make your feet skin more beautiful (Yulianti 5). Because of

the benefit of fish spa, more and more people especially women want to try it.

Observing the popularity of the two businesses in Bandung, I decided to

open a place where people can eat sushi and enjoy fish spa before or after

they eat sushi. I am confident that combining sushi and fish spa in one place

will be a very profitable business. The name of the place is “Sushi Spa”. I

choose this name because the name reflects the two products of my

business, which are sushi and fish spa.

The location will be at Dago Plaza. I choose this place because Dago

Plaza has been known as a very popular place in Bandung for people to hang

out. Dago Plaza has been the major destination for people in Bandung during

weekend. Another advantage of Dago Plaza is that around Dago area there

are offices and schools that will be an advantage for my business. My main

target market is working women who enjoy fish spa and also like to eat sushi.

Students also can be a potential target market since there are many schools

around Dago.

1.2. SWOT Analysis

In this part, I will analyze the SWOT of the “Sushi Spa” business. First is

(10)

3

the sushi. The price is set to be affordable for people from middle up

economic class, which is a target market of Sushi Spa, to come to my place.

The second strength is the fish spa itself. People can enjoy fish spa and eat

sushi in one place. This can also attract people, especially working women, to

come because they will enjoy fish spa treatment to make their feet skin soft.

Third is the location which is at Dago Plaza. Besides as a place to hang out,

Dago has been known as one of the business centers in Bandung. Therefore,

women who work around Dago area can enjoy “Sushi Spa” after they work or

during their break time. The place is also near several schools, such as

SMAN 1, SMAK Dago, and SMAN 19, which means students can also come

to “Sushi Spa” after school.

There are also some weaknesses of this business that I need to deal with.

The first weakness is, as the owner, I do not have any experience in running

this business, even though I have the knowledge. These means I might not

be able to run the business as smooth as those with experience. Another

weakness is the maintenance of the fish spa. Because I have to manage the

hygiene of the fish spa, I will need to give extra time, energy, and cost.

The opportunity of my business is that my place will attract many people to

come and try since this is the first place in Bandung that provides people with

sushi and also fish spa at the same place. People in Bandung also like to try

new things. It can be proven from the previous sushi restaurants and also fish

(11)

4

The threat of this business is that there are many sushi places and famous

fish spa places in Bandung. Sushi Alley in Jalan Riau and Kenko Fish Spa at

Paris van Java Mall are the main competitors. Sushi Alley offers people with

affordable price of sushi. People can also relax their feet because Sushi Alley

offers special stones for foot massage. Kenko Fish Spa is also a competitor

since this is the currently famous fish spa in Bandung and many people have

known and tried it.

My business has vision and mission. The vision is to make “Sushi Spa” the

most popular place to hang around while enjoying sushi and spa. The mission

is providing Japanese original taste of sushi and a relaxing fish spa place in

Bandung. For the sushi, I will serve only the best quality and fresh ingredients

so people can enjoy the delicious healthy sushi in its original taste. As for the

fish spa, I will always look after the maintenance of the spa so the fish spa will

always be clean and hygienic for customers; therefore, people can relax in a