iv ABSTRAK
Hilmia Mar’atun Sholihah, 210103110043. Strategi Push oleh divisi Marketing di CV. MITRA SEJATI. Dosen Pembimbing Dr.a Kokom Komariah M.Si. Program Diploma III Public Relations. Fakultas Ilmu Komunikasi Universitas Padjadjaran.
Penulisan laporan tugas akhir ini bertujuan untuk mengetahui jenis strategi
push, pelaksanaan strategi push dan analisis SWOT strategi push pada CV. MITRA SEJATI.
Metode penulisan adalah metode deskriptif, dengan teknik pengumpulan data observasi, wawancara dan studi pustaka.
Hasil pengamatan menunjukkan, bahwa perencanaan strategi push melalui beberapa tahap yang dimulai dari planning, making appointment, prospecting atau meet the prospect, fact finding, presentation, handing objection & negotiation, closing, sampai after sales service. Pelaksanaan pada strategi push meliputi pendataan target konsumen, menghubungi konsumen melalui telepon dan mendatangi langsung konsumen. Serta memberikan penawaran harga dan pemberian bonus kepada konsumen. Ada pun hasil SWOT pada strategi push sales representative dan consumer promotion yang menunjukan kekuatan, kelemahan, peluang dan ancaman dari pelaksanaan strategi push.
Simpulan penulisan pelaksanaan strategi push oleh divisi marketing di CV. MITRA SEJATI sudah memadai, dimana strategi push CV. MITRA SEJATI melakukan penjualan kepada konsumen akhir. CV. MITRA SEJATI memberikan motivasi berupa penghargaan atau reward kepada distributornya agar mereka melakukan lebih banyak penjualan dan pada akhirnya akan meningkatkan jumlah pelanggan CV. MITRA SEJATI.
iv ABSTRACT
Hilmia Mar’atun Sholihah, 210103110043, Push Strategy by Division
Marketing in CV. MITRA SEJATI. Mentoring by Kokom Komariah Dr.a M.Si. Diploma III Sub Program Public Relations. Faculty of Communication Science in Padjadjaran University.
The goal of this paper is to know kind of push strategy, implementation push strategy and SWOT analysis of push strategy on CV. MITRA SEJATI.
The used method is descriptive approach, by using data collection technics such as observation, interviews and library research.
The results showed, that kind of push strategy used is a sales representative and a consumer promotion. Implementation of sales representative covering data collection target consumer, consumer contacted directly by phone and meet consumer. As well as on the implementation of consumer promotion using discounts and bonuses to consumers to create consumer interest. There are also the result of the SWOT on a push strategy sales representatives and consumer promotion who demonstrate strengths, weaknesses, opportunities and threats of execution of a push strategy.
Conclusion writing push strategy implementation by marketing division at CV. MITRA SEJATI is sufficient, where CV. MITRA SEJATI push strategy. to sell to the end consumer. CV. MITRA SEJATI provide motivation in the form of awards or rewards to distributors so that they do more sales and ultimately increase the number of subscribers CV. MITRA SEJATI.
The suggestions to CV. MITRA SEJATI is to create a special division of public relations that can support better job.
