Nonverbal Business
Communication
For My Friends in BSAD 101Topics
• Importance
• Visual Communication • Aural Communication • Tactile Communication
• Other Channels of Nonverbal Communication
Importance
• Always more believable than verbal
• Estimated proportion of credibility
– 10% Verbal
– 90% Nonverbal
• “You never get a second chance to make a first impression”
Visual Communication
• Facial Expressions
• Arm and Hand Movements • Posture
Visual Communication Facial Expressions
• Face
– Direction – Mood
• Eyes
Visual Communication
Arm & Hand Movements
• Closed • Open
• Choppy • Smooth • Lots
Visual Communication
Posture/Position
Visual Communication
Props: Men’s Clothing
• Coat• Shirt • Tie
• Trousers • Belt
Visual Communication
Props: Women's Clothing • Freer
• Feminine, not sexy
• Analogous to men's
Visual Communication
Props: Furniture
• Barrier • Crutch
Aural Communication
• Voice Volume • Voice Tone
Tactile Communication
• Person-to-Person • Personal Space • Force of Touch
Environmental Communication
• Barriers
• Distraction s
Concluding Thoughts
Nonverbal Communication… • Impacts Credibility
• Connotes Membership • Connotes Intention
• Impact is Inevitable