BusCom11.ppt 696KB Mar 29 2010 04:55:18 AM

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Prentice Hall , 2003

Business Communicat ion Today

Chapter 11 - 1

Communicating

Information

Through Visuals

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Chapter 11 - 2

Planning Visuals

Decide What to Say

Develop a Story Line

Save Time

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Chapter 11 - 4

The Right Visual for the Job

•Detailed, exact values_{Detailed, exact values}

•Trends over time_{Trends over time}

•Frequencies or distributions_{Frequencies or distributions}

•Comparison of items_{Comparison of items}

•Comparison of parts_{Comparison of parts}

•Correlations_Correlations

•Geographic relationships_{Geographic relationships}

•Processes or procedures_{Processes or procedures}

Tables

Tables

Line or Bar Charts

Pie or Area Charts

Bar Charts

Pie Charts

Line or Dot Charts

Maps

Flowcharts

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Chapter 11 - 5

The Parts of a Table

Stub head Subhead

Single Column Head Single Column Head Row head Row head Subhead Subhead Total XXX XXX XXX XXX XX XX XX XX XX XX XX XX Subhead XXX XX XX XXX Multicolumn Head*

Source: (In the same format as a text footnote).

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Chapter 11 - 6

Preparing Numerical

Tables

•

Use common, clearly identified units

•

Use the same units for all items in a column

•

Label column headings

•

Separate rows and columns

•

Provide column-to-row totals or averages

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Chapter 11 - 7

Using Line Charts

and Surface Charts

200 2 200

0 199

6

199 8

Indicate

Relationships

Show

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Chapter 11 - 8 4 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9

1979 '81 '83 '85 '87 '89 '91 '93 '95 '97 '99 '01

Cars Trucks

Average Age of Passenger Cars and Trucks in Use Average Age of Passenger Cars and Trucks in Use

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Chapter 11 - 9

Using Bar Charts

Show Relative Sizes Indicate Composition

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Chapter 11 - 10

Average Monthly Sales at Waldo’s

$0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000

Store 1 Store 2 Store 3 Store 4

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Chapter 11 - 11

Using Pictograms

Novelty

Impact

Novelty

Impact

Appeal

Visual

Appeal

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Chapter 11 - 12

State Bank Pays More Interest

7 % 6 % 5%

4%

3%

1% 2%

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Chapter 11 - 13

Timeline Charts

Time

Schedules

Time

Schedules

Completed

Tasks

Completed

Tasks

Milestones

Uncompleted

Tasks

Uncompleted

Tasks

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Chapter 11 - 14

Marketing Research

Timeline

Primary Research Focus Groups Interviews Secondary Research Business Plan Project Phase 8/3/02 8/10/02 8/12/02 8/17/02 8/22/02 8/7/02 8/14/02 8/16/02 8/21/02 9/6/02 Start Date End Date 5d 5d 5d 5d 15d 100% 100% 100% 0.00% 0.00%

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Chapter 11 - 15

Using Pie Charts

Show Numbers or Percentages

Use a Variety of Colors Arrange Slices Clockwise

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Chapter 11 - 16

11%

13%

15%

21%

40% California France Germany Australia Other

The French Quarter

Vintner

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Chapter 11 - 17

Illustrating

Relationships

Flow

Charts

Organization

Charts

Positions

Units

Functions

Processes

Procedures

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Chapter 11 - 18

Flow Chart of the Report Writing Process

Keyboard Input

Keyboard

Input Hard CopyFirst

First

Hard Copy Hard CopyNext

Next Hard Copy

Style and Spelling

Style and

Spelling Style andSpelling

Style and Spelling Keyboard Input/Edit Keyboard Input/Edit Submit Report Submit Report Edit

Edit EditEdit

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Chapter 11 - 19

The Chain of Command

District A

District

A DistrictB

District

B DistrictC

District

C DistrictD

District

D DistrictE

District

E DistrictF

District

F DistrictG

District G

Region 1

Region

1 Region2

Region

2 Region3

Region

3 Region4

Region

4 Region5

Region 5

Vice President

Vice

President PresidentVice

Vice

Vice President

Vice President

Vice

Vice President Chief Executive Officer Chief Executive Officer Executive Vice President Executive Vice President Executive Vice President Executive

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Chapter 11 - 20

Using Maps

Geographic

Areas

Regional

Differences

Key Markets

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Chapter 11 - 21

Other Business Graphics

Drawings

and Diagrams

Images

and Photographs

Functions

Operations

Selected Details

Realism

Visual Appeal

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Chapter 11 - 22

Working With Computers

Advantages

Challenges

TrainingTraining

Artistic SkillsArtistic Skills

Time RequirementsTime Requirements

SpeedSpeed

AccuracyAccuracy

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Chapter 11 - 23

Computer

Graphics

Design Principles Design Principles

Continuity

Contrast

Emphasis

Simplicity

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Chapter 11 - 24

Integrating Text and Graphics

Clear

Introductions

Clear

Introductions

Careful Placement

Effective Titles and Legends

Audience Attitudes

Overall Purpose Subject Matter Production

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Chapter 11 - 25

Checking Visual Aids

Typography

Typography

Alignment

Alignment Coloring

Coloring

Coloring Honesty

Honesty

Honesty NecessityNecessity_Necessity_Necessity

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