KUISIONER PENELITIAN

LAMPIRAN 1

NO :_____ KUISIONER PENELITIAN

PENGARUH IKLAN KREATIF DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN KARTU

PERDANA XL PADA MAHASISWA ASRAMA PUTERI UNIVERSITAS

SUMATERA UTARA MEDAN

Dengan hormat,

Berkaitan dengan penelitian yang saya lakukan dalam rangka menyelesaikan program S1 Manajemen Universitas Sumatera Utara mengenai “ pengaruh iklan kreatif dan saluran distribusi terhadap keputusa pembelian kartu perdana XL pada mahasiwa Asrama Puteri Universitas Sumatera Utara”. Penelitian ini diharapkan memberikan hasil yang bermanfaat dan oleh karena itu saya mohon kesediaan saudari untuk mengisi kuisioner ini dengan jujur dan sebenar-benarnya. Jawaban yang anda berikan akan dijamin kerahasiaannya dan hanya digunakan untuk keepentingan penelitian ilmiah.

Atas kerjasama yang baik dan kesungguhan saudari dalam mengisi kuisioner, saya ucapkan terimakasih.

I. Identitas Responden

Nama :………

Fakultas :……… Stambuk :………

II. Petunjuk Pengisian

Isilah pernyataan berikut ini dengan tanda check list ( √ ) pada tabel yang tersedia dengan kriteria penilaian sebagai berikut :

No Jawaban Skor

1 Sangat setuju (SS) 5

2 Setuju (S) 4

3 Ragu-ragu (R) 3

4 Tidak setuju (TS) 2

5 Sangat Tidak Setuju (STS) 1

1. Iklan kreatif

No Pernyataaan SS S R TS STS

1 Iklan XL lebih menarik dibandingkan produk lain

2 Saya Penasaran Terhadap iklan XL Yang Ditawarkan.

3 Iklan XL membangkitkan keinginan saya untuk membeli kartu perdana XL

4 Iklan Kartu Perdana XL mudah diingat.

2. Saluran Distribusi

No Pernyataan SS S R TS STS

1 Kartu perdana XL mudah didapat konsumen.

2 Posisi penjualan kartu perdana XL mudah dijangkau konsumen. 3 kartu perdana XL selalu tersedia

saat dibutuhkan konsumen.

3. Keputusan Pembelian

No Pernyataan SS S R TS STS

1 Saya membeli kartu perdana XL karena kebutuhan.

2 Saya membeli kartu perdana XL karena ingin mencobanya.

3 Saya membeli kartu perdana XL karena teman-teman saya juga menggunakannya.

4 Saya membeli kartu perdana XL karena harganya relatif murah dibandingkan kartu lain.

Demikian akhir dari kuisioner ini. Terimakasih atas waktu yang telah anda luangkan dan kerjasama yang baik.

LAMPIRAN 2

TABULASI JAWABAN RESPONDEN (UJI VALIDITAS DAN RELIABILITAS)

NO X1.1 X1.2 X1.3 X1.4 JUMLAH X2.1 X2.2 X2.3 JUMLAH Y.1 Y.2 Y.3 Y.4 JUMLAH

1 4 5 5 5 19 5 5 5 15 5 5 5 5 20 2 5 4 5 4 18 5 4 5 14 5 5 4 5 19 3 5 4 5 5 19 5 5 5 15 5 5 5 5 20 4 4 5 5 5 19 5 4 4 13 5 5 4 5 19 5 5 5 5 4 19 5 5 4 14 4 5 5 5 19 6 4 4 5 5 18 5 4 4 13 5 5 4 5 19 7 5 4 4 5 18 5 5 5 15 5 5 5 4 19 8 5 5 5 4 19 5 4 5 14 5 4 5 5 19 9 5 5 4 5 19 5 5 5 15 5 5 5 4 19 10 5 5 5 5 20 5 5 5 15 4 5 5 5 19 11 5 5 4 5 19 5 4 4 13 5 5 4 4 18 12 4 5 5 4 18 5 4 5 14 5 5 5 5 20 13 5 5 5 5 20 5 5 5 15 5 5 5 5 20 14 5 5 5 5 20 5 5 5 15 4 5 5 5 19 15 4 5 5 5 19 5 4 4 13 5 5 5 5 20 16 5 4 5 5 19 5 5 4 14 5 4 5 5 19 17 5 5 5 4 19 5 4 5 14 5 5 4 5 19 18 4 4 4 5 17 5 5 5 15 4 5 5 4 18 19 4 5 5 4 18 5 5 4 14 5 4 4 5 18 20 4 4 4 4 16 5 5 5 15 5 5 5 4 19 21 4 5 5 5 19 5 5 5 15 5 5 5 5 20 22 4 4 5 4 17 5 5 4 14 5 5 5 4 19 23 5 5 5 5 20 5 5 5 15 4 5 4 5 18 24 5 4 5 4 18 5 5 5 15 5 5 5 5 20 25 5 5 4 5 19 5 4 5 14 4 4 5 5 18 26 5 4 5 5 19 5 5 5 15 5 5 4 4 18 27 5 5 4 5 19 5 5 5 15 4 5 5 5 19 28 5 5 5 5 20 5 5 5 15 5 5 3 5 18 29 4 5 5 4 18 5 5 5 15 4 5 5 5 19 30 5 5 5 5 20 5 5 5 15 5 4 5 4 18 30 5 5 5 5 20 5 5 5 15 5 4 5 4 18

LAMPIRAN 3

HASIL UJI VALIDITAS DAN RELIABILITAS

Uji validitas variabel X1 (Iklan Kreatif)

Correlations X1.1 X1.2 X1.3 X1.4 Jumlah_X1 X1.1 Pearson Correlation 1 .022 -.083 .161 .507** Sig. (2-tailed) .835 .429 .126 .000 N 92 92 92 92 92 X1.2 Pearson Correlation .022 1 -.007 .122 .576** Sig. (2-tailed) .835 .949 .247 .000 N 92 92 92 92 92 X1.3 Pearson Correlation -.083 -.007 1 -.078 .408** Sig. (2-tailed) .429 .949 .462 .000 N 92 92 92 92 92 X1.4 Pearson Correlation .161 .122 -.078 1 .575** Sig. (2-tailed) .126 .247 .462 .000 N 92 92 92 92 92

Jumlah_X1 Pearson Correlation .507** .576** .408** .575** 1 Sig. (2-tailed) .000 .000 .000 .000

N 92 92 92 92 92

Uji Validitas Variabel X2 (Saluran Distribusi) Correlations X2.1 X2.2 X2.3 Jumlah_X2 X2.1 Pearson Correlation 1 -.061 .184 .594** Sig. (2-tailed) .564 .080 .000 N 30 30 30 30 X2.2 Pearson Correlation -.061 1 .080 .506** Sig. (2-tailed) .564 .446 .000 N 30 30 30 30 X2.3 Pearson Correlation .184 .080 1 .740** Sig. (2-tailed) .080 .446 .000 N 30 30 30 30

Jumlah_X2 Pearson Correlation .594** .506** .740** 1 Sig. (2-tailed) .000 .000 .000

N 30 30 30 30

**. Correlation is significant at the 0.01 level (2-tailed).

Uji validitas variabel Y ( Keputusan Pembelian)

Correlations

Y.1 Y.2 Y.3 Y.4 Jumlah_Y Y.1 Pearson Correlation 1 .074 .094 -.047 .495** Sig. (2-tailed) .481 .375 .658 .000 N 30 30 30 30 30 Y.2 Pearson Correlation .074 1 -.107 .064 .441** Sig. (2-tailed) .481 .311 .547 .000 N 30 30 30 30 30 Y.3 Pearson Correlation .094 -.107 1 .133 .595** Sig. (2-tailed) .375 .311 .208 .000

N 30 30 30 30 30 Y.4 Pearson Correlation -.047 .064 .133 1 .564** Sig. (2-tailed) .658 .547 .208 .000 N 30 30 30 30 30 Jumlah _Y Pearson Correlation .495** .441** .595** .564** 1 Sig. (2-tailed) .000 .000 .000 .000 N 30 30 30 30 30

**. Correlation is significant at the 0.01 level (2-tailed).

Uji reliabilitas variabel X1 (Iklan Kreatif) Case Processing Summary

a Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's

Alpha N of Items

.645 5

Uji reliabilitas variabel X2 (Saluran distribusi) Case Processing Summary

N %

Cases Valid 92 98.9

Excluded(

a) 1 1.1

Total _{93 100.0}

a Listwise deletion based on all variables in the procedure.

Reliability Statistics Cronbach's Alpha N of Items .710 4 N % Cases Valid 92 98.9 Total _{92 100.0}

Uji variabel Y (Keputusan Pembelian) Case Processing Summary

N %

Cases Valid _{92 98.9}

Excluded(

a) 1 1.1

Total 93 100.0

a Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's

Alpha N of Items

LAMPIRAN 4

TABULASI FREKWENSI JAWABAN RESPONDEN VARIABEL (SAMPEL PENELITIAN)

NO X1.1 X1.2 X1.3 X1.4 Jumlah X2.1 X2.2 X2.3 Jumlah Y.1 Y.2 Y.3 Y.4 Jumlah

1 4 5 5 5 19 5 5 5 15 5 5 5 5 20 2 5 4 5 4 18 5 4 5 14 5 5 4 5 19 3 5 4 5 5 19 5 5 5 15 5 5 5 5 20 4 4 5 5 5 19 5 4 4 13 5 5 4 5 19 5 5 5 5 4 19 5 5 4 14 4 5 5 5 19 6 4 4 5 5 18 5 4 4 13 5 5 4 5 19 7 5 4 4 5 18 5 5 5 15 5 5 5 4 19 8 5 5 5 4 19 5 4 5 14 5 4 5 5 19 9 5 5 4 5 19 5 5 5 15 5 5 5 4 19 10 5 5 5 5 20 5 5 5 15 4 5 5 5 19 11 5 5 4 5 19 5 4 4 13 5 5 4 4 18 12 4 5 5 4 18 5 4 5 14 5 5 5 5 20 13 5 5 5 5 20 5 5 5 15 5 5 5 5 20 14 5 5 5 5 20 5 5 5 15 4 5 5 5 19 15 4 5 5 5 19 5 4 4 13 5 5 5 5 20 16 5 4 5 5 19 5 5 4 14 5 4 5 5 19 17 5 5 5 4 19 5 4 5 14 5 5 4 5 19 18 4 4 4 5 17 5 5 5 15 4 5 5 4 18 19 4 5 5 4 18 5 5 4 14 5 4 4 5 18 20 4 4 4 4 16 5 5 5 15 5 5 5 4 19 21 4 5 5 5 19 5 5 5 15 5 5 5 5 20 22 4 4 5 4 17 5 5 4 14 5 5 5 4 19 23 5 5 5 5 20 5 5 5 15 4 5 4 5 18 24 5 4 5 4 18 5 5 5 15 5 5 5 5 20 25 5 5 4 5 19 5 4 5 14 4 4 5 5 18 26 5 4 5 5 19 5 5 5 15 5 5 4 4 18 27 5 5 4 5 19 5 5 5 15 4 5 5 5 19 28 5 5 5 5 20 5 5 5 15 5 5 3 5 18 29 4 5 5 4 18 5 5 5 15 4 5 5 5 19 30 5 5 5 5 20 5 5 5 15 5 4 5 4 18 31 5 4 5 5 19 5 5 5 15 5 5 5 5 20 32 5 5 5 5 20 5 5 5 15 5 5 4 5 19 33 5 4 5 4 18 4 5 5 14 5 5 5 5 20 34 5 4 4 5 18 5 5 5 15 5 5 5 5 20 35 4 4 5 4 17 4 5 4 13 5 5 4 4 18

36 5 5 4 4 18 5 5 5 15 5 5 5 5 20 37 5 5 5 5 20 5 5 5 15 5 5 4 4 18 38 4 5 4 4 17 5 5 5 15 5 5 5 5 20 39 5 5 4 4 18 5 5 5 15 5 5 4 4 18 40 5 5 5 5 20 5 5 5 15 5 5 4 5 19 41 4 5 5 5 19 4 5 5 14 5 5 4 4 18 42 5 5 4 5 19 5 5 5 15 5 5 5 5 20 43 5 4 5 5 19 5 4 5 14 5 5 5 5 20 44 5 5 5 5 20 5 5 5 15 5 5 5 5 20 45 5 5 4 5 19 4 5 5 14 5 5 5 5 20 46 4 4 5 4 17 5 5 3 13 5 5 5 5 20 47 5 5 4 5 19 4 5 5 14 5 5 5 5 20 48 4 4 5 4 17 5 5 5 15 5 5 4 5 19 49 4 5 4 5 18 4 5 5 14 5 5 5 4 19 50 4 5 4 5 18 5 5 5 15 5 5 4 4 18 51 5 5 5 4 19 5 4 5 14 4 5 4 5 18 52 5 5 4 5 19 5 5 5 15 4 4 5 4 17 53 4 5 5 5 19 4 5 4 13 5 4 4 5 18 54 5 5 5 5 20 5 5 5 15 5 5 4 4 18 55 4 5 5 5 19 5 5 5 15 5 4 5 5 19 56 5 5 4 5 19 5 5 4 14 5 5 4 5 19 57 5 5 5 5 20 4 5 4 13 4 4 4 5 17 58 5 5 4 4 18 5 5 5 15 5 5 5 5 20 59 4 5 5 5 19 4 5 4 13 4 4 4 4 16 60 5 5 5 4 19 5 5 5 15 5 5 5 5 20 61 5 5 5 5 20 4 4 5 13 4 5 4 5 18 62 5 5 4 5 19 5 4 3 12 5 4 4 5 18 63 5 5 5 5 20 4 4 5 13 5 5 5 4 19 64 5 4 5 5 19 4 5 3 12 5 4 5 5 19 65 5 5 5 4 19 5 5 5 15 5 5 4 4 18 66 5 4 5 5 19 4 5 5 14 5 4 5 4 18 67 4 5 5 5 19 5 5 5 15 5 5 5 5 20 68 5 4 4 5 18 4 5 5 14 5 4 4 4 17 69 5 5 5 5 20 5 4 5 14 5 5 5 4 19 70 5 4 5 5 19 4 5 5 14 5 5 5 5 20 71 5 3 4 5 17 5 5 4 14 4 5 4 4 17 72 4 4 5 4 17 5 5 5 15 5 5 5 5 20 73 5 5 4 5 19 4 5 4 13 5 5 4 4 18 74 5 5 5 4 19 5 5 5 15 5 5 4 5 19 75 5 5 5 5 20 5 5 5 15 5 4 5 5 19 76 5 5 4 5 19 4 4 5 13 5 5 4 5 19

77 5 4 5 5 19 5 5 5 15 5 5 4 5 19 78 5 5 5 5 20 5 5 5 15 5 4 5 4 18 79 5 5 5 5 20 5 4 5 14 4 5 4 5 18 80 5 4 5 5 19 4 5 4 13 4 4 4 5 17 81 5 4 4 4 17 5 5 5 15 5 5 5 5 20 82 4 5 4 5 18 5 5 5 15 5 5 4 4 18 83 5 5 5 5 20 4 5 5 14 5 5 5 5 20 84 5 4 4 5 18 5 4 5 14 5 4 5 4 18 85 5 5 5 4 19 5 5 5 15 5 4 5 4 18 86 5 5 4 5 19 4 5 5 14 4 5 4 4 17 87 5 5 5 5 20 4 5 4 13 4 5 4 5 18 88 5 5 5 5 20 5 5 5 15 5 5 4 5 19 89 5 5 4 4 18 4 4 4 12 4 5 5 5 19 90 5 5 5 5 20 5 5 4 14 5 4 5 5 19 91 5 4 5 4 18 5 4 5 14 4 5 4 4 17 92 5 5 5 5 20 4 5 5 14 4 4 5 5 18

LAMPIRAN 5 ANALISIS DESKRIPTIF 1. Karakteristik Responden Statistics STAMBUK FAKULTAS N Valid 92 92 Missing _{0 0}

Karakteristik Responden Berdasarkan Stambuk

Frequency Percent Valid Percent

Cumulative Percent Valid 2012 30 32.6 32.6 32.6 2013 _{23 25.0 25.0 57.6} 2014 15 16.3 16.3 73.9 2015 _{24 26.1 26.1 100.0} Total 92 100.0 100.0

Karakteristik Responden Berdasarkan Fakultas

Frequency Percent Valid Percent

Cumulative Percent Valid TI 1 1.1 1.1 1.1 F.Kep _{7 7.6 7.6 8.7} F.MIPA 6 6.5 6.5 15.2 F.PSI _{1 1.1 1.1 16.3} FE 11 12.0 12.0 28.3 FF _{1 1.1 1.1 29.3} FH 8 8.7 8.7 38.0 FIB _{20 21.7 21.7 59.8} FISIP 4 4.3 4.3 64.1 FKG _{4 4.3 4.3 68.5} FKM 18 19.6 19.6 88.0 FP _{8 8.7 8.7 96.7} FT 1 1.1 1.1 97.8 FTI _{2 2.2 2.2 100.0} Total 92 100.0 100.0

2. FREKUENSI JAWABAN RESPONDEN

Frekuensi Jawaban Responden Atas Variabel Iklan Kreatif (X1)

X1.1

Frequency Percent Valid Percent

Cumulative Percent Valid 4 24 26.1 26.1 26.1 5 68 73.9 73.9 100.0 Total 92 100.0 100.0 X1.2

Frequency Percent Valid Percent

Cumulative Percent Valid 3 1 1.1 1.1 1.1 4 27 29.3 29.3 30.4 5 64 69.6 69.6 100.0 Total 92 100.0 100.0 X1.3

Frequency Percent Valid Percent

Cumulative Percent

Valid 4 29 31.5 31.5 31.5

5 63 68.5 68.5 100.0

X1.4

Frequency Percent Valid Percent

Cumulative Percent

Valid 4 27 29.3 29.3 29.3

5 65 70.7 70.7 100.0

Total 92 100.0 100.0

Frekuensi Jawaban Responden Atas Variabel Saluran Distribusi (X2)

X2.1

Frequency Percent Valid Percent

Cumulative Percent Valid 4 23 25.0 25.0 25.0 5 69 75.0 75.0 100.0 Total 92 100.0 100.0 X2.2

Frequency Percent Valid Percent

Cumulative Percent Valid 4 20 21.7 21.7 21.7 5 72 78.3 78.3 100.0 Total 92 100.0 100.0 X2.3

Frequency Percent Valid Percent

Cumulative Percent

Valid 3 3 3.3 3.3 3.3

4 19 20.7 20.7 23.9

X2.3

Frequency Percent Valid Percent

Cumulative Percent Valid 3 3 3.3 3.3 3.3 4 19 20.7 20.7 23.9 5 70 76.1 76.1 100.0 Total 92 100.0 100.0

Frekuensi Jawaban Responden Atas Variabel Keputusan Pembelian (Y)

Y.1

Frequency Percent Valid Percent

Cumulative Percent Valid 4 21 22.8 22.8 22.8 5 71 77.2 77.2 100.0 Total 92 100.0 100.0 Y.2

Frequency Percent Valid Percent

Cumulative Percent Valid 4 21 22.8 22.8 22.8 5 71 77.2 77.2 100.0 Total 92 100.0 100.0 Y.3

Frequency Percent Valid Percent

Cumulative Percent Valid 3 1 1.1 1.1 1.1 4 38 41.3 41.3 42.4 5 53 57.6 57.6 100.0 Total 92 100.0 100.0 Y.4

Frequency Percent Valid Percent Cumulative Percent Valid 4 30 32.6 32.6 32.6 5 62 67.4 67.4 100.0 Total 92 100.0 100.0

3. DATA STATISTIK RESPONDEN

Statistics

X1.1 X1.2 X1.3 X1.4 X2.1 X2.2 X2.3 Y.1 Y.2 Y.3 Y.4 N Valid 92 92 92 92 92 92 92 92 92 92 92 Missing 0 0 0 0 0 0 0 0 0 0 0 Mean 4.74 4.68 4.68 4.71 4.75 4.78 4.73 4.77 4.77 4.57 4.67 Median 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 Mode 5 5 5 5 5 5 5 5 5 5 5 Minimum 4 3 4 4 4 4 3 4 4 3 4 Maximum 5 5 5 5 5 5 5 5 5 5 5 Sum 436 431 431 433 437 440 435 439 439 420 430

LAMPIRAN 6

UJI ASUMSI KLASIK

1. Uji Normalitas

Observed Cum Prob

1.0 0.8 0.6 0.4 0.2 0.0 Expect ed Cum P rob 1.0 0.8 0.6 0.4 0.2 0.0

Normal P-P Plot of Regression Standardized Residual Dependent Variable: Jumlah_Y

One-Sample Kolmogorov-Smirnov Test

Unstandardized Residual

N 92

Normal Parametersa Mean .0000000

Std. Deviation .92828348

Most Extreme Differences Absolute .078

Positive .078

Negative -.067

Kolmogorov-Smirnov Z .756

Asymp. Sig. (2-tailed) .436

a. Test distribution is Normal.

2.UJI HETEROSKEDASTISITS

Regression Standardized Predicted Value

1 0 -1 -2 -3 R egressi on S tudent iz ed R esi dual 2 1 0 -1 -2 -3

3. Uji Multikolinearitas

Hasil Uji Multikolinearitas Coefficients(a)

a Dependent Variable: Keputusan Pembelian uji multikolinerialitas Coefficients(a) Model Collinearity Statistics Tolerance VIF 1 Iklan Kreatif .100 1.000 Saluran Distribusi _{.100 1.000}

LAMPIRAN 7

UJI REGRESI LINIER BERGANDA

1.Uji Regresi Linier Berganda

Coefficients(a) Mode l Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta B Std. Error 1 (Constant) 16.766 2.559 6.552 .000 Iklan Kreatif .114 .103 .112 1.105 .272 Saluan Distribusi .291 .116 .255 2.508 .014 a Dependent Variable: keputusan pembelian

LAMPIRAN 8

UJI HIPOTESIS

1. Uji Simultan (Uji F)

Hasil Uji Simultan (Uji F)

ANOVA(b)

Model

Sum of

Squares Df Mean Square F Sig.

1 Regression 6.701 2 3.350 3.777 .027(a)

Residual 78.951 89 .887

Total _{85.652 91}

a Predictors: (Constant), Saluran Distribusi, Iklan Kreatif b Dependent Variable: Keputusan Pembelian

2. Uji Parsial (Uji t)

Hasil Uji Parsial (Uji t) Coefficients(a) Mode l Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta B Std. Error 1 (Constant) 16.766 2.559 6.552 .000 Iklan Kreatif .114 .103 .112 1.105 .272 Saluan Distribusi .291 .116 .255 2.508 .014 a Dependent Variable: keputusan pembelian