Applied Marketing Research
Problems To Be Addressed
The quality of marketing decision is mostly influenced by the information used as the
basis of the decision. Appropriate market research can produce profound and accurate
market information. An intensive marketing research will become a competitive edge
for a company because the research is able to identify market potential, market
characteristics and consumer behavior. Those market information can be utilized to
develop an appropriate marketing plan. Participants will learn practical skills to perform
applied research and data processing using SPSS.
Objectives
Having attended this program, the participants are expected to be able to:
Understand the importance of marketing research in marketing activities
Understand the major steps in conducting marketing research activities
Understand the major steps in conducting market potential research
Understand the major steps in conducting consumers’ behavior research
Subjects Covered
Introduction to marketing research
Research design and the process of data collection
Data processing and analyzing
Research Application:
Market potentials research
Consumers’ behavior research
Satisfaction’s research
Who Should Attend
Marketing Managers
Research Managers
Professionals who want to conduct independent research
Staff who are responsible for research and marketing activities
Riset Pemasaran Terapan
Menjawab Masalah Apa
Kualitas suatu keputusan pemasaran sangat dipengaruhi oleh informasi yang melandasi
lahirnya keputusan tersebut. Informasi mengenai pasar yang tajam dan akurat dapat
dihasilkan melalui riset pemasaran yang tepat. Riset pemasaran yang kuat akan menjadi
suatu keunggulan bagi perusahaan karena kemampuannya melihat potensi pasar,
karakteristik pasar dan perilaku konsumen yang nantinya digunakan untuk membangun
perencanaan pemasaran yang tepat. Dalam lokakarya ini peserta akan dibekali
kemampuan praktis untuk mengadakan riset terapan dan mengolah data menggunakan
SPSS.
Manfaat Apa Yang Anda Peroleh
Setelah selesai mengikuti program ini, peserta diharapkan mampu:
Memahami pentingnya peranan riset pemasaran dalam kegiatan pemasaran
Memahami langkah-langkah pokok dalam melakukan riset pemasaran
Memahami langkah-langkah pokok dalam melakukan riset potensi pasar
Memahami langkah-langkah pokok dalam melakukan riset perilaku konsumen
Apa Saja Yang Dibahas
Pengantar riset pemasaran
Desain riset dan proses pengambilan data
Pengolahan dan analisis data
Aplikasi riset:
o Riset potensi pasar
o Riset perilaku konsumen
o Riset kepuasan
Siapa Saja Yang Perlu Ikut
Manajer Pemasaran
Manajer Riset
Profesional yang ingin mengadakan riset mandiri
PARTICIPANTS
SpvPUBLIC TRAINING
• DECISION SCIENCE
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
• STRATEGIC MANAGEMENT
Corporate Parenting Company Strategic Planning Managing Organizational Change Business Model Canvas
Innovation Strategy (New)
Managing Innovation for Organization Growth (New) Product Innovation Management
Strategic Decision Making
Creative Thinking Technique Practical Problem Solving
Minaut Indonesia - Problem Solving & Decision Making
24-25 30 Jun-01 Jul 22-23 17-18
22-23 10-11 08-09 27-28 08-09
01-02 26-27 12-13 25-26
12-13
26-30 23-27 16-20 13-17 04-0825-29 31 Aug-04 Sep10-14 28 Sep-02 Oct19-23 30 Nov-04 Dec09-13 14-18
04-06 25-26 21-22 15-17 16-17 28-30 01-03 28-30 08-09 11-13 06-08 20-22 12-13 30 Sep - 02 Oct 18-20 02-04 09-11 01 02 03 04 05 06 07 08 09 10 11
• HUMAN RESOURCE MANAGEMENT
Human Resources Management Competency Based HRM/CBHRM Practical Job Analysis
Designing Competency Model Talent Management
Competency Based Recruitment & Selection Practical Behavior Based Interview Designing Learning Program Designing Training Program Evaluating Training Program
Measuring Return On Training Investment - ROTI
14-18 23-27 10-12 17-19 29 Sep - 01 Oct 26-30 21-22 12-13 14-18 10-14 08-12 17-18 19-21 06-07 12-13 17-19 20-24 09-13 09-13 01-02 10-11 25-27 19-21 21-23 07-08 02-03 24-26 25-27 08-10 04-05 04-05 26-28 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Hours 16 20 16 20 16 24 24 16 16 16 40 40 20 16 16 16 24 16 24 24 16 16 Staff Mgr Sr Mgr Days 2 2.5 2 2.5 2 3 3 2 2 2 5 5 2.5 2 2 2 3 2 3 3 2 2 6,000,000 6,000,000 4,600,000 5,000,000 5,500,000 5,000,000 5,000,000 4,850,000 4,700,000 4,600,000 7,500,000 6,200,000 4,650,000 4,200,000 4,400,000 4,400,000 4,850,000 4,400,000 4,400,000 4,850,000 4,400,000 4,500,000 Price (IDR)
• GENERAL MANAGEMENT
Training for Trainers Office Management
Filing Management (New Tittle)
Designing Standard Operating Procedure (SOP) Management for Professional Secretary
30 Sep - 02oct 21-23 01-02 12-13 06-08 19-21 19-20 27-28 18-20 05-06 01-03 16-17 08-09 17-19 29-30 11-13 19-21 11-12 16-18 17-19 17-18 24 24 16 16 24 3 3 2 2 3 5,750,000 5,000,000 4,500,000 3,850,000 5,200,000
• MARKETING MANAGEMENT
Competitive Marketing Strategy
Marketing Plan for Sustainable Competitive Advantage Marketing Management
Building Service Culture
Customer Satisfaction Management Customer Service Orientation Enhancement Marketing Channel Strategy (New) Sales Management
Salesmanship
Negotiation Skill for Business Winning Product Management Digital Marketing
Applied Marketing Research
08-10 20-22 01-03 03-05 21-22 22-23 27-29 11-13 24-26 14-16 28-30 09-11 06-08 04-06 20-21 03-05 26-27 18-19 28-30 22-23 09-10 16-17 29 Sep - 01 Oct 01-03 10-12 09-11 07-09 25-27 22-23 24-25 23-24 19-20 03-04 01-02 04-05 01-02 28-30 28-30 28 29 30 31 32 33 34 35 36 37 38 39 40
• OPERATION MANAGEMENT
Project Procurement & Risk Management Operation Exellence
Inventory Management Purchasing Management
Distribution & Transportation Management (New) Project Management
Owner’s Estimate
Lean System (New)
Workplace Producticivity Improvement Work Load Analysis
Warehouse Management Maintenance Management 23-27 08-12 03-05 29 Sep - 01 Oct 01-03 15-17 08-10 15-17 24-26 18-20 11-12 02-03 12-13 08-10 12-13 21-23 27-29 15-17 11-13 21-23 03-05 20-22 25-27 23-25 04-05 22-23 03-05 10-12 16-17 07-09 14-16 06-07 22-24 29-30 27-29 31 Mar - 02 Apr 17-19 19-21 05-07 24-26 16 20 24 16 20 16 20 20 16 20 20 16 20 36 16 24 16 24 36 24 20 16 24 20 16 24 16 20 24
PARTICIPANTS
Spv Staff Mgr Sr MgrPUBLIC TRAINING
2 2.5 3 2 2.5 2 2.5 2.5 2 2.5 2.5 2 2.5 4.5 2 3 2 3 4.5 3 2.5 2 3 2.5 2 3 2 2.5 3 Days 5,100,000 4,650,000 5,100,000 4,200,000 4,200,000 4,200,000 4,850,000 4,850,000 4,200,000 4,850,000 4,850,000 3,850,000 4,850,000 5,850,000 4,100,000 5,850,000 4,100,000 4,100,000 5,750,000 5,250,000 5,400,000 4,100,000 6,000,000 4,200,000 4,100,000 4,100,000 4,000,000 5,300,000 4,950,000 Price(IDR) JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 Production/Operation Management Quality Management (New) Supply Chain Management
Production/Operation Planning & Control
26-30 07-08 20-21 25-29 02-06 06-08 19-21 17-19 11-13 10-12 Hours
• FINANCIAL MANAGEMENT
Finnon 1 : Understanding Financial Statement Finnon 2 : Profit Planning & Capital Budgeting Integrated Risk Management
Treasury Management
Budgeting
Financial Statement Analysis Effective Cost Management
28-30 27-28 11-13 18-20 19-21 12-14 21-23 02-03 27-29 01-03 09-10 24-26 18-20 16-18 27-29 03-0530 Jun - 02 Jul 22-23 15-16 07-08 17-18 09-10 06-08 11-12 03-04 26-27 16-17 30 Sep - 02 Oct 08-09 12-13 02-04 25-26 15-16 11-13 24-25 57 58 59 60 61 62 63 64 65 66 Internal Audit
Forensic Accounting & Fraud Investigation Feasibility Study 24-26 20-22 11-13 09-11 18-20 28 Sep - 02 Oct 09-13 31 Mar - 02 Apr
• SPECIAL PROGRAM
Young Manager’s Program
Assessment Center Assessor Certification
Sertifikasi Ahli Pengadaan Barang/Jasa Pemerintah New Product Development Professional
Human Capital Management Certification (HCMC) Modul 1 : Aligning HCM strategy & Corporate Strategy Modul 2 : Acquiring & Developing the Right Employees Modul 3 : Retaining the Best Employee
Modul 4 : Increasing Employee Engagement
25-29
21-23 28-30
25-27 21 Apr - 05 Jun 29 Sep - 13 Nov 02-06 16–18 10-13 15-17 20-22 24-26 20-24 08-12 24-28 04-06 25-28 05-09 09-13 23-27 07-11 07-11 26-30 23-27 67 68 69 70 71
• MANAGING OTHERS
Managing People Effective Leadership Managing Team Development Effective Supervisory Management Leader as A Coach (New)02-04 08-10 03-05 16-17 19-20 11-13 12-13 20-22 06-08 21-22 10-11 03-05 15-16 01-03 25-27 17-18 31 Mar-02 Apr 14-15 28-30 19-20 19-21 27-28 04-06 27-29 10-11 24-26 30 Jun - 02 Jul03-05 72 73 74 75 76 77 78 79 80
PARTICIPANTS
PUBLIC TRAINING
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC20 16 20 16 20 16 16 40 20 20 110 40 40 24 32 24 24 24 20 16 24 24 16 Spv Staff Mgr Sr Mgr 2.5 2 2.5 2 2.5 2 2 5 2.5 2.5 28 5 5 3 4 3 3 3 2.5 2 3 3 2 Days 5,500,000 4,400,000 5,500,000 4,400,000 4,500,000 4,950,000 5,200,000 5,100,000 4,950,000 5,500,000 19,200,000 9,800,000 5,300,000 15,000,000 6,800,000 5,000,000 5,000,000 5,000,000 4,950,000 5,750,000 6,200,000 5,750,000 4,100,000 Price (IDR)
• PERSONAL EFFECTIVENESS
Effective Business Communication Report Writing
Business Presentation Skill Time Management 24-26 24-25 16-18 02-04 19-20 12-13 28-29 18-20 25-26 12-13 04-05 11-13 15-17 29-30 12-13 17-18 16 20 20 16 2 2.5 2.5 2 4,000,000 5,000,000 4,200,000 4,000,000 All Program Will Be Presented In Bahasa Indonesia
Nama Pelatihan
Tanggal
Pukul :
Biaya
Nama Perusahaan
Alamat Surat
No. Telp. Persh
Fax Persh :
Contact Person
Telp / HP
Jabatan
Bidang Usaha
No. Email HP L/P 1 2 3 4 5Bagian Pelayanan Pelanggan:
Pembayaran dilakukan secara transfer ke:Telp
: (021) 8798-4777
BANK MANDIRI: (021) 3318-3601
Cabang ThamrinFax
: (021) 8799-1059
No. Rek. : 1 0 3 - 0 0 8 5 2 8 8 5 8 - 3
Mobile
: 0815 5995 6195
a/n: Yayasan Pendidikan & Pembinaan Manajemen: support@manajemenforum.com
Website
: www.manajemenforum.com
BANK CENTRAL ASIA Cabang KwitangNo. Rek. : 6 8 6 0 1 3 8 5 5 5
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