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ABSTRAK
Adityana Wijaya Putra, NPM 210103090012, Diploma III Pendidikan Ahli Komunikasi Terapan (PAKT), Subprogram Studi Fakultas Ilmu Komunikasi – Penyiaran, 2012. Judul “Kegiatan Promosi Melalui Acara Offair Bandung
Acoustic Festival and Dance Competition di Bandung Radio 95.2 FM”.
Pembimbing Dr. H. Edwin Rizal, M.Si.
Tujuan studi ini adalah untuk memperoleh gambaran mengenai tujuan acara, proses persiapan acara, proses pelaksanaan acara, hambatan dan solusi pelaksanaan acara, pasca acara, dan evaluasi kegiatan promosi melalui acara off
air Bandung Acoustic Festival and Dance Competition di Bandung Radio 95,2
FM.
Metode yang digunakan adalah metode deskriptif, dengan teknik pengumpulan data melalui observasi dan studi kepustakaan sebagai referensi
Hasil penelitian yaitu sama halnya dalam siaran onair di radio, pada kegiatan promosi melalui acara offair Bandung Acoustic Festival and Dance
Competition di Bandung Radio 95,2 FM, isi acara juga harus menarik hati
penonton berawal dari master of ceremony (MC), bintang tamu, peserta kompetisi mampu membujuk / mempengaruhi penonton menikmati acara tersebut.
Hasil studi yang diperoleh menunjukkan bahwa divisi offair adalah divisi yang menangani kegiatan promosi acara onair yang dilaksanakan di luar studio. Hal ini terbukti, dengan adanya acara offair, maka semakin meningkatnya jumlah pendengar Bandung Radio 95,2 FM.
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ABSTRACT
Adityana Wijaya Putra, NPM 210103090012, Diploma III Applied Communication, Program (PAKT), Subprogram Studies Faculty of Communication - Broadcasting, 2012. The title "Through Promotional Activities Events Offair Bandung Acoustic Festival and Dance Competition at the Bandung Radio 95.2 FM". Adviser Dr. H. Edwin Rizal, M.Si.
The purpose of this study was to obtain an overview of the purpose of the event, the event preparation, event execution process, barriers and solutions implementation of the event, post-event, and evaluation of promotional activities through the show off air Bandung Acoustic Festival and Dance Competition at the Bandung Radio 95.2 FM.
The method used is descriptive method, the technique of collecting data through observation and study of literature as a reference. The results are the same as the nnair broadcast on the radio, on promotional activity through event offair Bandung Acoustic Festival and Dance Competition at the Bandung Radio 95.2 FM, the content of the event should also be attractive to spectators came from the master of ceremonies (MC), guest stars, competition participants were able to persuade / influence the audience enjoyed the show.
